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Exploring Significant Factors of Working Chinese in Shaoxing to Use Mobile Banking
No full textPurpose: This study aims to determine the factors that affect how Chinese customers utilize and behave when using mobile banking. The conceptual framework focuses on the relationship between perceived usefulness, trust, pricing value, user satisfaction, behavioral intention and use behavior of mobile banking applications. Research design, data, and methodology: Using a quantitative approach (n=450), the researcher distributed questionnaires to Chinese workers in Shaoxing, who have been using the Agricultural Bank of China (ABC), China Construction Bank (CCB), and Industrial and Commercial Bank of China (ICBC)’s mobile banking applications. The nonprobability sample includes judgmental sampling, quota sampling and convenience sampling. Structural Equation Modelling (SEM) and Confirmatory Factor Analysis (CFA) were used for data analysis, including model fit analysis, reliability, and construct validity. Results: The results show that perceived usefulness, pricing value, and user satisfaction have significant impacts on behavioral intention, except for trust, and perceived usefulness has a significant impact on user satisfaction, while behavioral intention has a significant impact on user behavior. Conclusions: Five hypotheses were proven to fulfill research objectives. Therefore, mobile banking application development needs to pay more attention to the perceived usefulness, pricing value, behavioral intention, and user satisfaction aspects of the research and development efforts
Investigating Parents on The Critical Factors Influencing Primary Students’ Continuance Intention To Use Tencent Class Platform in Chongqing, China
Get PDFPurpose: This study aims to explore the factors influencing parents' continuance intention of the Tencent Class platform among students in a primary school located in Chongqing city, China. The conceptual framework includes variables such as perceived responsiveness, information quality, self-efficacy, service quality, satisfaction, trust, and continuance intention. Research design, data, and methodology: The target population consisted of 500 parents whose children attended Grades 4-6 at Shuren Primary School in China and had experience using the Tencent Class platform. A questionnaire was used as the primary data collection instrument. The study employed judgmental, convenience, and snowball sampling techniques. To ensure the validity and reliability of the questionnaire, the item-objective congruence (IOC) index was utilized for validity testing, while Cronbach's alpha coefficient was used to assess reliability. The collected data were analyzed using confirmatory factor analysis (CFA) and structural equation modeling (SEM). Results: The study revealed that perceived responsiveness and information quality significantly influenced self-efficacy among parents. Both self-efficacy and service quality had a significant impact on satisfaction, while information quality did not. Furthermore, satisfaction was found to significantly influence continuance intention, mediated by trust. Conclusions: Based on the results, educational institutions and platform providers can take measures to enhance parents' experience with the Tencent Class platform
Examining Third-Year Students on Their Behavioral Intention and Use Behavior of DingTalk Learning Platform in Chengdu, China
Get PDFPurpose: This study aims to investigate the factors that influence students' learning behavior in vocational colleges in Chengdu, China, using the DingTalk learning platform for mental health courses. The variables in this conceptual framework are perceived ease of use, perceived usefulness, attitude, self-efficacy, subjective norm, behavioral intention, and use behavior. Research design, data, and methodology: The study was conducted quantitative research to employ a questionnaire as the research instrument. The target group consisted of third-year students (n=500) from three collages with prior experience using the DingTalk Learning Platform in Chengdu, China. In this study, sampling procedures are judgmental, stratified random, and convenience sampling. The main statistical tools employed in this study were confirmatory factor analysis and structural equation modeling. These analyses were used to assess the data quality, validate the proposed model, and examine the influence of key variables. Results: The results show that all hypotheses are supported. Additionally, perceived ease of use has the strongest influence on attitude. Conclusions: Educational institutions and platform developers can enhance third-year students' behavioral intention and use behavior towards the DingTalk Learning Platform in Chengdu, China. This, in turn, can lead to improved learning experiences, increased engagement, and better academic outcomes for these students
Determining Intention of Consumers to Purchase Electric Vehicles in Chongqing, China
Get PDFPurpose: The primary objective of this research is to investigate the determinants that shape consumers' purchase intention towards electric vehicles in the region of Chongqing. To achieve this, the study employs a conceptual framework encompassing several key factors including perceived benefit, perceived risk, attitude, environmental concerns, subjective norm, perceived behavioral control, and purchase intention. Research design, data, and methodology: This study employed a quantitative approach with a sample of 500 Chongqing residents aged 18 and above, holding driver's licenses, and having sufficient income to consider electric vehicle purchases. The research instrument was validated using Item-Objective Congruence (IOC), and internal consistency was confirmed with Cronbach's alpha. Various sampling techniques, including judgmental, quota, and convenience sampling, were used. Statistical analysis involved Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM). Results: Perceived benefit and perceived risk significantly influence attitude. Attitude, subjective norm, and perceived behavioral control are significant factors of purchase intention. Conversely, environmental concerns have no significant influence on purchase intention. Conclusions: Stakeholders can craft more effective strategies and policies to foster the adoption of sustainable transportation options in the region. Recommendation addresses a specific aspect of consumer decision-making and can collectively contribute to a more sustainable and environmentally friendly transportation future for the city
Factors Influencing Undergraduates' Perceived Learning and Continuance Intention Towards Using M-Learning
Get PDFPurpose: This research examined the factors that influence undergraduates' perceived learning and continuance intention using M-Learning in a private university in Chengdu, China. The conceptual framework incorporated self-efficacy (SE), engagement (EN), perceived ease of use (PEOU), perceived usefulness (PU), satisfaction (SA), perceived learning (PL), and continuance intention (CI). Research design, data, and methodology: Quantitative methods were used to distribute questionnaires to 500 target respondents online, and 476 valid questionnaires were finally recovered. Purposive sampling and quota sampling were used in the sampling procedures. Before the data gathering, the content validity and reliability of questionnaire was tested by Item-Objective Congruence and pilot test (n=30). After the data collection, the Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) was employed to validate the goodness-of-fit of model and confirm hypotheses. Results: The results showed that all variables have significant effects in their pairings, with EN having the greatest impact on PL.Therefore, all hypotheses were supported in this study. Conclusions: For M-Learning designer, they should focus on platform optimization to improve students’ SA and CI about M-Learning. For academic practitioners, they should focus on creating M-Learning atmosphere, creating high-quality online courses, increasing students’ EN and improving students’ PL
The Antecedents of Satisfaction and Loyalty of College Students Towards Online Learning in Chengdu, China, during COVID-19
Get PDFPurpose: This paper aims to identify the key antecedents of satisfaction and loyalty of college students toward online learning in Chengdu, Sichuan province, China, during the current COVID-19 epidemic. A conceptual framework comprises perceived value, service quality, system quality, perceived usefulness, university reputation, trust, satisfaction, and loyalty. Research design, data, and methodology: This study uses the questionnaire as a survey tool to examine 500 students at Xihua University. The index of Item-Objective Congruence and Cronbach’s Alpha reliability of the pilot test (n=50) was ensured before the data collection. The main statistical tool was applied Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) to produce the data results and analysis. Results: The results show that all hypotheses are supported in this study. Perceived value, service quality, system quality, perceived usefulness, and university reputation significantly impact satisfaction. Trust and satisfaction significantly impact loyalty. Conclusions: Student loyalty is one of the challenges facing the long-term development of online learning. The research’s results are of great value to the developers of online learning systems. The sustainable development of online learning is very important for higher education to diversify its education service and attract prospective students
The Technology Affordance for Enhancing Gen Zs’ Flow Experience, Satisfaction and Continuance Usage of TikTok in Thailand
Get PDFPurpose: Among TikTok users 1 billion worldwide, Thailand will have around 39.5 million users in 2022, ranked eighth globally. Therefore, this paper aims to identify the role of technology affordance leading to the continuance usage of Generation Z TikTokers in Thailand. The conceptual framework determines the relationship between perceived recommendation accuracy, perceived recommendation serendipity, perceived effortlessness, flow experience, user satisfaction, and continuance usage. Research design, data, and methodology: The sampling techniques involve judgmental, stratified random, and convenience sampling. The Item Objective Congruence (IOC) Index was used to ensure content validity by three experts. Cronbach’s Alpha of the pilot test (n=50) was conducted to ensure internal consistency and reliability. Based on 500 valid responses collected from a survey questionnaire, confirmatory factor analysis (CFA) and structural equation modeling (SEM) methodologies were employed to examine the research model. Results: All hypotheses are approved. Perceived recommendation accuracy, perceived recommendation serendipity, and perceived effortlessness significantly influence flow experience. Flow experience significantly influences user satisfaction and continuance usage. User satisfaction significantly influences continuance usage. Conclusions: TikTok is in its growth stage in Thailand. Thus, the results contribute to improving short-video sharing applications or other related social network platforms
Grade Can Be Classified Effectively with the Measures of Student Satisfaction and Loyalty: A Case of a School in Yunnan, China
Get PDFPurpose: The objective of this study was to determine the factors influencing the satisfaction and loyalty of students towards the academic grading system at Huayu Featured School (Main Campus) in Zhaotong City, Yunnan Province, China. The main constructs are student support facilities, campus life and social integration, academic experiences, service quality, student satisfaction, and student loyalty. Research design, data, and methodology: The target population includes 500 students in grades 7 to 9, with consent from their guardians. This study applied a quantitative method, using a questionnaire as a tool. The sampling techniques are judgmental, stratified random, and convenience sampling. The validity and reliability test were conducted by the item-objective congruence (IOC) index and Cronbach alpha through a pilot test (n=50). The main statistical analyses were made through confirmatory factor analysis (CFA) and structural equation modeling (SEM). Results: The results show that students' support facilities, campus life and social integration, academic experiences, and service quality significantly influence student satisfaction. Moreover, student satisfaction significantly influences student loyalty. Conclusions: Based on the implications and recommendations, institutions can create a supportive and engaging environment that enhances student satisfaction, fosters loyalty, and contributes to the overall success of students and the institution
Measuring College Students’ Entrepreneurship Intention and Behavior In Zhejiang, China
Get PDFPurpose: This research investigates factors impacting college students’ entrepreneurship intention and behavior in Hangzhou, Ningbo, and Wenzhou in Zhejiang Province. The conceptual framework arranged the proposed causal relationship among attitude toward being an entrepreneur, subject norms for being an entrepreneur, entrepreneurial training & development, entrepreneurship education, entrepreneurial motivation, entrepreneurial intention and entrepreneurship behavior. Research design, data, and methodology: The researcher applied the quantitative method (n=500), distributing the survey to college students in the three cities. Judgmental sampling is to select three cities and quota sampling in dividing participants’ grades. Additionally, this study used a convenience sampling method to collect the data with an online survey. The researcher used structural equation and model (SEM) and confirmatory factor analysis (CFA) to analyze the data, which include reliability, construct validity, and model fit. Results: The result of this study showed that attitude toward being an entrepreneurial intention, subject norms for being an entrepreneur, entrepreneurial training & development, entrepreneurship education, entrepreneurship motivation, and entrepreneurial intention significantly impact college students’ entrepreneurship behavior. Conclusions: Colleges are suggested to provide more training, education, and opportunities for students to realize the importance of entrepreneurship; the rate of entrepreneurship will increase while it helps employment growth
Improving Employee Performance through Organizational Interventions on Personal Competence: An Action Research Study of BTIC in China
No full textThe study investigated the effects of organizational development interventions on Personal Competence such as Perceived Career Development, Management Competence, Affective Commitment, Continuance Commitment and Collaboration Skills to improve team leaders’ Employee Performance in Beijing Tianhai Industrial Co., Ltd (BTIC). The study was conducted on 40 team leaders from production department in BTIC using qualitative and quantitative research methods. Before implementing the OD intervention, the researcher collected data on personal competence such as perceived career development, management competence, affective commitment, continuance commitment, collaboration skills and employee performance through questionnaires and interviews. The OD interventions included project starting, training, coaching, team building, evaluation and feedback. After the intervention, the same questionnaires and interviews were used to gather data, and the changes were compared to evaluate the effectiveness of the ODI. The data collected before and after the ODI were analyzed, and it was found that the data were not normally distributed. The researcher used unary linear regression, and Wilcoxon signed rank to validate the hypotheses. The results indicated that perceived career development, management competence, affective commitment, continuance commitment, collaboration skills and employee performance of the team leaders had significantly improved after the ODI. In conclusion, this study indicates that project starting, training, coaching, team building, evaluation and feedback are effective ODI for enhancing perceived career development, management competence, affective commitment, continuance commitment, and collaboration skills. Furthermore, the study finds that perceived career development, management competence, affective commitment, continuance commitment, and collaboration skills positively correlate with employee performance