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    KEY ELEMENTS IN BUDDHIST ENVIRONMENTAL COMMUNICATION IN A SUFFERING WORLD

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    Religious environmental communication plays a crucial role in addressing the ecological crisis, with Buddhism—recognized for its environmental potential—offering valuable contributions through its religious and lay leaders. Despite a substantial body of literature on religious environmentalism, discussions specifically on Buddhist environmental communication remain limited or only briefly mentioned in most publications. This paper seeks to address this gap by proposing a Buddhist environmental communication approach comprised of six key elements: 1) communicating prophetically; 2) communicating from the stance of faith; 3) communicating as “people on the ground;” 4) communicating to energize; 5) communicating to criticize; and 6) communicating through exemplary actions. By synthesizing insights from Buddhist and non-Buddhist scholars, the paper advocates for these elements to be incorporated into environmental communication, enabling Buddhist leaders to more effectively challenge destructive and oppressive social and environmental systems and to foster a comprehensive ecological ethos across society

    Assessment of Satisfaction and Continuance Intention of Art Major Students at Sichuan Fine Arts Institute towards Cloud-based E-learning Systems

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    Purpose:  China is persistently allocating resources towards investment in cloud-based e-learning systems (CELS) to enhance higher education. Hence, the objective of this research is to investigate the determinants of satisfaction, and continuance intention to use CELS among undergraduate students specializing in art at the Sichuan Fine Arts Institute (SFAI) in Chongqing, China. Research design, data, and methodology: A quantitative research methodology was employed to investigate art students at the Sichuan Fine Arts Institute in Chongqing, China. The study involved a sample size of 500 participants who were administered questionnaires. The data collection encompasses various sampling methods, including judgmental, quota, and convenience sampling techniques. The utilization of Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) was employed in the statistical analysis, encompassing assessments of model fit, construct validity, reliability, and hypothesis testing. Results: The findings confirmed the causal relationship between e-learning effectiveness, system quality, service quality, and information quality. Additionally, they indicated a positive correlation between perceived usefulness, satisfaction, and continuance intention. Conclusions: This study aims to assist educators by providing suggestions for higher education management, curriculum design, and academia to enhance their understanding and active utilization of CELS. This is due to students' high perceived usefulness, satisfaction, and continuance intention in using CELS

    A Study on the Impact of Employee Work Engagement on Turnover Intention: The Mediating Role of LMX and the Moderating Role of Leadership Support

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    Purpose: This study investigates the factors influencing turnover intention among catering practitioners in Shanghai, China. Guided by social exchange theory, the research seeks to understand how work engagement, leadership-deployment exchange relationships, and leadership support interact to impact turnover intention in the catering industry. Research design, data and methodology: Data were collected using a questionnaire administered to 544 catering practitioners in Shanghai. The study employed statistical analyses to examine relationships among work engagement, leadership-deployment exchange, turnover intention, and leadership support. Results: The findings reveal several significant relationships: 1) work engagement negatively influences turnover intention, reducing practitioners' likelihood of leaving their positions; 2) work engagement positively impacts the leadership-deployment exchange relationship; 3) leadership-deployment exchange relationships negatively affect turnover intention; 4) the leadership-deployment exchange relationship mediates the relationship between work engagement and turnover intention; and 5) leadership support moderates the relationship between work engagement and turnover intention, strengthening its negative impact. Conclusions: The study provides actionable recommendations for reducing turnover in the catering industry. First, establishing an incentive system can enhance employees' work engagement. Second, fostering effective communication between supervisors and employees can improve leadership-deployment exchange relationships. Finally, leveraging leadership support within organizations can further mitigate turnover intention, creating a more stable workforce in the catering sector

    The Relationship between Psychological Contract and Work Engagement of the Post-95s: Mediation of Psychological Capital and Moderation of Organizational Commitment

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    Purpose: This study investigates the relationship between psychological contract and work engagement among post-95 employees, emphasizing the mediating role of psychological capital and the moderating role of organizational commitment. It aims to provide theoretical insights and practical suggestions for improving employee engagement and organizational performance by focusing on this unique generational cohort. Research design, data and methodology: The research employed a structured survey distributed to 10 IT companies in Shanghai, targeting employees born between 1995 and 1999. A total of 590 valid responses were analyzed using structural equation modeling (SEM) to explore direct, mediating, and moderating relationships. Results: The findings reveal that psychological contract positively influences work engagement and psychological capital, while psychological capital positively impacts work engagement. Furthermore, psychological capital mediates the relationship between psychological contract and work engagement. Organizational commitment moderates the relationship, significantly enhancing the positive effects of psychological contract on work engagement. Conclusions: The study highlights the importance of psychological contract fulfillment and psychological capital development in enhancing post-95 employees' work engagement. Organizational commitment strengthens these effects, underscoring the need for enterprises to adopt flexible and employee-centric management strategies. These findings offer actionable insights for human resource practices and contribute to the theoretical understanding of generational dynamics in the workplace

    A Study on Behavioral Intention to Use Online Learning of Undergraduate Students in Painting Majors in Chengdu, China

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    Purpose: This paper aims to study the impact factors of behavioral intention of students in painting majors in Chengdu, China. The conceptual framework contains perceived ease of use, responsiveness, reliability, perceived usefulness, e-learning quality, hedonic motivation, facilitation condition, social influence, and behavioral intention. Research design, data, and methodology: This study adopted quantitative methods to survey 500 participants. Before data collection, the index of item-objective congruence (IOC) and Cronbach's Alpha of pilot test (n=50) was used to ensure the validity and reliability. After collecting the data, the structural equation model (SEM) was used to verify the structure and relationship of variables, the validity and normality of research tools, data collection procedures, and statistical data processing. Structural equation modeling (SEM) and statistical tools are applied to hypothesis testing. Results: All eight hypotheses of this study are supported. Perceived usefulness has the most significant impact on behavioral intention. Perceived ease of use has a significant impact on perceived usefulness. Reliability and responsiveness significantly impact e-learning quality. Hedonic motivation, facilitating conditions, social influences, and e-learning quality impact behavioral intention. Conclusions: Developers of e-learning systems and senior managers of higher education institutions should improve learning systems so that students can learn online anytime, anywhere, retain recorded lessons, and accurately search for the content they want

    Factors Influencing Undergraduate Students' Satisfaction and Loyalty to Art Museums in Chengdu, China

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    Purpose: This study aims to investigate factors impacting university students’ satisfaction and loyalty towards art museums in Chengdu, China, including student expectation, perceived value, perceived quality, student satisfaction, trust, image, and loyalty. Research design, data, and Methodology: The researchers identified the target population as undergraduate (n=450) who have visited their school’s art museum in selected seven universities in Chengdu, China. A quantitative methodology was employed alongside a questionnaire-based research design. To ensure the content validity, three experts were engaged to assess all questionnaire items using the index of item-objective congruence. Preliminary testing involved the distribution of the questionnaire to 50 participants to assess the reliability through the Cronbach's Alpha test variable. Data analysis was executed utilizing confirmatory factor analysis and structural equation modeling techniques. Results: The results show that student expectation and perceived value significantly impact student satisfaction. Perceived quality has a significant impact on perceived value. Furthermore, trust and student satisfaction significantly impact image. Student satisfaction and image have a significant impact on loyalty. However, perceived quality has no significant impact on student satisfaction. Conclusions: Enhancing university students' museum experiences requires a holistic approach that prioritizes student-centric program development, effective communication, exhibit quality, trust-building initiatives, and collaborations with educational institutions

    The Effect of Loneliness on Short Video Addiction Among Chinese University Students

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    Previous research shows the widespread and excessive use of short video apps among Chinese university students, which impairs their academic performance, relationship quality, and physical and mental health. However, the contributing factors behind short video addiction remain underexplored. Therefore, this study aims to establish a conceptual framework for understanding this addiction, particularly by theoretically examining the effect of loneliness on short video addiction among Chinese university students, with boredom as a mediator and emotion regulation as a moderator. Methodology: A narrative review of related literature sources was conducted to explain the concepts and interplay of loneliness, boredom, emotion regulation, and short video addiction among Chinese university students. Results: The theoretical framework suggests that loneliness positively predicts short video addiction among Chinese university students. Boredom can play a mediator in this dynamic in which users with greater loneliness experience increased boredom, which in turn results in short video addiction. Furthermore, emotion regulation can moderate the relationship between loneliness and boredom among Chinese university students. Conclusion: The findings contribute to the literature on the effect factors of short video addiction, paving the way for further research in this critical area and building a theoretical foundation for future empirical research

    The Impact of Online Work Mode on Personal Well-being: Exploring Paradigm Shifts in the Relationship Between Resilience Coping, Life Orientation, Hope, and Purpose in Life

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    The COVID-19 pandemic significantly shifted global work patterns, accelerating the adoption of remote and hybrid work environments. Most theories and studies related to fundamental well-being variables have traditionally been grounded in fully offline work modes. This leaves gaps in understanding how these well-established concepts apply to online-related work environments. This study study aims to investigate the impact of online work mode on the foundations of personal well-being by exploring the relationships between resilience coping, life orientation, hope, and purpose in life across both online-related work and fully offline work settings. Data were collected from 469 participants, including 348 working in online-related roles and 121 in fully offline positions. Findings indicate that hope has the strongest influence on a sense of purpose across both work modes, followed by life orientation in offline work and resilient coping in online work. The results highlight the importance of resilience in managing isolation and self-management in online settings, while life orientation is more significant in offline environments, emphasizing interpersonal interactions. These findings underscore the need for updated theoretical frameworks and further research to address the evolving dynamics of work and employee well-being

    Determinants of Purchase Intent and Behavior of Male Generation Y Consumers in Fast Fashion Sector in Chengdu, China

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    Purpose: This study explores the factors impacting male Generation Y consumers' purchase intention and behavior in the fast fashion market in Chengdu, China. It establishes a conceptual framework that elucidates the interconnections among brand, perceived quality, attitude, loyalty, trust, purchase intention, and purchase behavior. Research design, data, and methodology: A total of 500 questionnaires were distributed to male individuals belonging to Generation Y and living in Chengdu. The distribution of questionnaires was conducted in a manner that ensured representation from the consumer population who had prior purchasing experience with three specific brands, namely UNIQLO, ZARA, and GAP. To evaluate the model fit, reliability, and validity of the constructs, the researchers utilized confirmatory factor analysis (CFA). Structural equation modeling (SEM) was applied to test hypotheses. Results: The study's findings demonstrated that brand, attitude, loyalty, and trust was pivotal in shaping customers' purchase intentions. In addition, trust and purchase intention significantly impact purchase behavior. Nevertheless, perceived quality has no significant impact on purchase intention. Conclusions: This research provides valuable insights into the dynamics of male Generation Y consumers within Chengdu's fast fashion industry, which sheds light on the driving forces behind their purchase intentions and behaviors

    Exploring The Determinants of Postgraduate Students' Satisfaction and Loyalty Toward Art Museums in Chengdu, China

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    Purpose: This study the determinants of university students' satisfaction and loyalty toward art museums in Chengdu, China. These factors include student expectation, perceived value, perceived quality, student satisfaction, trust, image, and loyalty. Research design, data, and Methodology: The target population is postgraduate students (n=450) who have visited the art museums of their respective schools within seven chosen universities in Chengdu, China. Employing a quantitative approach, a questionnaire was distributed for data collection. To assure the content validity of the research instrument, three experts were enlisted to evaluate all questionnaire items, employing the index of item-objective congruence. A pilot test involving 50 participants was conducted to assess the reliability of the questionnaire using the Cronbach's Alpha test. Subsequent data analysis utilized confirmatory factor analysis and structural equation modeling techniques. Results: The results show that student expectation, perceived value, and percived quality significantly impact student satisfaction. Perceived quality has a significant impact on perceived value. Furthermore, student satisfaction significantly impacts image. Student satisfaction and image have a significant impact on loyalty. However, trust has no significant impact on image. Conclusions: Art museums in Chengdu can enhance the satisfaction and loyalty of postgraduate students, ensuring a positive and enriching experience that encourages continued engagement with the museums and their offerings

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