Universitas Dehasen Bengkulu: Jurnal UNIVED
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Marketplace Shopee Sebagai Media Komunikasi Pemasaran Toko Fajri Craft
Get PDFMarketplace is a platform that facilitates online business transactions such as buying and selling goods or services online between sellers and buyers. This study aims to determine the Shopee Marketplace as a marketing communication medium for Fajri Craft Shop. This research is a qualitative descriptive research. Based on the theory used is integrated marketing communication (IMC) according to Kotller and Armstrong. The results of this study found that. First, advertising, Fajri Craft Shop utilizes the Sponsored Ads feature discount and promo features, such as flash sales, cashback and free shipping to attract more buyers. Second, sales promotion, Fajri Craft Shop uses promotional strategies such as big discounts, vouchers, free shipping, and bundling which are considered very effective in attracting buyers and increasing sales. Third, public relations, Fajri Craft Shop’s relationship with customers shows that the communication approach that focuses on active and responsive interaction, this reflects an excellent strategy in building strong and positive relationships with customers. Fourth, personal selling, in making sales, Fajri Craft Shop cooperates with influencers and affiliates. Fifth, direct marketing, the direct marketing strategy implemented by Fajri Craft Shop in the marketplace is very effective in attracting customer attention, namely by utilizing advertising features, participating in promotions, creating quality content, and providing responsive customer service Thus, an integrated marketing communication (IMC) strategy can be an effective step in utilizing the shopee marketplace as a marketing communication medium.
Perencanaan Komunikasi Event Ruang Visi Nusantara Bengkulu (Studi Pada Event “Linimasa Masanya Segala Lini”)
Get PDFAn event organizer is a business that operates in the field of professional service provision. Event organizers assist with personal events such as weddings and birthdays, as well as other events. The type of research used by the researchers is descriptive qualitative. Data collection was carried out using observation techniques, interviews, and documentation techniques. The informants in this study consisted of several parties from RVN Management, including the Head of the Public Relations and Information Division, the Marketing Division, and the Event Manager. Based on field data, in the planning and implementation process of the concert " Linimasa Masanya Segala Lini," the researchers used the Cutlip & Center theory as research indicators, which includes four main stages: fact-finding, planning, communication, and evaluation. The results of the study showed that first, in the fact-finding stage, the RVN management team conducted surveys to determine the audience's enthusiasm for the invited artists. Second, in the planning stage, the RVN team planned and outlined the necessary steps to achieve the event's objectives, including selecting artists, assigning tasks to the committee team, and arranging vendors. Third, in the communication stage, RVN management utilized social media and influencers to convey the main message to the audience, which was to create a memorable experience for viewers. Fourth, in the evaluation stage, RVN management assessed the success of the concert not only through ticket sales but also through the experiences and comfort felt by the audience. Overall, the application of Cutlip & Center's communication planning theory in the " Linimasa Masanya Segala Lini" concert was systematically conducted. Each stage contributed significantly to the event's execution, although there were some shortcomings that need to be addressed
Factors Related To The Occurrence Of Hypertension At Telaga Dewa Health Center In Bengkulu City
Get PDFIntoduction: Hypertension or high blood pressure is a chronic condition characterized by increased blood pressure on the walls of the arterial blood vessels. According to Riskesdas data, the prevalence of hypertension in Indonesia is 34.1%. Bengkulu Province ranks 26th nationally with a prevalence of 28.14%, with the highest estimated number of cases in individuals aged ≥15 years at Telaga Dewa Health Center, totaling 3,852 cases. This study aims to identify the risk factors associated with hypertension incidence at Telaga Dewa Health Center, Bengkulu City in 2024. Method: This research is quantitative with a cross- sectional design. The sample size is 58 respondents, using accidental sampling techniques with a questionnaire instrument and data processing using SPSS 20. Result and Discussion: The results showed that the majority experienced hypertension, with 39 respondents (67.2%), most were not obese, with 38 respondents (65.6%), nearly half experienced severe stress, with 26 respondents (44.8%), and nearly half had insufficient knowledge, with 31 respondents (53.4%). There was no significant relationship found in the obesity variable (p-value = 0.251 < α 0.05), but there was a significant relationship in the stress variable (p-value = 0.006 < α 0.05) and knowledge (p-value = 0.025 < α 0.05). Conclusion: In this study it can be concluded that there is a significant relationship between stress levels and the incidence of hypertension and there is a significant relationship between the level of knowledge and the incidence of hypertension
A Correlation Between Education, Occupation And Socio-Economic Levels With Selection Of Contraceptive Methods In Feertile Age Couples At Bangun Jaya Helath Center In 2024
Get PDFAccording to Worldometers data in March 2020, Indonesia's population was 273,523,615 people with a population density of 151 people per km2, this number tends to increase compared to 2019, which was 270,625,568 people. The purpose of the study is to determine a correlation between education, employment and socio-economic levels with the selection of contraceptive methods in fertile age couples at Bangun Jaya Health Center in 2024. This study uses analytic research with cross sectional design. Sampling with nonprobability sampling method with purposive sampling technique, namely sampling based on researcher judgment and in accordance with the inclusion and exclusion criteria. Sampling with a total of 90 people. Chi-square test results show that the variable level of education, with the selection of contraceptive methods in fertile age couples with chi-square p-value of 0.001 (α <0.05), work with the selection of contraceptive methods in fertile age couples with a chi-square p-value of 0.001 (α <0.05), social economy with the selection of contraceptive methods in fertile age couples with the results of chi-square p-value 0.001 (α <0.05) so it can be concluded that there is a correlation between education level, occupation and social economy with the selection of contraceptive methods in fertile age couples at Bangun Jaya Health Center in 2024. It is recommended that the Health Center as a further reference to deal with the selection of contraceptive methods in fertile age couples
A Correlation Between Knowledge And Motivation With The Visits Of Mothers With Toddlers To The Posyandu In The Working Area Of Lingkar Timur Health Center In 2024
Get PDFPosyandu is a community-based health facility that provides services for 5 main activities of Maternal and Child Health (KIA), Family Planning (KB), Nutrition, Immunization and Prevention and Control of Diarrhea which are carried out from, by, for and with the community. In 2022, the number of visits by mothers and toddlers at the posyandu in the Lingkar Timur Health Center work area was 85%, while in 2023 the coverage of visits by mothers and toddlers decreased to 68%). The low coverage of maternal participation in the posyandu can be seen from the toddler weighing data. Several factors that cause the low coverage of maternal participation in the posyandu include: maternal knowledge, posyandu activities, toddler nutritional status, motivation, maternal attitude and distance to the posyandu. The purpose of this research was to determine the relationship between knowledge and motivation and visits by mothers and toddlers to the posyandu. This research is an observational analytical study with a cross-sectional approach. This research was conducted in the Lingkar Timur Health Center Work Area on June 1-24, 2024. The number of samples in this study was 50 toddlers in the Lingkar Timur Health Center Work Area. The sampling technique used the total sampling method and the analysis used the chi-square statistical test. The results of the research showed that there was a corelation between knowledge and visits by mothers of toddlers at the integrated health post with a p-value of 0.016 and there was a correlation between motivation and visits by mothers of toddlers at the integrated health post with a p-value of 0.004. The researcher suggests that the Lingkar Timur Health Center increase the knowledge, understanding and motivation of mothers of toddlers about visits to the integrated health post by using appropriate promotional media such as leaflets, posters and others through counseling to each integrated health post
KKN Membaca
Get PDFKuliah Kerja Nyata (KKN) is one of the student community service programs at Dehasen University. In 2025, KKN emphasizes the development of student creativity as well as an understanding of the conditions and potential of the target community. One of the main issues raised is the low reading interest among students in Indonesia, which remains a serious problem despite the increasing access to information through technology. This research uses a descriptive method with a qualitative approach to describe the understanding of school community members regarding literacy and its implementation in teaching and learning activities in elementary schools. Data were collected through observation, interviews, and documentation to understand the phenomenon in depth. The research results show that the reading method, which involves asking students to read a text and retell its content, accompanied by the provision of rewards, effectively improves students' reading skills significantly. Students showed improvement in understanding the text, recognizing difficult words, and visualizing the content of the reading. In addition, this activity also successfully increased students' interest in reading, making them more motivated to read other books. Teachers reported an improvement in students' speaking and writing skills as a result of this activity. Thus, the reading program implemented through community service (KKN) has proven effective in improving students' academic abilities while also building a strong literacy culture
The Effect Of Need For Uniqueness And Bandwagon Effect On Purchase Intentions Through The Hedonic Function Of Attitude As An Intervening Variable In Purchasing An Iphone 15 Promax Smartphone(Study On Generation Z Pontianak)
Get PDFThis study aims to analyse the effect of Need for Uniqueness and Bandwagon Effect on Purchase Intentions with Hedonic Function of Attitude as an intervening variable in the purchase of iPhone 15 Pro Max. The sample was taken using purposive sampling, with a total of 150 respondents. The data analysis method uses a Structural Equation Model (SEM) based on Partial Least Square (PLS) with WarpPls 8.0. The results showed that Need for Uniqueness and Bandwagon Effect have a significant effect on Purchase Intention through the mediation of Hedonic Function of Attitude. These findings emphasise the importance of marketing strategies that focus on product uniqueness and consumers' hedonic experiences
The Role Of Competence As A Mediator In Employee Performance In Logistics Companies
Get PDFThis research aims to analyze the influence of Training, Work Motivation, Work Discipline, and Workload on Employee Performance Competence. The research sample includes 301 respondents who are employees in logistics companies in Batam City, using a quantitative research method. The measurement tool used in this study is Smart PLS. The results show that Training, Competence, Work Discipline, and Workload have a significant influence on employee performance. However, the influence of employee performance mediated by competence shows varied results. Training and Work Discipline mediated by competence have a significant relationship with employee performance, while Work Motivation is not significant. This provides important insights into the factors affecting the performance of logistics companies post-COVID-19 pandemic and provides a basis for the development of effective management strategies to address the challenges faced by this industry
The Influence Of Fisheries Production, Labor, And The Number Of Fisheries Households On Economic Growth In Dumai City In 2012-2023
Get PDFEconomic growth is an effort to increase production capacity to achieve additional output. this study aims to analyze the effect of fisheries production, labor, and the number of fishery households on economic growth in Dumai City in 2012-2023. this research was conducted in Dumai City, Riau Province. the research used is quantitative with secondary data in the form of time series. Data obtained from the official website of the Dumai City Statistics Agency, and one data owned by the Dumai City Fisheries and Marine Service. the data was analyzed with SPSS software. this study resulted in fisheries production and the number of fishermen having an influence on economic growth while fishery households have no influence on economic growth because fishery households are more likely to survive to fulfill their own needs, without having a meaningful impact on macroeconomic growth in Dumai City
Resource Orchestration Strategies To Promote Innovation And Sustainability In Tourism
Get PDFThis study aims to explore the role of Resource Orchestration (RO) strategies in supporting innovation and sustainability in the tourism sector. The research employs a qualitative approach with a literature review, analyzing sources related to resource management, product development, and the social-environmental impacts of tourism. The findings suggest that RO strategies are vital in fostering collaboration between tourism companies, governments, and local communities to manage destinations sustainably. The application of digital technologies and community empowerment also contributes to improved operational efficiency and cultural preservation. The study concludes that RO can create a balance between innovation and sustainability, providing practical insights for developing long-term sustainable tourism strategies