Universitas Dehasen Bengkulu: Jurnal UNIVED
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Strategi Membangun Brand Image Yang Kuat Dengan Fokus Pada Image Branding Di Pt Distribusi Sukses Mandiri
Get PDFThis research aims to build a strong brand image at the company PT DISTRIBUSI SUKSES MANDIRI, with a focus on image branding, the research method used is qualitative with literature study techniques. The results showed that PT DISTRIBUSI SUKSES MANDIRI implemented several key strategies, including brand communication, effective use of social media and strategic places. Clear and engaging communication, as well as responsive interaction on social media, contribute significantly to the company's positive image in the eyes of consumers. In addition, a focus on quality customer service helps create loyalty and trust. This research is to develop an effective branding strategy and maintain customer loyalty
Implementation Of Digital-Based Health Promotion Model On Clean And Healthy Behaviour In Secondary School Adolescents
Get PDFThis research is motivated by efforts to change community behavior to improve health. The clean and healthy living behavior development program has actually been running for about 15 years, but its success is still far from expectations. This study aims to increase public insight into the importance of clean and healthy living behavior and to improve public health. Researchers have created a digital platform-based education model for the community to better understand and practice the clean and healthy living behavior program in everyday life in a simple way. This application has features of articles and videos of clean and healthy living behavior. The research method uses the research and development method with the ADDIE model which is carried out in five stages, namely (1) Needs Analysis (2) Application Design (3) Application Development (4) Implementation (5) Evaluation. The subjects in this study were 30 people from Bojong Koneng Village, Babakan Madang District, Bogor Regency. Data collection was carried out via Google Form. Data analysis techniques were carried out quantitatively inferentially. It is known that there is an influence of application use so that there is a significant difference between the pretest and posttest scores. It can be concluded that this PHBS application can be used as a means to increase knowledge of clean and healthy living behavior so that the level of public health can be increased
Why Are Micromerchants Still Reluctant To Use Digital Payments? Case Study: South Jakarta Msmes
Get PDFThe adoption of digital payments by micromerchants in South Jakarta remains low. This study aims to investigate the reasons behind this reluctance, identify the factors that contribute to it, and suggest potential solutions. Qualitative research method was used. The research sample consisted of microentrepreneurs in the culinary, food and beverage, grocery, and home laundry sectors. Data were collected through interviews and observations in order to gain a more detailed understanding. The findings indicate that a significant proportion of small entrepreneurs remain reluctant to utilize digital payments because of a lack of comprehension regarding its utilization. This underscores the necessity for the provision of education and training to micro-merchants regarding the advantages and operational aspects of digital payments. This could potentially enhance the adoption of digital payments among micromerchants and facilitate more efficient business operations
Implementation Of Marugame Udon Promotion Strategy Through ‘FOMO’ (Fear Of Missing Out) Behavior
Get PDFThis study aims to examine the marketing promotion strategy of Marugame Udon through event and local store promotion strategies. This study focuses on the extent to which these factors can cause FOMO (Fear Of Missing Out) behavior in Marugame Udon consumers. This study uses a qualitative approach using primary data through interviews with the analysis unit. The data collected is then presented descriptively. The findings of this study indicate that the marketing promotion strategy through events and local store marketing can cause FOMO (Fear Of Missing Out) behavior in potential consumers. The implementation of the results of this study is that Marugame Udon can increase the frequency of events and local store promotions to attract the attention of more potential consumers. In addition, Marugame Udon can utilize social media to inform the event widely, so that it can create a higher sense of FOMO among consumers
Carbon Emissions In Asia: The Role Of Renewable Energy, Non-Renewable Energy, Carbon Tax, And Net-Zero Emissions Commitments
Get PDFNet-zero emissions are the main target for countries to immediately address the current carbon emission problem due to the degradation of the natural environment. Asia is the largest emitter of carbon emissions and the largest user of energy. Most of these carbon emissions result from the excessive use of non-renewable energy as the main energy input. Renewable energy is believed to have a dual effect of reducing carbon emissions and replacing the role of non-renewable energy. The transition is an important issue nowadays for countries supported by domestic climate policies and country commitments. The purpose of this study is to determine whether renewable energy, non-renewable energy, carbon tax, and net-zero emissions will affect carbon emissions. The results show that renewable energy and net-zero emissions have a negative significant effect, non-renewable energy has a positive significant effect, and carbon emission has no significant effect on carbon emissions in Asia. Even so, the implication of this research is as input and consideration for countries to transition to sustainable energy sources and strengthen the design of carbon tax to be more effective along with the country's commitment. The sample used is 36 countries in Asia from 2011-2020. The method used is panel data analysis to determine the effect
Exploring Digital Financial Capability: Evidence From Gen-Z In Surabaya
Get PDFThis paper explores the financial capability (DFC) of Gen Z in the digital era. Given the rise of digital financial service use during COVID-19, many individuals still lack the necessary skills to manage their finances effectively. The objective of this paper is to examine whether digital financial literacy (DFL) has a significant impact on DFC, with the mediation of digital financial attitude (DFA), financial self-efficacy (FSE), and digital skills (DS). An exploratory was employed, with 98 valid responses from Gen Z participants collected via Google Form. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that DFL has a significant positive effect on DFA and FSE, which in turn positively influence DS. Moreover, DS is found to significantly enhance DFC, establishing the importance of digital skills in the financial domain. These findings underscore the necessity of integrating digital financial education and skills training into programs targeting Gen Z. The study highlights the crucial link between financial literacy and capability in the digital age, suggesting avenues for future research and policy development to enhance financial inclusion and literacy
The Influence Of Work Ethic And Organizational Culture On Organizational Commitment Of Civil Servants In Pemangkat Community Health Center Sambas Regency
Get PDFThis study aims to analyze the Influence of Work Ethic and Organizational Culture on the Organizational Commitment of Civil Servants at the Pemangkat Health Center, Sambas Regency. The methodology of this study uses a quantitative method with an associative research design. Data collected through questionnaires and interviews with 46 Civil Servants of the Pemangkat Health Center, Sambas Regency, West Kalimantan Province in 2024, saturated sampling the variables studied are Work Ethic (X1), Organizational Culture (X2) and Organizational Commitment (Y). Data analysis includes validity test, reliability test, classical assumption test (normality and linearity), multicollinearity test, multiple linear regression analysis, correlation coefficient, and determination, simultaneous influence test (F-test), and partial influence test (T-test). Based on the results of the simultaneous test (F-test), it shows that Work Ethic (X1) and on Organizational Commitment (Y). The results of the partial test (T-Test) show that Work Ethic (X1) and Organizational Culture (X2) separately have a positive and significant effect on Organizational Commitment (Y).  
Implementation Of Government Procurement Of Goods/Services For Print And Duplication Expenditure Through E-Catalogue In South Bengkulu Regency
Get PDFChanges in the mechanism for procuring government goods / services, which have been carried out through tenders and conventional procurement, have become online (online) in the e-catalogue system in accordance with LKPP (Government Goods / Services Procurement Policy Agency) regulation Number 9 of 2021 concerning Online Stores and Electronic Catalogues in Government Goods / Services Procurement. In this case, to implement the provisions of article 72 paragraph (5) and article 72 A paragraph (3) of Presidential Regulation Number 12 of 2021 concerning Amendments to Presidential Regulation Number 16 of 2018 concerning Government Procurement of Goods / Services. Demanding business actors or goods/services providers to onboard their businesses to the e-catalogue system. The research methodology uses a descriptive qualitative approach, to find out the extent to which business actors' responses to e-catalogue implementation affect business sustainability. To obtain the natural conditions of the object of research, this research uses data collection methods through interviews, field observations and document
The Role Of Digital Marketing In Increasing Customer Satisfaction Of MSME Products (Case Study On Traditional Food Semprong, A Speciality Of Karawang)
Get PDFDevelopment digital technology has change paradigm marketing , including among Small and Medium Enterprises (SMEs). Digital marketing provides opportunity for SMEs to reach more markets wide , increase interaction , and satisfaction Customers . Research This aiming analyze the role of digital marketing in increase satisfaction customers on products food traditional Squirrel typical of Karawang. The approach used is qualitative with design studies case . Data collected through interview in-depth , observation , and analysis documentation related to digital marketing strategies by craftsmen Semprong Mondy. Research results show that digital marketing strategies, such as social media , websites, and e-commerce, contribute to ease access , quality services , as well as communication between perpetrator business and consumers . Implementation This increase satisfaction customer in matter convenience purchasing and service finished sell . However , there is challenge in the form of limitations source power and competition in the digital world that influences effectiveness of strategy. Research This recommend UKM to more optimizing digital marketing for increase Power competition and satisfaction customer
Implementasi Simple Network Management Protocol (SNMP) Untuk Melakukan Monitoring Dan Manajemen Jaringan Pada SMK N 5 Kota Bengkulu
Get PDFThe purpose of this research is to implement Simple Network Management Protocol (SNMP) to monitor and manage the network at SMK N 5 Bengkulu City to, especially the computer network of SMK N 5 Bengkulu City, so that with the implementation of Simple Network Management Protocol (SNMP) to monitor and manage the network at SMK N 5 Bengkulu City it becomes better, useful and can be used to support teaching and learning activities. Monitoring the computer network of SMK N 5 Bengkulu City uses Nagios software and to perform network management using Squid Proxy. In monitoring the nagios network, it can display how many devices are connected (hidip) and devices that are not connected (dead), while the squid proxy can manage websites that cannot be accessed via the network and can manage the amount of bandwidth on each device. In managing websites that cannot be accessed via the network, the website address must be entered manually into the squid proxy in the facilities provided, namely access control