Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE): Open Journal System
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Analisis Strategi Komunikasi Pemasaran pada Media Sosial Instagram pada Akun HSR Wheels
Get PDFThis study aims to determine the Analysis of Marketing Communication Strategies on Instagram Social Media on the Hsr Wheels Account. The theory used is SOSTAC theory (situation, objective, strategy, tactics, action, control). The methodology used in this study is a qualitative method, namely making observations and interviews with several resource persons involved in the research. The data analysis methods used are data reduction, data presentation, and conclusions. The results of the research found are how the Hsr Wheels brand or company uses Instagram social media as a medium to increase sales and buyer interest. As well as the results of the Hsr Wheels brand marketing communication strategy on Instagram social media in increasing sales and buying interest. Based on SOSTAC theory (situation, objective, strategy, tactics, action, control), of the four informants known to Hsr Wheels uses the feature feature on Instagram to do promotions such as Stories, Reels, and Posts to increase sales and attract visitors.
Keyword: Instagram, Marketing Communication, Strategy.
Analisis Metode Pencatatan dan Penilaian Persediaan Barang Dagang pada Umkm Menurut Sak EMKM (Studi Kasus pada Toko Bangunan Pintu Rizky Mandiri)
Get PDFThe Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM) is an accounting framework specifically designed to meet existing needs. With the primary goal of enhancing financial transparency and accountability for medium-sized businesses, SAK EMKM is expected to contribute to sustainable economic growth. This study aims to identify and analyze inventory recording and valuation methods at Toko Bangunan Pintu Rizki Mandiri. The research employed a qualitative descriptive method. The analysis results indicate that the store has not yet fully complied with SAK EMKM.
Keywords: Inventory Recording and Valuation, SAK EMKM, Small and Medium Enterprises (SMEs
Digital Marketing Tiktok: Bagaimana Meningkatkan Keputusan Pembelian pada Produk Skincare
Get PDFTikTok launched the TikTok Shop feature to make it easier for consumers to shop without switching applications. This study aims to determine the effect of online customer rating, influencer marketing, and brand trust on purchasing decisions for The Originote Skincare at TikTok Shop. This study uses a quantitative approach with the population, namely Generation Z in Tangerang Regency. The sampling technique used is non probability sampling with a purposive sampling approach. The sample used amounted to 100 respondents. The data analysis tool used is SPSS version 28. The results of this study indicate that partially, the online customer rating variable and the brand trust variable have a positive and significant effect on purchasing decisions. In contrast, the influencer marketing variable has a negative and significant effect on purchasing decisions. Simultaneously online customer rating, influencer marketing, and brand trust have a positive and significant effect on purchasing decisions. The results of the multiple determination coefficient tests obtained an Adjusted R-Square value of 0,931 or 93,1%, indicating that the online customer rating, influencer marketing, and brand trust variables affect purchasing decisions by 93,1%, and other variables influence the remaining 6,9%, not examined in this study. The novelty of this research is that no research examines together that online customer ratings, influencer marketing, and brand trust are important factors that can shape purchasing decisions. This study provides recommendations for skincare brands to maintain consumer ratings and focus more on selecting relevant influencers to increase brand trust and purchase decisions at TikTok Shop.
Keywords: Brand Trust, Influencer Marketing, Online Customer Rating, Purchase Decisio
Determinan Positif Emotion dan Implikasinya terhadap Impulse Buying pada Pelanggan H&M
Get PDFToday, consumers buy products based on necessity and are influenced by their lifestyle and involvement in fashion. This phenomenon is further reinforced by advances in information technology and social media. This research uses quantitative methods; the research population of 1,082,728 people was minimized using the Slovin formula, which resulted in 99.9 rounded up to 100 respondents. The analysis method uses path analysis and the sobel test. The results of the coefficient of determination test obtained from the Adjusted R-Square value of 0.947 or 94.7% indicate that the variables of shopping lifestyle, fashion involvement, and positive emotion contribute jointly to the impulse buying variable, and the remaining 5.3% are influenced by other variables. The results of the positive emotion research were able to mediate the influence of the shopping lifestyle and fashion involvement variables on impulse buying. The novelty of this study from previous research is that no previous research jointly examines the relationship between shopping lifestyle and fashion involvement in impulse buying, which uses positive emotion as an intervening variable. This research is expected to provide deeper insight into consumer behavior in the fashion retail sector.
Keywords: Fashion Involvement, Impulse Buying, Positif Emotion, Shopping Lifestyl
A Correlation Analysis Between Reading and Writing Skills of 6th Semester English Departmetn Students Bunda Mulia University
Get PDFThis study aims to find out the correlation between reading and writing skill by calculating the final scores for related subjects of 6th semester English Department students of Bunda Mulia University and then analyzing the influence or impact of one subject to another, in this case we choose the advanced level of reading and writing subject Extensive Reading and Writing 3. Furthermore, this research used a method of quantitative design by conducted with an interview face-to-face to gain the data and get 10 respondents. The data itself is analyzed using a SPSS 16.0 software. The result showed that there is a correlation between a reading skill and also the writing skill among the students of English Department in 6th semester. The reading skill can bring a good impact to the students writing skill in English language. By knowing the correlation, this research can give educational information that all the skills in English language can related each other and can give a good opportunity to improve the language skill itself.
Keywords: English Language, Reading Skill, Writing Skil
Lexicons Used in Kepus Pungsed Ritual in Menyali Village
Get PDFThe purposes of this research were to identify and analyze the lexicons used in the procedures of Kepus Pungsed ritual and its cultural meaning in Menyali Village to address a tendency of a decrease in the use of the Balinese language. This study was conducted using an ethnolinguistic approach and descriptive qualitative method. Purposive sampling technique also used for selecting the 3 expert informants from Menyali Village for this research. Four instruments were also used in this research, (1) the researcher as a main instrument, (2) interview guide, (3) smartphone, and (4) notebook. Both the primary and secondary data were gathered through an in- depth interview strategy. The data was also gathered using four processes, namely; data collection, data reduction, data display, and conclusion as proposed by Miles and A. Huberman (1994). The findings shown that there are 36 lexicons. Among them, two (2) lexicons in nunas pesikepan procedure, two (2) lexicons in nunas kekambuh procedure, nine (9) lexicons in nelain procedure, and twenty-four (23) lexicons in the mesagi procedure. These lexicons consist of a rich cultural meaning that used a local norms and beliefs namely Tri Hita Karana as their fundamental base to life as a community of Menyali Village.
Keywords: Cultural Meaning, Kepus Pungsed Ritual, Lexicons, Tri Hita Karan
Risiko Kesehatan Mental dan Peran Dedikasi
Get PDFThis study aims to analyze the mental health impacts of esports involvement, focusing on the psychological characteristics of professional players compared to recreational players. A mixed-methods approach was used, combining qualitative and quantitative research, with in-depth interviews and surveys used to collect data on players\u27 anxiety, depression, and motivation. The results indicate that player motivation falls into two categories: intrinsic, related to personal satisfaction and skill development, and extrinsic, involving financial rewards and social recognition. These findings suggest that intrinsically motivated players tend to have better mental well-being, while reliance on extrinsic motivation can increase the risk of stress and anxiety. Furthermore, involvement in the esports community can provide significant social support, although there are also mental health risks due to competitive pressure. The conclusions of this study emphasize the importance of understanding both sides of the impact of esports on mental health, as well as the need for more effective support strategies for players to reduce stigma and improve their well-being in an increasingly digital world.
Keywords: Psychological Impact of Esports, Mental Health, Motivatio
The Influence of Education on Toilet Training Ability in Mentally Retarded Junior High School Children
Get PDFThis study aims to determine the effect of education on toilet training skills in mentally retarded children at SLB Dharma Wanita Kesatuan Bengkulu Province. This type of research is quantitative with a pre-experimental sampling technique with a pretest-posttest group design. The average result of toilet training skills in mentally retarded children before education was 4.85, there were 6 people or (42.85%) who were unable and there were 8 people (57.15%) whose toilet training skills were able. The average toilet training skills in mentally retarded children after education was 8.35, there were 14 people or (100%). The results of the statistical test obtained a p value = 0.000. Conclusion, there is an effect of education on increasing toilet training skills in mentally retarded children at SLB Dharma Wanita Kesatuan Bengkulu Province.
Keywords: Education, Mental Retardation, Toilet Trainin
Pengembangan Aplikasi Tracer Study untuk Mengetahui Keterserapan dan Kepuasan Pengguna Alumni Teknologi Pendidikan FIP UNM
Get PDFThe aim of this development research is to identify the needs for a Tracer Study application that covers alumni absorption and user satisfaction in the Educational Technology Department of FIP UNM, to design the Tracer Study application, and to measure the level of validity and practicality of the application from the alumni\u27s perspective. The research method used is a Research and Development (R&D) approach with the Alessi & Trollip development model, which consists of three main stages: planning, design, and development. Data collection techniques included observation and questionnaires. This research was conducted in the Faculty of Education, Department of Educational Technology, with 25 alumni and 2 lecturers as research subjects. The results show that alumni have a high need for a Tracer Study application as a medium for tracking graduates. The application was designed using the Kodular platform, featuring a homepage with a welcome message, user guide, and login access. The application consists of six main pages, including a dashboard, alumni data, and a profile questionnaire. The validity test was carried out in two stages: an alpha test by a media design expert which resulted in a “very good” qualification, and a content expert assessment which resulted in a “good” qualification. A beta test was conducted through trials with a small group of alumni selected through random sampling, resulting in a “good” qualification. Trials with a larger group also showed a “good” qualification. In conclusion, the developed Tracer Study application is proven to be valid and practical for use by alumni of the Educational Technology Department at FIP UNM as a tool for tracking graduate data and evaluating academic programs.
Keywords: educational technologi alumni, development, tracer stud
PENGARUH FEAR OF MISSING OUT DAN BRAND IMAGE TERHADAP IMPULSIVE BUYING PADA PRODUK SKINTIFIC PADA MAHASISWA UNIVERSITAS GARUT
Get PDFProduk skintific merupakan salah satu produk kecantikan yang saat ini nomor 1 di Indonesia. Dengan adanya sikpa psikologis konsumen takut akan ketinggalan terhadap produk dan juga memiliki citra merek yang baik sehingga skintific banyak digunakan oleh kalangan mahasiswa Universitas Garut. Penelitian ini bertujuan untuk menganalisis pengaruh Fear Of Missing Out (FOMO) dan citra merek terhadap pembelian impulsif produk Skintific di kalangan mahasiswa Universitas Garut. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif, menggunakan kuesioner yang disebarkan secara online kepada 132 responden mahasiswa Universitas Garut yang menggunakan produk Skintific. Data diolah dengan teknik Structural Equation Modeling (SEM) menggunakan SmartPLS 3.0. Hasil penelitian menunjukkan bahwa FOMO dan citra merek berpengaruh positif dan signifikan terhadap pembelian impulsif. FOMO memiliki pengaruh yang lebih kuat dibandingkan citra merek. Implikasi dari penelitian ini adalah pemasar dapat merancang strategi pemasaran yang lebih efektif dengan mempertimbangkan faktor-faktor psikologis seperti FOMO dan citra merek. Penelitian selanjutnya dapat mengeksplorasi faktor-faktor lain yang mempengaruhi pembelian impulsif di segmen pasar yang berbeda