E-Journal Universitas Islam Negeri Sumatera Utara
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THE UTILIZATION OF INSTAGRAM MICRO-INFLUENCERS FOR WARDAH BRAND AWARENESS IN THE DIGITAL ERA
Get PDFIn today's highly digital era, numerous business actors compete through social media platforms. The skincare industry, in particular, has emerged as one of the most dynamic sectors, experiencing rapid growth in recent years. Wardah, as a leading local brand, must maintain its branding by enhancing brand awareness. With the rising beauty trends and increasing consumer awareness of high-quality local products, competition among various local cosmetic brands has intensified. This study aims to analyze and understand the utilization of Instagram micro-influencer accounts as a means to build Wardah's brand awareness in the digital era. A qualitative research method is employed to address research questions that require explanations or insights related to social phenomena and their contexts, particularly the use of influencers on Instagram. The study involves interviews with five participants who meet specific criteria, namely micro-influencers affiliated with the Wardah Youth Ambassador program, with follower counts ranging from 1,000 to 100,000. This research seeks to identify the effectiveness of leveraging Instagram micro-influencers in enhancing Wardah’s brand awareness in the digital age
Halal Lifestyle Memediasi Influencer Dan Citra Merek Terhadap Niat Beli Hijab Lafiye
Get PDFPenelitian ini bertujuan untuk menganalisis pengaruh influencer dan citra merek terhadap niat beli hijab Lafiye melalui halal lifestyle sebagai variabel mediasi. Penelitian ini menggunakan metode kuantitatif dengan data primer yang dikumpulkan melalui kuesioner online. Sampel diambil dengan teknik purposive sampling sebanyak 175 responden, dan data dianalisis menggunakan Structural Equation Modeling-Partial Least Square (SEM-PLS) melalui software SmartPLS 4. Hasil penelitian menunjukkan bahwa influencer dan citra merek berpengaruh signifikan secara langsung terhadap niat beli. Selain itu, influencer dan citra merek juga berpengaruh signifikan terhadap halal lifestyle. Temuan lain menunjukkan bahwa halal lifestyle mampu memediasi pengaruh influencer dan citra merek terhadap niat beli, sehingga dapat disimpulkan bahwa penguatan nilai-nilai halal melalui citra merek dan promosi oleh influencer berperan penting dalam meningkatkan niat beli konsumen terhadap produk hijab Lafiye
Hukum Barang Pinjaman (Ariyah) Menurut Ulama Lintas Mazhab
Get PDFAbstrak: Penelitian ini bertujuan untuk mengkaji hukum ariyah (pinjam-meminjam barang) dalam Islam menurut perspektif lintas mazhab. Urgensi penelitian ini terletak pada pentingnya memahami dasar hukum sosial yang mendorong praktik tolong-menolong dalam masyarakat, khususnya dalam bentuk pinjam-meminjam barang yang sering terjadi namun jarang dibahas secara mendalam dari sudut pandang fikih mazhab. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif-analitis, mengkaji langsung kitab-kitab hadits primer dan pendapat ulama dari berbagai mazhab mengenai hukum, jenis, rukun, serta konsekuensi ariyah. Hasil penelitian menunjukkan bahwa ariyah merupakan akad sosial yang dibolehkan dalam Islam, namun memiliki ketentuan hukum yang berbeda-beda tergantung pada kondisi dan mazhab, terutama terkait dengan pengembalian barang dan tanggung jawab atas kerusakan.Kata Kunci : Ariyah, Fikih, Pinjaman, Mazhab, HaditsAbstract: This research aims to examine the Islamic legal perspective on ariyah (loan of goods) across different schools of thought. The urgency of this study lies in the need to understand the legal foundations of social cooperation, particularly regarding the often-practiced yet underexplored issue of lending items among individuals. The research employs a qualitative, descriptive-analytical method, analyzing primary hadith sources and scholarly opinions from various Islamic legal schools concerning the rules, types, pillars, and liabilities of ariyah. The findings indicate that ariyah is a permissible social contract in Islam, but its legal implications vary across schools, especially concerning the return of borrowed items and responsibility for potential damage.Keyword : Ariyah, Fiqh, Loan, Madhhab, Hadit
PENERAPAN USHUL FIQH TERHADAP AKAD NIKAH DAN TALAK VIA TELEPON
Get PDFAbstrak:Fenomena pelaksanaan akad nikah dan talak melalui telepon menimbulkan perdebatan di kalangan ulama mengenai keabsahan hukumnya menurut syariat Islam. Masalah ini menjadi semakin relevan di era globalisasi dan pandemi COVID-19 yang membatasi pertemuan fisik, sehingga memerlukan kajian mendalam melalui perspektif ushul fiqh untuk memberikan kejelasan hukum yang komprehensif. Penelitian ini bertujuan untuk menganalisis keabsahan akad nikah dan talak yang dilakukan via telepon berdasarkan kaidah-kaidah ushul fiqh, mengidentifikasi syarat-syarat yang harus dipenuhi dalam pelaksanaannya, serta merumuskan panduan praktis bagi umat Muslim dalam menghadapi situasi yang mengharuskan pelaksanaan akad tersebut melalui media komunikasi jarak jauh. Metode penelitian yang digunakan adalah penelitian kualitatif dengan pendekatan yuridis normatif, menggunakan teknik analisis deskriptif-komparatif. Data primer diperoleh dari Alquran, Hadis, dan pendapat para ulama klasik maupun kontemporer, sedangkan data sekunder berasal dari literatur fiqh, ushul fiqh, dan penelitian terdahulu yang relevan. Analisis dilakukan dengan menggunakan kaidah-kaidah ushul fiqh seperti qiyas, istihsan, istislah dan Sad Ad-Dzariah. Hasil penelitian menunjukkan bahwa penerapan ushul fiqh terhadap akad nikah dan talak via telepon dapat dianggap sah dengan syarat terpenuhinya rukun dan syarat nikah yang telah ditetapkan syariat, termasuk kejelasan identitas para pihak, kehadiran saksi yang dapat mendengar dengan jelas, dan adanya kepastian bahwa ucapan ijab qabul benar-benar berasal dari para pihak yang bersangkutan. Talak via telepon memiliki tingkat validitas yang lebih kompleks, dimana keabsahannya sangat bergantung pada kejelasan lafaz, kesadaran penuh suami, dan dapat diverifikasinya identitas yang mengucapkan talak. Penerapan kaidah maslahah dan dharurah (kondisi darurat) memberikan ruang fleksibilitas dalam situasi-situasi khusus yang mengharuskan pelaksanaan akad tersebut melalui telepon
Expert System Analysis of Divorce Case Handling in Islamic Law Using Breadth First Search Algorithm
Get PDFDivorce is a separation between spouses often triggered by domestic violence, adultery, mental illness, gambling, or polygamy. Many first-time divorce plaintiffs are unaware of the proper legal procedures and tend to rush through the process. To address this, an expert system was developed using the Breadth First Search (BFS) algorithm to provide a more structured and measurable approach to divorce filing. The system aims to simplify and clarify the divorce procedure. The development process followed Rapid Application Development (RAD), with data collected through observations, interviews, and literature review. Experimental results with a sample of 100 users showed that 85% reported increased confidence in making decisions, the time to obtain accurate information decreased by 40%, and understanding of the divorce procedure improved by 90%. The system achieved a 92% user satisfaction rate, demonstrating its effectiveness. The BFS algorithm proved to be efficient and reliable, with statistically significant improvements in user experience
Faktor - Faktor Yang Memengaruhi Kapasitas Petani Milenial Dalam Upaya Percepatan Regenerasi Petani Di Kapanewon Mlati Kabupaten Sleman
Get PDFPenelitian ini bertujuan mengidentifikasi faktor-faktor penentu kapasitas petani milenial guna mempercepat regenerasi di Kapanewon Mlati, Kabupaten Sleman. Dengan pendekatan kuantitatif survei, dianalisis pengaruh usia, pendidikan formal, pengalaman berusahatani, dukungan keluarga, dukungan sosial, dan efektivitas kegiatan penyuluhan. Instrumen kuesioner teruji validitas dan reliabilitasnya terdiri dari 38 pertanyaan, diisi oleh 73 petani milenial pengelola tanaman pangan/hortikultura, dipilih secara Slovin (galat 5%) dan lokasi purposive (populasi tertinggi berdasarkan data Dinas Pertanian Pangan dan Perikanan Kabupaten Sleman). Data ordinal dikonversi ke interval menggunakan Method of Successive Intervals (MSI) lalu dianalisis dengan regresi linier berganda (SPSS 26) setelah memenuhi asumsi klasik (normalitas, non-multikolinearitas, homoskedastisitas). Hasil uji parsial (t) menunjukkan seluruh variabel berpengaruh positif-signifikan (p<0,05). Koefisien terstandarisasi mengungkap dukungan sosial (β=0,280) dan dukungan keluarga (β=0,249) sebagai faktor dominan, menegaskan peran krusial modal sosial. Faktor karakteristik petani (usia β=0,209; pendidikan formal β=0,173; pengalaman berusahatani β=0,172) signifikan namun berpengaruh lebih rendah. Efektivitas kegiatan penyuluhan (β=0,207) signifikan, namun selisih koefisien beta (Δβ=0,073) menunjukkan efektivitasnya 26% lebih rendah dibanding dukungan sosial, merefleksikan keterbatasan pendekatan top-down yang kurang mempertimbangkan dimensi sosio-kultural
Transformation of Social Behavior of Teenagers in the Social Media Era: Use of Whatsapp among Teenagers in Penyagun Village
Get PDFPerkembangan media sosial yang pesat telah mengubah pola komunikasi dan perilaku sosial remaja, termasuk di daerah pedesaan. Penelitian ini bertujuan untuk mengkaji bagaimana penggunaan WhatsApp membentuk kembali pola interaksi, nilai-nilai sosial, dan struktur sosial remaja di Desa Penyagun, Kecamatan Rangsang, Kabupaten Kepulauan Meranti. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa observasi, wawancara mendalam, dan dokumentasi. Informan dalam penelitian ini berjumlah 10 orang remaja berusia 12–17 tahun yang dipilih menggunakan teknik purposive sampling, dengan kriteria intens menggunakan WhatsApp dalam keseharian. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan, sedangkan keabsahan data diperoleh melalui triangulasi sumber dan teknik. Hasil penelitian menunjukkan bahwa penggunaan WhatsApp telah mengubah gaya hidup remaja, pola berinteraksi, serta cara membangun identitas sosial. WhatsApp tidak hanya menjadi media komunikasi, tetapi juga menjadi ruang ekspresi diri dan pencarian eksistensi. Dampak positif dari penggunaan aplikasi ini antara lain mempermudah pertukaran informasi dan memperkuat solidaritas kelompok. Namun, di sisi lain, juga muncul dampak negatif seperti penurunan partisipasi sosial langsung, perubahan gaya berbicara yang kurang sopan, pola hidup yang tidak seimbang, serta keterasingan terhadap nilai budaya lokal. Oleh karena itu, diperlukan pendampingan dari orang tua, sekolah, dan masyarakat melalui literasi digital dan penguatan nilai-nilai lokal untuk meminimalkan dampak negatif dan mengoptimalkan manfaat media sosial bagi pembentukan karakter remajaThe rapid development of social media has brought about major changes in social life, especially among teenagers. One of the most widely used social media is WhatsApp. This study aims to determine the impact of WhatsApp use on the social behavior of teenagers aged 12–17 years in Penyagun Village, Rangsang District, Meranti Islands Regency. This study uses a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. The results of the study indicate that (1) teenagers experience a high tendency and dependence on WhatsApp, which is used not only for communication but also for entertainment and the formation of social identity; (2) the use of WhatsApp has positive impacts such as ease of communication and group solidarity, but also negative impacts such as decreased direct social participation, decreased speaking ethics, and changes in lifestyle that are not in accordance with local values; and (3) there is a transformation of social behavior marked by shifts in interaction patterns, language styles, and decreased direct social interaction. This study implies the importance of the role of parents, schools, and the environment in providing digital education so that the use of social media supports the formation of positive adolescent character
IMPROVING THE PROCESS AND LEARNING OUTCOMES OF PANCASILA EDUCATION USING THE NUMBERED HEADS TOGETHER COOPERATIVE MODEL ASSISTED BY ANIMATION MEDIA
Get PDFThis research was motivated by the low student participation and suboptimal learning outcomes in the Pancasila Education subject for Grade V students at SDN 130/II Pasir Putih. The learning process tended to be monotonous as it relied solely on textbooks, without the support of engaging instructional media. To address this issue, the study aimed to improve the learning process and student outcomes by implementing the cooperative learning model of the Numbered Heads Together (NHT) type assisted by animation media. This study is a Classroom Action Research (CAR) conducted in two cycles. Each cycle consisted of two meetings, covering the stages of planning, implementation, observation, and reflection. The research subjects were 20 fifth-grade students. Data were collected through teacher and student activity observations, as well as learning outcome tests, and analyzed using both quantitative and qualitative methods. The results of the study showed a significant improvement in both the learning process and outcomes. Teacher activity observation scores increased from 76% in the first cycle to 95.8% in the second cycle. Student activity also improved from 70.8% to 91.7%. Furthermore, the number of students who achieved a score of ≥70 increased from 12 students (60%) in the first cycle to 17 students (85%) in the second cycle. Thus, it can be concluded that the implementation of the Numbered Heads Together model assisted by animation media is effective in enhancing the quality of the learning process and outcomes in Pancasila Educatio
HUMAN RESOURCES DEVELOPMENT STRATEGY IN IMPROVING SERVICE EXCELLENT AT STATE ISLAMIC COLLEGE IN ACEH
Get PDFIslamic religious colleges are educational institutions that are currently becoming options for prospective students who want to pursue higher education. To become the main choice for prospective new students, PTKIN must certainly improve the quality of its educational institutions. One of the highlights is the Human Resources (HR) section of PTKIN. To achieve this level, PTKIN must improve service excellence in its institutions; therefore, we are interested in researching the Human Resources Development Strategy for improving service excellence at State Islamic Religious Colleges in Aceh. This study uses a qualitative method with a descriptive analysis model; this study was conducted at 5 PTKIN in Aceh (STAIN Teugku Dirundeng, UIN Ar-Raniry, IAIN Lhokseumawe, IAIN Langsa, and IAIN Takengon). The results of the HRM Strategy affect the service performance of PTKIN organizations in Aceh Province. This means that the better the self-ability of the HRD strategy is, the more it will improve the service performance of PTKIN organizations in Aceh Province. HRD's capabilities in good management strategies directly affect the performance of PTKIN organizations in Aceh Province. Employee performance with excellent service will directly affect the performance of PTKIN organizations in Aceh Province. This means that the better the employee performance, the more it will improve the performance of PTKIN organizations in Aceh Province
THE SCHOOL PRINCIPAL’S ABILITY IN CONDUCTING INSTRUCTIONAL SUPERVISION AT UPTD SD NEGERI 7 SAMALANGA, BIREUEN REGENCY
Get PDFEducational supervision is an academic activity in the form of training and development carried out by people who have higher knowledge, aimed at improving teacher interaction in the teaching and learning process. This study aims to determine: 1) the ability of the principal in compiling a supervision program, 2) implementation and 3) evaluation in supervision, 4) obstacles faced by the principal in implementing supervision of teachers. This study uses a descriptive method with a qualitative approach. Data collection techniques used are observation, interviews, and documentation studies. The subjects of the study were the principal, vice principal for curriculum and teachers. The results of the study indicate that: 1) The principal is able to compile a supervision program based on KTSP by referring to BSNP. 2) The implementation of supervision begins with preparing supervision instruments and socializing its activities. The principal in implementing educational supervision involves the vice principal and senior teachers as supervisors. 3) The evaluation carried out in the implementation of supervision is by measuring and comparing supervision instruments such as syllabus and RPP design, learning methods and assessments. 4) The obstacles that occur are that the supervisor's specialization is not the same as the teacher being supervised, so that the results of the supervision implementation are not achieved as expected, and the implementation of supervision has not fully run according to the program that has been prepared, both in terms of the number of visits and the schedule that has been determine