E-Journal Universitas Islam Negeri Sumatera Utara
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TOXIC POSITIVITY: THE DYNAMICS OF INTERPERSONAL COMMUNICATION ON MEDIA X IN THE ERA OF CANCEL CULTURE
Get PDFThis study aims to examine the dynamics of interpersonal communication on the Media X platform within the context of the phenomena of toxic positivity and cancel culture. These two phenomena represent a paradox of digital culture: on one hand, there is an incessant push for maintaining positivity, often dismissing the validity of negative emotions; on the other hand, there is the rise of collective cancellation practices that can create intense social pressure. This research employs a qualitative approach using a netnographic strategy, supported by content analysis of user-generated posts and interactions. Data were collected through digital observation, documentation of online conversations, and the use of Brand24 as a social media analytics tool. The findings reveal that toxic positivity is frequently normalised through phrases such as "keep your spirits up," which appear across various emotional contexts but tend to suppress more honest and complex emotional expressions. Simultaneously, cancel culture has evolved as a mechanism of collective moral control, often enacted without clarification processes or opportunities for restitution. These phenomena shape a communication landscape characterised not only by rapid and emotional exchanges but also by intense social and symbolic pressures. This study underscores the necessity for critical awareness and ethical communication practices within a digital ecosystem marked by polarisation. In conclusion, online spaces require a more reflective, empathetic, and inclusive communication approach to ensure that digital practices support emotional well-being and foster humane dialogue, rather than merely reinforcing image management
ANALYSIS OF M. DIEMAS ANGGARA'S (@infoasikdimas) PERSONAL BRANDING ON INSTAGRAM IN RELATION TO CULINARY TOURISM PROMOTION IN MEDAN CITY
Get PDFThis study aims to analyze the personal branding strategies employed by M. Dimas Anggara through the Instagram account @infoasikdimas in promoting culinary tourism in Medan City. Amid the growing role of social media as a digital promotional platform, personal branding has become a crucial element in shaping the image and influence of an influencer. This research adopts a descriptive qualitative approach, utilizing data collection techniques such as content observation, digital documentation, and the distribution of questionnaires to the followers of the @infoasikdimas account. The human brand theory developed by Susan Fournier and Thomson serves as the main framework for understanding the dimensions of authenticity, emotional closeness, and personal appeal in the individual brand formation process. The findings indicate that the @infoasikdimas account exhibits strong elements of personal branding, such as consistency in showcasing local culinary content, authenticity in delivery, and active engagement with the audience. The presented content is not only visually appealing but also informative and communicative. This strategy successfully builds trust and loyalty among followers and has a direct impact on increasing exposure and consumer interest in the recommended culinary spots. Furthermore, Dimas's role as a micro-influencer contributes to the promotion of culinary MSMEs and supports the narrative of Medan City as a friendly and authentic culinary tourism destination. Thus, this study demonstrates that strategically and authentically developed personal branding through social media can significantly contribute to the promotion of the local creative economy, particularly in the culinary tourism sector. These findings are expected to serve as a reference for creative industry players and academics in developing more effective digital branding approaches
Analysis of Integer Concept Understanding by Prospective Elementary School Teachers: Implications for Elementary Mathematics Teaching
Get PDFMathematics is an essential subject in elementary education, with integers playing a key role as the foundation for more complex mathematical concepts. However, many students struggle to understand integers, particularly negative numbers and their operations. This study aims to analyze how prospective elementary school teachers represent the concept of integers and develop effective teaching strategies. A qualitative descriptive approach was employed, involving 12 prospective teachers divided into three groups based on their understanding of integers. The primary instrument used was the modified Content Representation (CoRe) to evaluate how these prospective teachers represent and teach integers. The results indicate that most prospective teachers have a good grasp of basic integer concepts and frequently use number lines as a visual aid. However, some teachers still face difficulties in explaining negative numbers and their operations. The use of technology, such as interactive applications and educational videos, was recognized as an effective strategy for improving students' understanding. This study concludes that developing pedagogical skills in prospective teachers, particularly in teaching integers, is crucial to enhancing the quality of mathematics instruction at the elementary level
MATRIARCHY: DISTORTION OF THE CONCEPT OF EMANCIPATION IN THE HOUSEHOLD AND ITS IMPACT ON SOCIAL WELFARE
Get PDFEmancipation is often associated with the feminist movement to fight for women's rights and rejection of discrimination. Enforcement of emancipation is marked by the movement of women to erode patriarchy. Over time, the concept of emancipation underwent a shift in meaning, giving birth to a radical new understanding. This understanding is matriarchy, namely the extreme domination of women and the desire of women's groups to dominate other people in terms of thoughts, ideas, and even the life processes of other groups so that they accept their ideas. What's worse is that this matriarchal understanding is absorbed and applied in households which is very contrary to Islamic provisions. The analytical method used is descriptive qualitative analysis with a conceptual approach and a case approach. The results of the study indicate that there is a distortion regarding the concept of emancipation in the household, which creates matriarchy. The concept of matriarchy itself is not in line with Islamic teachings. The condition of matriarchy affects social welfare if in a family this understanding continues in the long term. As a result, there will be disputes that end in divorce so that social welfare cannot be felt in the family. The solution to overcoming this matriarchy is to understand each other's nature, and carry out the rights and obligations that have been ordained by God as well as possible
Influence of World Development Indicators on Human Development: A Multiple Linear Regression and PSI Ranking Approach
Get PDFThis study investigates the influence of World Development Indicators (WDI)on the Human Development Index (HDI) within the regional context of Asiancountries. Understanding the interaction between these indicators and HDIholds strategic relevance for enhancing the formulation of evidence-baseddevelopment policies. The analysis focuses on five key indicators: populationgrowth, voice and accountability, government effectiveness, GDP per capitagrowth, and control of corruption. These variables represent essentialdimensions of governance and socioeconomic advancement. The datasetcomprises information from 46 Asian countries sourced from the World Bank.The methodological framework integrates multiple linear regression to evaluatethe magnitude of each variable’s contribution to HDI. The Preference SelectionIndex (PSI) is utilized to establish a performance-based ranking of countriesgrounded in the selected indicators. Results demonstrate that population growthand government effectiveness have significant impacts on HDI outcomes, whilethe remaining variables exhibit no statistically significant effects. Comparativeanalysis using PSI reveals inconsistencies between development indicator valuesand actual HDI positions. South Korea shows the highest consistency betweenquantitative rankings and HDI classification. These findings offer practicalinsights for policy prioritization by identifying the most influential determinantsof human development in the region. The study emphasizes the importance oftailored development strategies and encourages future research to strengthenmodel robustness through control variable inclusion, sensitivity analysis, andnon-linear modeling approaches
Optimization Of a Smart GPS Tracker System to Measure Truck Speed Performance
Get PDFSmart GPS v 3.3" offers features that traditional systems lack, such as real-time monitoring and advanced travel behavior analysis. This study evaluates the speed of trucks and travel performance using Smart GPS v 3.3 and a tracking system from the stockpile to the port (93.89 km). The methods used were field observation and data collection through smart GPS software. The results show that the trucks average speed/month is 31 km/h for loaded trucks and 57 km/h for empty trucks. The average travel time for loaded trucks is 3:05:36, while for empty trucks it is 2:13:48. In the morning, the travel time for loaded trucks is 2:50:49, and at night it is 3:31:28. The travel time for empty trucks in the morning is 2:50:49 and at night is 2:29:11. The use of GPS serves as an evaluation tool for the coal transport for companies to streamline distribution
Intelligent Actuator Control in Smart Agriculture through Machine Learning and Sensor Data Integration
Get PDFSmart agriculture leverages Internet of Things (IoT) technology to develop intelligent greenhouses capable of monitoring and responding to environmental changes in real time. This study proposes the use of machine learning to analyze real-time sensor data—such as temperature, humidity, water level, and soil nutrient levels (N, P, K)—to determine the optimal timing for activating actuators, including fans, irrigation systems, and water pumps. In the initial stage, the study utilized the "IoT Agriculture 2024" dataset from Kaggle, which consists of 37,922 records and 13 attributes describing crop and environmental conditions. This dataset was used to train a robust machine learning model based on gradient boosting to support intelligent actuator control decisions. The model demonstrated strong predictive accuracy, achieving 99.62%. In the final stage, the model was evaluated in a simulated IoT-based agricultural system using synthetic sensor data designed to mimic real-world readings of temperature, humidity, soil moisture, and nutrient concentrations. The model achieved a high validation accuracy of 99.55%, indicating its reliability and robustness within the simulated environment. These results demonstrate that the integration of machine learning with real-time sensor data is an effective strategy for automating actuator control in smart greenhouses. The proposed approach has the potential to reduce manual intervention, optimize resource utilization, and improve overall agricultural productivity. This study contributes to the advancement of adaptive, data-driven precision agriculture systems that support long-term food security
Peran Guru PAI Dalam Internalisasi Nilai Kejujuran Melalui Pembiasaan Karakter di MI Miftahul Huda Kedungcino
No full textThis study aims to analyze the role of Islamic Religious Education (PAI) teachers in internalizing the value of honesty through character habituation at MI Miftahul Huda Kedungcino. Amid increasing moral challenges faced by students, character education—particularly the value of honesty—becomes essential in shaping individuals with integrity and social responsibility. Using a qualitative descriptive method, data were collected through interviews, observations, and documentation. The findings show that PAI teachers play a strategic role not only as educators but also as moral exemplars who integrate honesty into daily school routines and learning activities. Character habituation is implemented through structured religious activities such as dhuha and dhuhr prayers, recitation of Asmaul Husna, Aqidatul Awwam, and sholawat. These routines help students internalize honesty as part of their daily behavior. Supporting and inhibiting factors were also identified, including environmental influences, teacher commitment, and parental involvement. The study concludes that effective collaboration between schools, teachers, and families is vital in fostering honest and morally upright students in the digital era. The practical implication of this research is the need for teachers and madrasah policies to continuously strengthen character-based education through structured habituation programs, while future studies can expand the scope to other schools or explore digital-based strategies for character education
MANAGEMENT OF GLOBAL DIVERSITY CHARACTER BUILDING PROGRAMS THROUGH P5PPRA AT MAN BINJAI CITY
Get PDFThis research aims to explore the planning, implementation, and the supporting and inhibiting factors in the development of global diversity character through the Strengthening Project of Pancasila Student Profiles and Rahmatan lil Alamin Student Profiles (P5PPRA) at MAN Kota Binjai. The background of this study is the growing concern over intolerance and the weakening of national values among the younger generation due to the influence of social media. Using a qualitative ethnographic approach, data were collected through interviews, observations, and documentation, involving school principals, teachers, and students as informants. The results indicate that the P5PPRA project has been systematically planned and contextually implemented to foster tolerance, empathy, and appreciation for diversity among students. Although challenges such as limited facilities and variations in teacher understanding persist, strong institutional support contributes to the program’s success. This project has the potential to serve as a replicable model for character education in other Islamic schools
ROLE OF LECTURERS' INTERPERSONAL SKILLS IN THE COGNITIVE, AFFECTIVE, AND MORAL DOMAINS ON LEARNING OUTCOMES
Get PDFThe learning environment created by the Lecturer has a significant influence on students' academic abilities in addition to being influenced by the students' own innate abilities. This study aims to determine the role of each interpersonal component of the Lecturer and to test the validity of the Lecturer's interpersonal skills ability questionnaire designed by the researcher and on the cognitive, affective, and moral development of Students. This study uses factorial design analysis to see the role of Lecturer's interpersonal skills on Students' cognitive, affective, and moral abilities. 210 Students of Insan Budi Utomo University became Participants who were actively involved in this study. 210 Students came from the 2021 to 2023 intake. Data were collected using a questionnaire to assess Lecturer's interpersonal skills, cognitive, affective, and moral assessment self-report scales of Students. Data analysis used multiple regression and correlation analysis to see the correlation between these variables. The results showed that Students' perceptions of Lecturer's interpersonal skills correlated significantly with learning outcomes in the cognitive, affective, and moral domains of Students. In addition, the questionnaire scale designed by the researcher met the validity criteria because the questionnaire scale could explain what scales were positive and negative predictors of Students' learning outcomes in each domain. This study implies that lecturers must display positive interpersonal skills ability during the learning process or interaction with the class so that the learning process is more effectiv