E-Journal Universitas Islam Negeri Sumatera Utara
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THE ROLE OF CULTURAL COMMUNICATION IN THE RAMADHAN FAIR BAZAR TO PROSPERATE THE GREAT MOSQUE IN MEDAN CITY
Get PDFThis study analyzes the role of cultural communication of the Ramadhan Fair Bazaar in prospering the Medan Grand Mosque, using qualitative methods with descriptive studies, observation, documentation, and direct interviews. The results of the study indicate that this bazaar is significant in increasing the activeness of the congregation and strengthening social interaction, becoming an annual tradition that has been awaited by the people of Medan City for more than 18 years. The Ramadhan Bazaar also supports the local economy by providing opportunities for MSMEs and facilitating entrepreneurship. In addition, this bazaar plays a role in promoting and preserving local culture, including the tradition of sharing spicy porridge at the Al-Mashun Grand Mosque. Comprehensively, this bazaar activity supports the prosperity of the mosque both physically and non-physically, by increasing visits and community participation and providing a forum for religious and social activities
Framing Analysis of Media Coverage on Plastic Waste Reduction in Medan City on Kompas.com
Get PDFThis study aims to analyze how media framing by Kompas.com in reporting plastic waste reduction in Medan City and its impact on public perception. Using a qualitative approach through content analysis and Pan and Kosicki's framing theory, this study identifies the syntactic, script, thematic, and rhetorical structures of the news studied. The results show that Kompas.com emphasizes more on regulatory and technical aspects, but does not touch on the emotional and personal aspects of society. A survey of 21 respondents showed that the majority were neutral towards the influence of news reporting, indicating that the effectiveness of framing in shaping public awareness and participation is not yet optimal. This study concludes that a more humanistic, contextual, and local narrative-based media approach is needed to increase public involvement in environmental issues
ISLAMIC COMMUNICATION MESSAGES FOR THE MALAY TRADITIONAL PROPOSAL EVENT OF THE DELI COMMUNITY OF NORTH SUMATRA
Get PDFThis study aims to explore and understand the Islamic communication messages contained in the Malay traditional engagement ceremony among the Deli community, North Sumatra. This study uses a qualitative approach with field research methods, which allows researchers to directly engage in social and cultural observations and collect data from sources involved in the tradition. The main informants in this study consisted of Shafwan Hadi Umri, Aslim, and Tengku Ismail, who each provided scientific, cultural, and practical insights regarding the traditional engagement ceremony. Secondary data were obtained through a desk study of relevant literature. Data analysis was conducted using the Miles and Huberman model, which includes data reduction, data presentation, and conclusion drawing. The findings of this study indicate that the Deli Malay traditional engagement ceremony is not only a cultural ritual, but is also rich in Islamic messages, such as polite speech, respect for parents, honesty, and silaturahmi (silaturahmi). These messages are conveyed through cultural symbols, pantun (rhymes), and figurative language, reflecting polite and wise communication in accordance with Islamic teachings. The results of this study emphasize the importance of preserving this traditional tradition so that the younger generation remains connected to a cultural identity that is rich in Islamic values
PUBLIC RELATIONS COMMUNICATION STRATEGY OF UINSU ON THE INSTAGRAM PLATFORM TO ENHANCE A POSITIVE IMAGE AMONG NEW STUDENTS
Get PDFThis study aims to analyze the communication strategy implemented by the Public Relations of the State Islamic University of North Sumatra (UINSU) through the Instagram platform in order to form a positive image among new students. The data was analyzed using the Theory Image in the corporate image category. The problems studied in this study are how the strategy is built by UINSU Public Relations and what are the inhibiting and supporting factors for the implementation of UINSU's Public Relations strategy. The research method used is a qualitative-descriptive approach with data collection techniques in the form of observation, interviews, and documentation of the Instagram account @uinsu_official and new students in the 2024/2025 academic year. The results of the study are expected to be able to reveal the strategy and effectiveness of the content published by the official account @uinsu_official as well as the supporting and inhibiting factors for the implementation of public relations communication strategies. This study also provides theoretical contributions to the development of communication science as well as practical recommendations for institutions in improving the reputation and involvement of new students through social media
ANALYSIS OF COMMUNICATION ETHICS FOR GENERATION Z IN PATUMBAK DISTRICT, DELI SERDANG REGENCY
Get PDFThis study aims to analyze the communication ethics of Generation Z in Patumbak District, Deli Serdang Regency, both in direct and digital communication, especially social media, with an approach of ethical values in Islam. Generation Z is known as digital natives who are very close to information technology, but this closeness also influences communication patterns and the application of ethical values. The study uses a descriptive qualitative method with data collection techniques through observation, interviews, and documentation, and triangulation of sources is carried out to test the validity of the data. The results of the study indicate a shift in the communication ethics of Generation Z, both in face-to-face interactions that tend to decrease in terms of politeness, empathy, and emotional involvement, as well as in digital communication that is vulnerable to free expression without ethical considerations. In the Islamic context, the principles of qaulan are an important reference in forming polite and civilized communication. Therefore, an understanding of communication ethics based on moral and religious values needs to be strengthened to maintain the quality of communication of Generation Z in the digital era
DAMPAK PEMBIAYAAN QARDUL HASAN PADA PEMBERDAYAAN USAHA MIKRO KECIL DI LEMBAGA KEUANGAN MIKRO SYARIAH
Get PDFPenelitian ini bertujuan untuk menganalisis dampak pembiayaan Qardul Hasan terhadap pemberdayaan UMK dengan fokus pada Bank Wakaf Mikro Alpend Barokah Mandiri sebagai objek kajian. Pembiayaan Qardul Hasan yang bersumber dari dana wakaf dan infak diharapkan dapat meningkatkan akses permodalan bagi UMK yang kesulitan pembiayaan dari lembaga keuangan konvensional. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode wawancara mendalam dan observasi kepada penerima manfaat pembiayaan. Hasil penelitian menunjukkan bahwa pembiayaan Qardul Hasan memberikan dampak positif dalam beberapa aspek, yaitu meningkatkan akses permodalan, pengembangan usaha, peningkatan pendapatan, serta penguatan literasi keuangan dan kemampuan manajerial. Sebagian besar penerima manfaat melaporkan peningkatan pendapatan sekitar 20%-50% setelah menerima pembiayaan yang berdampak langsung pada kesejahteraan mereka. Selain itu, program ini juga berkontribusi pada peningkatan literasi keuangan dan kemampuan manajerial usaha yang mendukung keinginan jangka panjang. Namun demikian, tantangan dalam pelaksanaan pembiayaan Qardul Hasan seperti keterbatasan dana, risiko keterlambatan pengembalian pinjaman, dan perlunya penambahan pendampingan menjadi faktor yang perlu diperhatikan untuk meningkatkan efektivitas program. Secara keseluruhan, penelitian ini menyimpulkan bahwa pembiayaan Qardul Hasan memiliki peran yang signifikan dalam memberdayakan UMK dan dapat menjadi solusi strategis dalam mendukung inklusi keuangan dan pertumbuhan ekonomi mikro
The Role of Islamic Education Teachers in Shaping Students’ Morality: A Theoretical Analysis
Get PDFThe role of Islamic Education (PAI) teachers is crucial in shaping students’ character, as they not only serve as central figures but also bear the primary responsibility of educating, teaching, guiding, and training students to become faithful, God-fearing, knowledgeable, virtuous, and responsible individuals. Moral strengthening is the core focus of Islamic education, which requires a deep understanding of character and moral values as well as the application of appropriate strategies and methods to foster positive character development. This study employs a qualitative approach through library research to identify the role of Islamic Education teachers in character formation and to analyze their efforts in reinforcing moral values. The findings reveal that PAI teachers act as role models in instilling religious values and moral understanding, while also guiding students to develop social awareness, empathy, and good conduct. Consequently, moral strengthening is considered a strategic solution to address the ongoing moral crisis, particularly in Indonesia
The Role of Teachers in Improving the Learning Focus of Children with Special Needs at Mitra Inalum Kindergarten
Get PDFThe focus of learning for children with special needs is the concentration of attention on lessons, learning materials, and the process of acquiring them carried out by children who require special behavior in following the learning process. This study aims to help children with special needs to stay focused in the learning process. The method used in this study is qualitative research with data collection techniques namely interviews, observation, and documentation. The results of the study show that first, the implementation of learning at TK Mitra Inalum Tanjung Gading, Sei Suka District, Batubara Regency is with PAIKEM learning (Active, Innovative, Creative, Effective and Fun Learning); second, the focus of learning for children with special needs during learning there is a significant difference between the focus of learning for normal children and the focus of learning for children with special needs. When the teacher delivers the teaching material, normal children always focus on the teacher's delivery. While children with special needs are sometimes able to focus and sometimes not. So the homeroom teacher is assisted by a companion teacher so that children can focus on following the learning process.; and third, the efforts of teachers in addressing the learning focus of children with special needs at the Inalum Tanjung Gading Partner Kindergarten, Sei Suka District, Batubara Regency, namely by preparing educational game tools, brain gymnastics, audio-visual learning media, assistance from accompanying teachers, and mini parenting
Geographically Weighted Negative Binomial Regression (GWNBR) Modeling of Tuberculosis (TB) in North Sumatra
Get PDFTuberculosis (TB) remains a serious public health challenge in North Sumatra, Indonesia, necessitating precise statistical modeling to understand its spatial patterns and associated risk factors. This study applies three statistical approaches — Poisson Regression, Negative Binomial Regression (NBR), and Geographically Weighted Negative Binomial Regression (GWNBR) — to investigate the distribution of TB cases across 33 districts and cities in North Sumatra in 2022. An overdispersion test revealed significant variance, indicating the inappropriateness of the Poisson model. The NBR model identified the number of medical personnel as the sole significant covariate, yielding an AIC of 478.31. A Breusch–Pagan test confirmed significant spatial heterogeneity across areas, justifying the use of GWNBR. The GWNBR approach captured spatially varying relationships between TB incidence and covariates, providing more localized insights and yielding an AIC of 512.34. The findings highlight the importance of adopting spatially adaptive methods when modeling disease patterns, allowing for targeted, area-specific public health interventions
Predicting Student Stress Levels Based on Lifestyle Factors Using the Catbost Algorithm
Get PDFThis study developed a machine learning model to classify student stress levels based on lifestyle factors using the CatBoost algorithm. Data were collected from 630 students of the SciTech Faculty at State Islamic University of North Sumatra through a questionnaire comprising 14 Likert-scale items. Instrument validation was confirmed using Pearson’s r (>0.821, p < 0.05) and Cronbach’s Alpha (0.866). Preprocessing included outlier removal with IQR, feature encoding, stratified train-test split (80:20), and 5-fold cross-validation. The training set was imbalanced and addressed using the SMOTE technique. Model evaluation used accuracy (85%), precision, recall, and F1-score per class, with high recall (0.97) for moderate and improved F1-score (0.79) for low stress. Final classification used a 20% test subset (126 samples). Feature importance analysis identified task procrastination, poor sleep quality, and weak time management as key predictors. These findings affirm CatBoost's reliability through consistent results, scalability, and balanced evaluation metrics beyond mere accuracy