Jurnal Online LPMP Imperium (Lembaga Pengembangan Manajemen dan Publikasi Imperium Research Institute)
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The effect of integrated marketing communication, brand image and experiential marketing on customer satisfaction
No full textThis study aimed to determine the effects of integrated marketing communication, brand image, and experiential marketing on the satisfaction of Sharia Bank customers. The research used a survey method to collect data from 92 customers. The results indicate that the influence of integrated marketing communication, brand image, and experiential marketing is important for customer satisfaction. These findings illustrate that integrated marketing communication, brand image, and experiential marketing enhance customer satisfaction. The results have important implications, particularly for marketing strategies and customer management practices.
Public interest statements
This research is highly relevant for all banks as it highlights the influence of integrated marketing communication, brand image, and experiential marketing on customer satisfaction. Understanding these factors can help banks enhance their marketing strategies and improve customer experiences, ultimately increasing customer satisfaction and loyalty.
Article info: Received 6/29/2024 | Revised: 9/21/2024 | Accepted: 9/23/2024 | Online First 9/28/202
Evaluasi Compliance Risk Management (CRM) Dalam Kegiatan Pengawasan Di KPP Pratama Gianyar
No full textThe low number of Daftar Sasaran Prioritas Penggalian Potensi (DSP3) which derives from Compliance Risk Management (CRM) (8.47% of the DSP3) at Gianyar Tax Service Office motivates this study to evaluate the use of CRM called CRM Fungsi Pemeriksaan dan Pengawasan (CRM Rikwas) in supervision activities (starting from the planning, implementation, and follow-up stages) at Gianyar Tax Service Office. Evaluation is measured by the criteria of effectiveness at the planning stage of supervision and adequacy at the stage of implementation and follow-up stage of supervision. This study is a case study with an evaluation approach. The research method used is a qualitative method and descriptive analysis. Data was collected by collection of documentation, interviews with the Account Representative (AR) and the Head of the Supervision Section, and questionnaires to the AR. The results of the evaluation with the effectiveness criteria showed that CRM Rikwas suggests effectiveness in the planning stage of supervision. The results of the evaluation with the adequacy criteria indicate that the CRM Rikwas is not adequate in assisting the supervision activities (implementation and follow-up stages) because several indications of non-compliance are not following the actual situation. Based on these findings, this study recommends that AR at the Gianyar Tax Service Office review the non-conforming indicators first and recommends the DGT follow up on those findings
Pengaruh listing age, leverage, opini audit terhadap kinerja keuangan dengan reputasi KAP sebagai variabel moderasi
No full textThis research aims to examine and determine the influence of listing age, leverage and audit opinion on financial performance with KAP reputation as a moderating variable. This research is quantitative research with financial performance as the dependent variable. Financial performance in this research is measured by ROA. The population in this study are financial industry companies listed on the Indonesia Stock Exchange for the 2022-2023 period which were downloaded from the Indonesia Stock Exchange website (www.idx.co.id) and the company's official website. The population was filtered using a purposive sampling technique with the aim that the data obtained would be more representative so that the sample in this study was 105 companies that met the predetermined criteria. The research results show that the listing age and leverage variables have an effect on financial performance, while the audit opinion variable has no effect on financial performance. Furthermore, if we look at the moderating variables, then all dependent variables can influence the dependent variable. So it can also be concluded that the reputation of a public accounting firm (KAP) can strengthen the influence of the variables listing age, leverage and audit opinion on financial performance
FoMO living behavior in Islamic perspective: Case study of JKT48 fans
No full textFear of Missing Out (FoMO) living behavior and JKT48 fan behavior are examined in this study. The research examines how FoMO living affects JKT48 members' financial choices and how Islamic principles affect their financial management. Qualitative phenomenological research is used. Interviews with JKT48 fans, the study subjects, are used to acquire data about Islamic FoMO living habits. Purposive sampling identified informants, and interviews, observations, and documentation gathered data. Data reduction, presentation, and conclusions were performed on the gathered data. The results indicated that 7 out of 10 informants did not display FoMO behavior, but 50% of female informants did. Around half of the informants, mainly women, were impacted by JKT48 fan group social interactions. This research found that most informants did not match theoretical FoMO indications. Impulsive decision-making, social pressure, and a need to remain connected are FoMO signs. Islam emphasizes moderation and self-control to prevent excessive conduct in FoMO life. Thus, imformants who can control FoMO-related impulsivity are Islamic.
Public interest statements
Most informants in this study needed to meet the theoretical research's FoMO indicators. Social desires, needing to be connected, and impulsive decision-making are FoMO symptoms. Islam promotes modesty and self-control to avoid FoMO excess. Informed parties that avoid FoMO-related impulsivity follow Islamic values
Kegiatan Pendampingan Belajar Al Qur’an pada Anak-Anak Usia SD di TPQ Nurul Ummah Dusun Tunggulsari
No full textStudying the Quran is a noble act in the eyes of Allah SWT. However, nowadays, many children, teenagers, and even adults prefer playing over learning the Quran, resulting in a gradual abandonment of Quranic education. Conversely, studying the Quran brings significant advantages and merits compared to other pursuits. Therefore, Quranic education activities have become a focal point of society, particularly for children who represent the future generation. This educational initiative will take place at the Nurul Ummah Quran Education Park in Tunggulsari hamlet, Pojok village, Mojogedang district, Karanganyar regency. The objectives of this activity are: To enhance children's proficiency in reading, writing, and memorizing the Quran correctly; To introduce the Quran to children from an early age; and To foster a comprehensive understanding of Islam. The mentoring will be conducted face-to-face using methods such as lectures, question-and-answer sessions, practice, and storytelling. The mentoring activities will be carried out in three stages: preparation, implementation, and evaluation. The final outcome of this service demonstrates that Quranic learning support has a positive impact on children's motivation and understanding of the Quran, as well as its benefits in their lives. This is evident through positive changes in children's behavior
Exploring the role of emotional and social values in product purchases decision
No full textThis study aims to analyze the impact of emotional value, social value, and awareness on halal purchase decisions. A purposive sampling method was utilized, resulting in 113 respondents. The results indicate that emotional value positively and significantly influences halal purchase decisions, suggesting that consumers who attribute high emotional value to halal products are more inclined to buy them. Conversely, the study indicates that social value and trust do not significantly impact halal purchase decisions. While emotional value was significant, the lack of impact from social value and trust suggests a need for consumer education. Companies should invest in educating consumers about the benefits and quality of halal products, which may help build trust and awareness over tim
The role of social support and innovation for tempeh business sustainability in Tempeh village
No full textTempeh is a well-known source of protein in Indonesia; the ever-increasing price of soybeans makes tempeh artisans feel unsupported by the government. The purpose of the study was to determine the role of social support for women tempeh artisans in developing innovations in the tempeh business. The support received and innovation is expected to help the sustainability of tempeh artisans. This research uses quantitative methods analyzed using SEM-PLS. The research respondents were a community of women tempeh craftsmen in Ciomas; the research was conducted from July to October 2023. The three hypotheses proposed in this study showed positive and significant results. P Value in all three hypotheses is smaller than 0.05. The results show that social support influences the development of tempeh-processed product innovation. Research shows that social support and innovation encourage the sustainability of tempeh artisans's businesses in Kampung Tempeh Ciomas. Research also shows that women need information and instrumental support to build sustainable businesses. The research concluded that women need training and business assistance to help produce innovations in various processed tempeh products. Women need social support to help realize sustainable businesses. Women need instrumental support through mentoring and training to create product innovations that support business sustainability
The effect of internship experience, motivation, and job interest on job readiness among Muslim university students: Campus atmosphere as an intervening
No full textThis study investigates the effects of internship experience, motivation, and job interest on work readiness, with the campus atmosphere serving as an intervening variable among students at the Islamic University of North Sumatra. The sample consisted of 100 participants, and data were collected through questionnaires—the analysis employed regression techniques to evaluate the relationships among the variables. The findings reveal that internship experience positively influences the campus atmosphere. At the same time, motivation does not show a significant effect. Additionally, job interest positively impacts the campus atmosphere. All three factors—internship experience, motivation, and job interest—positively affect work readiness. However, the campus atmosphere does not significantly influence work readiness. The analysis results show that the campus atmosphere does not influence how internship experience affects work readiness. It also does not affect how motivation and job interest relate to work readiness
Penguatan Kapasitas Kader melalui Edukasi Video Makanan Pendamping ASI di Desa Dangdeur, Kecamatan Jayanti, Kabupaten Tangerang
No full textIn 2021, the stunting rate in Dangdeur Village was still relatively high and is expected to decrease by 2024. Dangdeur Village, located in Jayanti Sub-district, Tangerang Regency, is one of the urban areas in Banten Province. Currently, the village has one main Posyandu (integrated health service post) with 10 satellite Posyandu units supported by 25 active cadres. The role of these cadres is crucial in efforts to reduce stunting rates. The method used in this program involved educating cadres through the screening of an educational video about complementary feeding (MPASI). This activity was conducted in August 2024. Before and after the video screening, cadres were given a series of questions to assess their knowledge levels. A total of 25 active cadres participated in the program, and the average knowledge score increased from 63 (Pre-test) to 78 (Post-test). It is hoped that this community service program will help reduce the prevalence of stunting among children in Dangdeur Village and can be implemented in other regions across Indonesia.
 
Price-quality interaction on the formation of buying interest of apartment customers
No full textThis study aims to investigate the interaction between price and quality in the context of apartment purchasing and its impact on consumer purchase intention. This research makes an important contribution to financial management and decision making regarding apartment purchases. The findings from this research provide valuable insight into how the information consumers receive influences their purchasing behavior, as well as how the relationship between price and quality can influence consumer perceptions. The implications of this research can provide guidance for real estate professionals and prospective apartment buyers in making more informed decisions. Thus, this study makes a significant contribution to understanding the dynamics of the property market and consumer behavior regarding apartment purchases.