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THE IMPACT OF CONSUMERS ON THE DEVELOPMENT OF NEW SERVICES
Full text linkIn order to achieve the best results, many businesses in the service sector are seeking to understand the needs of consumers and involve them in the process of new services development as well. The formation of individualized consumer portrait allows business entities to get to know their target clients and identify their needs. Meanwhile, the management symbiosis is made by this involvement process and business entities have a perfect opportunity to improve their services according to suggestions and experiences of consumers. All companies, that allow their consumers to involve in the process of new services development, can create an enabling environment for the easier generation of ideas and testing of conceptual services. Such companies can be prepared for new services implementation in a more effective way as well. According to the opinions and theories of different authors, this article analyzes the impact of consumers on the process of new services development. In order to evaluate the object of the research more closely, the research was carried out from the perspective of the business subject also. In order to carry out the results of this research, the methods of comparative analysis and synthesis were used.KEYWORDS: consumers, new service development, impact, involvement.JEL CODES: L80, M11DOI: http://dx.doi.org/10.15181/rfds.v31i2.209
The Situation and Prospects for Youth Policy in Lithuania in the Context of European Solidarity
Full text linkThe aim of the article is to give a social portrait of Lithuanian youth in the context of youth policy, and to consider such unsettled segments as unemployment, emigration (migration), the attitude towards family, social participation in societal possibilities, and the strengthening of intergenerational solidarity. These problematic segments cause the social exclusion of young people, thus requiring an appropriate strategy for training professionals who work with young people and who can develop models for the positive (skilful) socialisation of young people. The article evaluates Lithuanian and European youth policy guidelines and success in solving problems, as well as the response to public expectations regarding participation in future life. It provides an analysis of existing feasibility studies that reveal the current situation, and insights into the question. The results obtained foster the formulation of a strategy for training social professionals focused on youth work. The article concentrates on a new European Union programme, the ‘European Solidarity Corps’, which aims to give young people opportunities to contribute to local and global problem-solving within the framework of personal and professional career design for youth. It has been prepared within the framework of the project ‘Social Professions for Youth Education in the Context of European Solidarity’*, with the participation of Latvian, Lithuanian, Polish and Swedish universities that deliver programmes for training social professionals.Key words: youth, youth policy, positive (smart) youth socialisation, work with young people, social professions, problematic segments of youth life (unemployment, emigration (migration), attitude towards family, opportunities for social participation of young people in society, strengthening intergenerational solidarity).DOI: http://dx.doi.org/10.15181/tbb.v83i2.206
Ką 1219 m. įvykiai Mežuotnėje bylojo apie žemgalių visuomenės sanklodą?
Full text linkPasakojime apie sutarties tarp Lietuvos kunigaikščių ir Haličo-Voluinės sudarymą 1219 m., kurįpateikė šios rusėnų kunigaikštystės kronikininkas, minimi keli to, ką istorikai šiandien vadinaLietuvos konfederacija, kunigaikščiai: Lietuvos, Deltuvos, Nalšios ir Žemaitijos. Kuršo, Žemgalosar Jotvingijos kunigaikščių kronikininkas nemini. Mūsų žinios apie vieną iš nepaminėtų žemių,Žemgalą (šiandien pietų Latvija ir šiaurės Lietuva), šiandien vis dar pagrįstos prielaida, kad josvisuomenė plėtojosi daugiau ar mažiau panašiu būdu į kitas to laikotarpio baltų visuomenes.Straipsnyje kviečiama persvarstyti šią prielaidą, koncentruojantis į vieną Henriko Latvio kronikojeaprašytą XIII a. pirmosios pusės epizodą. Henrikas papasakojo, kaip Mežuotnės žemėsžemgaliai 1219 m. kreipėsi į Rygos vyskupą prašydami karinės pagalbos prieš puldinėjančiuslietuvius ir, kaip derybų metu paaiškėjo, prieš kitus žemgalius. Nagrinėjant šį epizodą, straipsnyjesiekiama apibūdinti Žemgalos visuomenę, ypač jos diduomenę, kuriai charakterizuoti pakankaduomenų atsižvelgiant į negausius šaltinius. Tai skatina gilintis į platesnį klausimą, arŽemgalos visuomenė vystėsi panašiai į kitas nekrikščioniškas (pirmiausia baltų) visuomenes.Pagrindiniai žodžiai: ikikrikščioniška baltų visuomenė, kariauninkai, žemgaliai, laisvieji bendruomenėsnariai, Žemgala
Žydų kariai Lietuvos (lietuvių) Nepriklausomybės (1919–1923 m.) kovose: ką žinome apie jų motyvus?
No full textIstorikai tvirtina, kad lietuvių Nepriklausomybės kovose 1919–1923 m. dalyvavo nuo 2 iki4 tūkst. žydų karių, iš kurių ne mažiau kaip 500 buvo įstoję į Lietuvos kariuomenę savanoriais.Nors naujausi tyrimai verčia abejoti šiais skaičiais, akivaizdu, kad į besikuriančią Lietuvoskariuomenę pavyko pritraukti tik nedidelę Lietuvos žydų dalį. Vienas paaiškinimų, kodėl taipįvyko, galėtų būti tas, kad Lietuvos kariuomenės vadovybė ir neturėjo tikslo aktyviau įtrauktižydus, nes jais buvo nepasitikima. Nepaisant nepasitikėjimo atmosferos, dalis Lietuvos žydųpasirinko tarnybą Lietuvos kariuomenėje. Šio straipsnio tikslas – nustatyti, kokie motyvai galėjolemti jų apsisprendimą. Tokio klausimo analizė gali padėti ieškoti atsakymo į istoriografijojene kartą keltus ir vis dar aktualumo neprarandančius klausimus, susijusius su lietuvių ir žydųpolitiniais santykiais moderniosios Lietuvos valstybės kūrimo(si) laikotarpiu.Pagrindiniai žodžiai: lietuvių ir žydų santykiai, tautinės mažumos, Lietuvos Nepriklausomybėskovos, Lietuvos kariuomenė, žydai kariai, motyvacija stoti į kariuomenę
FEATURES OF CREATING A HEALTH-PROMOTING TEACHING/LEARNING ENVIRONMENT FOR CHILDREN: THE CONTEXT OF THE DEVELOPMENT OF INFORMATION TECHNOLOGIES IN PRIMARY EDUCATION
No full textThe development of information technology (IT) in the process of modern primary education poses new challenges for participants in this process. Despite the fact that the development of IT enhances teaching/learning, and makes it modern and attractive, the unrestricted and irresponsible use of IT can have negative consequences for both the physical and the mental health of younger school-age children. The article analyses problems related to features of creating a healthy child-friendly teaching/learning environment in the context of the development of IT in primary education. A total of 237 primary school teachers in western Lithuania were interviewed by means of a written (questionnaire) survey research method.The research results show that a computer is the main IT tool in the primary education environment. Almost all the interviewed teachers had them in their classrooms. Teachers lack in particular interactive boards and tablets. Only a very small number of teachers had them in their classrooms. The teachers interviewed lack more diverse means of IT in their classrooms, which limits the possibilities for using IT in the education process. The results of the research reveal that although primary school students know about safe use and health-care when working with IT, they are not able to apply the available knowledge in practice. Children lack the acquisition of practical actions and skills in applying them in life situations. Only a third, and even fewer teachers, agreed that while using IT children are able to sit correctly at a desk, protect their eyesight, do eye exercises, coordinate eye and hand movements, etc. Therefore, not only are modern means of IT and their safe installation important for the creation of a healthy child-friendly primary teaching/learning environment in the context of IT, but so is the development of safe and healthy child-friendly behaviour with IT: the regulation and distribution of work time with IT at school and at home, the responsible use of IT; not only the provision of knowledge about the use of IT to students, but also the formation of practical skills and their application in life situations.KEYWORDS: healthy teaching/learning environment, teachers, primary school students, information technology.JEL CODES: I12, I21; I31.DOI
PREFACE
No full textScientific journal Tiltai / Bridges / Brücken published by Klaipėda University (established in 1991) is devoted to the issues of social sciences, and seeking academic dialogue, also to other human and society functioning-related humanities and biomedical sciences, with expand and interpret different social phenomena and current issues from an interdisciplinary perspective. The publications attempts at analysing and solving actual problems of economy, management, demography, social geography, geopolitics, political sciences, history, education, religious, regional planning and land use, other social problems. Science has no borders. Therefore scientific cooperation is one of the most important elements in the progress of world’s community. Scientists from different countries of the world are kindly invited to write for and contribute to the journal.Tiltai / Bridges is the scientifical periodical magazine, which publications, by the decision of Lithuanian Science Council, are recognized as convenient for doctoral dissertations and pedagogical scientific names
Lietuvos istorinis pasakojimas. 1944–1953 m. partizanų perspektyva
No full textModerniosios Lietuvos tautokūrai naudoto istorinio pasakojimo siužetinę sandarą, jame cirkuliavusius vaizdinius ir svarbiausias istorines figūras istorikai jau yra analizavę; jų tyrimai yra atskleidę, kaip šis pasakojimas buvo konstruojamas. Menkiau nagrinėta, kaip jis buvo reflektuojamas atskirų socialinių grupių. Straipsnyje nagrinėjama, kokį Lietuvos istorinį pasakojimą palaikė antisovietiniame ginkluotame pasipriešinime 1944–1953 m. dalyvavę partizanai. Tyrime keliamas klausimas, kaip Lietuvos istorinis pasakojimas buvo pasitelkiamas kovai stiprinti ir įamžinti. Ieškoma paralelių tarp partizanų organizacinio vienijimo ir jų santykio su istoriniais vaizdiniais bei figūromis. Apžvelgiamos istorijos interpretacijos įvairaus rango partizanų tekstuose ir aptariami pasipriešinimo dalyvių istorinės savimonės ypatumai. Tyrimo temai atskleisti pasirinkti spaudiniai (atsišaukimai, biuleteniai, laikraščiai, kiti teminiai leidiniai), nagrinėti 935 partizanų pasirinkti slapyvardžiai ir organizaciniams vienetams suteikti pavadinimai. Analizuojami visų trijų partizanų sukurtų sričių – Pietų, Rytų ir Vakarų Lietuvos – duomenys.Pagrindiniai žodžiai: antisovietinis pasipriešinimas, partizaninis karas, istorinis pasakojimas, kolektyvinė atmintis, istorinė tapatybė
Baltiškojo fenomeno ir lietuviškos tapatybės tradicijų sąveika naujojoje vargonų muzikoje
No full textŠiuolaikinėje lietuvių, latvių ir estų muzikoje atsispindi ypatingas reiškinys – baltiškasis fenomenas, susijęs su gelmės gausmu, bangų ciklais, dimensijos augimu ir apokaliptiniu transcendentalizmu. Jo bruožai yra tarsi amžinybės stilius – begalinė melodija, ritmo monotonija, gelmių jėgos telkimasis ir lūžis į Nušvitimą. Jo reikšmėse glūdi ir religinis, ir gamtiškasis panteistinis aspektai, ir ieškojimai „kitos erdvės“ bei vizijos horizontalės paradigma. Tai galima įvardyti kaip baltiškąjį fenomeną, motyvuojamą išlikimo atšiauriomis geopolitinėmis sąlygomis, konfrontuojant su Rusijos imperializmo grėsme. Šią koncepciją praplečia ir savaip sutvirtina naujas lietuviškos tapatybės rekonceptas – posūkis į baroką ir europines vertybes per kultūros brandą, raiškos polifoniją, valstybingumo patirtį, dvasinį Apšvietos racionalizmą.PAGRINDINIAI ŽODŽIAI: baltiškasis fenomenas, lietuviškoji savastis, muzika, minimalizmas, barokas, rekoncepcija.DOI: http://dx.doi.org/10.15181/rh.v26i0.204
A PHILOSOPHICAL ANALYSIS OF THE CONCEPT OF SUSTAINABLE DEVELOPMENT
Full text linkThe main aim of the research is to reveal the philosophical foundations of the concept of sustainable development. The scope of this research includes an analysis of the philosophical meaning of the concept of sustainable development, focusing on the revealing of the synergy of metaphysical, ethical and ecological parameters of this concept. To give a deeper understanding about different opinions and approaches to sustainable development, there will be an interpretation of some theoretical perspective both about sustainable development and also about different philosophical theories and how they are related sustainable development. The concept of sustainable development is not only concerned with the well-being of people but also of the world where human live, therefore the concept of sustainable development can be understood as holistic philosophy that includes classical philosophical prospects as well as harmonizes and integrates the activities of economic, sociopolitical and ecological system. Therefore, in this article are raised concrete tasks: to analyze the literature and reveal the philosophical context of the formation of the concept of sustainable development; to analyze classical ethical philosophical theories and argue their significance for the concept of sustainable development; to analyze a holistic philosophical approach and to argue its significance for the concept of sustainable development.KEY WORDS: philosophy, sustainable development, ethical theories.JEL CODES: B30, B55, D60, D78, I31DOI:http://dx.doi.org/10.15181/rfds.v31i2.210
POSTMODERNUS ISTORINĖS REKONSTRUKCIJOS JUDĖJIMAS LIETUVOJE
Full text linkThe article discusses the beginning, assumptions and dispersion of the historical reenactment movement in the world. National peculiarities of the phenomenon are highlighted by presenting the preconditions for and circumstances of the historical reconstruction movement in Lithuania. Features of the phenomenon are analysed in the formation of the first historical reconstruction clubs and the first festivals. The basis for this work is fieldwork material collected during 2015–2018, in the form of surveys and interviews with respondents. The data was processed by applying historical comparative and analytical methods. According to the data, the beginning of the historical reenactment movement in Lithuania started in the 1980s. This was influenced by Lithuania’s restitution of its statehood in the 1990s after Soviet suppression, and the desire to properly present the long history of the state. The folklore movement that started around the 1970s was still in existence, and influenced the start of the historical reenactment movement. The media (especially the Internet) and relations with foreign clubs (in Latvia, Poland, Estonia, Belarus and Russia) increased the development and popularity of movement. The analysis of the data has indicated the following main historical reenactment periods: the Balts, the Middle Ages, the Napoleonic era, the First and the Second World War, and the resistance. In the reenactment of general themes (such as Medieval), the local, regional and national history and artefacts are employed. The period of the Balts and Baltic tribes (Yotvingians, Curonians), the period of the creation and prosperity of the Grand Duchy of Lithuania, and the partisan resistance, are themes by which the historical reenactment movement stands out.KEY WORDS: reenactment in Lithuania, reenactor, living history.DOI: http://dx.doi.org/10.15181/rh.v26i0.204