Kyoritsu Womens University & Junior College: KWU Repository / 共立女子大学リポジトリ
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Brand Strategy of Toarco Toraja : Harmonizing Sustainability and Innovation in Key Coffee's Approach
Get PDF創業以来、キーコーヒーは日本のコーヒー業界をリードする存在として、品質向上と味わいの多様化に尽力してきた。1970 年代に、インドネシアのスラウェシ島にて自社農園開発事業を開始し、地元住民によるコーヒー栽培の品質向上との二つの柱を築き、トラジャ地方のコーヒー栽培の発展に寄与してきた。現代のコーヒー市場は、消費者の嗜好の変化とスペシャルティコーヒーの台頭により大きく変動している。本研究では、このような市場環境の中で、キーコーヒーのフラグシップブランド「トアルコトラジャ」のブランド戦略を分析する。トアルコトラジャのブランド戦略は、競合との差別化に基づいており、トラジャ地区でのコーヒー栽培は地元農民の生活向上や地域社会の経済成長にも貢献している。トアルコトラジャのブランドは、エシカルな価値とオーセンシティを背景とし、これが高品質な製品に付加価値をもたらし、ブランドロイヤリティにつながっている。トアルコトラジャのブランド戦略は、現代の消費者の複雑かつ多様なニーズに応え、市場での競争力を持続させるための事例として注目されている。Since its foundation in 1920, Key Coffee Inc. has established itself as a leading coffee producer in Japan, passionately dedicated to enhancing quality and diversifying flavors.In the 1970s, the company undertook an ambitious project to develop its own plantation in Sulawesi, Indonesia. This initiative aimed to promote coffee cultivation by supporting local community-based farming, in addition to its own agricultural efforts. The contemporary coffee market, characterized by evolving consumer preferences and the emergence of specialty coffees, has seen significant changes. Against this backdrop, this study examines the brand strategy of Key Coffee's flagship brand, Toarco Toraja. Toarco Toraja's branding strategy, which focuses on distinct differentiation from its competitors, not only improves the living standards of local farmers in the Toraja region but also contributes to the community's economic development. Grounded in ethical values and authenticity, the brand significantly enhances the value of its high-quality products and fosters brand loyalty. Toarco Toraja's brand strategy is presented as an exemplary approach to meeting the complex and diverse needs of today's consumers, thereby securing a strong competitive edge in the market.departmental bulletin pape
A Case Study of Accounting Education for Japanese Women in the Early Showa Period (2) : A Comparative Analysis with the Nissho Bookkeeping Examination Table and the Standard High School Bookkeeping Textbook from the Perspective of SDG Goal 4, “Quality Education”
Get PDF本研究は，昭和前期刊行の女性学習者向け簿記教科書『女子簿記教科書』（吉田 1936）の分析により，当時の女性学習者の簿記・会計学教育の実態をSDGs目標4の「質の高い」教育の視点から検証している. 現行の日商簿記検定出題区分表と文部科学省検定済教科書『高校簿記』との比較を通じ，本書が「質の高い」教育の水準を概ね満たしていることが示されている. また，本書の日常生活に密着した身近な事例，女性が一般的に日常で接する食品や衣服に関する例題が，学習者の理解促進の企図をもってなされた可能性を示唆している. 本研究は，当時の女性学習者の会計学教育の事例を通じ，過去の教育が現代に与える示唆を温故知新の視点から考察し，現代の簿記・会計学教育，特に女性学習者向け教育に対する洞察を提供し，今後の会計学教育の発展に寄与することを目指している.This paper analyzes Bookkeeping Textbook for Women (Yoshida, 1936) to examine women’s bookkeeping and accounting education during the early Showa period from the perspective of SDG Goal 4, “Quality Education.” By comparing the textbook with the current standards of the Nissho Bookkeeping Examination Table and the High School Bookkeeping textbook, the study confirms that the educational quality was largely met. The use of relatable examples from daily life was found to aid learners’ understanding. The paper offers insights into how past educational practices can inform modern accounting education, especially for women, contributing to the future development of the field.departmental bulletin pape
Comparing the Research Article Abstracts of Medicine and Nursing
Get PDFWe examined the unique characteristics of research abstracts in medicine and
nursing by reviewing 200 abstracts from four distinguished journals. The findings
revealed significant differences not only across academic fields but also within the same discipline. These insights are particularly beneficial for English language learners and their instructors, especially those drafting their initial academic articles in English in the field of nursing.departmental bulletin pape
Teacher Licensure Renewal System and Course in University : Prospects and challenges
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Current Status and Issues of Simulation Education in Maternal Health Nursing
Get PDF目的： 母性看護学におけるシミュレーション教育の現状と課題を明らかにし、効果的な母性看護学の教育プログラムを開発する基礎資料にすること。
方法： 医学中央雑誌Web 版とCiNii を用いて、検索語には「母性看護」「教育方法」を使用した。対象文献について教育方法を分類し、使用教材、評価方法を整理した。
結果： 検索した結果55 文献を分析対象とした。シミュレーション教育は「技術演習」「疑似体験」「事例展開」「ロールプレイ」の4 つに分類され、学生の習熟度に応じて段階的に設計されていた。視聴覚教材の活用により、対象の特性やニーズがイメージ化され学習レディネスが高められた。一方、個々の学習意欲による影響を受けやすいこと、設定時間内に終わらないこと、教育評価について検討することが課題としてあがった。
結論： 効果的なシミュレーション教育を行うには学生のレディネスに見合うよう授業を設計し、継続的な教育評価を行う必要性が示唆された。departmental bulletin pape
A portrait of the king in Jacques Prévert and Paul Grimault’s Le roi et l’oiseau（The King and the Mockingbird）
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Survey report on costumes and textiles inherited from the Hachisuka family owned by Tokushima Castle Museum
Get PDFFrom July 31st (Monday) to August 3rd (Thursday), 2023, the Laboratory of Textile Culture of the Department of Textile and Clothing did an academic survey (complete survey) of costumes inherited from the Hachisuka family of the Tokushima Domain at the Tokushima Prefectural Tokushima Castle Museum. The research was conducted in the following order: womenʼs clothing, menʼs clothing, childrenʼs clothing, and fukusa from the Edo period.
As a result, for womenʼs clothing, three uchikake, two kosode, one furisode, one katabira, and one hitoe from the late Edo period and first half of the 19th century were found, as well as two obi sash from the first half of the 19th century. was also confirmed. As for menʼs clothing, three sets of kamishimo, one kataginu, one hakama, and three noshime were found.
There are a large number of childrenʼs clothing. 18 items, of which 14 items are for baby and small child are four-piece items. Furthermore, when categorized by gender, 12 items were for boys and 6 items were for girls.
Four of the fukusa coverlet were made in the late Edo period and first half of the 19th century, two were made in the late Edo period in the mid-19th century, and two were made in the mid-Meiji period and late 19th century.departmental bulletin pape