University of Sri Jayewardenepura: Journals & Proceedings
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Legal Challenges in Achieving a Business-Oriented Data Protection Ecosystem in Sri Lanka
Get PDFData protection refers to the safeguarding and preservation of data from corruption, loss, compromise, or misuse. At the heart of this concept lies the data subject, individuals whose personal information forms the foundation of the data protection framework. In today’s rapidly evolving digital landscape, the data ecosystem has expanded significantly, driven by cloud computing, mobile applications, social media, and digital platforms. As a result, consumer and employee data are now collected, analyzed, stored, and shared on an unprecedented scale, increasing the need for robust data protection mechanisms. Simultaneously, tolerance for service interruptions or data breaches has declined sharply.A data protection ecosystem encompasses a comprehensive framework of legal policies, technologies, and best practices that ensure the lawful and secure handling of personal and sensitive data. Despite numerous sector-specific data protection regulations worldwide, many still lack a clear legal definition of ‘data’. In Sri Lanka, the urgency for a comprehensive data protection framework has grown alongside increasing digitalization and internet connectivity. Prior to 2022, the country lacked clear legal provisions on data protection. This gap was partially addressed through the enactment of the Personal Data Protection Act No. 09 of 2022. However, the Act has been criticized for ambiguous provisions that may hinder technology-driven entrepreneurship and deter foreign investment.This research explores the legal and practical challenges Sri Lanka faces in establishing an effective data protection ecosystem. It employs doctrinal and comparative methodologies to analyze the Personal Data Protection Act No. 09 of 2022, benchmarked against international standards such as the EU’s General Data Protection Regulation (GDPR). Drawing on expert insights and stakeholder feedback, this study offers targeted recommendations to develop a more coherent, business-friendly legal regime. Ultimately, it argues that a transparent, comprehensive, and impartial data protection framework is essential for attracting foreign direct investment in ICT-based industries
From Resilience to Sustainability: The Mediating Role of Risk Management during Sri Lanka’s 2022/23 Economic Crisis
Get PDFThis study investigates the interdependence among social system resilience, risk management, and sustainability in the context of Sri Lanka's recent economic crisis. It covers 372 individuals from two districts in Sri Lanka. Data collection was done physically. Data was analysed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Multiple regression analysis shows a significant influence of social system resilience and risk management on sustainability. The findings indicate that risk management mediates the relationship between social system resilience and sustainability. These concepts support filling the knowledge gaps that exist in the current literature related to economic challenges, enhancing social system resilience, and informing policy development. Further, the results guide the policymakers in developing and executing interventions for improved resilience of communities and organizations while providing strength to survive in economic shocks and foster sustainable development. Further, this research highlights the importance of considering these components for the development of sustainability frameworks
Research Prospect of Moderating Factors on Green Innovation and Competitive Advantage: A Review and Bibliometric Analysis
Get PDFThis study aims to provide a comprehensive analysis of existing knowledge on green innovation and competitive advantage, summarize the various moderating factors identified in review articles, and discuss potential moderating factors that could be explored in future research. Following the preferred reporting items for systematic reviews and meta-analyses (PRISMA) guidelines, the systematic literature review (SLR) methodology was employed in this study. A total of 125 articles were extracted from Lens.org. database for review. Additionally, a bibliometric analysis was conducted to fulfill the research objectives. The findings revealed that the field of green innovation has not received sufficient scholarly attention. Further, several potential moderating variables have been identified. Structural changes, green management, managerial focus, gender diversity, green human resource management (GHRM), leadership style, green motives, and technological readiness are identified as potential moderating variables for future research. This study contributes to the understanding of moderating variables between green innovation and competitive advantage. Particularly, this knowledge contributes to future studies aiming to design studies that target these identified possible moderating variables
Strategies in Developing Big Data Analytics Skills Among IT/BPM Professionals In Sri Lanka
Get PDFThe growing adoption of big data has raised global concern over the skills shortage to meet its high demand, making Big Data Analytics (BDA) upskilling essential for professionals. The Information Technology/Business Process Management (IT/BPM) industry of Sri Lanka, major adopters of big data, are still in search for effective BDA upskilling mechanisms and strategies. Thus, the study aims to identify common BDA upskilling mechanisms and develop a process model to understand BDA upskilling in this industry. Research methodology employs a literature survey of BDA skills considering the skills categorization of the Katz skills framework for initial exploration of specific BDA skills and interviews with industry experts to achieve research objectives. Thematic analysis of collected data revealed research findings as the critical need to upskill for BDA, highlighting the local BDA skills gap and identifying major mechanisms like expert sessions, training courses, challenges, collaborative and practical engagement, supported by incentives, resources, and a learning culture. The process model developed from the findings suggests a systematic approach to BDA upskilling, considering technical, conceptual, and human skills through a continuous sequential process from skills specification to skills identification, implementing upskilling mechanisms and BDA skills gap identification. Research outcomes also recommend frequently updating, improving mechanisms and aligning them with employee needs when upskilling for BDA. The study underscores BDA skills development among Sri Lankan IT/BPM professionals and contributes to local and global BDA skills enhancement, addressing the awareness and literature gap in big data. Limitations direct future research to consider larger sample sizes and explore challenges and integration with advanced technologies for BDA upskilling
Examining the Influence of Electronic Word of Mouth on Purchase Intention of the Fashion Industry in Western Province, Sri Lanka: Social Media Perspective
Get PDFPurpose: The research investigates the effects of Electronic Word of Mouth (eWOM) on Sri Lankan Western Province fashion consumers' purchase decisions. The research investigates the impact of information quality alongside credibility and adoption on consumer purchase choices.
Design/methodology/approach: The study uses a structured survey to collect data from 384 social media users in the Western Province based on the Information Adoption Model. The research used statistical methods which are descriptive statistics, factor analysis, Pearson correlation, and multiple regression analysis to analyze the relationship between information quality and credibility and adoption, and their impact on purchase intentions. The sample was demographically diverse, with age and education.
Findings: The research shows that eWOM adoption depends on information quality and credibility, which in turn drive positive purchase intentions among consumers. The research demonstrates the essential impact of eWOM on fashion industry customer buying choices.
Originality: This research stands as one of the initial studies to utilize the Information Adoption Model in examining the Sri Lankan fashion market, it fills a notable gap in the literature by examining how information quality, credibility, and adoption influence purchase intentions in a developing Sri Lankan context. By focusing on a digitally active region and a highly visual, trend-sensitive sector, the study offers new insights into consumer behavior patterns shaped by social media in emerging sector.
Implications: The research offers actionable recommendations for marketers and businesses, highlighting the need to enhance the quality and credibility of eWOM to establish consumer trust. Organizations that implement effective eWOM strategies will enhance their marketing success while driving sales performance and improving digital consumer choices
තොටගමුව පුරාණ රජමහා විහාරය චිත්ර හා මූර්ති පිළිබඳ අධ්යයනයක් A Study of the Paintings and Sculptures of Ancient Thotagamuwa Raja Maha Viharaya
No full textThotagamuwa Rajamaha Viharaya is located in the village of Thelwatta, Wellabadapattu, Galle District. It is believed that its origins date back to the Anuradhapura period. Ruined stone pillars can be observed. There are two Buddhist temples in this temple. One Vihara is called the old Vihara. The other Vihara is called the new Vihara. Thotagamuwe Temple is most famous for the venerable Rahula Thero who resided there. In addition, this temple is also famous for its paintings and statues from the Kandyan period. The eignifirance of the temple has also increased due to the statue of the Ananga deva, which is not found in any other temple in Sri Lanka. The aim of the research is to study the paintings and statues of the Thotagamuwa Rajamaha Viharaya, which are full of such values. The observation method was used to conduct the research and collect data. In addition, the interview method was utilized, and primary and secondary sources were inlargorated. Qualitative analysis was used for data analysis. In addition, thematic and image analysis methods were also used. As a result of the research, it was possible to identify the painting tradition of the temple, the culture of the Kandyan period, the identities of Buddhist culture, and the changes in Sinhala culture during the British rule. In addition to this, it was also possible to uncover how the clothing, food, housing, household items, weapons, etc. used by the British have been incorporated into Sinhala culture. In addition to using local raw materials to create the colors needed for paintings, there were also instances of using colors imported from Western countries. The paintings have succeeded in presenting human figures, animal figures, houses, etc. in a natural manner. More Bodhisattva statues and Buddha statues can be seen in this temple than in other temples
සිංහල ආහාර සංස්කෘතිය හා බැඳුණු අස්පර්ශනීය ජනශ්රැතිකාංගයක් වන තේරවිලි සම්ප්රදාය පිළිබඳ මානව විද්යාත්මක අධ්යයනයක් An Anthropological Exploration of Thēravili (puzzles): An Intangible Folkloric Tradition Embedded in Sinhala Food Culture
No full textAmong many intangible cultural heritage components of Sri Lanka’s rich and varied cultural elements are oral traditions. Among folk songs, folk poems, an̆ḍahæra and chants which fall under the oral tradition, the puzzle/ riddles (thēravili) tradition is unique. These puzzles can be described as a question-and-answer method used by ancient people to display their knowledge for entertainment. Among various puzzles in Sinhala folklore, puzzles created about various types of food are found. The research question is what puzzles have been created about food in the Sri Lankan puzzle tradition, and the objective of this study is to study how Sinhala folklore has been built through puzzles about food. This study has been conducted using the content analysis methodology which comes under the descriptive research category. The study takes an anthropological approach, collecting and analyzing data using qualitative research techniques. The study is based entirely on secondary sources. It also uses literature as a method of data collection and data from people who have studied folklore under library survey methodology. According to the information in the study, it is clear that there are many puzzles created about various food. These include food-related customs and beliefs, etc. The colors, shapes, hues, qualities, etc. which are necessary to identify food are presented through these puzzles. Accordingly, it appears that the food culture embedded in folklore provides a lot of important information about various food through the tradition of puzzles. This makes it clear that the importance of food, their nutritional value, how to prepare them, and the customs associated with each food are transmitted to society
A Synthesis and An Analysis of Definitions of Management
No full textThis paper offers a streamlined synthesis and analysis of Management definitions extracted from twenty authoritative textbooks. Employing qualitative content analysis, the study identifies fifty-four distinct characteristics within these definitions, which are then consolidated and organized into six thematic categories: process-related, people-related, resource-related, environmental and contextual, responsibility and accountability, and disciplinary and occupational categories. Findings indicate that despite differences in wording and focus, the definitions converge on a shared conceptual core portraying Management as a continuous, systematic, and goal-oriented process involving human coordination, effective resource utilization, and adaptation to contextual factors. Based on this thematic integration, the paper proposes a comprehensive synthesized definition of Management. The results contribute theoretical clarity to academic research and offer valuable insights for Management education. Ultimately, the study concludes that Management is a multifaceted discipline marked by relational complexity, environmental responsiveness, and accountability for organizational outcomes.
Key Words: Characteristics, Definition, Management, Organizational Management, Synthesized Definitio
An Analytical Study of Damage to Watershed Area Due To Temporal and Spatial Changes in Forest Cover (With reference to Hurulu wewa Catchment area)
No full textThe catchmen area is the major component of the tank system, ensures the water supply in tank. At present, it has been recognized that facing serious threats due to various human activities. As a result the extent of the forests in the catchment areas are being reduced. Therefore, the study focused the attention to study the threat of watershed area based on the Hurulu Wewa and this paper is an outcome of that attempt to identify the issues to deforestation in catchmen area. For this research, the five GN Divisions were used as sample area. This research was conducted with the three objectives of finding the temporal and spatial changes, the factors that have influenced the decline of the forest cover, and identifying the measures that can be taken to protect the forest cover. Accordingly, in this research have been identified temporal and spatial changes in deforestation in the Hurulu wewa watershed. For that, a map analysis has been done using Land sat satellite images and Arc GIS software, and thus the forest destruction that has occurred in the buffer zone of two kilometers from the border of Hurulu wewa has been estimated in relation to the years 2003, 2013 and 2023. Secondly, identified the human activities that have affected the removal of the forest cover, data were obtained through questionnaires, interviews and field observations, and thus the activities of Chena cultivation, cattle farming, illegal logging, rice and teak cultivation are taking place in the catchment area, and it was found that factors affected to reduce the forests cover around 50% of the study area. In order to protect the forest cover suggestions such as establishing the boundaries of the catchment area, enacting relevant laws, educating the people have been identified through this research.
DOI: http://doi.org/10.31357/fhss/vjhss.v10i01.0
Etymological Analysis of Anatomical Terms in the Female Reproductive System in Ayurveda Treatises
No full textAncient Ayurveda treatises, dating back over 200 BC, meticulously encoded vast medical knowledge within their Sanskrit verses. Examination of these treatises reveals a specialized terminology for describing the female reproductive system, necessitating careful interpretation through etymological analysis. This study employed an epistemological approach to analyse the etymological explanations of 27 key terms related to female reproductive anatomy and physiology, as presented by historical commentators and contemporary scholars. This analysis aimed to validate and clarify the terminology employed in classical Ayurveda treatises. Comprehensive etymological analysis yielded a deeper understanding of the terminology, revealing aesthetic nuances, literary context, philosophical implications, morphological reflections, physiological knowledge, and semantic interpretations embedded within each term. The study delved into the rich metaphorical language used in Ayurveda texts, uncovering connections between anatomical structures and natural phenomena, underscoring the holistic view of the female body within Ayurveda philosophy. Further, by tracing the evolution of these terms through different eras of Ayurveda literature, the research shed light on the dynamic nature of medical language and knowledge transmission within the tradition. Integration of etymological analysis with poetic and verse references from Ayurveda treatises illuminated a holistic understanding of the female reproductive system. This multifaceted approach not only fostered self-realisation and an appreciation for nature's intrinsic beauty but also equipped future Ayurveda physicians with a comprehensive understanding of reproductive health, including the pathology of each component. By bridging the gap between ancient wisdom and modern medical understanding, this study contributes to the ongoing revitalisation of Ayurveda as a relevant and effective system of healthcare.
DOI: http://doi.org/10.31357/fhss/vjhss.v10i01.1