Institut STIAMI Online Journal System (Sekolah Tinggi Ilmu Administrasi Mandala Indonesia)
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Konflik Subkultur Komunitas Seni Grafiti di Indonesia
Get PDFSeni grafiti adalah salah satu seni visual jalanan yang akhir-akhir ini digandrungi oleh anak-anak muda. Dalam perkembangannya, anak-anak muda tersebut membentuk komunitas seni grafiti di wilayahnya masing-masing sebagai wadah dalam menyalurkan kreativitas, aktualisasi diri, dan eksistensi diri. Seiring berjalannya waktu, komunitas seni grafiti ini semakin bertambah banyak sedangkan ruang publik untuk memajang karya seni visual mereka sangat terbatas. Hal ini justru memicu konflik internal di antara mereka. Masing-masing komunitas membuat wilayah teritorial mereka sendiri dan mengklaimnya sebagai wilayah kekuasaan mereka. Kondisi seperti ini membuat mereka saling merebut wilayah teritorial tersebut. Akhirnya, konflik ini berujung pada insiden penusukan salah satu anggota komunitas seni grafiti yang sedang berselisih dan masuk dalam ranah pidana. Penelitian ini membahas latar belakang konflik antar komunitas seni grafiti dan bagaimana penyelesaian dari konflik tersebut ditinjau dari sudut pandang ilmu komunikasi. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dengan pendekatan studi kasus intrinsik. Adapun teknik pengumpulan datanya adalah melalui in-depth interview terhadap tujuh orang anggota komunitas seni grafiti, observasi lapangan, dan pengumpulan dokumentasi. Hasil penelitian menunjukkan bahwa insiden penusukan terhadap salah satu anggota komunitas seni grafiti yang sedang berkonflik itu disebabkan oleh motif eksistensi kelompok. Mereka ingin menunjukkan jati diri, kekuasaan daerah teritorial, sekaligus mendapatkan pengakuan dari sesama komunitas seni grafiti dalam berkarya seni
Purchase Intention Through Social Media Commerce with Age and Gender as Moderating Variables: An Empirical Study
Get PDFPurchase intention helps entrepreneurs to decide where the geographic market is and how to segment the customers where the products and services are sold on social commerce media. The aim of this studyto be able to find out empirically about the influence of attitude, ease of use, perceived usefulness, on purchase intention through social commerce media which is moderated by gender and ageThis research was conducted in early July - late July 2023. The data collection process was carried out by distributing questionnaires online in the form of Google forms. This research was conducted on 125 Tiktok social media users in Indonesia. The data obtained was analyzed usingmethodPartial Squares Structural Equation Modeling(PLS-SEM). The results of this research show that attitude has a positive and significant effect on purchase intention. Next, ease of use has a positive and significant effect on purchase intention. Then, perceived usefulness has a positive and insignificant effect on purchase intention. Furthermore, young age has no influence on the relationship between ease of use and purchase intention. Next, women have no influence on perceived usefulness and it is not significant on purchase intention
The Work Environment as a Mediating Factor in the Effect of Selection and Recruitment on Employee Performance at PT. Persada Multi Mandiri
Get PDFIn order to ascertain the indirect impact of recruitment and choice on the performance of PT. Persada Multi Mandiri, this study uses the independent variable work environment as a mediator. This impact can be determined by determining the direct impact of several choices, recruitment, and work environment on the performance of PT employees. Persada Multi Mandiri and the impact of partial selection and adoption in the work environment. The results of this study were obtained from the results of a questionnaire of 50 samples from 85 members of the PT employee population . Persada Multi Mandiri . After the study data passes the validity, reliability, normalcy, multicollinearity, and heteroscedasticity tests, the simple linear regression and multiple linear regression calculations are made. Simple regression significance test was performed by t-test. While the multiple regression significance test was carried out using the F test. The results obtained from all direct and indirect effects were significant and positive. The percentage of influence of selection, recruitment, and work environment on PT employee performance is displayed separately . Persada Multi Mandiri is 44.0%, 41.2%. and 20.7%. The direct impact of selection and recruitment on the work environment is 31.7% and 36.1%, while the impact of selection, recruitment and work environment on PT performance is 31.7% and 36.1% . Persada Multi Mandiri by 44.3%
The Influence of Visual Branding Innovation and Facility Design on Customer Value
Get PDFThe purpose of this research is to examine whether visual branding innovation and facility design have an impact on enhancing customer value, both concurrently and partially, at Unkl347 in Bandung. Customers are the driving force behind business competition, prompting entrepreneurs to strive for innovation to attract and compete for customers. This research employs a descriptive and verifiable approach, utilizing descriptive and verifiable research methods. The data is collected through observations, interviews, questionnaires, and persistent company data. Primary data is gathered from a sample of 100 respondents. The analysis method employed is path analysis. The findings of this study demonstrate that facility design exerts a greater influence than visual branding innovation on customer value. Therefore, it is advisable to maintain and enhance facility design, while visual branding innovation should be evaluated consistently considering customer opinions to advance company progress and profitability, ultimately achieving a competitive edge among various clothing entrepreneurs in Bandung
Peningkatan Pengetahuan Dan Motivasi Dalam Meneguhkan Dasar Pemasaran (Pemasaran & Pemasaran Digital) Melalui Guru Tamu Dalam Mempersiapan Diri Siswa SMK Kartika X-2 Jakarta Selatan Guna Menjalani Dunia Industri
No full textTechnological development, changes in people\u27s preferences, and the dynamics of world development that affect the economy and state policies, as well as other influences that encourage innovation are important factors in preparing workforce competencies. The Marketing Online Business departement prepares students with online business and marketing skills. Kartika X-2 Vocational High School, South Jakarta is one of the providers of formal vocational education with one of the areas of expertise being Business and Management with a major in Marketing Online Business. Even though it has an adequate curriculum in preparing student competencies, the motivation of each student is different in completing competency achievement. Motivation is needed to encourage student behavior to achieve competency standards, with the personal conditions of each student being different. It is necessary to provide knowledge of industrial workers in the field of marketing to be important to confirm and serve as a comparison between the teaching process in schools and marketing work in industry. Guest Teachers provide material that reinforces the basis of marketing, goal setting, student soft skill readiness which increases student motivation in achieving competency standards in order to work in the industrial world
PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN MENGGUNAKAN FITUR TIKTOK SHOP DALAM APLIKASI TIKTOK PADA MAHASISWA/I INSTITUT STIAMI
Get PDFWith the Tiktok Shop feature, it has an impact on various types of people, especially the millennial generation. This millennial generation generally likes to use technology to facilitate activities, including shopping activities. This millennial generation has had a significant impact on the Tiktok Shop feature in the Tiktok application. This study aims to examine the impact of perceived ease of useand service quality on consumer decisions to utilize the TikTok Shopfeature within the TikTok application. The research employs a quantitative methodology, utilizing research instruments in the form of questionnaries and existing literature. The target population for this study consists of users of the TikTok Shop feature among the 2019 Class of STIAMI Institute Students. The sampling technique employeed is probability sampling, specifically the population sampling method, with a total sample size of 150 individuals. The data collected is analyzed using multiple linearregression analysis with the assistance of IBM Statistics Software Version 26.0. The findings of this study indicate that perceived ease of use significantly influences feature usage decisions, accounting for 54.6% of the variance. Furthermore, service quality has a significant impact, explaining 47.8% of the variance in feature usage decisions. Both the perceived ease of use and service quality significantly influence the decision to use features concurrently, with a combined coefficient value of 0.617 or 61.7%. It should be noted that 88.3% of the variance is attributed to factors not considered in this stud
Analisis Efektivitas Penerimaan Pajak Kendaraan Bermotor Di Kabupaten Flores Timur Tahun 2017 - 2021
Get PDFThe phenomenon in this study is due to the discovery of a decreasein The Realization of Motorized Vehicle Tax Revenue in the last three years 2019, 2020, and 2021. So that the SAMSAT Office in the East Flores Regency needs to increase The Effectiveness of Motorized Vehicle Tax Revenue, therefore is important to research that information. The purpose of this study was to determine the evectiveness of motorized vehicle Tax Revenue in East Flores Regency as well as the inhibiting factors and efforts made to increase The Effectiveness of Motorized Vehicle Tax Revenue. This research uses descriptive research with a qualitative approach. The research location in this study was SAMSAT, East Flores Regency. The results of this study indicate that it is significantly positive that taxpayers in East Flores Regency have understood the SAMSAT program. There are also inhibiting factors in its implementation, namely The Community’s Economic Factors, The Lack of Public Understanding of The Obligations of Motorized Vehicle Owners, and The Location of Taxpayers who are far from the SAMSAT Ofice. Even though there are inhibiting factors for SAMSAT, East Flores Regency also has efforts to increase Motorized Vehicle Tax Revenue
Strategi Komunikasi Oza Rangkuti Dalam Meningkatkan Personal Branding @Podcastkeselaje
Get PDFThe concept of personal branding involves creating and maintaining a positive public perception of oneself. This study aimed to examine Oza Rangkuti\u27s communication strategy for improving their personal branding on TikTok, where they have 1.5 million followers and create content on South Jakarta language terms. The study employed a descriptive qualitative approach and utilized interviews, observation, and documentation as data collection techniques. Results revealed that Oza Rangkuti’s implemented the concept from Regina Luttrell\u27s communication strategy on social media, which involves aspect sharing content on other social media platforms to attract more followers and keep them updated. Then, aspects optimize interactions with other users by responding to messages and comments, aspects manage their accounts by monitoring conversations and aspects engage, Oza to create content with other content creators to benefit both parties. Oza Rangkuti\u27s personal branding was successful based on the characteristics, relevance, and consistency aspects of McNally & Speak\u27s framework. Oza linked his content to events or issues in South Jakarta, made it relevant to everyday life, and consistently uploaded content twice a week for over a year
Pengaruh Daya Tanggap Staf Hotel Terhadap Kepuasan Tamu Karantina di Hotel Best Western Plus Kemayoran
Get PDFThis study is to aimed to identify the influence of hotel staff responsiveness on quarantine guest’ satisfaction at Best Western Plus Kemayoran Hotel. The background of this study is the increasing outbreak of the corona virus which has caused every citizen who is in another country unable to return to their country of origin before carrying out a quarantine that has been regulated by the government. This analysis was conducted by the independent variable, namely the responsiveness of the hotel staff and the dependent variable which is the guests’ satisfaction. The data used by the researchers were taken from the total population of 12,048 quarantine guests in 2021 which the researchers then counted using the Slovin formula, hence the sample used in this study was 100 guest respondents who carried out quarantine at Best Western Plus Kemayojran Hotel by distributing questionnaires using the simple random sampling method which were then processed using a validity test, reliability test, hypothesis test, variable descriptive analysis, normality test, R2 determinant test, and T test. The value of the coefficient of determination (R2) on the symbol R square with a value of 0.592 or 59,2%, the value of t count 11.917 > table 1.984 with these results it can be concluded that H0 is rejected and H1 is accepted and it indicates that the variable Hotel Staff Responsiveness (X) significantly influence Guests’ Satisfaction (Y)
Analisis Efektivitas Kebijakan Pemungutan Pajak Reklame Dalam Rangka Meningkatkan Kepatuhan Wajib Pajak Dan Penerimaan Negara Pada Badan Pendapatan Daerah Jakarta Pusat
Get PDFThis research aims to analyze the effectiveness of the advertising tax policy in enhancing taxpayer compliance and government revenue at the Central Jakarta Regional Revenue Agency, as well as to identify the hindering and driving factors affecting the effectiveness of the advertising tax. The research adopts a qualitative methodology, utilizing both primary and secondary data. Data collection techniques include interviews, observations, and document analysis. The findings reveal that the implementation of the Advertising Tax Collection Policy in enhancing compliance and government revenue at the Central Jakarta Regional Revenue Agency fluctuates due to economic factors and a lack of understanding regarding the advertising tax categories. Moreover, there is a notable lack of taxpayer curiosity towards advertising tax collection. Efforts should be made to improve information dissemination and education by providing engaging and clear explanations of the advertising tax