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Pengaruh Digitalisasi Dan Inovasi Pelayanan Website Jakevo Terhadap Kepuasan Masyarakat Di Keluarahan Cempaka Putih Barat Kota Jakarta Pusat
Get PDFThis study was motivated by the phenomenon of decreased in community satisfaction in West Cempaka Putih Sub- District the use of Jakevo\u27s website reveals a fact on the ground, among others, that people are struggling to adjust to digital services that are expected to be quick and easy, while cooperation between various parties and previous digital experiences are the key to the success of this innovation. The population in this study was the people of Cempaka Putih Barat Subdistrict, totaling 37,476 people and the research sample was 100 respondents, the sampling technique used Purposive Sampling technique. Data analysis technique used is multiple linear regression analysis with SPSS for Windows Ver.26. The results of this study indicate that: (1) digitalization has a positive and significant effect of 73.3% on the variation of community satisfaction with a significance value of 0.000 (2) service innovation has a positive and significant effect of 67.3% on the variation of community satisfaction with a significance value of 0.000 (3) digitalization and service innovation has a positive and significant effect of 76.5% on the variation of community satisfaction with a significance value of 0.00
Strategi Pemanfaatan Digital Marketing Pada Akun TikTok @ndshvv Dalam Meningkatkan Minat Beli Konsumen Dimasa Pandemi
No full textStrategi pemanfaatan digital marketing yang tepat sangat dibutuhkan dalam menarik minat konsumen. Tujuan dari penelitian ini adalah untuk mengetahui Strategi Pemanfaatan Digital Marketing Pada Produk Kecantikan Akun TikTok @ndshvv Untuk Meningkatkan Minat Beli Konsumen Dimasa Pandemi dan juga untuk mengetahui Apa Penyebab Produknya Bisa Laku Dimasa Pandemi. Teori yang digunakan adalah teori Bauran Digital Marketing 7P menurut Chaffey (2016:251) dan teori Minat Beli milik Kotler 2008 (dalam skripsi Nur Farhan 2021). Metode penelitian ini menggunakan metode kualitatif dengan analisa deskriptif. Teknik pengumpulan data menggunakan teknik observasi, wawancara dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi p Pemanfaatan Digital Marketing Pada Produk Kecantikan Akun TikTok @ndshvv Untuk Meningkatkan Minat Beli Konsumen Dimasa Pandemi yang dilakukan oleh PT. Shavira Barokah Utama dengan mengeluarkan produk unggulannya, penetapan harga yang murah, lokasinya strategis dan Meningkatkan promo yang lebih agar menjaga loyalitas pelanggan. Adapun dari sisi minat beli konsumen, karena produk Camille merupakan produk yang sudah berada di puncak pikiran konsumen Wanita, laki-laki, dan bahkan remaja yang memiliki kualitas ingridients yang baik, hal tersebut tentunya sangat membantu meningkatkan brand awareness perusahaan. Peneliti dapat menarik kesimpulan bahwa TikTok menjadi promosi yang efektif karena aplikasi TikTok memiliki banyak pengguna, mudah di gunakan, populer di kalangan milenial, dan memiliki fitur TikTok ada yang dapat mengoptimalkan penyebaran konten
Knowledge, Attitude, and Perception: Impact on Online Ojek Driving Safety
Get PDFThe high number of accidents for ojek online motorcycle users cannot be separated from the behavior of the riders. Motorist behavior factors have an important contribution in determining the occurrence of road user traffic accidents. Thus, the purpose of this study is to ascertain how knowledge, attitudes, and perceptions will affect motorcycle safety riding behavior in Jakarta in 2023 when it comes to ojek online. This study used survey method with quantitative research data. The population in this study was all ojek online motorcycle drivers in Jakarta and the sample used amounted to 100 respondents. The results of the analysis, computations, and talks demonstrate that knowledge, attitudes, and perceptions all work together to influence Jakarta ojek online motorbike riders’ safety riding behavior positively and significantly. Where partially the variable knowledge has a positive and significant influence on the safety riding behavior of ojek online motorcycle taxis in Jakarta. The same thing with attitude variables that have a positive and significant influence on ojek online motorcycle safety riding behavior in Jakarta. Similarly, the perception variable significantly and favorably affects Jakarta motorbike riders\u27 safety-riding habits (Ojek Online)
Consumer Preferences: Exploring Brand Awareness, Product Variation, and Purchase Intentions in Purchase Decisions
Get PDFThis research aims to explore the impact of brand awareness and product variety on purchasing decisions for Lemonilo noodles in Bekasi through purchase intention. The method we use is a quantitative method, where we use a purposive sampling technique to select 128 respondents who are consumers of Lemonilo noodles in Bekasi City. The results show that the second factor, brand awareness and product variety, influences purchase intention, but only product variety has a significant impact on purchasing decisions. In addition, purchase interest acts as a reflection between brand awareness and product variety and purchasing decision
Optimalisasi Pelayanan Publik melalui Komunikasi Efektif: Fokus Pemberdayaan Aparatur Desa di Desa Nanggerang Kabupaten Sukabumi
Get PDFThis service focuses on Optimizing Public Services Through Effective Communication: Focus on Empowering Village Apparatus in Nanggerang Village, Sukabumi Regency. Meanwhile, the method adopted in this service is descriptive qualitative by providing understanding to explore information in the field with critical analysis according to the substance discussed. Two data collection methods were carried out to obtain the information needed for this service. First, primary data was obtained through observation activities, direct interviews with related parties, and the collection of related documents in the field. Second, secondary data was obtained through document analysis, especially reports produced by the Nanggerang Village Government. The results describe that the importance of communication in building public services can be a reference so that what is expressed to the public can be understood well and logically. Besides that, in the context of public communication theory, indicators such as knowledge, skills, and attitude are the basis for achieving public communication goals. Knowledge emphasizes the importance of paying attention to each individual\u27s opinion, while skills are used to understand society\u27s needs more deeply. Meanwhile, attitude ensures that the messages are addressed well to the public and conveyed clearly. With consistency in implementing these indicators, it is hoped that Nanggerang Village can achieve responsive, effective, and efficient public
RETURN ON ASSETS AND COMPANY SIZE AGAINST PROFIT GROWTH (EMPIRICAL STUDY ON FOOD SUBSECTOR MANUFACTURING COMPANIES AND DRINKS LISTED ON THE INDONESIA STOCK EXCHANGE FOR THE PERIOD 2018-2020)
Get PDFThe purpose of this study was to determine the effect of Return on Assets and the size of the company to profit growth in food and beverage subsector manufacturing companies registered in Indonesia Stock Exchange period 2018-2020. Research conducted is quantitative research. The total population in this study amounted to 47 company. Samples were selected using the purposive method sampling, so obtained a sample of 21 companies. Methods the analysis used in this study is data regression analysis panel. The Data were tested using Eviews12 application. Results in this study shows that (1) Return on Assets has a positive effect and significant to profit growth with the amount of influence amounted to 26.95% (2) the size of the company has no effect and not significant to profit growth (3) Return on Assets & size The company has a positive and significant effect on growth Profit with the amount of influence of 25.63% and the remaining 74.37% influenced by other variables outside this study
Pengaruh Stres Kerja Dan Kepuasan Kerja Terhadap Kinerja Karyawan Pt. Rhenus Logistics Indonesia Jakarta
Get PDFThis study aims to examine the effect of work stress and job satisfaction on the performance of PT. Rhenus Logistics Indonesia Jakarta employees. The independent variables in this study are work stress (X1) and job satisfaction (X2) with employee performance (Y) as the dependent variable. This study used a quantitative approach by obtained data through the distribution of questionnaires. The research participants were 52 people who working at PT. Rhenus Logistics Indonesia Jakarta. The results of this study prove that work stress has a negative and significant effect on employee performance. Job satisfaction variable has a positive and significant effect on employee performance. And the variables of work stress and job satisfaction have a significant effect simultaneously on employee performance
Strategi Promosi Pemasaran Wisata Kolam Renang Desa Walando guna Meningkatkan Potensi Desa Wisata (PkM pada Bumdes Desa Walando Buton Tengah)
Get PDFDesa Walando, Kecamatan Gu, Kabupaten Buton Tengah merupakan salah satu desa yang berupaya untuk mengembangkan potensinya sehingga ada pemasukan bagi pemerintah desa melalui BUMDes. Potensi Desa Walando yang dikembangkan adalah berupa wisata kolam renang. Banyaknya usaha bisnis yang dilakukan oleh BUMDes Desa Walando maka diperlukan strategi pemasaran untuk menarik para wisatawan untuk mau berkunjung ke wisata kolam renang desa Walando. Tujuan pendampingan ini adalah agar Masyarakat desa Walando khususnya pengurus BUMDes desa Walando lebih memahami strategi promosi pemasaran wisata. Kegiatan PKM dilakukan melalui metode pelatihan dan juga pendampingan yang diikuti oleh para pengelola wisata, pengurus BUMdes dan perangkat Desa Walando. Hasil yang diperoleh dari kegiatan pendampingan ini adalah bertambahnya tingkat pengetahuan dan pemahaman pengurus BUMDes dan masyarakat tentang strategi promosi pemasaran wisata kolam renang dalam meningkatkan potensi daera
Pemanfaatan Artificial Intelligence Dalam Pengembangan E-Commerce
Get PDFThe development of the times in the current digital era cannot be denied, one of which is in the field of E-commerce. As the largest E-commerce market in Southeast Asia, Indonesia\u27s contribution reaches 50% of transactions throughout the region. E-commerce is an industry that uses the application of Artificial Intelligence or AI technology to support its activities. Until now, not many people have researched the application of AI in e-commerce. Therefore this research is intended to answer the questions of how Artificial Intelligence (AI) is implemented in the E-commerce platform and what are the obstacles encountered in the application of AI technology. This is a qualitative research with a phenomenological approach. Data collection was obtained through in-depth interviews with E-commerce platform managers of Lazada, Bukalapak, Tokopedia, Blibli and Shopee. The results of the study show that these five E-commerce platforms prioritize chatbot as an AI technology because a quick response to customers can improve the quality of the E-commerce platform. In addition, AI is related to providing product recommendations that are relevant to what customers need and AI for product search technology using images or visual search. While the obstacle encountered is the lack of socialization and training about AI to the wider community, especially Micro Small and Medium Enterprise (MSME) players, so that AI technology is still considered only for large-scale businesses
Inovasi Kebijakan Publik Pemerintah Daerah DKI Jakarta dalam Mendorong Pertumbuhan Ekonomi Kreatif
Get PDFThe creative industry has the potential to generate unique products and services that are in demand both in the local and international markets. Public policy innovation becomes highly relevant. The local government of DKI Jakarta needs to develop policies that support the growth of the creative economy sector, such as providing adequate facilities and infrastructure, mentoring and training for creative industry players, as well as promoting and marketing local products. This study aims to analyze the effectiveness of public policy innovation implemented by the local government of DKI Jakarta in driving the growth of the creative economy. The research aims to examine the policies adopted by the local government and evaluate their impact on the growth of the creative economy sector in DKI Jakarta. The research method utilizes a qualitative descriptive approach with secondary data or literature review. The conclusion of this study is that the public policy innovation implemented by the local government of DKI Jakarta has a significant effectiveness in driving the growth of the creative economy. Through the adoption of policies such as establishing creative spaces, support programs, and relevant regulations, the local government has created an environment conducive to the development of the creative economy sector. Relevant data shows an increase in the number of creative industry players, job opportunities, and the quality of products and services produced by creative industry players in DKI Jakarta.