Institut STIAMI Online Journal System (Sekolah Tinggi Ilmu Administrasi Mandala Indonesia)
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Analisis Strategi Pemasaran Untuk Meningkatkan Volume Penjualan Pada UMKM Akar Kelapa Mpok Nini Oleh-oleh Khas Betawi Di Bekasi
Get PDFThis study aims to analyse marketing strategies to increase sales volume at MSMEs of coconut roots Mpok Nini typical Betawi souvenirs located at Damri Bus Terminal in Bekasi. This research used a descriptive qualitative approach. Data collection techniques used are interviews, observation and documentation methods. Determination of informants based on owners and employees of MSMEs of coconut root Mpok Nini typical Betawi souvenirs, buyers of coconut root of MSMEs Mpok Nini typical Betawi souvenirs, and determination of academic lecturer informants selected based on Business Administration courses at the STIAMI Institute of Social and Management Sciences. The informants selected were 2 people from the coconut root of MSMEs Mpok Nini typical Betawi souvenirs, 2 buyers from the coconut root of MSMEs Mpok Nini typical Betawi souvenirs, and 1 academic lecturer informant Interview questions based on the marketing mix of the 4P marketing strategy, namely Product, Price, Place, Promotion. Based on these dimensions, there is each indicator to be used as a question in the interview. The 4P marketing strategy has been implemented by MSMEs of coconut root Mpok Nini typical Betawi souvenirs, product by maintaining excellence, price with affordable selling prices, place available in marketplaces and offline stores, and promotion carried out through marketplace advertisements. Obstacles in implementing marketing strategies are the emergences of competitors selling the same products and similar packaging
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Ac Daikin Pt. Mitra Indo Teknik
Get PDFIn the air conditioning industry, business face intense competition in terms of both pricing and product quality. The sales instability observed at Pt. Mitra Indo Teknik indicates underlying issues influencing purchasing decisions. This research aims to analyze the extent to which product quality and price influence the purchasing decisions of Daikin air conditioners at Pt. Mitra Indo Teknik. This research adopts a quantitative approach. The population consist of all customer of Pt. Mitra indo Teknik who have purchased Daikin air conditioners. The result reveal a positive and significant influence of product quality on purchasing decisions, with a calculated tvalue of 10.897 ttable value of 1.980 and a significance value of 0.000 < 0.05 likewise, price has a positive and significant influence on purchasing decisions, with a calculated t-value of 2.831 > t-table value of 1.980 and a significance value of 0.005 < 0.05. Simultaneously, product quality and price have a positive and significant influence on purchasing decisions, as indicated by an F-test value of 73.109 > F-table value of 3.07 and a significance level of 0.000 < 0.05. The Combined contribution of product quality and price to purchasing decisions is 53.9%, while the remaining 46.1% is influenced by other variables not examined in this research
Efektivitas Penertiban Nota Hasil Intelijen Dalam Rangka Pengawasan Barang Ekspor Di Kantor Pelayanan Utama Bea Dan Cukai Tipe A Tanjung Priok Tahun 2024
Get PDFSupervision of export activities plays a crucial role in maintaining exporter compliance and preventing potential violations that may lead to state revenue losses. One of the strategic instruments employed by the Directorate General of Customs and Excise is the Nota Hasil Intelijen (NHI), which serves as an early detection tool for potential violations in export activities. This study aims to analyze the effectiveness of export goods supervision based on NHI at the Main Customs Office (KPUBC) Type A Tanjung Priok in 2024, using the effectiveness framework proposed by Martani and Lubis in Hermawan (2017), which includes the resource approach, process approach, and goals approach. This research adopts a qualitative method with a case study approach. Data were collected through in-depth interviews with six key informants from internal DJBC personnel and business actors, supported by secondary data such as performance reports (LAKIN), standard operating procedures (SOP), and NHI export statistics. The research findings indicate that NHI-based export supervision at KPUBC Tanjung Priok is highly effective, with a 95,83% follow-up rate and various forms of enforcement, including export cancellation, investigation, and seizure of goods by the state. The challenges identified include limitations in human resources, facilities, and technical disruptions in the field. To address these issues, several efforts have been made, such as technical training, inter-unit coordination, and the use of digital documentation tools. In conclusion, the implementation of NHI has significantly improved export compliance and violation prevention, although further strengthening is needed in terms of human resources and operational infrastructure
IMPLEMENTASI KEBIJAKAN PELAYANAN PUBLIK BIDANG PERIZINAN DI DINAS PENANAMAN MODAL PELAYANAN TERPADU SATU PINTU (DPMPTSP) KELURAHAN WARAKAS TANJUNG PRIOK JAKARTA UTARA
Get PDFThis study is based on the relaxation of licensing policies that have not been running effectively in the One-Stop Integrated Services Investment Office (DPMPTSP) of Warakas Village, Tanjung Priok District, North Jakarta. Services that have not been effective due to the handling of employees to the community has not been running smoothly and the existing infrastructure is not adequate. The purpose of this study was to determine and analyze how effective the implementation of public service policies in the Investment Office with a One-Stop Integrated Service model (DPMPTSP) Warakas Village, Tanjung Priok District, North Jakarta. To further analyze what are the obstacles that occur in the implementation of these policies and what efforts or solutions are made to overcome these obstacles. The theory used to dissect this problem is translated into four dimensions, namely communication, resources, disposition and this research is descriptive with a qualitative approach. The results showed that the relaxation policy in general has been running quite well. Nevertheless there are still some things that need to be fixed. Officers should be increased in capacity.provide services to the community concerned. In addition, some interested communities have not fully understood the permit management procedure. Some things are done as an effort to overcome these obstacles or obstacles. Employees should have developed their abilities by providing regular training. Socialization of licensing management procedures to the community needs to be intensified. The more intensive the socialization is done, the more people understand the procedure in questio
PENGAWASAN DALAM PEMUNGUTAN RETRIBUSI TERMINAL DI TERMINAL DEPOK DALAM RANGKA MENINGKATKAN PENDAPATAN ASLI DAERAH TAHUN 2020 SAMPAI DENGAN 2022
Get PDFTerminal levy collection is an important source of income for local goverments, but there are often problems in supervising levy collection, resulting in the target not being achieved. This research uses a descriptive approach which aims to describe the condition of supervision carried out in levy collection at the Depok Terminal. Data collection techniques were carried out through interviews with terminal managements officers, drivers, as well as direct observation in the field. The research results show that supervision of terminal levy collection still experiences various obstacles, namely weakening supervision by direct superiors, lack of technological support, limited number of levy collection officers and the occurrence of fraud when collection levies. However, there are effort to increase supervision, namely by increasing the number of officers, digitalization systems, and strict sanctions for officers who commit fraud
PENGARUH MANAJEMEN LABA DAN TAX PLANNING TERHADAP PAJAK PENGHASILAN BADAN TERUTANG PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2020-2022
Get PDFThe purpose of this study is to determine the extent of the influence of earnings management and tax planning on corporate income tax payable. The population used in this study is the Manufacturing Companies in the Miscellaneous Industrial Sector listed on the Indonesia Stock Exchange (IDX) in 2020-2022. The research method used is descriptive quantitative, with the sample determined using purposive sampling, resulting in a sample of 8 companies based on predetermined criteria with the assistance of Eviews software version 12. A total of 24 data points will be tested using descriptive statistical tests, classical assumption tests, and hypothesis testing. The results of this study indicate that earnings management does not affect corporate income tax payable, tax planning does not affect corporate income tax payable, and collectively, earnings management and tax planning do not affect corporate income tax payable
Efektivitas Penggunaan Aplikasi KAI ACCESS Dalam Meningkatkan Kualitas Pelayanan PT. KAI (Studi Pada Stasiun Gubeng)
Get PDF(Effectiveness of Using KAI ACCESS Application in Improving the Quality of PT KAI Services (Study at Gubeng Station)
The government as the holder of the people\u27s trust in achieving a prosperous life has a big role and responsibility in organizing and implementing supporting programs to achieve a prosperous life and fulfilling job opportunity quotas in Indonesia. The Balikpapan City Manpower Office, which has responsibility for carrying out mandatory employment matters, strives to ensure that local job seekers can compete in the job market by increasing their competency. This research aims to analyze the strategy of the Balikpapan City Manpower Office in improving the competence of local job seekers as well as the obstacles faced by the Balikpapan City Manpower Office. This research is a mixed methods research method with a research focus on strategies for increasing the competence of local job seekers through analysis of the internal environment of strengths and weaknesses , analysis of the external environment of opportunities and threats and the obstacles faced by the Balikpapan City Employment Service. The results of the research show that the strengths of the Balikpapan City Manpower Office are: 1) Plan Work structured , 2) Regulation employment , 3) Facilities and infrastructure . The weaknesses of the Balikpapan City Manpower Office are : 1 ) Lack of human resources, 2) Limitations budget , 3) There is no UPTD BLK for Balikpapan City. The opportunities that the Balikpapan City Manpower Office has are : 1) Development technology , 2) The existence of private LPK , 3) The existence of owned BLK Province East Kalimantan , 4) Training Institute belonging to the Ministry, 5) Apprenticeship . The threats faced by the Balikpapan City Manpower Office are : 1 ) Immigrants from outside area , 2) Expensive cost training Work . Meanwhile, the obstacles faced by the Balikpapan City Manpower Office originate from job seekers who are not serious about improving their competence and the limitations of LPKs in Balikpapan City both in terms of numbers and quality standards..
Abstrak
Pemerintah sebagai pemegang amanah rakyat pada pencapaian kehidupan yang sejahtera memiliki andil dan tanggung jawab besar dalam mengatur serta melaksanakan program-program pendukung agar tercapainya kehidupan yang sejahtera dan terpenuhinya kuota-kuota peluang kerja di negara Indonesia. Disnaker Kota Balikpapan yang memiliki tanggung jawab dalam melaksanakan urusan wajib ketenagakerjaan berupaya agar pencari kerja lokal dapat bersaing di pasar kerja dengan meningkatkan kompetensinya. Penelitian ini bertujuan menganalisis strategi Disnaker Kota Balikpapan dalam meningkatkan kompetensi para pencari kerja lokal serta kendala yang dihadapi Disnaker Kota Balikpapan. Penelitian ini merupakan metode penelitian mixed methods dengan fokus penelitian strategi peningkatan kompetensi para pencari kerja lokal melalui analisis lingkungan internal strenght dan weakness, analisis lingkungan eksternal opportunity dan threat serta kendala yang dihadapi Dinas Ketenagakerjaan Kota Balikpapan. Hasil penelitian menunjukkan strenght (kekuatan) yang dimiliki Disnaker Kota Balikpapan yaitu : 1) Rencana kerja terstruktur, 2) Regulasi ketenagakerjaan, 3) Sarana dan prasarana. Weakness (kelemahan) yang dimiliki Disnaker Kota Balikpapan yaitu : 1) Kurangnya SDM, 2) Keterbatasan anggaran, 3) Belum adanya UPTD BLK Kota Balikpapan. Opportunity (peluang) yang dimiliki Disnaker Kota Balikpapan yaitu :1) Perkembangan teknologi, 2) Keberadaan LPK Swasta, 3) Keberadaan BLK milik Provinsi Kaltim, 4) Lembaga Pelatihan milik Kementerian, 5) Pemagangan. Adapun threat (ancaman) yang dihadapi Disnaker Kota Balikpapan yaitu : 1) Pendatang dari luar daerah, 2) Mahalnya biaya pelatihan kerja. Sementara itu, kendala yang dihadapi oleh Disnaker Kota Balikpapan yaitu berasal dari dalam diri pencari kerja yang tidak serius untuk meningkatkan kompetensi dirinya serta keterbatasan LPK di Kota Balikpapan baik dari jumlahnya maupun standar mutu yang dimiliki
Collaborative Governance dalam Penanggulangan Potensi Banjir di Kota Malang (Studi pada Badan Penanggulangan Bencana Daerah Kota Malang)
Get PDFThis research discusses the role of Collaborative Governance in overcoming potential floods in Malang City. This research is motivated by the many flooding problems in several points in Malang City that have not been resolved. The aim of this research is to examine the role of Collaborative Governance in flood management in Malang City. The method used in this research is qualitative method. The informants in this research were the Regional Disaster Management Agency and the surrounding community. The results of this research show that the duties and responsibilities of the Regional Disaster Management Agency in dealing with disasters are quite good. On the other hand, the research results found that the factors that cause flooding are not only natural factors but also a lack of public concern for the environment. Apart from that, existing obstacles to flood management are also due to limited funds, lack of public awareness, and the existence of sectoral egos
Upaya Validasi Produk dan Pasar Bisnis Pemetaan Menggunakan Unmanned Aerial Vehicles (UAV) di Wilayah Kerja Pertamina
Get PDFKegiatan pemetaan wilayah merupakan salah satu langkah penting dalam perencanaan pembangunan, pengembangan dan monitoring infrastruktur, maupun tata kelola lahan. Pemetaan wilayah menggunakan beberapa metode, antara lain dengan menggunakan metode konvensional, penggunaan pesawat berawak, citra satelit, maupun Unmanned Aerial Vehicle (UAV) atau drone yang dapat menghasilkan berbagai jenis peta, antara lain peta garis, peta foto udara, dan peta kontur. Tujuan dari kegiatan kegiatan ini adalah untuk membantu proses pelaksanaan product dan market validation selama proses inkubasi bisnis berlangsung. Kegiatan ini dilakukan pada salah satu asset Pertamina. hasil dari kegiatan ini diperoleh bahwa secara produk dan market UAV dapat digunakan dalam melakukan pemetaan wilayah kerja Pertamina dan memiliki potensi market penggunaan yang besar
Peluang dan Tantangan implikasi Eco Green dalam Industri Mobil Listrik di Indonesia
Get PDFThis study aims to examine the dynamics of challenges and opportunities for implementing Eco Green related to the prospects of the electric vehicles industry in Indonesia. The study uses a qualitative method with a literature review approach. This study analyzes the development trends of the electric vehicles industry, identifies and explores the challenges and opportunities of the Eco-Green-based electric vehicles industry. The results of the study show the great potential of the electric vehicles industry in Indonesia, there is a potential for increasing demand, driven by regulatory support, a large number of potential domestic markets, increasing environmental awareness, and the development of electric car technology that presents alternative technological innovations in driving. However, challenges such as limited charging infrastructure, relatively high prices for electric cars, procurement of battery charging installations at home that require high kwh and consumer perceptions of the relatively high price of electric cars, maintenance and prices of electric vehicle batteries and safety aspects in driving. The competitive map shows a combination of local and international players, with diverse strategies in facing the market. The potential of the electric vehicles industry which is directly related to the ability of the State Electricity Company (PLN) in providing electricity sources, support for facilities and infrastructure for Public Electric Vehicle Charging Stations (SPKLU) is predicted to continue to grow, where it needs to be consistently supported by regulations, strengthening the EV industry, and sustainable innovation in management from the upstream to downstream sectors both in the procurement of electricity by PLN, SPKLU, electric car technology and batteries including post-use based on Eco-Green. The gradual and sustainable realization of Eco-green will be further accelerated if all related stakeholders and the scale of developing good relationships are included in the Government to Government (G2G), Government to Business (G2B), and Business to Business (B2B) frameworks.