Institut STIAMI Online Journal System (Sekolah Tinggi Ilmu Administrasi Mandala Indonesia)
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    Analisis Strategi Pemasaran Dalam Membangun Brand Awareness Pada Usaha Mikro Kecil Menengah (Studi Kasus Pada Umkm Teras Jahe Pekayon Jaya Kota Bekasi)

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    This research was conducted at Teras Jahe MSMEs. Teras Jahe MSMEs is a business entity that operates in the micro, small, and medium sectors, focusing on producing and marketing various ginger-based products. This research aims to find out and analyze problems, obstacles, and efforts to overcome obstacles in marketing strategies to build Brand Awareness in Teras Jahe MSMEs. The method used in this research is descriptive qualitative. The problem experienced by Teras Jahe is that first, Teras Jahe is dominated by customers over 40 years old and this makes it difficult to socialize on social media, for example, information about promos, new menus, and new places, they tend to be comfortable in one place and are out of date with cyberspace. Having six branches in strategic locations and utilizing online platforms such as Gofood, Grabfood, and Shopee Food, Teras Jahe adopts an omnichannel approach to reach consumers. Through effective digital marketing on Instagram, Teras Jahe builds brand awareness with interesting and relevant content, despite facing challenges in reaching a younger demographic and competing in the online market. With flexible pricing strategies, tailored product offerings, and attractive promotions, Teras Jahe has achieved top of mind among its consumers, differentiating itself from competitors with a focus on quality and service. Continuous efforts in education, innovation, and consumer interaction demonstrate Teras Jahe\u27s commitment to sustainable brand growth and developmen

    Analisis Iklim Organisasi Pada Yayasan Cahaya Bagi Negeri Di Cikarang

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    The Cahaya Bagi Negeri Foundation exemplifies effective organizational practices, including clear structures, supportive work cultures, and robust conflict management systems. However, continuous efforts are needed to enhance employee engagement and commitment through performance evaluations and feedback mechanisms. The study concludes that organizational climate significantly influences employee performance, emphasizing the importance of effective communication, managerial support, and employee involvement in decision-making. The foundation must maintain a positive organizational climate by enhancing training programs, internal communication, and work facilities to achieve organizational goals while ensuring employee well-being and job satisfaction

    EFEKTIVITAS BADAN PENDAPATAN DAERAH DALAM PENERIMAAN PAJAK DAERAH DI KOTA TANGERANG SELATAN

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    The aim of this research is to analyze and evaluate the effectiveness of the Regional Revenue Agency in Regional Tax Revenue in South Tangerang City as well as the obstacles and efforts to overcome these obstacles. This research uses a qualitative descriptive analysis approach. The data collection methods used were interviews, observation and literature study with 6 informants. The results of the research show that the effectiveness of the Regional Revenue Agency in Regional Tax Revenue in South Tangerang City has run smoothly and in accordance with applicable regulations. The obstacles found were a lack of public awareness of paying taxes, taxpayer reporting that was not in accordance with the real situation in the field, a lack of facilities and infrastructure, and a lack of human resources in the office. The solutions to these obstacles are to educate the public about the importance of paying taxes, improving facilities and infrastructure and increasing human resources

    Efektivitas Pemungutan Pajak Bumi Dan Bangunan Perdesaan Dan Perkotaan Di Desa Banjarsari Kecamatan Sukatani Kabupaten Bekasi Tahun 2017-2023

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    The research is descriptive with qualitative approach. The research concerns on the collection   effectiveness of Land and Building of Rural and Urban Tax (PBB-P2) of Banjarsari Sub District in 2017-2023. Data of tax achievement obtained from Departmen of Tax in Sukatani District and information relating to the research collected by interviewing tax collector as well as some residents of Banjarsari Sub Dictrict of Bekasi Regency. The result of the reseach that the achievement of PBB-P2 revenue during 2017-2023 ranged from 35% to 67% or an average achievement of 46,86% per year. These achievements showed that the efforts to collect PBB-P2 revenue during that period were ineffective because the realization of PBB-P2 revenues did not reach predetermined targets. The ineffectiveness PBB-P2 collection is due to some obsracles, such as the obedience of some tax payers which continuosly to be encouraged, lack of officers which being very disproportionate to the number of   tax payers, as well as ineffective the use of "Sapa Bekasi" application for online payment. To increase PBB-P2 revenue for the following years, the Banjarsari Sub District government needs to make some improvements, such as providing an undestanding of the impotance of paying PBB-P2 to financing the necessities of local goverment,   involving and   collaborating with RW and RT administrators to support tax collector, and practising the use of "Sapa Bekasi" application to pay onlin

    Analisis Strategi Pemungutan Retribusi Kebersihan Sampah Rumah Tangga Dalam Meningkatkan Pendapatan Asli Daerah Di Kota Bekasi Tahun 2021-2022

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    The purpose of this study is to determine and analyze how the Household Waste Retribution Collection Strategy in Increasing Regional Original Revenue in Bekasi City in 2021-2022. The method used is qualitative with a descriptive type of research that produces precise and systematic descriptions. Data collection techniques are interviews and documentation. The implementation of waste retribution collection in Bekasi Regency has great potential because of the high revenue over time the revenue still exceeds the target in 2020-2021. But in 2022 the revenue decreased even though it was still very good because it still reached 99.02%. Efforts from the obstacles experienced by the government, namely conducting intense and comprehensive socialization, a humanist approach to the village community, providing understanding to the community regarding the importance of waste collection levies to develop the region, adding human resources or workers who collect waste and take it to the landfill. when the community is comfortable, the community will automatically continue to use the facility and that way it will have the potential to increase local revenue

    Analisis Penyelesaian Restitusi Pajak Pertambahan Nilai Sebagai Hak Wajib Pajak Di Kpp Pratama Jakarta Menteng Dua Tahun 2023

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    Regulations containing the VAT refund policy are a right for every taxpayer. This research was conducted to analyze the settlement of value added tax refunds at KPP Pratama Jakarta Menteng Dua in 2023. The method used is a quantitative method with a descriptive approach. The results of the research show that the settlement of VAT refunds carried out at KPP Pratama Pratama Jakarta Menteng Dua is in accordance with procedures. Although existing regulations provide clear guidance for the tax authorities, technical and bureaucratic obstacles remain challenges. The collaborative work climate and facilities provided at KPP Pratama Jakarta Menteng Dua also support the completion of restitution. The main obstacles identified include taxpayers\u27 lack of understanding of regulations, technical obstacles, and complicated bureaucracy. To overcome this obstacle, it is recommended to increase outreach and education, update information technology systems, and simplify procedures. This research emphasizes the importance of good understanding and effective coordination to improve the efficiency and quality of the VAT refund process

    Analisis Pengawasan Pemungutan Pajak Reklame Pada Unit Pelayanan Pajak Daerah Kecamatan Cilincing Kota Administrasi Jakarta Utara Tahun 2021

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    The phenomenon in this study is the low awareness of taxpayers to pay off the amount of tax owed themselves, the tax sanctions given are too low for taxpayers or companies that commit violations, lack of human resources or officers from the Cilincing District UPPD who carry out supervision compared to the number of billboards issued. scattered in the Cilincing sub-district area and many billboards that have not been re-registered. This study aims to identify and analyze supervision, obstacles encountered and efforts that can be made regarding supervision of advertisement tax collection at UPPD Cilincing District, North Jakarta. The research method used is qualitative method and the type of research is descriptive. The results of this study are to set standards in its application to oversight of billboard tax collection that has been running in accordance with the SOP, measuring the performance of oversight of collection carried out by UPPD has not been effective due to limited human resources for supervision, to compare performance with this standard, oversight of billboard tax collection has been carried out by UPPD in accordance with the SOP, namely advertisement licensing procedures, taxpayer registration, tax determination and calculation, collection and write-off of tax receivables, objections, appeals, supervision, control of advertisements and determining the need for corrective action for UPPD officers of Cilincing District must provide strict sanctions in the form of dismantling inappropriate advertisements provision. The obstacles faced are the lack of taxpayer compliance, limited human resources, namely only having 3 inadequate personnel, and the lack of public knowledge about the procedures for implementing billboards. Efforts have been made to further increase information and socialization to the public, form a special team to supervise advertisement tax and impose strict sanctions in the form of increasing administrative fines, which are currently quite low at 2%to make supervision carried out more optimally

    Potensi Penerimaan Pajak Galian Golongan C Dikabupaten Melawi Tahun 2020-2022

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    Tax plays a vital role in supporting national income. Taxes can be utilized for developmental purposes to support the governance of their respective regional administrations; wherein local governments are entitled to levy Local Taxes and Regional Levies on all Taxpayers within their jurisdictions. This study aims to identify and analyze the Potential Tax Revenue of Category C Excavation Tax in Melawi District for the years 2020-2022. It also aims to identify the obstacles faced and efforts made to overcome these obstacles in realizing the potential revenue from Category C excavation tax. This research utilizes a qualitative descriptive research method. The research is conducted at the Melawi District Revenue Agency Office. Data collection is carried out through observation, interviews, and documentation. The results of the study show that the Potential Tax Revenue of Category C Excavation Tax in Melawi District for the years 2020-2022 has been reasonably good, but the potential excavation remains underutilized. In 2020, the revenue realization was 21.19%, amounting to IDR 1,208,104,004. In 2021, it was 43.36%, amounting to IDR 2,916,126,980, and in 2022, it was 43.11%, amounting to IDR 3,004,415,661. The potential tax revenue over the past 3 years has been underutilized due to a lack of taxpayer awareness in reporting their taxes. To address these obstacles, efforts can be made by providing public awareness campaigns, enhancing the knowledge and skills of human resources through training, technical guidance, and other means

    Aksebilitas Dan Keterjangkauan Layanan Pada Mal Pelayanan Publik Kota Malang

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    (Service Accessibility and Affordability at the Malang City Public Service Mall) The dynamics of public services in Indonesia indeed give rise to many interesting topics in people\u27s lives when interacting with the bureaucracy. The presence of MPP can produce new findings that increase efficiency and effectiveness while facilitating public access to public services. This research aims to analyze the accessibility and affordability of services at the Malang City Public Service Mall (MPP). This research uses a quantitative approach with descriptive percentage analysis techniques using questionnaires and direct surveys as primary data in collecting data. Based on the research results that have been processed, it can be concluded that the public has responded positively to the Malang City Government\u27s policy of developing MPP as a means of facilitating public services, as well as the effectiveness of these services, this is proven by the level of public trust in the existence of public service malls (MPP) of 100 percent. In implementing a Public Service Mall that can meet the needs and expectations of the community, it is important to maintain high service quality standards. ABSTRAK Dinamika pelayanan publik di Indonesia memang memunculkan banyak topik menarik dalam kehidupan masyarakat ketika berinteraksi dengan birokrasi. Kehadiran MPP dapat menghasilkan temuan-temuan baru yang meningkatkan efisiensi dan efektivitas sekaligus memfasilitasi akses masyarakat terhadap pelayanan publik. Penelitian ini bertujuan untuk menganalisis aksebilitas dan keterjangkauan layanan pada Mal Pelayanan Publik (MPP) Kota Malang. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis dekriptif persentase yang menggunakan kuesioner dan survei langsung sebagai data primer dalam mengumpulkan data. Berdasarkan hasil penelitian yang telah diolah dapat disimpulkan bahwa masyarakat menyambut positif kebijakan Pemerintah Kota Malang yang mengembangkan MPP sebagai sarana kemudahan pelayanan publik, serta efektivitas layanan tersebut, hal ini dibuktikan dengan tingkat kepercayaan masyarakat terhadap adanya mal pelayanan public (MPP) sebesar 100 persen. Dalam mengimplementasikan Mal Pelayanan Publik yang dapat memenuhi kebutuhan dan harapan masyarakat, maka penting untuk menjaga standar kualitas pelayanan yang tinggi

    Advokasi Stockpile Batubara Ilegal Oleh Walhi di Kota Padang

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    The coal industry in Indonesia is one of the most promising sectors, with trillions of rupiah in revenue each year. However, the rapid growth of this industry is not proportional to the risks it generates. Many coal companies still do not pay attention to their impact on the environment and society, such as the problem of illegal coal stockpiles. This illegal coal stockpile is a collection of coal that does not have official permission from the government to be mined, transported, and sold. This illegal practice can cause environmental and public health issues, such as air, soil, and water pollution, and potentially respiratory diseases and cancer. This research aims to explore and analyze the advocacy efforts undertaken by WALHI West Sumatra regarding the illegal coal stockpile conflict in Padang City. A qualitative approach with a case study was used in this research, applying the concept of advocacy developed by Sharma. Data were collected through interviews, observations, and documentation analysis. The results showed that WALHI West Sumatera had conducted various advocacy efforts, including investigations, socialization, education, campaigns, and legal advocacy to various related parties, such as the government, community, media, and business actors. As a result of these advocacy efforts, the Padang City Government has sealed several illegal coal stockpile operations. The Indonesian Ministry of Environment and Forestry is reviewing the case to take further steps to increase its authority in stockpile licensing. This study recommends that WALHI West Sumatera continue its advocacy efforts comprehensively while collaborating with various parties concerned about this environmental issue

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