Management Dynamics in the Knowledge Economy (E-Journal)
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Internal Communication and Social Dialogue in Knowledge-Based Organizations
Get PDFKnowledge-based organizations are constructed on intangible assets, such as the expertise and the values of the employees. As a consequence, motivation and professional excellence of employees are the main objectives of management teams. For this type of organizations, considered as true “knowledge systems”, the employees represent the most valuable resource that is not motivated only through financial means, but also through internal communication, autonomy or social rewards. The research of Eurofound shows that knowledge-based organizations have a low number of trade unions, while professional associations are more relevant for them. There is no tradition to defend through negotiation the working conditions of employees, thus it is important for managers to use the best practices, in order to increase the employees’ loyalty. We conducted a qualitative research concerning the quality of professional life of employees in five sectors of knowledge-based services: advertising-marketing, IT, banking and finance, research and development, and higher education; 15-20 employees from each sector were interviewed. Some of the questions referred directly to trade unions and affiliation, and also to internal communication. Although the results showed a different situation in each of the five sectors, there are few common characteristics: descendant communication is more frequent than ascendant communication, trade unions were reported as missing, unrepresentative or not very active, and the greatest part of employees in this sector are not affiliated, facts that limits the possibility of maintaining employees’ motivation on long term
A Managerial Perspective on Common Identity-based and Common Bond-based Groups in Non-governmental Organizations. Patterns of Interaction, Attachment and Social Network Configuration
Get PDFThe paper approaches the common identity and common bond theories in analyzing the group patterns of interaction, their causes, processes and outcomes from a managerial perspective. The distinction between identity and bond referred to people’s different reasons for being in a group, stressing out whether they like the group as a whole — identity-based attachment, or they like individuals in the group — bond-based attachment. While members of the common identity groups reported feeling more attached to their group as a whole than to their fellow group members and tended to perceive others in the group as interchangeable, in bond-based attachment, people felt connected to each other and less to the group as a whole, loyalty or attraction to the group stemming from their attraction primarily to certain members in the group. At this level, the main question concerned with the particularities of common identity-based or common bond-based groups regarding social interaction, the participatory architecture of the group, the levels of personal and work engagement in acting like a cohesive group. In order to address pertinently this issue, the current work was focused on a qualitative research which comprised in-depth (semi-structured) interviews with several project coordinators from non-governmental organizations (NGOs). Also, to make the investigation more complex and clear, the research relied on the social network analysis which was indicative of the group dynamics and configuration, highlighting the differences between common identity-based and common bond-based groups
Control Freaks: How User-Generated Content is Managed in Advertising Campaigns. The Romanian Perspective
Get PDFThe advent of Web 2.0 has brought about a paradigm shift in communication: from an informational Web to an editable one. Consequently, the “one-to-many” communication model of the mass media industry has been replaced by one that involves “many-to-many”. Web 2.0 enables those who were formerly conceptualized as audiences/consumers to be part of an open-source movement that means participating into the production of brands and their meanings. It is an era of convergence, of overlapping roles between producers and users/consumers – in short, of “produsage”, “prosumption” and “user-generated content” (UGC). This article investigates how this new paradigm influences marketing communication by addressing the specific case of the Romanian advertising industry. By using in depth-interviews with 20 advertising professionals, it points out to the fact that in communication campaigns with user-generated content there is still a high degree of control from the brand management and agency teams that cannot quite grasp the concept of brand communication democratization
An Insight into Romanian Business Consulting Organizations from an Ethical Standpoint
Get PDFRecent decades have strongly commanded in the public conscience the importance of considering the ethical dimension in organizations. Business ethics exceeds the ordinary compliance with the law or the choice between right and wrong. There are situations when actions are clearly right or wrong and the decision about what should be done is relatively simple, but often managers have to distinguish between shades of gray and the decision is enforced by different degrees of righteousness. Moreover, when fulfilling ethical responsibilities, businesses should consider simultaneously the economic and competitiveness pressures. Starting from these premise, the present study intends to investigate the standpoints of managers in the Romanian business consulting firms about the double rationality of their endeavors: profit versus ethics. Accordingly, twenty-two semi-structured interviews were conducted to assess the ethical dilemma. As most of the answers underline, there is a myriad of ethical issues posed by the business consultancy, especially when big contracts are scarce and the competition for clients is high
Possible Ways and Means for an Enhanced Partnership between the Finance Resources Owners and their Local Beneficiaries in Romania
Get PDFIn this work, we present some reasons why the financial institutions and the entities active in the Romanian economy have to strengthen their institutional partnership, for the benefit of the entire community. We also analyze the economic factors that interfere into this partnership, and also the possible ways and means of optimization. The study and, particularly the proposed solutions may represent a viable option for an efficient management of the development process of the local communities in Romania. We bring scientific and practical arguments that there is a big need for this partnership, as currently, we are experiencing a big lack of mutual trust that is perceived as a gap in the cooperation between the owners of financial resources, on one hand, and the entrepreneurs and the public authorities, on the other hand. Looking from a European perspective and also from the historical evolution, in Romanian’s case, local economic development is a challenge that must be achieved by valuing any available resource at its best. Local resources are not always enough for financing the development needs of the communities. For progressing, they must be completed with borrowed sources. The banking loan, although it includes collateral costs and risks, represents a resource that must be used accordingly, for not losing the development opportunities. The capital insertion on the local market by banking loan generates an economic increase, social development, and can offer new working places to the local community members. Good knowledge of the lending needs, of the advantages, of the costs but also of the associated risks of the lending activity is essential for fully benefiting of such a resource in the local and regional economic and social development process, for the benefit of all the involved parties
Aspects of Price Competitiveness in the Context of Preparing for Accession to the Euro Zone. New Challenges for Entrepreneurs. Romania’s Case
Get PDFIn the process of preparing a state for the accession to the Euro Zone it is essential to analyze the price competitiveness of that state’s economy and the challenges that entrepreneurs will have to face in the new economic environment. In the present paper the authors want to capture some aspects of the competitiveness of the Romanian economy and implicit its entrepreneurs with emphasis on price competitiveness, whereas accession to the Euro Zone implies giving up to the independence of exchange rate policy, with a huge impact on price competitiveness. For this purpose this study will highlight a few elements on the relative importance of price competitiveness of entrepreneurs’ exports performance. The process of accessing Euro Zone creates significant changes in the existing way of conducting business and impacts significantly entire business environment – and this will become evident also for Romania
Romanian Scrappage Program 2005-2013. An Incremental Public Policy
Get PDFThe program of renewing the Romanian motor vehicle fleet is part of the environment policies. Also known as “Rabla” (Clunker) Program, it began in 2005 and has been implemented each year since in different political contexts (9 governmental formulas). Within the program, approximately 480,000 old cars were scrapped and replaced by approximately 225,000 new cars. The purpose of this article is to analyze the policy of renewing the motor vehicle fleet of Romania, focusing on the next objectives: (O1) a clear and objective presentation of the coordinates of the program for its entire implementation period (2005-2013 and 2014 to the degree possible) by synthesizing the existing official information and data concerning the initiation of the program, its implementation mechanism and the results obtained, all these being correlated to other data that characterize the motor vehicle market of Romania; (O2) presentation of the context in which the policy was born and implemented (international regulations, Romania’s accession to the EU, world economic depression, and other joint policies); (O3) analysis of the decision-making model that characterizes the policy, by considering the specialty literature; (O4) discussion on the efficiency of this policy in connection to its decision-making framework. A series of diagrams and images accompany the text. They depict the numbers connected to the results of the program and the implementation mechanism
Politics and Leadership on Facebook During the 2012 Romanian Parliamentary Elections and the 2014 Euro-parliamentary Elections
Get PDFThis paper examines the communicational strategies used by Romanian politicians on Facebook in order to promote leadership values during the 2012 parliamentary elections and the 2014 euro-parliamentary campaign. In an era in which mass-media are commercialized, fragmented and lean towards infotainment, social media are a useful tool for politicians, where they can promote their own values and campaign topics, without following media logic. In this context, we should address the following question: to what extent online communication platforms are effectively used by politicians to interact with their followers? In the same time, to what extent do candidates use their controlled media space to promote values of political leadership, to legitimate political power or to mobilize voters? In order to study this subject, dispositive analysis was used, to reveal the way candidates interact with followers and the discursive techniques used to promote leadership. Results show that Romanian politicians do employ Facebook to promote leadership and to legitimate power, but Facebook isn’t used at its full potential in terms of web 2.0 features
Use and Perception of Digital Marketing Tools for Micro-Enterprises in Tijuana
Get PDFIn modern world, big changes are occurring in short time frames, business are dealing with information and communication technologies adaptation and updating problems, being such as Internet and Web 2.0. There are different tools that allow efficiency in internal and external communications of the company; when it comes to external communication, digital marketing is gaining more ground and an increasing number of companies invest more in that kind of strategies. Digital marketing as a tool for business is a great advantage that not all recognize, even much less number of companies use it, in particular microenterprises. There are many factors that influence the decision to adopt digital marketing strategies and activities. The present paper presents the scores for the different digital marketing activities as perceived and implemented by micro-enterprises in the city of Tijuana. The main reasons why they do not perform digital marketing activities are: they do not believe it necessary, training outdates and price. Companies mainly perform activities in social networks, in the company website, emailing and online advertising, while they qualify email, website, Facebook and Google Maps as the most useful digital marketing activities. This information can be used both by microenterprises as by suppliers to generate profitable strategic alliances
Developing Competitive Advantage in the Private Medical Services Market. The Case of Romania
Get PDFHealth was, is and will always be a top priority for a country’s stakeholders. The average health expenditure depicts an impressive variability worldwide, with Americans being the top spenders and South East Asia countries being at the bottom of the respective list. This study analyses the existing competitive advantages of the most important players in the private medical services market, in Romania. It traces their development and the factors that determine positioning strategic decisions. The competitive advantage of a business in the private medical services market is a result of a number of factors. The top three criteria of choice for a patient are doctors, medical technology and waiting time for accessing the service. The objectives of this research paper are: 1. to identify the key success factors (KSFs) and the drivers of change (DC) in the Romanian Medical Industry; 2. to propose a fine tuning in strategy as a response to changes in the macro and micro environment, 3. to re-evaluate existing business models and propose amendments that may lead to future sustainable competitive advantage and 4. to develop a proposition for growth strategies, business strategies and means of implementation that will lead to long term growth