Management Dynamics in the Knowledge Economy (E-Journal)
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New Trends in Workforce Competences Due to the Internationalization of Markets
The demand for competences recognized internationally has been growing, since many Romanian companies are developing their business in a diverse and multinational environment. This is also a consequence of multinationals and labor market development, in Romania, in recent years. Today’s employee is a combination of a high skilled professional and an adaptable person that is able to accomplish different tasks and to solve a variety of issues. Those abilities are completed with creativity and optimization of work, necessary for taking part in new projects and, not the least, for providing innovation for the company. In this regard, the present paper aims to analyze and to compare the European and Romanian graduates’ mobility in view of obtaining the desired job, the dynamics of competences and the role of future specialization in an international environment
Implementing Intellectual Property Policies in a Romanian State University
The paper presents a series of contributions on the possibility of implementing intellectual property policies in a Romanian State University. Starting with the worldwide, well-known examples of universities with a tradition in this field of intellectual property protection, the paper presents practical solutions for the implementation of some intellectual property policies taking into account the mentality which currently exists in Romania on this subject. The study is based on the important experience gained by authors in a European research project involving 15 partners from 9 countries, where the results were remarkable. The University must represent a pole of excellence in research, but also take into account the modalities for implementing and then applying intellectual property policies recommended by the Word Intellectual Property Organization. The conclusions lead to tangible results that undoubtedly highlight certain proposals to improve the way in which Intellectual property as a concept is viewed, accepted, implemented and used, but also the possibility of implementing an intellectual property management in a Romanian State University.
A Holistic Approach to Knowledge Risk
In the knowledge economy, knowledge becomes a strategic resource for any company contributing significantly to achieving its competitive advantage. Knowledge risk is associated with any knowledge activity which is done under the pressure of uncertainty. Researchers focus their attention especially on the following types of knowledge risks: knowledge loss, knowledge leakage, knowledge spillover, knowledge outsourcing, knowledge gaps, and improper use of knowledge. All the researchers analyze knowledge risk by using for knowledge the metaphor of stock-and-flow, which implies that knowledge is considered in its explicit form as being rational. According to the theory of knowledge fields, which is based on the metaphor of knowledge as energy, we consider a holistic approach comprising the rational knowledge field, emotional knowledge field, and spiritual knowledge field. In this perspective, the risk is associated with each knowledge field such that the whole phenomenon of knowledge risk becomes more complex. The purpose of this paper is to present a holistic approach to the knowledge risk based on this theory of knowledge fields and the energy metaphor for knowledge. It is a conceptual analysis based on metaphorical thinking and literature background. Our findings lead to a larger perspective in understanding and using the concept of knowledge risk in knowledge management
Analyzing Corporate Social Entrepreneurship Specific to Knowledge Economy with a Focus on the Romanian Economic Context
The knowledge economy is defined, according to the World Bank, through the integration of its four main component elements: education and training, innovation systems, information infrastructure, economic incentives and institutional regime. The first part of the paper reconciles knowledge economy and corporate social entrepreneurship, while the second part focuses on the education and training, and innovation pillars of the knowledge economy, and more specifically it resorts to the framework of corporate social entrepreneurship as a transformational innovation strategy for company growth. The current investigation has been conducted by means of case study method having the following research question: “How does corporate social entrepreneurship manifest in corporations?”., accompanied by secondary research questions such as: “How does the company mobilize its resources to create an innovative product/ service/ approach in order to tackle the social issue?, How does the company contribute to local development?”. The findings revealed that the social issue of high levels of nitrates in the waters inspired the company to combine a testing tool (technological innovation) with marketing communication which eventually resulted in an innovative approach for the company to increase the loyalty of their customers and to reach out for new ones. The present paper has been developed based on the author’s doctoral research
Organizations and People for Sustainability
Organizations proceed towards sustainability rediscovering the role of ethics and human resources. Managing human resources systems and designing work relationships is leading organizations to follow ethical approaches, values, and culture in starting entrepreneurial ventures and doing business for building sustainable development. Organizations should sustain and encourage ethical behaviors at work creating organizational environments ethics-oriented by managing, valuing people and developing the human resources capabilities. Designing a path to drive organizations towards sustainability relies on defining the relationships of employment ranging from the psychological contract to designing contractual architectures, governing and managing human resources and promoting ethics by sustaining an organizational culture ethics-oriented
Awareness and Participation of Small Retail Businesses in Cashless Transactions: An Empirical Study
The ambitious drive of the Government of India to transform the Indian economy from a cash-based economy to a cashless economy was contingent in a big way on the people’s acceptance of cashless modes of transactions, adaptability to cashless transactions and change in the transaction behavior of consumers and retailers, besides several other factors. As the small retailers form the bulk of the Indian retail sector, their ability to go cashless, their psychological preparedness and their willingness to adopt cashless transactions become an issue of prime importance in the movement towards cashless. The present study was conducted to assess the awareness of the small retailers regarding the cashless transaction and its modes, to understand their apprehensions and perceived convenience in dealing with a cashless system of the transaction and to measure their extent of participation in cashless transactions. The study was conducted in Bareilly, an important city in the state of Uttar Pradesh, with a population of around ten lakhs. Data for the study was obtained from 117 retailers using a structured questionnaire. The study found that though a significant number of small retailers were aware of the possibility of the cashless transaction and its modes, their frequency of engaging in cashless transactions was abysmally less as compared to that of cash-based transactions. They were found to believe that dealing with cash was easier in comparison to handling cashless transactions. Fear of losing money due to the faulty transaction was found to be a major deterrent in going cashless amongst the small retailers surveyed during the study.
The Regulatory Function of Empathy, Shame and Guilt Proneness in Moral Judgement in Organizational Life
Moral judgment and moral dilemmas are a pervasive part of organizational life and every decision-maker can and will encounter them at some point. Whether people make the utilitarian decision (preferring to maximize overall welfare) or the deontological one (choosing to adhere to moral rules), depends both on the contextual aspects, as well as on individual traits such as empathy and so-called moral emotions - guilt and shame. This paper aims to study the differences between the utilitarian and the deontologists employees in relation with empathy, guilt and shame proneness. In order to discriminate the two categories (utilitarian and deontologist), the well-established “Trolley problem” was used. In the Switch version, the task can be accomplished by using a lever to switch the train track, such that the train only kills one person. On the other hand, in the Footbridge version, pushing a very fat man off a bridge, using his body to stop the train, can save the five. The following questionnaires were used on a sample of 61 participants (47 females and 14 males, aged between M=20,88, AS=1,81): Interpersonal Reactivity Index, and The Guilt and Shame Proneness scale. Results showed a significant difference between the utilitarian and deontologist on the fantasy and empathic-concern scales for the Switch version. However, no significant differences were observed for guilt or shame proneness. As for the Bridge version, the differences were identified only on the empathic-concern scale and on the Guilt‐Negative‐Behavior‐Evaluation scale of GAS
The Strategic Impact of Sensory Elements on Building and Developing Brand Equity
The purpose of this article is to analyze concepts such as brand equity, sensory branding and customer experience. Also, the scope is to develop a comprehensive understanding of how the relationship between sensory factors and customer experience helps in creating and developing brand equity for coffee shops to go. On the other hand, this study aims to outline the main aspects of branding processes, processes that define the development strategies of a brand through the concept of brand equity. This subject is important because it brings to the foreground a new perspective on the concepts analyzed by other authors, on the sensory segment and its impact (in terms of consumer behavior and experience), on the subsequent attributes for brands at the level of notoriety, quality and other aspects that build brand equity. The research analyses some important aspects for this study, like the degree of knowledge on the local market of the main brands of the coffee shops to go; the coffee to go's frequency of consumption; perception of sensory factors, consumer experience and brand equity among consumers
Entrepreneurial Motivations in the European Union Countries: An Empirical Approach
Entrepreneurship is considered a significant determinant for the economic development of a country but is also important for new job creation and innovation. Understanding and examining the factors which affect the decision of individuals to become entrepreneurs play a significant role for the decision makers in order to identify the adequate measures that can support and develop the entrepreneurial activity. The main purpose of this paper is to identify the key factors that determine entrepreneurial motivations of individuals, but also to analyze empirically the impact of these factors for a sample of 18 countries members of the European Union, for a period between 2002 and 2015. We performed our empirical analysis using data offered by the Global Entrepreneurship Monitor and the World Bank. We used panel data regression models. As dependent variables for our econometric models, we used, alternatively, total entrepreneurial activity rate, necessity driven entrepreneurial activity, and opportunity-driven entrepreneurial activity. As regards the independent variables considered, we took into account six macroeconomic indicators and four indicators which measure the perceptions and attitudes regarding entrepreneurship. The results of the panel data regression models show that the entrepreneurial motivations are influenced by the level of economic development of a country and total tax rate (only necessity entrepreneurs), unemployment rates, inflation rates and access to financial resources. Also, all the considered perceptual indicators (fear of failure, entrepreneurial intentions, perceived capabilities, and opportunities) have a significant effect on entrepreneurship according to its motivation, but these effects differ according to the motivation of individuals. Overall, this paper emphasizes that the economic conditions from an EU country but also the perception of entrepreneurs are important determinants of entrepreneurial motivation
A Guiding Conceptual Framework for Individualized Knowledge Management Model Building
This paper presents a conceptual framework for use, by organizational researchers, knowledge management practitioners and business analysts, as a guide to building Knowledge Management (KM) models. This is accomplished through a careful selection of ten prominent KM models which have been discussed critically and used to deepen the theoretical understanding of KM implementation and development. A critical review of ten KM models offers practitioners, as well as researchers, an examination of the ontological and epistemological backgrounds and origins of existing models’ in order to highlight the required components for composing effective KM models. There is limited research supporting the utilization, adaptation or even adoption of KM models that can assist managers seeking a competitive advantage through the implementation of KM processes. Authors of existing KM models claim to provide holistic KM models but when referring back to the central meaning of knowledge and management concepts those models do not generate a thorough coverage of the required characteristics and components. This paper has critically investigated ten widely acknowledged KM models but recognizes that there is a plethora of KM models emerging which have varied foci. The conceptual review of KM models is not an empirical investigation, moreover, a critical analysis that presents a conceptual framework for KM model building. In carrying out this research study, the paper presents the shortfalls of this theoretical research approach but nevertheless, the proposed conceptual framework is envisaged as having value to both practitioners and researchers. This paper sheds light on a series of concerns related to existing KM models, their origins, constructs, and contextualization. For organizational researchers, knowledge management practitioners and business analysts this research study elaborates on issues related to validity, applicability, and generalizability of KM models and defines a set of criteria for KM model building. The paper also impacts on the science of KM presenting perspectives, scope, and contexts in which knowledge is processed.