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Consumer Engagement and Brand Personality in the Irish Cosmetics Industry with a Focus on Bperfect Cosmetics
Get PDFThis study investigated the impact of brand personality on consumer engagement and loyalty within the Irish cosmetics industry, focusing on BPerfect Cosmetics. Drawing from Benali Amina’s (2019) quantitative study on the Algerian market, this research applied Aaker’s Brand Personality Framework to examine how brand traits—sincerity, excitement, competence, sophistication, and ruggedness—influenced consumer behaviour in Dublin. A structured survey was used to collect data from 100 respondents, and the data were analysed to explore the relationships between brand personality, consumer engagement, and loyalty.
The findings revealed that sophistication and competence were key drivers of consumer loyalty, while excitement significantly enhanced consumer engagement. Additionally, digital marketing played a crucial role in reinforcing these brand traits, further influencing consumer perceptions and behaviours. By aligning their strategies with specific personality traits, brands like BPerfect were able to foster deeper consumer relationships and long-term loyalty in a competitive market.
This study provided valuable insights for domestic brands in the Irish cosmetics sector, offering a framework to enhance brand strategies by leveraging these traits. The research contributed to a better understanding of how brand personality can be strategically utilized to improve consumer engagement and loyalty
The Role of Microfinance Institutions in Promoting Financial Inclusion and Entrepreneurship in Rural Kerala
Get PDFThis study investigates the impact of Microfinance institutions (MFIs) on financial inclusion and
entrepreneurship among rural populations. The research aims to assess MFIs' contributions to
financial inclusion and entrepreneurship, identify obstacles faced by rural inhabitants in accessing
microfinance, and propose recommendations to enhance MFI effectiveness. Utilizing quantitative
data from a survey of 104 participants aged 20 and above, the findings partially confirm that MFIs
positively influence job opportunities and business expansion, though direct effects on income and
savings were less pronounced. The research confirms that availability of financial services boosts
business establishment and that MFI efficiency impacts financial service accessibility. Challenges
such as high-interest rates and complex application processes are noted, with strategic
improvements in client support and rural outreach recommended. The study findings underscore
the significant role of MFIs in fostering economic development, highlighting areas for targeted
enhancement to maximize their impact
The Role of Law Firms in Ireland in Collaborating with Financial Institutions to Prevent Money Laundering
Get PDFThis dissertation aims to demonstrate that Irish legal practice plays a pivotal role in collaboration with financial institutions in the fight against money laundering. The research employs a case study approach to examine how Irish legal firms manage anti-money laundering (AML) compliance, with particular attention paid to the relationship between such compliance and financial institutions and the impact of EU regulations. This research uses a qualitative approach, as it involves semi-structured interviews with senior lawyers from leading Irish law firms. The aim is to map their strategy, challenges, and best practices in AML compliance.
The findings indicate that law firms are not merely enforcers of compliance regulations but active partners in reducing financial crime. This is achieved through advice, risk assessment, and regulatory guidance.
The survey findings also identified significant challenges facing legal practice in the context of regulations. These include the tension between client confidentiality and the regulatory requirement for disclosure, the complexities of cross-border transactions, and the financial burden of maintaining compliance with anti-money laundering (AML) regulations. In response to these challenges, numerous firms have employed sophisticated technological tools, including AI-powered analytics, with the requisite coordination capabilities for use in financial institutions and with regulators to enhance AML work. The study suggests that ongoing planning, investment in technology, and developing collaborative frameworks are essential to advance these AML strategies in Ireland. This study will be invaluable in enhancing this practice of AML for law firms, policymakers, and regulators and in positioning Ireland as a safe financial destination. Consequently, further research is required on the localisation of anti-money laundering strategies in different countries and the impact of emerging technologies
The Factors Affecting on Organizational Changes in Family Offices in Indian Wealth Management Sector
Get PDFIndian wealth management sector is undergoing significant transformation driven by combination of economic growth, technological advancements and evolving client expectations. In the context of Indian family offices within wealth management sector, effective management of organizational change remains a significant challenge. The current research attend on filling the empirical gap in assessing the factors affecting on organizational change in family offices in Indian wealth management sector.
The quantitative and qualitative research methodologies are employed in harmony thus adopting a mixed research design for the current. The structured questionnaire is used to gather quantitative data and semi-structured interview is used to gather qualitative data. 308 questionnaires were properly filled and returned within the set time; therefore, they formed the sample. Quantitative analysis techniques employed were descriptive analysis, Pearson’s correlation and multiple regression analyses. Consequently, the qualitative aspect was analyzed using thematic analysis
The correlation analysis findings show that the factors including communication, dynamic capabilities, transformational leadership, digital transformation, organizational culture, and employee resistance have a strong positive correlation with organizational change in Indian family office. The analysis of the impact of the identified factors on the organizational change in Indian family offices shows that communication, digital transformation, organizational culture, employees’ attitude, and transformational leadership are intertwined. The multiple regression analysis shows that 64.5% of the variance in organizational change, thus, highlighting their importance. The results of the thematic analysis of the interviews conducted with employees who are working at Indian family offices identified four strategies for coping with successful organizational change. Those are focus on benchmarking industry best practices, conducting more training and development programs, engaging with external and specialised consultants and incentivising change process
Sustainability and Ethics in the Textile Industry: Challenges and Solutions from Circular Economy and Slow Fashion.
Get PDFThis study focuses on examining the current landscape of the textile industry. Technological advancements have developed new methods to accelerate consumer demand, leading to the rise of fast fashion. Trends evolve rapidly, encouraging people to spend more on their appearance, which greatly impacts society. The effects of fast fashion are particularly evident in the supply chain and environmental sustainability.
To explore the consequences of this modern fashion trend, a descriptive approach has been used to portray the current situation accurately. Moreover, the aim is not only to emphasise the challenges the industry is currently facing but also to explore the most viable solutions that could constructively address these issues.
The findings of this study highlight the constraints faced by all stakeholders involved in the fashion process. Throughout the research, special focus is given to the difficulties encountered by each party and potential strategies to address them.
In conclusion, this paper stresses the importance of a collective shift in mindset, focusing on the behaviours and practices adopted by the textile sector in recent years. It also seeks to promote greater awareness of the industry’s challenges
How do stereotypical portrayals of men and women in various fashion magazines have changed?
No full textThe event of occurring gender stereotypes in fashion magazines during the last decades has questioned the way how the media portrays men and women. Therefore, the interest of this study lies in the question whether or not stereotypical portrayals of men and women in various fashion magazines have changed? After elaborating on previous findings on mass media, feminism and the representation of gender in contemporary media, the study will focus on two magazines, GQ and Cosmopolitan, and intends to reveal proceeding stereotypes or shifts. Within a time period of eight years, between 2015 and 2023, eight fashion magazine covers will be analysed through the method of a content analysis as proposed by Hansen and Machin (2019) and Rose (2016). Hence the study will reveal changes in the depiction of men and women in terms of the use of colours or the body poses of the models for example but it will also uncover that some stereotypes are still maintained or even reused today through the use of certain dress styles or themes. As a consequence, the implications of this research allow strong interferences about the fostering of gender stereotypes within western cultures. On the other hand, suggestions are made for future scholars to widen the sample of this study and to include the effects of stereotypes towards a young audience as another component of research
Eco Talk: A Podcast on how the Irish Media Frame Veganism and its Environmental Impact
No full textDespite the critical role of agriculture in global emissions, the media coverage often omits dietary choices like veganism from discussions on climate change mitigations. The topic of this podcast is an informative analysis of the framing of veganism and the climate crisis in Irish media. It aims to engage with a broader audience and provide real-world perspectives through an interview with an expert, and the general public. The podcast aims to disseminate the findings in a more accessible and engaging format. This dissertation aims to complement the podcast Eco Talk, and discusses how the media artefact was conceived and produced.
The primary research questions of Eco Talk are:
How do The Irish Times, and The Journal frame veganism and its environmental impact?
What themes and narratives are prevalent in their coverage?
What are the solutions to transitioning towards more sustainable farming practices and shifting towards vegetable and grain farming?
My findings indicate that the framing of veganism and the climate crisis is predominantly negative, discouraging constructive dialogue on the topic.
The implications of this research are significant for both public understanding and future research. By understanding how media framing shapes public perceptions of veganism, this study can inform future policies to keep the media a medium to relay information. Future research could examine the impact of how media frames influence consumer behaviour and the effects of different framing strategies on public perceptions
Political Representation and Gender Bias in News Media: The Portrayal of Liz Truss and Nicola Sturgeon
No full textGender equality and the importance of the presence of women in politics are among the most relevant topics discussed in contemporary society. The representation given by the media of women in politics is essential to ensure a society which is not biased by gender stereotypes when it comes to ensuring gender equality and access to appropriate policies for women. Literature shows how the portrayal of women in politics is often biased by gender scripts and stereotypes, undermining their credibility and female political engagement.
This project analyses the media portrayal of Liz Truss and Nicola Sturgeon, two influential women politicians, by the hand of the British and Scottish news media, specifically in five relevant newspapers. The print coverage will be observed for a length of time corresponding to one week before and four days following their resignation, respectively In 2022 and 2023. A Feminist Critical Discourse Analysis will be conducted to identify gender biases and stereotypes in their political representation. Three British newspapers and two Scottish ones have been selected in view of the different prevenience of the politicians.
The analysis showed a general presence of gender bias in the description of Liz Truss and Nicola Sturgeon, with a prevalence regarding the last one, along with their political critiques. Each newspaper presents peculiarities based on its political alignment and media agenda. The references to their personal life and appearance are predominant elements among the spectrum of gender stereotypes. The articles examined mostly indicate the presence of a patriarchal narrative in the depiction of Liz Truss and Nicola Sturgeon, involving eh reiteration of gender stereotypes
Diversifying Dewey: Changing the DDC23 to better represent Irish Travellers
No full textThe full video of this presentation is available on the ASL YouTube channel:
https://youtu.be/jm-wEXXNM-I?si=FNEEuA1CgyeNtNu_This case study outlines the process involved in revising the Dewey Decimal System (DDC) to provide a more accurate and inclusive description of Irish Travellers. Also known as Mincéirí, Irish Travellers are a distinctive ethnic community based primarily in Ireland. However, throughout their history they have experienced widespread discrimination, exclusion, and stereotyping. This fact was somewhat reflective in the DDC, as Irish Travellers were frequently misclassified.
This case study examines the treatment of Irish Travellers, who were not specifically mentioned in previous editions of Dewey, prior to these changes. In addition, it looks at the steps taken by the LAI Cataloguing and Metadata group to prepare a successful exhibit which resulted in a new classification number specifically for this indigenous group. It argues that by working with key stakeholders, including Irish Traveller representative groups, library colleagues and academics, we can better guarantee access to accurate and relevant information for all library users
Research On Network Reliability Evaluation of Textile and Fashion Industry Supply Chain Under Supplier Sustainability: Evidence from Tempe Grupo Inditex (Zara), India
Get PDFThe introduction of this research has an important effect on the supply chain management of the focused organization. This study plays a key role in its impact on the wider areas of corporate responsibility and sustainable development of the textile and fashion industry focusing on Zara, India. The facilitations and barriers of the incorporation of sustainability to meet the requirements of the consumers for highlighting the ethical practices of this company.
The literature review chapter of this dissertation helps to explore the procedures of managing the supply chain management of the focused organization in order to address its stock outages and demand fluctuations. Zara India efficiently assigns the inventory with the latest market trends by generating real-time data, agile logistics, and improved forecasting methods. This research sheds light on the strategic approaches of this company for monitoring product availability and reducing disruptions.
This paper aims at identifying the reliability and sustainability of “Tempe Grupo Inditex (Zara)”s supply chain using Saunders’ Research Onion. It is both pragmatic in philosophy and inductive in approach to research and includes qualitative tools like interviews and case histories. The interview has been conducted by five personnel belonging to this sector in India. The thematic analysis is more elaborate in bringing out the features of the identified operational challenges in relation to this industrial supply chain practices in West Bengal, India, including recommendations for improvement