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Selfbuild TV
No full textThis project focuses on the design and creation of video content for Selfbuild TV, a new paywalled YouTube channel that has yet to be launched. Selfbuild TV will be a small part of the paywalled suite of resources available on Selfbuild+. Selfbuild+, due to launch in October 2020, will be.an online depository of information and resources for those building, extending or renovating their house in any of the 32 counties of Ireland. Selfbuild TV will be home to a series of videos about Irish residents undertaking a self-build project. Two Selfbuild TV videos were shot and edited for this Dissertation by Practice. These two pilot episodes serve a dual function. The first is to create a structure for future Selfbuild TV videos, i.e. a format that can be readily duplicated. The final structure of the videos emerged from the editing process and gaining clarity on what the technical limitations would be. The second function was to create content in the form of two pilot episodes, each approximately 10 minutes long, produced using mobile journalism (mojo) techniques. The editing process combined a phone app and a more established editing software, Adobe Premiere Pro. These choices were made because of their low production cost: filming on a phone and requiring only one person as journalist, cameraman and sound recorder. The Selfbuild TV pilot episodes contain a “how-to” component (basic information, tips, advice, insights) but also share the experience of what it is like building in Ireland today, highlighting both the communal nature of house building/renovating and the messiness of life in general, which is projected onto how self-build projects are managed. A key outcome of this project was to highlight the need to devise more formats for Selfbuild TV. Future video making will have to consider how to produce engaging content from user generated material. A format will also have to be devised for face to face interviews, with independent experts in their field
What Contributed to Sinn Féin’s surge in popularity during the 2020 general election campaign in Ireland?
No full textThe campaign leading up to the general election on 8 February 2020 in Ireland was eventful and its result unanticipated. Ireland’s usual bipartisan voting trend was broken with the Sinn Féin party winning the most first preference votes for the first time since August 1923. Throughout the twentieth century, the Sinn Féin party mostly lay dormant. It began its continuous contesting of elections in 1987. However, ten years later in the last general election of the twentieth century, Sinn Féin’s support had only risen to 2.5%. Since then, the party has slowly gone from strength to strength with its percentage of first-preference votes breaking the threshold of double digits in February 2016 with 13.85%. This thesis examines the potential reasons for the leap of over 10% in first preference votes in the space of one general election seen by Sinn Féin. It looks at the social media tactics of the party in comparison to those (or lack thereof) of the Fine Gael and Fianna Fáil parties. It examines the messaging of these three parties with reference to each party’s manifesto. Since the economic crash of 2008, Ireland has seen itself in the grips of health and housing crises. The effects of this on the Irish electorate will also be explored with reference to the strong front bench of the Sinn Féin party
Monoclonal Antibodies as Promising Therapeutic Agents in the Pharmaceutical Industry and Their Current Challenges.
No full textMonoclonal antibody discovery and their use as therapeutic agents have made a revolutionary transformation in the research focus of the pharmaceutical industry which reflected to market growth with their promising profile for considerably severe diseases which are lacking in a complete treatment such as cancer and autoimmune disorders. However, their biochemical aspects bring various complexity and challenges in the development and use. This study evaluates the impact that monoclonal antibody therapeutics have made on the pharmaceutical industry, identifies the success in the generation of different monoclonal antibody formats over time, finds out the current bottlenecks within the development and therapeutic use of monoclonal antibodies, and assesses their potential as therapeutic agents for currently untreatable diseases, with a special emphasis on their promising implementation into COVID-19. The study comprises qualitative and quantitative approach and was carried out with a group of 98 professionals that consisted of scientists, medical doctors, regulatory professionals, pharmaceutical/biotechnology professionals. Findings show that the most challenging factor in the development of monoclonal antibody therapeutics is the drug design and formulation, while high costs was identified as the most challenging factor for their use. Even though the bottlenecks in the development and use of monoclonal antibodies, challenges are considered manageable in the close future as a consequence of the growing interest in improving monoclonal antibodies, and global focus for their use against COVID- 19, as well as patent expirations which will lead to biosimilar alternatives
Hostile or Helpful: The Media’s Portrayal of Immigrants in California and Ireland
No full textImmigration has become an issue of controversy and debate across Europe and The United States. Since the early 1990s, the increase of immigration and anti-immigrant propaganda in California and Ireland has resulted in pressures exerted on citizens and immigrants to find a way to integrate into a more multicultural society. Linguistic labels applied to news media can evoke judgment and shape citizen attitudes depending on the labels attributed to immigration and immigrants in the public discourse. This study employs mixed-methods content analysis to analyze the frames implemented by Californian and Irish media in their portrayal of immigration through the medium of online newspapers. To conclude whether the portrayal of immigration was harmful or helpful, this study includes a systematic analysis of articles from four online newspapers in the time between January 2019 and June 2019. The analyzed data is from The San Francisco Chronicle, The Los Angeles Times, The Irish Times, and The Irish Independent. The findings reveal that the current framings of immigration in both Ireland and California give a positive portrayal of immigration in the media that may aid in shaping how citizens react to future discussions on immigration and undocumented immigrants. The study concludes with a discussion of the limitations and possibilities for future research
The impact of Neuromarketing on Consumer Behaviour.
No full textIn this study, it was shown that the innovative field of neuromarketing is able to impact the mind of consumers and their behaviour. The main objectives of this study were to understand if neuromarketing has a real and (especially) measurable influence on consumer behaviour and to understand if the better performances obtained by the products could be due to the insights produced by neuromarketing tests. In order to reach these objectives, the researcher designed a qualitative study starting from an existing case study. Under the influence of critical realism as research philosophy, the researcher adopted a deductive approach. The best suitable strategy was identified to be the single case study, in which data were collected through interviews. These non-standardised, semi-structured interviews were conducted with a sample of fifteen people, divided respectively in three homogeneous groups, through videoconference apps. The participants were Italians aged between 25 and 60 years old, nationally representatives. The conduction of the interviews was supported by the vision of three different versions of a video, one per each group, that included the main object of the analysis: an humanitarian commercial in its two versions; when aired, the first obtained poor results while the second version, aired after neuromarketing tests, performed greatly. The results obtained from this research have confirmed the researcher's main hypothesis and therefore the relationship between the new insights produced by neuromarketing and the unquestionable better performance of advertising, especially in terms of awareness, emotions aroused and response to call to action. Another important issue was raised by this research, concerning the influence that each type of content, when interrupted by the commercial, have on the perception of the commercial itself; further investigation is required on this particular issue. In conclusion, this study was seen positively by the researcher who, on the basis of the results obtained, considers neuromarketing an extremely useful and reliable tool for the success of a marketing campaign and for businesses, with the issues related to the real context of use of the product and the market in which it is consumed to be always taken into account
Perceptions and Preferences of employees towards Performance Appraisal: Sales Industry
No full textThe subject matter of this Dissertation is Performance Appraisal and the perception and preference of employees of sales industry regarding Performance Appraisal. This Dissertation also examines the different areas linked to the concept of Performance appraisal and how broad this concept it and what are the different variables that can affect the process of performance evaluation. This paper explored what kind of performance appraisals are preferable to the employees of sales industry from their own insight. It is identified withing this paper that how motivation theories, work related behaviour and rewards system, Biased behaviour and Fair Performance appraisal can affect this process and the satisfaction derive from the appraisal. The process of collecting data for this paper was through a series of semi-structured interviews with the employees working withing sales industry for better understanding of the concept. The result indicates that the preference of employees of sales industry is more towards monetary rewards due to the nature of the industry, Most of the employees are more likely to prefer monetary rewards. There are many factors contributing to this conclusion based on their Salary packages. This research also found out that in sales industry, employees are not receiving good basic salary, and this is the reason for their preference towards monetary rewards. It is also found out that in the Initial stage of their job, employees are more inclined towards Monetary rewards but after getting enough, they are slightly inclined towards Non-Monetary rewards. Employers working withing the sales industry are recommended to communicate with the employees and ask them about their employee’s actual preference about what kind of rewards are preferable to them and should also check on their evaluation process as well
Effective Public Relations Practice for SMEs In Developing Countries: A Case Study of Nigeria.
No full textSMEs are essential to the growth and development of nations. Compared to large enterprise, SMEs have unique public relations need. Though public relations tools remain the same globally, the practice vary from geographical location and culture. This study investigates if SMEs in Nigeria can raise their profile using public relations. The research questions addressed in this study are: a) Can Public Relations be used to raise the profile of SMEs in developing countries? b) Can SMEs adopt Public Relations Practices of Large Enterprises? A mixed methods approach was applied in the study. To collect the data a self-administered questionnaire was used. This questionnaire was filled by SME owners/managers followed by interviews with journalist and public relations experts in Nigeria. The results from this research indicates that SMEs in developing counties as Nigeria can use public relations to raise their profile however there is need to educate SME owners on the function and importance of public relations. Furthermore, the unethical practice of paying for media coverage need to be investigated
Sustainable Agriculture in Tamil Nadu.
No full textAgriculture is the principle source of sustainable livelihood for more than 40 percent of the population in Tamil Nadu. The crops provide wage goods for the non-agricultural sector as well as raw materials for the industrial sector. The research study attempts to bring together the different issues in the supply chain management of the crops and the way sustainability is maintained for the farmers in Tamil Nadu. The initial part of the study focuses on the introductory chapter by setting a background analysis for promoting sustainable agricultural development in Tamil Nadu. With the establishment of the research aims and objectives, the significance of the study is being specified. Further, the literature review section of the study identifies the facts about smart farming and various challenges the farmers face in agricultural farming in Tamil Nadu. By evaluating the organic farming and the role of supply chain management in crops in Tamil Nadu, the sustainability of the sector is determined. The research methodology chapter of the study demonstrates the pattern in which the research is being carried out by the researcher. The researcher has applied the application of both the primary and secondary data collection technique and the data analysis is conducted in the form of interview responses that have been obtained from a selected sample size for the research study. The information obtained through the interview questionnaires has helped in developing a discussion on the sustainable agricultural practices in Tamil Nadu. The final chapter of the study that is the conclusion and recommendation part deals with the future scope of the study by evaluating the limitations for this research work
Comparison of International Conventions with Turkish Law Related to the Carrier's Liability for Loss, Damage and Delay under the Contract of Carriage by Sea
No full textIn this dissertation, the evolution of the law applicable to the carriage of goods by sea is analysed and also the main differences and similarities of international conventions on the carriage of the goods by sea and Turkish Law related to the carrier's liability for loss of or damage to the goods and delay in delivery under the contract of carriage by sea were examined. Provisions regulating the carrier's liability under Turkish Commercial Code and The Hague Rules, The Hague-Visby Rules, the Hamburg Rules and the Rotterdam Rules were compared. It was shown that the balance between cargo interest and ship interest is the main subject of the maritime law and due to the technological developments and current needs of the parties of the carriage contract of goods by sea, the carrier's liability regimes have been changed by international conventions. After the definition of the carrier and the scope of international conventions and Turkish Law are explained, provisions under international conventions related to the duties of the carrier, carrier's liability for loss, damage and delay, carrier's period of liability, exemption from liability, limitation of liability, carrier's liability for the act of other parties, burden of proof, notice requirement and time for suit were compared with Turkish Law in order to determine whether Turkish Law is in conformity with these international conventions. This research was conducted by doctrinal and comparative methodology as well as historical legal research to understand the evolution of international maritime law. As a result of this research, it was deduced that Turkish Commercial Code was drafted by considering related provisions of The Hague Rules because of that Turkey is a contracting state, as well as the Hague-Visby Rules and the Hamburg Rules. It was shown that the reason why Turkish Law adopts some provisions of the Hamburg Rules is that the Hague Rules do not cover the carrier's liability for delay in delivery. However, it is found that Turkish Law does not refer to the Rotterdam Rules
Impact of Training and Development on Employee Erformance In a Small Medium Sized Enterprise in Nigeria: A Case Study of Migliore Construction & Techniche Limited.
No full textThe purpose of this research is to investigate the impact of training and development on employee performance in a small medium enterprise in Nigeria. The research bjective is to find out how training needs are analysed, whether the organisation has a structured training and development, what methods are used to carry out training for the employees and the impact of training on employees. This was done by comparing both the employees and top-level management views and opinions on their performance. A mixed methods approach which constitutes quantitative and qualitative data analysis. The quantitative questions consist of 28 multiple choice and 7 open-ended questions which was completed through a survey while qualitative constitutes 15 open ended questions. Results and findings of quantitative research was analysed through descriptive statistics in SPSS while using Pearson’s correlation to determine the association between the 3 variables divided into each category. The qualitative research was generated through themes and content from the interactions of top-level managers and open-ended questions from the participants. It was found in the data analysis that there was positive correlation between the variables such as training and development, training needs analysis and methods of training employees. Also, from the discussions between the interviewer and the participants, it was discovered that the opinions, views of the employees and managers have strong relationship in the organisation. It was also found that it helps to increase their productivity, career development, confidence level which provides a positive effect in the organisation. The study concluded that continuous training should be done in the organisation to develop more in their performance, it was also suggested that the content of delivery in terms of the training delivery should be straight forward with no theoretical approach in the construction sector. For any enterprise, be it large organisations, small-medium enterprise, the purpose of training and development should be well structured to accomplish its organisational goals