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An Investigation on Whether the Awareness of Animal Testing Improves Consumer Behavioral Patterns Vis-Á-Vis, Brand Loyalty and Ethical Consumerism Towards Animal Testing.
No full textToday’s generation level of awareness has extended far beyond technology to the welfare of animal rights, especially those animals that are being tested on for cosmetics brands worldwide. Now consumers have ready information at the tip of their fingers to track and even locate brands not complying with these rights and call them out on their practices. Thus, the research was inspired to investigate how the awareness of animal testing improves consumer behavioural patterns vis-á-vis, brand loyalty and ethical consumerism towards animal testing. In order to examine this topic, data was collected using qualitative approach (telephone interview) as the primary aim was to discover the in-depth behaviour and attitude of these cosmetic consumers. These comprises of 10 participants that agreed to both the telephone interview and audio-recording. This led to the key findings that the attitude of these consumers remained unchanged regardless of whether their chosen cosmetic brand(s) testing were good on animals or not. Some of the participants also view animal testing as a necessary sacrifice for the wellbeing of humanity. They would rather focus on value, convenience and trends when purchasing or remaining loyal to a cosmetic brand(s). Though there were a few participants who admitted to the possible change of their polarised attitudes into being supportive against the use of cosmetics that will be tested on animals in the future. Besides, the consumers believe that the price to pay for changing cosmetics was far too expensive in comparison to the animal testing claims. It was therefore recommended that in order for the cosmetic industry to compete favourably in the global market, they must endeavour to follow standard procedure in the testing of their cosmetics. On the other hand, the consumer must show concern for how their cosmetic are being tested in accordance with the standard to be able to enjoy continuity of their chosen cosmetic products
A Study of the Impact of Employability Criteria on the Employment Level of Minority Ethnic Groups in Small and Medium Scale Enterprises in Dublin.
No full textStudies carried out by previous authors suggested a perceived labour market inequality towards minority ethnic groups (persons from outside the EU) within the Irish labour market which was deemed to be caused by different forms of taste-based discrimination and prejudicial views against minority ethnic individuals. My research was aimed primarily at identifying the particular employment criteria that have impacted the employment level of minority ethnic groups and test if the same situation argued by previous researchers still exist today. The review of the available literature built the base from which the conceptual framework was built which served as a guide in carrying out my primary research. The study was based built around specific concepts like how cultural differences influence recruitment, the effectiveness of employment equality policies and factors that influence decision making in the recruitment process. The data was collected through semi-structured telephone interviews with recruiters and HR officers on what goes on during the recruitment process and how various employability criteria impacted their decision making. The findings showed that the major employability criteria that has impacted the employment level of minority ethnic nationals are societal culture in terms of communication, legal right to work in terms of legal right to work in many SME’s and the rating of educational qualifications based on countries where they were obtained. The findings also contrasted with the views of previous researchers in that the cause of perceived labour market inequality is not due to prejudice but rather difficulties in cultural assimilation and factors outside the scope of employment equality policies available in Dublin based SME’s. I have therefore recommended additional primary research be done from the job seekers point of view and a need divide minority ethnic groups into smaller distinctive groups based on culture and nationality as they each have different characteristics
Effectiveness of Work-Life Balance practices in audit companies in Ireland
No full textThe main objectives of this research are three: First, to understand the perception of the employees about the effectiveness of WLB policies in auditing and accounting companies, second, to understand the applicability of WLB policies, if the companies have it and how the employees perceive the effective applicability of these policies by the companies, and third, to analyse the perception of employees about management engagement with WLB policies of auditing companies.This study showed that Work-Life Balance policies affect the perception of employees about Work-Life Balance. It also proved the importance of management engagement in supporting Work-Life Balance policies. The methodology used in this study is positivism. The method of collection of primary data was through snow-ball in an attempt to achieve the ideal sample size. The results achieved with this study proves an increase in perception of Work-Life Balance when the companies apply Work-Life Balance policies such as Flexible Scheduling and Part-time Work. The perception of the management engagement was perceived in the application of the Work-Life Balance policies Flexible Scheduling and Compressed Workweek
Supply Chain Management Practices and Lean Production Improvement in Food and Beverage Industry.
No full textThe paper is focused on the implementation of Artificial Intelligence in Lean Production and Supply Chain Management. Focusing primarily on the fact that there exists a gap between the expected performance from the companies while executing the production process and the actual performance given by them. To cover that gap the research is endeavouring to analyse the impact of implementation of Artificial Intelligence in Lean Production and Supply Chain. Artificial Intelligence can be the star to hitch the wagon of lean production to. With minimised wastage, abstainment from scrappage, minimised employee costs, adaptability to variation in the voluminous production, producing varied ranges of products the major hinderances and shortcoming of the production line get solved. Although some are still skeptical about the extend to whether they should implement AI into the core production lines. As uploading company data to the cloud makes the company vulnerable to cybercrimes, technical breakdowns can disrupt and halt the entire production line. The paper goes about the process by evaulating the option from the mindset of the executives who are responsible for the production and supply line. Qualitative approach is used for collecting data and narrative and disclosure approach is applied for analysis. Thematics is used for coding the data and assigning them with values to obtain desired result
The Impact of Social Media on Millenials Food Preferences in a Plant-Based Environment in Germany.
Get PDFIn this study, it is shown that German Millennials are partly influenced by plant-based food content on Instagram depending on their personal attitude towards food and an healthy lifestyle. Plant-based brands can have an impact on Milennial’s overall brand image by engaging their target audience with recipes and product recommendations and also when they cooperate with that have a more authentic and reliable image than the brand itself. The dissertation focused on exploring the Millennial generation in Germany, their usage behaviour of different Social Media platforms, especially in regard towards Insagram and how this is related to their perception of plant-based food brands. Today, social media has an important position in most marketing strategies and must be taken into account in all areas of the marketing mix. Many external factors in connection with product properties such as price, appearance or manufacturing process influence the perception of consumers, whereas social media offers the platform to communicate directly to the consumer and to convey product-related and natural messages. Millennials use social media mainly in their free time, where they are very receptive to latent advertising. However, this study shows that there must be a certain amount of interest in the plant-based topic in order for the content on Instagram to be visible to the user in the first place. Once contact and interest have been established, social media influences the consumer on several levels in different ways. The Millennials need of self-presentation in particular plays a major role on this platform. If the user identifies themselves with plant-based food and has built it into his lifestyle, he adorns himself with this content on the outside. Influencing those who are looking for inspiration rather than information focus more on individual content than on brand content when using content. This decisive factor, combined with the fact that the image-heavy platform encourages user emotions and commitment, shows how important the right visual language is in this context. However, this research does not give a uniform picture, seeing as the personal interests of the participants in regard to plant-based food diverge very strongly. The trend towards the importance of look and feel in a photo, however, is clearly evident and can be counted as a research result. The main problem that arises from this research is the lack of information and research that has been achieved in regards to the individual and the lack of in-depth research that could not be implemented due to the complexity of the researched target group
Analysing the Perception of White-collar Gig Employees who chose the Gig Economy Over Conventional Work.
No full textGig Economy has captured a lot of attention in the way things work and how the future of employment looks like with its advancements, it has captured high academic attention with never ending debates of labour regulation, future of work, job quality and impact of technology. But amongst all this, most research is done with the blue-collar sector of the Gig in mind, this paper tries to put some light on the less talked white-collar sector and how the Gig Economy has affected them or the way they work. This paper studies the challenges and perks of working in the gig economy by analysing the perspective of the white-collar employees who are a part of this Economy and who chose the Gig Economy after working on a traditional work for more than five years. The study proposes to look into the Gig Economy sector through the glasses of the white-collar executives to help organisations to understand them and their approach towards work better. This would also help the employees who want to transition towards the gig economy in taking their first steps. This work also envision the possibility of future study of the organisations hiring the Gig workers to understand their perspective or the impact of region and culture on the perspective of the gig worker and their working conditions
Examining the Relationship Between Employees Performance and Change Management in an Organisation: A case study of the Merger between Access bank and diamond bank
No full textGlobalisation is increasing at a rapid rate, bringing with it changes in technological, political, socio-cultural, economic, and legal environment. Thus making it very important for organisations to oversee these changes and create strategies to help them adapt to it thereby making the environment favourable in terms of competition and remaining relevant in the industries. This study focused on examining the effect of change management on employee’s performance, using the merger of access bank and diamond bank as a case study. One hundred and sixty questionnaires that addressed the research questions were administered to respondents and one hundred and fifty were collected and analysed using Structural Equation Modelling (SEM), a hypothesized relationship was tested using STATA which allowed the testing of complex relationships between variables. The model showed that communication and employee job-fit had a significant positive effect on employees performance, while leadership does not have a significant positive effect on employees performance but on employee-job fit. The study, therefore, recommends that organisations should select efficiently the process used to manage the merger and assign job roles that fit with the skills and knowledge of the employees following the merger, have different effective channels of communication that involves employees across the organisation and for managers to lead efficiently during the change process thereby enhancing their performance
Social Media Marketing Adoption in Italian SMEs: Barriers in the Adoption of Social Media by Italian Wine SMEs.
No full textThe advent of new digital tools of communication is changing the way of doing marketing in almost every business. Social media are the main characters of this marketing evolution. The importance of Social Media Marketing is growing in the strategies and projects of many companies, including the smallest ones. However, not all small and medium-sized enterprises can find ways to approach and introduce these new instruments. In this study it was shown which are the reasons behind the barriers between Social Media Marketing (SMM) and Small and Medium Enterprises (SMEs) and how they influence this relationship. The study had as main objective to go deeper investigate in the problems between the two worlds, to understand why many SMEs are facing problems to the adoption of the SMM. In order to achieve the objectives, the researcher opted a qualitative study, dictated by the need to understand the social aspects involved. In fact, in support of this study, seven semi-structured interviews were carried out with a small sample of small and medium-sized wine enterprises in the Marche region. This sample is divided into two groups, respectively Social Media user and nonuser, in order to obtain different points of view to be compared. Finally, the data obtained by the interviews were analysed within the literature and interesting findings were discovered. The results show that there are several reasons behind those barriers. These reasons are related to the entrepreneurial mindset of Italian SMEs, the limited resources they have at their disposal and the awareness of these marketing tools (Social Media). However, one reason that links all these issues has been identified: the disinformation. This disinformation, about the use and effectiveness of social media as a marketing tool, leads the entrepreneurs to have a distorted perception of the tools. Therefore, it is believed that the identification of this issue can bring a contribution to the study of this relationship and interesting ideas for further researches. In addition, the analysis and understanding of this disinformation problem could be a great help for SMEs, in order to improve their knowledge and awareness on the SMM world, but also for marketers, to improve their communication and approach to SMEs
The Political Branding of an Independent Politician in the Digital Era
No full textDuring this research the aim of the research was to evaluate the political branding of an independent politician in the context of the Panamanian Presidential Elections of May 2019. The research examined the perception of the political image of Ricardo Lombana, a Panamanian politician, among millennials in order to identify which elements of his branding strategy resonated with them and which did not. The research also explored the brand awareness of the politician. The target audience for this study were millennials living in Panama City, Panama. The literature base for the research relates to Political Marketing, Branding, Millennials and Leadership theories with the purpose of finding strategies that could potentially improve the current branding strategy of the politician, in order to increase their brand awareness and improve the perception of the politician’s overall image. A conceptual framework was created with the intention of having an effective process to evaluate a political brand. The elements that are evaluated can be interchanged in order for the process to apply to commercial brands. The primary data for this research was collected through six semi-structured interviews conducted with millennial voters in Panama. The results showed that the overall perception of the politician is positive, but that he did not reached all the population, especially those of lower income or living in rural areas. In a small group, such as the six participants that were interviewed, the qualities they expect to see publicized about a brand can vary, but it is the job of the branding strategist to identify the common traits the audience care about in order to work with those. Branding strategists in the Ricardo Lombana team are recommended to do more qualitative research among millennials, and the rest of the Panamanian population with the purpose of making the necessary adjustments in order to improve both the perception of the brand and its awareness among the electorate. It is recommended that scholars conduct further research into creating effective processes regarding the evaluation of branding strategies
The Impact of Reward Management System on Employee Productivity: Study of the Banking Sector in Ireland.
No full textThis research aims to assess the effectiveness of reward system in motivating, monitoring and controlling employees in the Irish banking sector. Rewards as a tool to enhance employee productivity and increase employee loyalty is also an objective of this study. Concepts such as Reward management system, employee productivity and employee loyalty were critically explained in the literature review in other to achieve the research objectives. The researcher also applied the use of Equity theory and Goal setting theory in investigating reward management system in the banking sector to find if there exists equity in the reward management system and how rewards have motivated employees to accomplish their goals since based on the assumptions of the theory that employees become more enthusiastic to accomplish goals because of the rewards that follow. The researcher carried out this study using a qualitative approach and conducted ten semi-structured interviews with employees from four different banks in Ireland. The findings generated from this study have brought to light the different reward systems that are active in the Irish Banking sector, the impact of rewards on employee productivity and also the relationship that exists between rewards and employee loyalty. The implications of the findings generated are explained, the research limitations are identified, and the researcher also gave recommendations for future research and practice