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A Case study of French Wine and Spirits Companies: Internationalisation and Marketing Strategy.
No full textThis dissertation focuses on the French wines and spirits companies regarding the process of internationalisation, and more in details the possible impact of the degree of internationalisation on the export strategy marketing. The literature review demonstrated the different drivers of internationalisation, proposed a definition of the degree of internationalisation and several authors demonstrated the implication between the organisational characteristics of a company and the level of internationalisation. Similarly, the link between the degree of internationalisation and marketing strategy in the context of wine and spirits exporting companies does not seem to have been studied by the literature, so a study of wine marketing strategies have been made to understand the specificities of this sector but also to understand how each company adapts its marketing mix according to its internationalisation. A mixed method approach of an inductive approach using the data collection method of semi-structured interviews with four export managers from French wine and spirits companies has been conducted in order to examine the particular case of this industry. Before the data collection takes place, the researcher provides information on the selected companies in order to classify them according to their level of internationalisation. This data collection was carried out upstream of the primary data collection, and provide information concerning the degree of internationalisation of French wines and spirits companies. Finally, primary data collection focuses on the different components of the export marketing mix of the firms studied, with a view to finding out whether there is standardisation or adaptation of marketing strategies according to the firm's export market(s). The data collection goes further by examining individually the different elements of the marketing mix, which are: the product, the price, the distribution network, and the promotion of the product on the external market(s) on the various companies. To conclude, this thesis shows that the degree of internationalisation in the special case of the French wine and spirits companies has an impact on the export marketing strategy of the firm. It also shows that it has an impact on the organisational characteristics of the company. This research does not attempt to draw a general theory as it takes place into a special industry, the one of the French wine and spirits, but recommendations are given for further academic research
A Quantitative Study on Factors That Influence the Choice of Being an Entrepreneur in Malaysia.
No full textThe objectives of this dissertation was to gain exposure to the entrepreneurial intentions in Malaysia and to identify the common personality traits of individuals, referring Big Five personality traits, with entrepreneurial intentions as well as the contextual factors that impacted their choices of becoming an entrepreneur. In order to achieve the research objectives, a conceptual framework and hypotheses were developed and being tested for data analysis using quantitative method. Multiple regression analysis was conducted with extraversion, conscientiousness, openness to experience, family background, and government policy as independent variables, which revealed the relationship between the dependent variable, entrepreneurial intentions. Over 200 questionnaires were circulated to Malaysians aged between 20 years old and 30 years old. It was grateful that 152 responses were useable, completed and satisfied with the requirement for analysed. The findings showed that most of the Malaysians do have entrepreneurial intentions. The personalities of extraversion and openness to experience were significantly and positively related to the entrepreneurial intentions, while conscientiousness was not contributed uniquely itself but still positively related. Family with entrepreneurial background has an impact and would influenced the individuals career decisions as entrepreneurs, and it was much favourable if family supports was given to them. It was found that Malaysians would be more preferred and considered to be entrepreneurs if there was a loose government policy such as ease to get loans, uncomplicated business procedures and even protection for new ventures. Further detailed and specialised research study is still needed in order to strengthen and achieve actualisation of the study
Entertainment Business Managers, Technology Adoption, and External Value Creation
No full textThis study highlighted the ability of entertainment business managers to create or enhance competitive advantages through relationship development with an infusion of technology, intentionality towards technology adoption with a focus on external value creation, the use of technology to create a digital software suite, and implementation of a digital engagement strategy. The research explored the client relationship as a potential firm resource, uncovered relevant emerging technologies, discovered how technology was adopted or built to replicate the traditional system in a digital format, and discussed the concept of digital engagement. Interviews were used to obtain primary data in the qualitative research project and thematic analysis was used to analyze the data
The impact of serialisation on operational efficiency and productivity in Irish pharmaceutical sites.
No full textSerialisation Technology was introduced to protect the pharmaceutical supply chain from infiltration by falsified and substandard medicines. The implementation of serialisation systems required a substantial investment by pharmaceutical manufacturers. This study investigated the impact of serialisation on the operational efficiency and and productivity in Irish pharmaceutical sites. [...] The study identified a trend where Irish pharmaceutical sites are moving away smaller batch production and moving toward larger batches so as to gain greater efficiencies. The research also proposed the use of a serialisation depreciation factor [...] as a method to determine the impact of serialisation on the cost of goods sold
he Impact of IOT Technology on Pharmaceutical Green Supply Chain Management.
No full textThis research aims to explore the current state and role of Internet of Things (IoT) technology in Green Supply Chain Management (GSCM) practices through examination of the pharmaceutical industry. Internet of Things technology, Green Supply Chain Management practices and the pharmaceutical industry were the main topics investigated from existing works, in order to identify possible correlations, existing technology solutions and challenges. The research approach was exploratory in nature, the data was collected through interviews with three pharmaceutical companies and one public health care distributor centre. The interviews produced qualitative and quantitative data, which were analysed with a pragmatic philosophy. The dual nature of findings created a detailed and comprehensive view of IoT benefits and challenges when the technology is implemented within the organisation, and when is used to support GSCM practices. In details, the findings were analysed to summarize major drivers for IoT adoption, challenges and future possibilities. On the other side, this research investigated how IoT enables and supports GSCM practices. The combination of primary and secondary data served to uncover the positive relationship between IoT solutions, sustainability and business value, with significant benefits discussed throughout the findings. This research confirmed that IoT technology allow business growth and indirectly enables sustainable practices. The overall positive impact of IoT in pharmaceutical GSCM practices discovered in this research, confirmed that exists a strong relationship between sustainability and business value, when using IoT
'Fortress Europe' and the vilification of refugees
No full textThe migratory flow of migrants in search for a better life has intensified in the recent years and has become a topic of debate around the world, therefore, such study is paramount. Migration is not a new phenomenon and the sea is the most used route in the search for a better life or for the protection from persecution or other threats to life. With a special focus on the European Union, due to the increasing number of shipwrecks, disappearances, and deaths, this study will examine the maritime operations in the Mediterranean Sea as well as demonstrate several human rights violations towards refugees. The protection of refugees is subjected to different migration policies with respect to domestic law, concerning international protection, there are several treaties dealing with the topic. Nevertheless, the lack of a united European framework in relation to the theme, make the political solutions more difficult to solve. Thus, this study aims to verify whether the concept of securitisation coincides with the treatment received by refugees in Europe, conducting a study of refugee rights and making critical analysis of European border control
Are New Media Tools Strengthening Investigative Journalism in Nigeria?
No full textNew media tools are increasingly being applied to various aspects of journalism practice. Investigative journalists the world over are finding in these tools new opportunities for easing and improving their performance. In Nigeria where there is obviously need to improve investigative journalism culture, there seems to be little focus so far by scholars on how much investigative journalism may be benefitting from these tools. Against this backdrop, this study focused on the extent new media tools may be strengthening investigative journalism in the country; that is, roles these tools may be playing in promoting this sort of reportage among practitioners. The research objectives were to find out: how informed Nigerian journalists are about the utility of new media tools in investigative journalism; whether they utilize these tools for investigative journalism; the ways the journalists possibly utilize the tools in advancement of investigative journalism; and factors possibly affecting use of new media tools for investigative journalism in the country. Ten investigative journalists working in print, broadcast and online-only news organisations were interviewed. Findings indicated that the journalists are informed about roles of new media tools in investigative journalism. The respondents were found to ave actually utilised some of these tools in the reportorial aspects of their investigative journalism engagements including fact-finding, fact verification, story writing, photo taking, and storage of data, as well as for non-reportorial aspects like accessing training, applying for grants, and entering for awards. They have, however, yet to adequately explore these tools for crowdsourcing and collaboration with colleagues as well as for shielding the identity of anonymous sources, encryption of conversations with sources, data organization, data analysis, and monitoring of the Internet for trending issues and developments. Results further revealed that factors like poor phone and Internet networks, unsteady electricity supply, financial handicaps, nonchalance of employers towards updating skills of journalists, and laidback attitude on the part of journalists themselves hinder adequate utilization of new media tools for investigative journalism in the country.The study concluded that the growing Internet culture in Nigeria will have the effect of exposing journalists to more knowledge and skills for stronger adoption of new media tools, giving hope for a much better future for investigative journalism in the country
A Comparative Study on Lean and Six-Sigma Implementation at Various Pharmaceutical Industries in India and Ireland.
No full textThe research was set out to compare the extent of LSS implementation and different tools used in India and Ireland in various pharmaceutical manufacturing sectors. For this, the main objectives were to compare differently sized industries like small, medium and large. To achieve this, a qualitative method was implemented and the data sourcing was done by primary and secondary methods with the questionnaire being the main source of the data. A study population of 11 participants who were presently work in the pharmaceutical manufacturing sectors of India and Ireland filled out the questionnaire. The study found out that there is not much gap in LSS implementation of these two countries. Top five facilitators, barriers and benefits were summarized, with cultural differences being the most important factor to be considered among the two countries. The study also found out that there is no gap in the LSS implementation in various industries at Ireland, as the small-scale industries too were found using the tools
An Exploratory Study of the Effect of Workforce Diversity on Employee Performance: A Case Study of Oil Servicing Companies (SME’s) in Port. Harcourt, Rivers State, Nigeria
No full textThis study explored workforce diversity management and employees job performance in the oil and gas servicing SMEs in Port Harcourt Nigeria. With the objectives to investigate the manifestations of workforce diversity in oil and gas servicing companies in Nigeria, explore the effect of workforce diversity management on employees’ performance, examine the prospects and challenges of effective diversity management in the oil and gas servicing sector in Nigeria. Workforce diversity showcases the fact that there are different kinds of people and they differ in several ways both seen and unseen ranging from age, gender, marital status, social status, disability, sexual orientation, religion, personality, ethnicity, and culture. The study found that workforce diversity in the oil and gas SMEs in Port Harcourt manifests through; gender discrimination against woman, ethnic or tribal consideration in recruitment, placement and promotion, a dichotomy between degree holders and diploma holders like the Higher National Diploma (HND), a division between the contract staff and permanent staff. The study adopts a pragmatic philosophical orientation, with a mixture of quantitative and qualitative methods. Data was collected through structured and semi-structure interviews. The study recommends among others; women involvement in the upstream, mainstream and downstream aspects of the oil and gas sector. This can be achieved by subjecting them to the relevant training and automating the operations in the sector as is obtainable in developed countries, there is need to balance the disparity between degree and diploma holders in recruitment and promotion by ensuring that such exercise is based on performance. A periodic competence gap analysis will enable the employees know what the requirement for a certain position is; this will inspire the employees to seeks further certification or qualifications
The Structural Break-up of the Big Four Accountancy Firms to Restore Market Confidence in Audit Services.
No full textThe increase on audit failures and scandals over the last decades helped to mitigate public confidence in audit services. The Big Four firms’ oligopoly seems not to be helpful in terms of addressing this issue. UK’s lawmakers and regulators have proposed though a BEIS report the separation between audit and non-audit services on the top four firms. Given the above, the objective of this research is to understand this proposal from the point of view of the challenger firms regarding their capacity of attending more clients due to this change on audit market and whether this movement would be able to restore public confidence in audit services. The study results indicate that the structural break-up of the Big Four is supported by smaller firms even though some of them would need to invest in more staff to attend new clients. In terms of stakeholders and general public, it is believed that such change in the market is helpful but adding a closer action of regulator might be more effective to restore confidence in audit services. The research also indicates that expectation gap is one of the key challenges that auditors face in terms of public confidence. This change in the market might create benefits that would flow down to the market, working in favour not only of medium-tier firms but also small ones. The benefit of increase on audit quality would probably take time to be seen, but once the firms are adapted it might arise, with more independence and a better ethical culture within the firms