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Impact of Green Marketing on Consumer Buying Decision in the Retail Sector of Ireland.
No full textThe purpose of this dissertation is to analyse the impact of green marketing on consumer buying decision and behaviour in the retail sector of Ireland. The objectives of this research study were to focus on eco-labelling, eco-branding, environmental advertisement, and different aspects of consumer buying behaviour that help the marketers and retail professionals to include strategies in their business to attract customers and contribute towards sustainability and environmental protection. In this dissertation, the effectiveness of green marketing, role of green consumer, and other factors affecting the decisions of customers were assessed, which could affect the buying behaviours and perceptions of customers towards the retail products. The methodology used for the research is quantitative methodology using questionnaire survey analysis from 250 respondents who are the customers of retail brands in Ireland. The responses are evaluated and interpreted using SPSS software. The findings of the research study showed significant relationship of the variables of eco-labelling, eco-branding, and environmental advertisement on consumer buying behaviour and it was found that eco-labelling and environmental advertisement play a little more significant role in influencing the behaviours and perceptions of customers and stimulate their need to buy the products in Ireland market
Examining the Role of Customer Experience in a Multichannel Purchase Journey: Irish Students’ Perspective of Smartphone Purchase.
No full textMarketing practices and researchers have adopted a holistic view of the customer purchase journey that advocates customer experience as a much broader aspect than service quality or satisfaction. However, as service providers offer their service through both offline (physical store) and online (web-based) channels, the customer journey has become complex, and there is a lack of understanding about customer experience in a multichannel purchase environment and its effect on channel preferences. Therefore, this dissertation examines the role of customer experience in a multichannel purchase environment by measuring the customers’ perception of the purchase journey. Specifically, this study focuses on the moment of purchase and post-purchase stage of the smartphone purchase journey in the Irish market to determine the following (1) Whether customer experience differs between online and offline channels (2) How customer experience is affected by perceived service quality and customer satisfaction (3) Effects of customer experience on channel loyalty. Quantitative data collected through an online survey from 147 postgraduate students who have purchased a smartphone in Ireland was used to perform statistical analysis and determine the role of customer experience. The findings of this research imply that customer experience is affected due to perceived service quality and overall customer satisfaction and that the customer experience affects future channel loyalty. Furthermore, it was found that, although customer experience does not differ between different channels, the channel loyalty was higher among offline channel customers, thereby indicating that customer experience is not the only determinant of channel loyalty. Although reliable findings were obtained from this study, its applications are limited to the specific context of this research. Therefore, future researchers can attempt to generalise these findings to a larger sample that represents a wider population of students or in a different smartphone market. Researchers can also examine other determinants of channel loyalty since it remains unclear why channel loyalty is higher among offline channel customers
How Can Supply Chain Management Create Competitive Advantage in Hospitality Start-ups in India.
No full textThe purpose of the research is to understand how the concept of Supply chain management(SCM) and concept of competitive advantage have evolved all these years. The research also examines the role of SCM in achieving competitive advantage in the Indian hospitality industry. A non-probability convenience sampling method is used to collect primary data through three telephonic interviews. A total of three executives working in the Indian hospitality start-ups have participated in the research. A mono qualitative research method is adopted for this research. The concept of SCM has expanded as it is not just management philosophy now. It is considered as a strategic concept . Likewise the concept of competitive advantage is not just related to cost leadership, differentiation in service or product and market focus (segmentation of market or customers). There are various competencies that can help companies attain competitive advantage. The research adds to the literature of SCM and competitive advantage. The research also highlights that any competency can help companies attain competitive advantage but only an effective SCM can help companies achieve competitive advantage
Evaluation of the Importance and Effectiveness of IOT Integration of Supply Chain Management in Mechanical Companies of India
No full textThere has been a brief discussion on the application and market demand of IoT devices in the mechanical companies of India. There have been researched methods such as primary and secondary used for analyzing market demand and current requirements of this new technology in the business world. This research paper indicated the future need for this technology in the future to achieve desirable speed and accuracy. The research methodology, approach, design, findings and analysis, ethical consideration, limitation, and future scopes for IoT devices have been discussed with proper explanations. The research findings show a comparison of the adoption capability of new technology in developed countries and India. There has been discussion on future scopes of technical integration in India and perceptions of Indian business owners regarding applying technology have been also discussed. The overall findings of this research indicate towards brighter future of supply chain management in this country by adopting IoT devices
A Pedagogical Approach to Assist Learners with a Generalized Anxiety Disorder.
No full textThe Purpose of this paper is to investigate a potential pedagogical approach that might improve the learning environment for students presenting with a generalised anxiety disorder. Generalised anxiety disorder, comes under the banner of mental health and is classified as a disability. (AHEAD 2020). The research objectives for this study are as follows: 1. To establish a context for mental health in higher education. 2. To identify if stigma is a barrier to learning for students with anxiety. 3. To identify the skills deficit in students with a generalised anxiety disorder. 4. To investigate a potential pedagogical approach that might foster skill deficits in students with a generalised anxiety disorder A review of the literature pertaining to generalised anxiety disorder identifies both physical and psychological impacts and how in turn, this affects learning. The literature also identifies institutional barriers to learning such as disclosure of mental health problems and associated stigma. Skill deficits such as self-advocacy, self-regulation and self-determination appear to be prominent in students with anxiety. The primary research set out to investigate how experienced lecturing staff can help develop these skill deficits in students with anxiety. The research methodology undertaken for this study followed an interpretivist / pragmatic approach using qualitative research. Primary data was gathered through eight semi - structured interviews. The findings from the secondary and primary research provides useful insights, into how to foster skill deficits in both students with anxiety and all other students. Recommendations for future research include a longitudinal study. This might provide for more informed solutions that would improve the learning environment for students with a generalised anxiety disorder
Emotional Branding and Experiential Marketing Play a Role in the Consumer Behaviour and Loyalty: The Case Study of Victoria Secret.
No full textEmotional branding and experiential marketing play a role in the consumer behaviour and loyalty: The case study of Victoria Secret. Competition between companies is evolving every day, in order to make a difference brands are using various strategies: the creation of a unique identity, for example. To succeed, brands are using a new approach that focus on the consumer in order to create a relationship on a deeper level. Emotional branding is a concept that combines marketing techniques in an attempt to arise emotions for the consumer. Experiential marketing is a concept that create experience and looking for engaging consumers during the experience. Those concepts have evolved over the last decade as new approach of marketing discipline focusing on the consumer. This study investigates the relationship between emotional branding and experiential marketing from the customer perception in the lingerie sector in France. This empirical study proceeded with a review of an existing literature that lead to a development of a conceptual framework. This research adopted a qualitative multi-method approach: observation and semi-structured interview. The data analysis identified themes that helped to understand the experience such as: brand experience, brand loyalty and brand attachment
The Impact of Blockchain Technology on Clinical Trial Data Integrity
No full textIn this study it was shown how a new and emerging technology known as Blockchain, a data management platform, possesses the potential to address some of the predominant issues pertaining to clinical data integrity within clinical trial research studies. However, many obstacles and challenges persist with its implementation and these must be addressed, understood and solved before the technology can be utilized to manage clinical data. The main research objective of this study was to examine how Blockchain could be suited to address the concerns relating to clinical data integrity and to address the perceptions of participants involved with clinical data management to the technology and its potential application within clinical trials. Through an exploratory quantitative and qualitative mixed methods approach aligned with a pragmatist research philosophy, primary data was collected from participants who were purposively selected from a homogenous sampling pool that consisted of those with backgrounds in clinical data management. Primary data produced from this study highlighted the correlation of data issues that contribute towards the lack of integrity of clinical data with those found in secondary research. It was also found that the perception of Blockchain was generally positive and favorable towards its adoption within clinical trials. However, there was a degree of uncertainty surrounding the security of data within Blockchain. Various challenges were identified, primarily, the complexity of the technology and challenges related to compliancy with data protection laws. The conclusive determination of Blockchain’s suitability to address clinical data concerns, however, remains unanswered and further research is needed to test the application of Blockchain in real-world clinical trial environments. Further research and studies are also necessary to address the many challenges that face Blockchains implementation with clinical data management
GDPR & Data Privacy: Impact of Data Protection in Irish Small and Medium-Sized Enterprises (SMEs).
No full textData privacy and protection is a concept which is developing due to the fast-paced evolution of information technology. The substantial reliance on technology especially due to the COVID-19 pandemic has peaked considerably. However, data protection laws such as the General Data Protection Regulation (GDPR) is enforced to issue penalties in the event of any data breaches. Since the enforcement of the GDPR, all businesses have been mandated to implement the guidelines into their operations. However, the focus for the GDPR implementation and compliance have been majorly on large companies who are high regulators of data collection, processing, harvesting and storage. These large companies have contributed to a series of data breaches and violation of data privacy and protection laws put in place to curb such occurrences. The question therein lies about the state of implementation and compliance of small and medium sized businesses in Ireland. There is minimal attention on Irish SMEs to implement and comply with the GDPR. This study focuses on the impact, challenges and compliance of Irish SMEs in relation to data privacy and protection. It explores the importance of cyber and digital security to these businesses in relation to securing the personal data of their customers, employees and the business. It also portrays the opinions of the Irish SMEs about the General Data Protection Regulations and its relevance to their business operational standards. This study also presents the data analysis and findings derived from the interviews granted by willing Irish business representatives, managers and owners. It shares their perspectives and what they have experienced with the GDPR implementation and compliance. These perspectives were critically examined and evaluated for the purpose of this study
Game Changer A TV documentary about the cultural industry of E-Sports
No full text"Game Changer" is a documentary discussing E-Sport and its stand in today’s cultural industry. The aim of this documentary is to offer a vision of E-Sports that is renewed, far from the common depiction the genre receives in the media. It proposes a discussion on the current state of E-Sports in the world of entertainment, discusses the coverage it receives in the media, and finally tries to answer if E- Sports are in fact sports or not. Game Changer is an 18 minutes’ documentary, interviewing three professionals within the E-Sports industry; Alex Blaike, PR and Social Manager for ESL Australia, Gael Parpex Director of the Associations “Générations E-Sport”, “Competition E- Sport” and co-founder of “Ma Team E-Sport” and finally Justin McNolley “MiracU” Pro-player for “Team Solo Mid” (TSM). They bring their experience and knowledge of the field, for us to make sense of what the culture is about, and give an insightful view on the genre, with the help of visuals and voice over. It analyses the treatment Gaming and E-Sports receives in the media, pointing it out its unfairness, proposing that there might have been a recent shift, due to the growing popularity of the genre. It also draws the similarities between Sport and E- Sports, proposing that the development, growth, and institutionalization of both disciplines into spectator sports, a primary form of entertainment, promotes E-Sports as an important media actor of today’s society
The Role of Films in promoting Islamophobia: Content Analysis
No full textSaid (1979) explains that the media over time has been populated with negative stereotypes that seek to create a link between Islam and acts of terrorism as well as all forms of violence (p.347). Given this, the film industry, which is regarded as a media tool, has been criticised for its role in enforcing negative stereotypes which result in anti-Islamic sentiments. For this reason, this research work seeks to analyse seven films that cut across different groups, to understand the prevailing stereotypes, how they are used as well as the non-verbal cues used in the films to pass across a message. Quantitative content analysis was employed to carry out the research, and the films were examined based on context, stereotypes, mis-en-scene and the Riz test proposed by Ahmed Riz. In an attempt to avoid a myopic and bias conclusion, the films selected were based on the link to Islam and Muslims rather than the theme of terrorism. The findings of this research conclude that while there is the prevalence of these negative stereotypes in the films examined, the concept in which they are used gives a clear understanding on the motive of the director which very quite often are used to raise awareness and educate viewers