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The influence of CSR practices on “New Look” brand equity and how to effectively communicate it to customers in Ireland
No full textDespite the fact that more organizations are adhering to and proving their commitment to Corporate Social Responsibility (CSR), many are still grappling with how to effectively communicate their CSR efforts without appearing self-serving or generating stakeholder skepticism. Additionally, companies remain uncertain about the extent to which CSR practices and their communication impact the company's brand equity.
This research aimed to assess the influence of CSR practices on the brand equity of "New Look" and how to effectively communicate it to customers in Ireland. The study focused on four main objectives:
Evaluate the influence of Corporate Social Responsibility on the brand equity of "New Look".
Assess the company's perspective and strategy in terms of CSR practices.
Evaluate the company's current CSR communication strategy.
Explore effective ways to communicate CSR to customers.
The research adopted an interpretivist point of view, analyzing the subjectivity of human behavior and perceptions through an inductive perspective using a qualitative method. Qualitative findings were explored through interviews based on the research objectives and conceptual framework. Interviews were conducted via asynchronous email and the Zoom app with a sample size of fourteen participants recruited through the "New Look" LinkedIn page.
Findings regarding the influence of CSR practices on "New Look" brand equity suggested that CSR does influence brand equity, as presented in the literature review chapter. However, variables such as customer perspective, awareness, level of interest, brand reputation, and skepticism were identified as factors that might affect the extent to which CSR influences brand equity. Consequently, the impact of each variable on brand equity was found to be inconclusive.
In summary, the majority of the findings reaffirmed the literature presented in this research, contributing to the academic discourse on CSR practices and their influence on brand equity. Additionally, it provides insights for the company under study to better evaluate its strategy and approaches towards CSR practices and communications
Adaptation of User-Centric Revenue Sharing Model on Blockchain in the Music Industry
No full textThis study aims to research the objectives of “What are the pros and cons of the current royalty distribution models in music streaming businesses?”, “What might be the possible outcome of switching to a user-centric model for artists?”, “What might be the possible outcome of switching to a user-centric model for businesses?”, “How can the industry be adapted to a user-centric model?”, “How the blockchain technology can be adapted for royalty distribution to the music industry?”, “What are the effects of adapting blockchain technology to the music industry?” The findings of the research indicate that using a user-centric payment system can be beneficial for artists in the short term in the post-pandemic era and with the global blockchain adaptation all entities including intermediaries can operate in the well-managed and optimized industry. The indicated results reveal the possible adaptation techniques and bottlenecks for the industry and how those can be tackled by the industry entities. The findings have been concluded with qualitative interviews with executives of industry leading organizations that focus on technology, music business, digital rights management and blockchain. Findings have been backed by the secondary data obtained through literature and online research
The Effects of Corporate Social Responsibility (CSR) on the Buying Intentions of Millennial Consumers of Fast Fashion in Ireland: A Case Study of International Millennial Students in Dublin Colleges.
No full textThe current study explores the effects of Corporate Social Responsibility (CSR) of fast fashion brands in Ireland on the buying intentions of millennial consumers. It involves international millennial students from three colleges in Dublin within the ages 24-30 who in 2021 are the youngest millennials based on Cone Communications’ research showing millennial variables. Millennials are perceived to be ethical and show the most awareness of business activities than other generations. However, despite this, they are consumers of fast fashion which is known for its sustainability issues.
The research’s objectives are three-pronged: firstly; critically evaluating the CSR awareness level of millennial college students who are consumers of fast fashion. Secondly; the extent to which CSR activities of fast fashion firms affect these millennials’ buying intentions are determined and explored. Thirdly, factors that are most critical in influencing these millennials’ decisions to purchase from fast fashion brands are identified. To achieve these objectives and provide the study with the necessary structure, the under-listed research questions were put forward: What is the level of awareness of international millennial students in Dublin colleges regarding CSR initiatives of fast fashion brands in Ireland?; Does the social responsibility of fast fashion businesses have any real influence/effect on these millennial consumers’ intentions to purchase? and What factors are most critical in influencing the intentions of these millennial consumers to purchase from fast fashion brands?
The research is exploratory and adopts a case study approach. It is qualitative in nature and the primary data collection method - semi-structured interviews were conducted for 9 participants from three colleges in Dublin. Also, the sampling method utilised for the sample selection is non-probability sampling– purposeful sampling. Qualitative Data Analysis was adopted to analyse the participants’ data and consumer buying behaviour theories such as Theory of Reasoned Action (TRA) and Perceived Consumer Effectiveness (PCE) and were used to shed more light on the behaviours of this cohort.
The research findings illustrate a good level of CSR awareness of the respondents as they recognise that fast fashion brands should have social responsibility. However, they are predominantly unaware of CSR initiatives of fast fashion brands in Ireland and factors like product price, quality and design/style are shown to play much more prominent roles in guiding the international millennial students’ purchasing intentions and not CSR activities of these brands
Corporate Governance Regulation Practices And Dividend Policies Of The Consumer Goods Industry In Nigeria
No full textThis study evaluates the effect of corporate governance regulation practices on the dividend policy of twenty consumer goods companies listed on the Nigerian Stock Exchange over the period of 2011 to 2020. Data was collected from the Annual reports and accounts of the. A panel data methodology (Time Fixed-effect regression technique) was employed for the analysis of data. The results reveal that profit and board size have significant positive effects on dividend policy while the number of the Non-Executive Directors (NED), has a significant but negative effect on the dividend policy. Audit committee size has a positive but insignificant effect while gender diversity of the board exhibit negative but insignificant effect. It is suggested that since the major purpose of any firm is producing and delivering long-term sustainable value in a way that is consistent with their obligations as a responsible corporate citizen, then consumer goods firms should therefore view corporate governance not as an end itself but a vital facilitator to maximizing value for all stakeholders. Also, to enhance the level of influence of Corporate Governance on Dividend Policy in the Consumer goods industry, the size of the board should be increased and at the same time reduce the number of NEDs on board as this will make the management to protect not only their interest but the interest of all stakeholders
Are Ethical Toiletries And Cosmetics Important In The Irish Market? – Understanding Consumer’s Behaviour
No full textThis dissertation examines whether Irish consumers have an ethical approach while buying toiletries and cosmetics, with six main objectives to assess the extent of sustainability awareness in the Irish market and its implementation in consumer behavior.
Through two different focus groups with semi-structured interviews, which allowed for a less formalized approach and encouraged conversation among participants, it was discovered that there is a significant lack of information regarding ethical issues in the cosmetics and toiletries industry. Consumers possess only basic knowledge about the industry's ethical aspects.
The research also found that the primary obstacles preventing consumers from switching from non-ethical to ethical products are the higher cost of ethical products, limited availability in regular supermarkets, and the perception that major brands are already ethical. Despite attempts to reduce plastic consumption and consider cruelty-free products, Irish consumers lack comprehensive information to make informed decisions about their purchases and understand the broader implications for their country and the world.
In summary, while consumers in Ireland may believe they are making ethical choices to some extent, the absence of reliable information hampers their ability to fully understand and address ethical issues in the cosmetics and toiletries industry
The Impact of Lean and Modularity on Pharmaceutical Facilities in Ireland
No full textModularity is a systematic process where the various modules of a system or product can be combined in multiple ways to form a different product or system while Lean is a user-centric approach that focuses on continuous improvement, waste elimination and project management. This piece of research is an exploratory study aimed at investigating the adoption of Modularity and Lean in pharmaceutical facilities in Ireland. This research analyzed Pharmaceutical production managers, quality managers and construction Engineers who have implemented Lean and Modularity in the development or operation of production facilities. A mixed method questionnaire survey was sent to pharmaceutical personnel involved in the implementation of Lean and Modularity to analyze the critical areas of Lean manufacturing and modular manufacturing within the pharmaceutical industry. The various Topics associated with Modularity and Lean such as benefits, challenges and contributing factors to implementation success were examined within the questions. The results obtained show that facilities implemented Modularity extensively in the production area and its components while there has been a moderate to extensive implementation of lean across critical areas. It was concluded that pharmaceutical facilities valued scalability, flexibility, order, and waste elimination
A Critical Appraisal of the Role of National Courts in the Arbitral Process: A Case Study of Nigeria
No full textUsing the illustrative example of the Nigerian Arbitration and Conciliation Act 1988, this research undertakes a comprehensive analysis of the concept of judicial intervention in the arbitral process from a Nigerian law perspective. The research approaches the study from the standpoint that despite the well documented successes of international commercial arbitration as a means of dispute resolution especially those arising from cross border transactions, one recurring controversy has been the question of the necessity or otherwise of the intervention of national courts in the arbitral process. Against that backdrop, the research, after interrogating the necessity for the intervention of national courts in the arbitral process and deciding that there is need for limited intervention by national courts to facilitate rather than impede the arbitral process, then proceeds to examine the correct extent of and the instances when such intervention is required. Very importantly too, the research poses for itself, the question of what extent is the current Nigerian arbitration legal framework a barrier to the observance of the doctrine of non-intervention of national courts in the arbitral process and what are the prospects for reform. To answer that, the relevant provisions of the Nigerian Arbitration and Conciliation Act relating to the question of judicial intervention in the arbitral process are examined in detail to highlight their imperativeness or otherwise. In this regard, the provisions of the Act are considered in three broad stages of the arbitral process: after the institution of the arbitration; the stage of the arbitration proceedings proper; and at the post award stage of recognition and enforcement of awards. In the final analysis, the work proffers some policy recommendations. Specifically, the need for an urgent amendment of the Nigerian Arbitration and Conciliation Act, the Bill for which has been pending before the Nigerian National Assembly for years was stressed.
Key words – Arbitration, Arbitral process, Arbitral awards, judicial interference, judicial non-interference, jurisdiction, National courts, Nigerian courts
Small and Medium-sized Enterprises is a blue ocean for Specialized banks in China
No full textAs a huge undeveloped market of specialized banks in China, Small and Medium Enterprises have their advantages and potentiality.
The purpose of this research is to assess the possibility of Small and Medium Enterprises become a blue ocean of specialized banks. The sample of this study is consisting of fifty directors of Small and medium enterprises and five managers of specialized banks. The stratified sampling technique is used to conduct selective screening in two cities in Hebei Province to ensure that only people who are knowledgeable about the issues under consideration are selected. The main data of the study comes
from questionnaires. Through use descriptive statistical methods to analyze the data obtained from the research then get a reliable analysis of the performance of Small and medium-sized enterprises and get the possibility of Small and Medium Enterprises become a blue ocean of specialized banks.
Small and medium-sized enterprises have wide number and distribute into various industries in China. As an important part of the modern national economy, Small and medium-sized enterprises have absolute influence in both of developed countries and in developing countries. Based on the number of Small and medium-sized enterprises, conditions of financing channel and scale of sales, Small and
medium-sized enterprises provide its potentiality value for specialized banks. According the analysis of Small and medium-sized enterprises’ potentiality, provides some recommendations for specialized banks to help them find an appropriate way when deals with the application for lending
Transparency & Openness In Irish Charities
No full textBackground: In recent years, the Irish charity sector has undergone significant regulatory reform, considering a succession of scandals and mismanagement. The sector is being by a decline in public trust, donations, and charities' reputation. These scandals have been affected by a lack of transparency and best practice in the sector.
Purpose: The research purpose is investigating the impact of transparency in the third sector. The main question of this study is: What are the standards that charities must meet to obtain donations and demonstrate how the donations are spending, and are the public aware of what are the objectives of non-profits organizations?
Methodology: The study is an exploratory study based on a mixed method, with a grounded theory approach to gathering qualitative information through semi-structured interviews with five stakeholders, a questionnaire to the public, and an analysis of key charities websites and financial statement. All interviewees have a relevant role, direct and indirect, in the charity sector. The interviews were designed to collect information from stakeholders on their governance experiences, transparency expertise, and sector issues. The online questionnaire was conducted with the public, with the purpose to evaluate donors motivations for donating. Finally, the analysis of websites and financial statements of five large charities that have won excellence awards in 2019, enable the identification of what is involved on the achievement of high standards.
Relevance: The significance of this research is to determine the influence of transparency in Irish non-profits organizations. They distinguish this study from past studies on stakeholders' internal and external perspectives to fulfil the gap between public expectations and charities.
Findings: The main findings in this research reaffirm the literature review that donation, public trust, volunteers, partnerships with a for-profit organization, and attracting donors increases when charities are transparent and disclose their charitable activities. However, there are costs to comply with regulation, legislation, maintain transparency and good governance
Influence of cultural and external factors in consumer behaviour on adoption of modern financial technologies (FinTech) in developing countries: An Example of Bosnia and Herzegovina.
No full textOver the last decade, FinTech as a term revolutionized the banking sector and the economy in general.
Over the years it has proved itself to be more cost efficient, time efficient, reliant and secure way of
banking in most of the aspect in comparison to traditional banking and as such was widely incorporated
by the consumers, SME’s and eventually on national level throughout the world.
However, in Bosnia and Herzegovina in 2020 it still does not seem to be the case regardless of all the
opportunities that it provides to the developed countries. Furthermore, many researches have shown
that developing countries are those that have adopted FinTech with ease as it represented the key to
the economic growth of the country.
For this reason, this research aims at understanding the first layer which needs to be addressed prior to
technology adoption and it is an individual customer. The research aims to identify the key barriers
imposed by cultural factors covered in Hofstede’s national culture dimensions and external factors of
trust, security, complexity, observability and perceived usefulness in order to understand customer
behaviour regarding the matter of FinTech adoption on the territory of Bosnia and Herzegovin