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Impact of Covid-19 on Social Media Marketing Adoption and Customer Retention
No full textResearch Background: Besides the adverse effect of the COVID-19 pandemic on businesses, it has also brought about a shift in business operations. For instance, a shift has been reported in making purchases from the regular face to face interaction to online purchases, especially during movement restrictions and lockdown. This suggests that the pandemic will push several SMEs into adopting digital platforms like social media marketing to reach out to their customers. Exploring how social media markting can be used to achieve customer retention in the hospitality industry becomes very important in the wake of the COVID-19 pandemic that has cause significant changes in the ways business is now done. Hence, this study seeks to provide empirical evidence on this phenomenon.
Research Purpose: This study examined how restaurants can adopt or utilise Social Media Marketing (SMM) to its best effect in a post-covid world.
Research Questions: This study answers the following research questions:
i. How does COVID-19 impact Social Media Marketing adoption among restaurants operators in southwest Nigeria?
ii. How do Restaurant operators use social Media Marketing Strategies for customer retention?
iii. What are the factors influencing the adoption of Social Media Marketing among restaurants operators in Southwest Nigeria?
Method: The study gathered primary data through a cross-sectional survey of restaurants operating in the South-west region of Nigeria using an online survey. The survey was conducted among one hundred (100) owners/managers of restaurants in the study area. The study performed both descriptive and inferential analysis to address the specific research objectives and make appropriate recommendations.
Conclusion: The study showed WhatsApp and Facebook were the two most commonly used social media platforms among the restaurant operators. Also, social media marketing strategies (promotion and advertisement) were significantly associated with customer retention. Promotion offer was the most commonly used marketing strategy, while firm characteristics was the most important factor influencing the adoption of social media marketing. Overall, the study found perceived usefulness to be significantly associated with social media marketing adoption. However, COVID-19 had no significant impact on the adoption of social media marketing
The Impact of Treasury Single Account Policy on the Performance of Deposit Money Banks in Nigeria
No full textresearch work is on the Impact of treasury single account on the performance of deposit money banks in Nigeria (2009-2019). Treasury single account policy which was implemented in 2015 in Nigeria in no doubt, drained the excess liquidity from the banking sector. It was for this reason that this study was set out to ascertain the implications of treasury single account on the performance of deposit money banks in Nigeria for the period under review. The specific objectives were therefore to examine if their exist any significant relationship between interest rate, inflation, average liquidity ratio, net interest margin, nonperforming loan ratio, total deposit, capital adequacy ratio and exchange rate on the profit before tax of deposit money banks and also to determine if there exist any significant relationship between shareholders fund, federal government deposit, money supply, total deposit, loans and advances, gross domestic variable and external reserve on the total asset of deposit money banks in Nigeria for the period under review. The sample size of the study was the same as the population which involved twenty seven (27) deposit money banks that operated in Nigeria as at 2019. Purposive sampling was used for the study. The secondary data used for the study was sourced from the Nigerian Deposit Insurance Corporation, the Nigerian Bureau of Statistics and the Central Bank of Nigeria Statistical Bulletin. Linear regression statistics was used to analyse the data. The findings revealed that the variables of net interest margin, nonperforming loans and capital adequacy ratios were all significant to the profit before tax of deposit money banks while shareholders fund, federal government deposit and total deposit were significant to the total asset of deposit money banks. It is therefore recommended that Deposit money banks should try as much as possible to reduce its interest expense in order to maintain a favourable net interest margin, which would result in a high profit before tax of banks. This can achieve by reducing the level of debt in its capital structure. Deposit money banks should always ensure that risky assets been invested upon are well collaterized in order for the bank to avert the risk of loss in an eventuality. This would drastically reduce the level of nonperforming loans.
Keywords: Treasury single account, Bank Performance, Deposit Money Banks, Capital Adequacy Ratios, Nonperforming Loans, Net Interest Margin, Profit before Tax
Challenges faced by the Brazilian Government to Restore Individual Investor Confidence Following the Pandemic
No full textThis dissertation explores the effects on the Brazilian stock market seen since March 2020 as a result of the Covid-19 pandemic. Stock market volatility in Brazil was exacerbated by the Brazilian government enforcing social restrictions to prevent the spread of the virus. The Brazilian government faced challenges in maintaining a balance between the economy and protecting citizens' health. The social restrictions imposed to protect citizens resulted in decreased profits and, in some cases, permanent closures of businesses. This volatility affected investor confidence in the Brazilian market, leading individual and institutional investors to rethink their portfolio strategies.
The dissertation focuses on exploring the correlation between Brazilian government policies and individual investors' confidence in the stock market, with particular reference to the fashion retail industry. The main philosophical approach related to this study was positivism, employing a deductive approach. Primary data was collected via an online survey targeting individuals who invested in the Brazilian stock market. The survey was distributed via social media and completed by 64 respondents. The study showed that the primary data rejected the hypothesis of a significant correlation between the Brazilian government's decisions during the pandemic and individual investors' exposure to the equity market.
The research revealed that individual investors increased their exposure to equity investments during the pandemic as an opportunity for potential future returns. Recommendations for future research include covering other stock market industries and variables that could affect individual investors' confidence in protecting their portfolios
1A comparative study of Regulatory systems and Quality management practices in the manufacturing process of different pharmaceutical companies in Nigeria.
No full textThis thesis aims to examine and compare different pharmaceutical manufacturing companies in Nigeria(local and foreign). There will be an examination of regulatory systems and quality management practices in the company and their impact on the quality and availability of medicinal products in the region. The opinion of medical doctors, pharmacists and consumers concerning the products from foreign and Nigerian pharmaceutical companies would also be considered when examining the impact of company quality system on the products. This aim would be achieved by way of conducting quantitative questionnaire survey and qualitative reviews of literature.A cross-sectional survey with 50 participants including medical doctors, pharmacists and consumers was carried out and literature about the regulatory systems and quality management practices of the were reviewed and the results showed the regulatory system in Nigeria is not effective and the entire pharmaceutical sector of has loopholes that make the system inefficient. The research was also able to identify the factors that influence the quality and availability of medicinal products manufactured in Nigeria which include Socio Economic status of the country,Inadequate laws or poor enforcement of the existing regulations/guidelines for manufacturing of good quality medicinal products,Inadequate funding/support for Nigerian pharmaceutical manufacturing companies,Demand exceeding supply and high cost of good quality medicinal product. NAFDAC has put in efforts over the years to improve their system but there are still important changes that need to be made. The study recommend that NAFDAC makes the Nigerian Pharmaceutical sector more transparent with its activities and more funding should be made available to the Nigerian pharmaceutical companies. Also should be set up to ensure that the NAFDAC officials carry out their duties effectively and they should be paid properly for it
The Effects of Non-Audit Services on Auditor Independence in Nigeria
No full textThis study encompasses around the effects of non-audit services on auditor independence, threats to the auditor’s independence, non-audit services as a source of income for audit firms, threats to the auditors independence, factors that influences the quality of an audit, non-audit services relationship with auditor independence in Nigeria.
51 respondents successfully completed the questionnaires of which all are auditors in respectable audit firms in Nigeria, the evaluation of their views sheds more light into the objectives of the research. The findings of the research point out that self-interest which was noted as the major threat to auditor independence followed by familiarity and advocacy as intimidation and self-review were recognized as the least threats to auditor’s independence in Nigeria. Provision of non-audit services also have effects on the independence of auditors, some of which includes an increase in the auditing fee (source of income), regulating the quality of auditing in Nigeria. This indicates that provision of non-audit services is a strong determinant of audit quality and the independence of auditors among Nigerian firms
Supporting Students with Neurological Differences in the Classroom - Promoting diversity and inclusion of neurodiverse students within Higher Education
No full texthttps://library.griffith.ie/lecturer-support/neurodiversity/The goal of this webinar is to celebrate neurodiversity and promote how it can be harnessed to encourage greater engagement and creativity within the learning environment. Participants can expect to walk away with a clear, basic understanding of neurodiversity, the challenges faced by neurodiverse learners and how these challenges can be addressed. Using principles of best practice in this area, contributors will discuss some achievable practical teaching strategies that have the potential to be inclusive, flexible and engaging for neurodiverse students.
Intended learning objectives of the session: - Support diverse cohorts of students better using practical strategies - Discuss learning challenges associated with neurological differences such as ADHD, Autism, Dyslexia and Dyspraxia - Explore strategies based on neurodiversity - Plan to use strategies to encourage student success for all students
Panelists:
Fiona Ferris: Deputy CEO of AsIAm, Ireland's National Autism Charity and Advocacy Organisation. Presentation: Building an Inclusive Culture in Higher Education -
Nicola James: CEO and founding director of Lexxic, a consultancy providing specialist support and dyslexia/ AD(H)D e-learning services for individuals in the workplace and higher education. Presentation: Empowering Neurodiverse Students.
Change One Thing Repository of resources to support neurodiverse students:
Following on from the webinar, a repository of resources to support implementing practical, immediate changes to teaching practice was made available: https://library.griffith.ie/lecturer-support/change-one-thing-repository/National Forum for the Enhancement of Teaching and Learning in Higher Education: National Seminar Serie
Customer Retention Strategies in Panda Retail Company at Saudi Arabia
No full textRetention strategies or loyalty program is defined as systematic marketing initiatives that rewards and encourages loyal purchasing behavior among the consumers. Such purchasing behavior of the consumer ultimately benefits the company in the end. The present work focuses on studying various customer retention strategies in Panda Retail Company at Saudi Arabia. The research tries to assess the impact of customer retention strategies of panda retail stores on the purchasing behavior of their consumers. The proposed work is descriptive approach and applies sampling technique for selecting a sample of valid 205 respondents. Data is collected from secondary sources, and paired t-test was applied for analyzing the data by using SPSS software. The paper concludes that retention strategies are a good option for retail stores for retaining and attracting consumers and they should practice it regularly
Procurement in the Irish Fefence Forces and Department of Defence: An exploratory study
No full textIn this dissertation it is proposed that opportunities exist to enhance procurement outcomes in the Irish Defence Forces, (DF) and Department of Defence, (DOD) through increased professionalisation of the procurement stream and network management. This study is an exploratory investigation of procurement processes in the DF and the DOD, who together procure goods, items and services which enable the DF to undertake their assigned roles and to deliver support to the Irish State as required. The objective of the research was to examine the current procurement processes employed and consider potential options for the future based on the experiences of procurement practitioners both internal to, and external from, the DF and DOD. The investigation is orientated around the experiences of eight key procurement personnel who work in the DF and DOD and three personnel who work in external organisations. Qualitative research methods using semi-structured interviews have been employed to examine the experiences of procurement in the DF and DOD as well as procurement practices external to the DF and DOD. Thematic Analysis has been undertaken, with four themes and twelve subthemes emerging from the data assessment.
The research finds that the current hybrid model is effective but could be enhanced with further resourcing and a reconfiguration through network structuring. The requirement for additional resources, the value of education and training, and the benefits of experience, in addition to the tenure of procurement appointments are all identified as key findings of the study.
Recommendations for further research have been made in the areas of staffing, appointment duration and education and training. Recommendations were also made regarding the establishment of senior management offices for both capability development and procurement, professionalisation of the work stream, provision of a standardised education and training structure and the establishment of a minimum tenure of appointment
The Effect of Procurement Procedures on Financial Performance: A Case of Fratelli Vanni Calzaturificio Footwear Company, Italy.
No full textThe study investigated the effect of procurement procedures on financial performance at Fratelli Vanni Calzaturificio Footwear Company, Italy. The objectives of this study were; to examine the extent to which response rates in the implementation of
procurement procedures affect financial performance at Fratelli Vanni Calzaturificio Footwear Company, Italy; to investigate the relationship between financial management in the implementation of procurement procedures and financial
performance at Fratelli Vanni Calzaturificio Footwear Company, Italy; and to study the extent which the need for professionalism in procurement procedures implementation affect the financial performance at Fratelli Vanni Calzaturificio Footwear Company, Italy.
The study employed a case study research design in collecting relevant information. The total populations for this study were 41 respondents with a sample size of 41. Stratified and simple random sampling techniques were employed. Questionnaires were used as the main data collection instruments. Data was analyzed through descriptive statistics
and later presented in frequency tables and percentages and pie chart. The study was carried out at Fratelli Vanni Calzaturificio Footwear Company, Italy. The study adopted lean theory to provide a relevance to the study. The statement of the problem mainly focused on major issues facing the procurement procedures and analyzes their effects on financial performance. Data was collected using a questionnaire and the findings were analyzed using both descriptive (frequencies and percentages) and inferential statistics (correlation analysis). The study established that professionalism, financial management and response rate were positively and highly correlated with financial performance. This meant that through professionalism, financial management and quick response rate, the organization can achieve its objectives which will lead to enhancement of financial performance. Professionalism was found to be crucial in any procurement procedure implementation in an organization. Therefore, it is very important for organizations to encourage professionalism and quality financial management in procurement of goods and services. They should also avoid low response rate in the implementation of the procurement procedures
Promoting Student Understanding of Academic Integrity through UDL
Get PDFThis presentation was part of a series organised by HAQEF, which hosted a series of online seminars with support from the National Forum’s seminar series 21/22 funding. These seminars exploree academic integrity through a framework of understanding, preventing, and empowering learners to prevent unintentional academic impropriety.
The four seminars included presentations and discussions by learners and representatives from a number of HECA Colleges, around reframing academic integrity perspectives, responding to unintentional academic impropriety, and the challenges of academic impoverishment from an international learning environment.
Learning outcomes:
Empower delegates to understand the difference between unintentional and intentional academic impropriety and some of the newer and more complex challenges to academic integrity in the 21st century such as essay mills and fake news.
Provide delegates with an overview of institutional initiatives and pedagogical approaches to preventing unintentional academic impropriety.
Provide delegates with an understanding of how staff across academic institutions can work in partnership with students to prevent unintentional academic impropriety.
Explore how educating students about unintentional academic impropriety can inform student transition, teaching and learning, student success and information literacy initiatives.
Explore how universal design initiatives can promote student engagement with academic integrity policies