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The Effect of H&M's Sustainability Efforts Marketing Communications on its Millennial Consumers' Perception of the Brand and Their Purchasing Behaviour in Dublin, Ireland - An Explorative Case Study
No full textThis study explores the attitudes of millennial H&M consumers toward H&M's sustainability efforts in Dublin, Ireland, their perception of the brand and their purchasing behaviour. In addition, the research explores how consumers process, act on and distribute green advertising information through social channels at different points to change their decision-making process.
This study uses an explorative case study research approach and a qualitative survey questionnaire as the primary data-gathering instrument. Secondary research data takes the form of extant literature in the study context and documentary analysis of the brand.
This research contributes to existing contextual literature by proposing a new conceptual model combining various variables and moderators and providing a framework to understand the factors influencing fast fashion consumption and barriers to sustainable consumption. Furthermore, key themes that emerged from primary data analysis can be used to study and understand consumer behaviour and attitudes concerning sustainable fashion better
The Corporate Social Responsibility Strategies in Fashion Industry Case of Study- Tommy Hilfiger
No full textIn this study , it was shown that Corporate Social Responsibility (CSR) is an increasingly
important concept for businesses and its potential to provide long-term value. It
emphasizes how CSR strategies can serve as a competitive advantage by enhancing a
company's reputation to both customers and consumers. The study specifically puts the
effectiveness of Tommy Hilfiger's CSR strategy into theory by analysing the CSR
strategy of the case company Tommy Hilfiger.
This abstract highlights the impact of CSR strategies on the value created for the PVH
company, with a focus on the social, environmental, and ethical implications of these
hidden added values. It emphasizes the role of customer attitudes towards the company's
CSR strategy and commitment in shaping their perspectives. The study concludes that
Tommy Hilfiger's CSR strategy is not effectively meeting its objectives. Despite positive
indications in its CSR report regarding contributions to the economy, human
development, and the environment, the evidence of environmental destruction and
human rights disregard. The article concludes by providing suggestions to enhance the
viability of companies operating in the fashion sector
How Viable Is Sustaintability in the Shipping Industry?
No full textThe shipping industry plays a crucial role in global trade, but because of this has had a significant impact on environmental challenges. This is due to the sectors reliance on fossil fuels for fuel and the emissions of greenhouse gases. There has been huge concern in the latter years for sustainability in the industry. This dissertation presents an in-depth analysis of the viability of sustainability in the shipping industry with a concentration on three keys areas. The primary focus will be on environmental impacts, seafarer sustainability and the concept of being profitable and sustainable simultaneously. I will delve into innovations, policy initiatives and operational practices with the aim to reduce the impact this industry has on sustainability environmentally, socially, and economically.
Various sustainability measures will be discussed that have been implemented in the shipping industry to date. These will include the proposal of technological advancements such as alternative fuels and improved vessel designs. Furthermore, international regulations will be assessed. These include the International Maritime Organisations Energy Efficiency Design Index (EEDI), the International Convention for the Prevention of Pollution from Ships (MARPOL), Monitoring Reporting and Verification (MRV) and International Maritime Organisation Data Collection System (IMO DCS). Such operational practices such as slow steaming will be examined in reducing fuel consumption.
Secondly, this analysis will address the importance of seafarer sustainability. The crew work under demanding conditions to ensure smooth operations of vessels across the globe. However, the well-being and rights of the men and women onboard have been overlooked in the past. This research will highlight the significance of the introduction of the Maritime Labour Convention in 2006. This further highlights the importance of fair and ethical employment practices, mental health and demanding physically challenges. Not to mention the impact of being so far away from home for prolonged periods of time.
Lastly, this research will highlight potential economic challenges and barriers of implementing sustainability into the shipping industry. It acknowledges the high costs companies must invest with adopting new technologies with limited infrastructure. It shows the need for collaboration of stakeholders alike. Can companies truly be sustainable and profitable with today’s regulatory pressures to do so?
Overall, this research aims to provide a comprehensive review of the viability of sustainability in the shipping industry. It examines the importance of technological advancements, international regulations, seafarers’ rights and investing time and money into the environmental impact the sector is causing globally. By embracing these measures, the industry can potentially contribute to mitigating the environmental, social, and economic changes while maintaining its crucial role in international trade
A Study of The Key Challenges in the Nigerian Pharmaceutical Industry, With Emphasis on the Regulation and Quality of Medical Devices
Get PDFThe Nigerian pharmaceutical manufacturing sector holds significant importance for Nigeria's economy, particularly in relation to medical devices. Extensive research conducted on the Nigerian medical device industry has highlighted numerous challenges that hinder the sector's development. This study aims to investigate the challenges faced by the Nigerian pharmaceutical industry, with emphasis on the regulation and quality aspects of medical devices. Usar et al. (2017, p. 86-91). emphasize the weak state of pharmaceutical regulation in Nigeria, characterized by irregular inspections, inadequate enforcement, widespread violations, and resultant negative health outcomes. To structure the research process, the study adopts the Research Onion framework proposed by Saunders, Lewis, and Thornhill in 2009. The interpretivist research philosophy plays a central role in this dissertation's context. Employing a deductive research approach, the study aims to collect data and formulate a theory based on the obtained results Saunders et al. (2019, p. 207). A case study strategy is employed to gain in-depth understanding of the challenges, particularly in the regulatory and quality aspects, faced by the two selected medical device manufacturing firms and the regulatory authorities that restrict their performance. The research design involves a mono-method approach for data collection. The gathered data is then analyzed thematically, contributing to the overall research findings. The study reveals significant weaknesses in the current regulatory framework for medical devices, including poor implementation of guidelines, lengthy processing times, and inadequate post-marketing surveillance. Regarding challenges related to the manufacturing of high-quality medical devices, the study identifies the lack of raw materials and the unavailability of custom-made machine parts as key factors affecting the production capabilities of medical device manufacturing firms in Nigeria. Insufficient funding, policy inconsistencies, regulatory duplication, and high inspection costs are identified as factors contributing to the ineffectiveness of medical device regulation and registration. Finally, in terms of the efficacy of quality and safety management practices, the study concludes that the existing practices are inadequate in ensuring the utmost safety of the public.ts
A comparative analysis of celebrities’ endorsed posts on Instagram pages: a study of two football stars: Cristiano Ronaldo and Lionel Messi and two singers and actresses: Selena Gomez and Ariana Grande, endorsed posts on Instagram
No full textCelebrity endorsement is becoming a norm in the advertising world, and every organisation is taking advantage of this great practice. The traditional media utilises this strategy in product promotion, and it has yielded great success. Social media is the new communication weapon in the hands of advertisers, its great power to break boundaries and reach the most obscure places on earth has made it the best way to reach out to audiences far and wide.
Celebrities and social media influencers are using social media to bring their loved ones together on a platform. Instagram is one of the most popular platforms for celebrities to communicate as well as endorse products. Their followers react as well as accept their testimonials about the products.
This study investigates the Instagram pages of four celebrities with the most followers on Instagram to know whether their profession is connected to the product endorsed. This study was carried out by establishing a quantitative content analysis of the Instagram pages of Cristiano Ronaldo, Lionel Messi, Ariana Grande, and Selena Gomez, by studying their posts within seven months. It was found that only the two male, celebrities Cristiano Ronaldo and Lionel Messi had endorsed posts connected to their profession as a footballer, while the other two female celebrities, Selena Gomez and Ariana Grande did not have any of their endorsed post connected to their profession as singers or actresses.
Also, the study revealed that Lionel Messi’s endorsed picture and video posts attract more likes than Cristiano Ronaldo’’s posts. Also, Selena Gomez’s endorsed picture and video posts attract more likes than Ariana Grande’s posts
Impact of Agricultural Input Subsidy Programs on the Food Security of Poor Households Residing in Meru County, Kenya
No full textFood security has emerged as a top challenge that affects millions of Kenyans. Statistics from the National Drought Management Authority estimate the population in Kenya suffering from food insecurity as 4.1 million individuals in 2021. Food security challenge in Kenya is greatly reliant on poor conceptualization and implementation of robust programs like Agricultural Input Subsidy Program. Despite the efforts made by the government including the implementation of Agricultural Input Subsidy Program, food shortage has remained an unresolved challenge in Kenya and especially in Meru County. The purpose of this study was to establish the effect of government agricultural input subsidy programs on the food security among poor households residing in Meru County, Kenya. The study sought to establish the following objectives: determine the social-economic effects of the Agricultural Input Subsidy Program on food security among poor households residing in Meru County, Kenya; assess the effect of fertilizer subsidies on food security among poor households residing in Meru County, Kenya and determine how training of farmers on the use of agricultural input subsidy program subsidies affects food security among poor households residing in Meru County, Kenya. Available literature was reviewed to inform conceptualization and instrumentation in this study. This study adopted positivism paradigm followed by mixed research designs covering cross-sectional descriptive survey and explanatory designs. Structured questionnaire with close-ended questions was used to gather information from respondents. The study targeted 100,345 poor households from Meru County out of which 398 respondents were sampled through stratified random technique. The analysis was conducted through Statistical Package for Social Sciences guided by means and standard deviations, correlation, and regression. The study established that fertilizer subsidies (β=0.629) had greatest effect on food security of Kenya’s poor households residing in Meru County followed by training of farmers (β=0.397) and lastly social-economic effects (β=0.186) respectively. The study concludes that government agricultural input subsidy programs are significant predictors of food security
The perceived impact of Instagram marketing on the performance of small businesses in Akure, Ondo state, Nigeria.
No full textThis dissertation explores the perceived impact of Instagram marketing on the business
performance of small and medium-sized enterprises (SMEs) in Nigeria. In recent years, social
media platforms, especially Instagram, have gained prominence as effective marketing channels
for businesses. However, limited research has been conducted to understand how Instagram
marketing specifically influences the performance of small businesses in the Nigerian context. To
address this gap, the study employs qualitative interviews as the primary data collection method
to gain insights from small business owners and marketers.
The study involved in-depth interviews with a sample size of 5 small business owners who actively
engage in Instagram marketing. The data collected from these interviews were analyzed using
thematic analysis to uncover recurring themes, patterns, and insights regarding the perceived
impact of Instagram marketing on small business performance.
The findings of the research demonstrate the significant positive impact of Instagram marketing
on various aspects of small business performance. The study highlights the role of Instagram in
enhancing brand visibility, customer engagement, and ultimately contributing to increased sales
and customer loyalty. Additionally, the research identifies challenges faced by SMEs in utilizing
Instagram marketing, such as resource constraints, and algorithm changes. To address these
challenges, the dissertation presents practical recommendations for SMEs to optimize their
Instagram marketing strategies. Furthermore, the study contributes to the existing literature on
social media marketing in the context of developing economies, offering directions for future
research on digital marketing practices in Nigeria and other similar settings
Navigating Challenges and Maximizing Benefits: A Case Study of cross country Trust & safety teams inside a google vendor.
No full textThis research explores how organizational culture affects how well employees perform, how
involved and engaged they are in a cross-country team. The study focus on Trust & Safety teams
inside a Google vendor which operates from 4 different locations, Dublin, Lisbon, Krakow, and
Casablanca
The research is a qualitative and exploratory case study. Eight people from four different locations
took part in semi-structured interviews intended for employees and structured interviews for
managers. This study aims to investigate the impact of organizational culture on performance
outcomes, exploring how cultural differences influence employee behavior in different levels.
Qualitative data was collected through employees and managers at various organizational levels to
understand their experiences and perspectives related to organizational culture and cultural
differences. Triangulation was used to analyze the perspectives of multiple existing literatures to gain
a comprehensive understanding of the research questions. This approach allows for cross-validation
of data, enhancing the reliability and validity of the findings. The results show that management is
key to building a successful company culture, with dedication, participation, and job satisfaction as
key factors. However, challenges in implementing the organizational culture across different
locations were also identified. The study highlights the benefits of having a team with people from
different backgrounds and underlines the value of effective leadership in improving commitment,
involvement, and output. It also looks at how national culture affects team dynamics. The findings
have implications for HR managers and organizational leaders in developing strategies to create a
supportive and inclusive work environment that promotes employee engagement and productivity.
Aim: Investigating the dynamics of organizational culture in multicultural work environments.
Methods: Case study approach.
Qualitative methods: structured and semi-structured interviews.
Findings: The role of effective management in shaping organizational culture.
Challenges in implementing and aligning cultural values across the 4 locations.
Cultural considerations in strategic decision-making.
Conclusions: The positive impact of a well-managed cross-country team and how to reach it.
Increasing creative thinking, innovation, and training among employees.
Implications: Prioritizing cultural awareness inside organizations that have a high multicultural
diversity.
Support mechanisms for fostering a positive work culture in diverse settings
Irish print media's view of Ireland’s energy sector: Negative or Positive – a content analysis on the reporting of Ireland’s energy sector by Ireland’s two leading broadsheet newspapers.
No full textThis dissertation comprises a content analysis of the Irish newsprint media’s reporting on Ireland’s energy sector. The purpose of the study is to gain as thorough a comprehension as possible of the news media’s viewpoint regarding Ireland’s energy sector by examining published articles on the topic and discerning whether there is an overall positive or negative outlook.
The methodology used is a mixed-method approach, involving the use of quantitative research methods to collect data on specifically chosen news articles, as well as qualitative research methods to examine the content of the selected news articles.
The purpose of the research was to gather an overall picture of the sentiment depicted by the Irish newsprint media towards the energy sector by examining the journalistic framings and news values exhibited in the reporting by Ireland’s two most prominent newspapers; the different slants of which would seem to reflect differing editorial approaches.
With an examination of the differing strategies and framing devices used by the journalists who are authoring the selected articles for each publication, this dissertation then integrates these findings to suggest an overall journalistic concept or strategy adhered to by each publication, as well as depicting the overall tone and outlook on the energy sector presented to the Irish public by its leading newsprint media publications.
The energy sector and the issue of Climate Change are intertwined topics in media reporting. The frequency of reports on these topics has continued to increase year on year as the detrimental effects of global warming continue to arise. These are timely and important topics that need to be addressed, particularly in the current sociopolitical climate, and this dissertation aims to make a modest contribution to the discussion of these issues
Evaluating the impact of electronic prescription services on workflow efficiencies in community pharmacies of Dublin, Ireland.
No full textThe integration of Electronic Prescription Services (EPS) represents a significant advancement in the healthcare sector, designed to enhance the accuracy and efficiency of prescription management. By enabling the electronic transmission of prescriptions from healthcare providers to pharmacies, EPS aims to reduce the errors associated with traditional paper-based prescriptions and streamline pharmacy operations. Despite its potential benefits, the implementation of EPS presents various challenges, including technical integration and the need for comprehensive staff training.
This research investigates the impact of Electronic Prescription Services (EPS) on community pharmacies in Dublin, Ireland, examining areas such as prescription
accuracy, workflow efficiency, pharmacist satisfaction, and implementation challenges. EPS, an advancement in healthcare, facilitates the electronic transmission
of prescriptions from healthcare providers to pharmacies, aiming to enhance patient safety, streamline operations, and reduce errors compared to traditional paper
prescriptions. Despite EPS’s potential benefits, including improved prescription accuracy and operational efficiency, community pharmacies face challenges such as
technical integration issues and the need for effective staff training. This study employs a quantitative methodology, using surveys distributed to pharmacists and
pharmacy staff, to evaluate these impacts comprehensively.
Adopting a pragmatic research philosophy and an inductive approach, the study collects and analyzes primary data to understand the operational changes brought about by EPS. Data analysis, performed using JASP software, involved descriptive and inferential statistical techniques, including Chi-square and Kendall’s Tau tests, to assess relationships between EPS implementation and various performance metrics.
The findings reveal significant associations: improved communication with prescribers correlates moderately with reduced prescription errors, and overall pharmacist satisfaction is strongly associated with the ease of EPS use and improvements in medication inventory management. Workflow efficiency showed notable improvements in prescription processing time, daily volume, patient waiting
time, and counselling ability, though increased processing time was linked to reduced efficiency. Confidence in EPS is high, particularly regarding its role in identifying potential medication interactions.
The study concludes that EPS positively impacts several facets of pharmacy operations, enhancing prescription accuracy, workflow efficiency, and pharmacist
satisfaction, while increasing confidence in the system. Nonetheless, further attention is needed to address training and technical challenges associated with EPS
implementation