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Corporate Reputation & COVID-19 in the Pharmaceutical Industry: An Analysis of Determinants and Impact on Public perception
No full textThis study examines the determinants of corporate reputation in the pharmaceutical indus-try before and after COVID-19 and explores their influence on public perception. A review of existing literature on corporate reputation in the pharmaceutical sector provides insights into key variables which influence corporate reputation and how to measure reputation.
Using a quantitative surveys questionnaire to analyze data, initial findings suggest that phar-maceutical companies have a reputation problem. Concerns about trust, pricing decisions as well as prejudices like “big bad pharma” are only examples for reasons why the reputa-tion is so bad. Research objectives are to understand which variables influence corporate reputation, whether Covid has an impact on the reputation or not as well as how de-mographics are interrelated with reputation. Understanding the determinants that shape corporate reputation and their impact on public perception is crucial for the pharmaceutical industry.
The results of the survey help to answer the research questions and give insights about interrelations between important variables as well as recommendations how to deal with the reputation problem and how to use Covid to change the public’s perception
Development of inputs to a strategic new departure and an assessment of the underlying strategic capabilities for entering the perfumery market in Germany for the French beauty brand MARIA GALLAND PARIS
No full textMaria Galland develops and sells professional skincare products to cosmetics
clinics in Germany, faces challenges in performance due to declining returns
from its distribution channel, wishes to enter a new market/channel; the
perfumery retail market. This study sought to develop inputs for this strategic new
departure by identifying…
1) …expectations and requirements of the German perfumery industry,
2) …Maria Galland’s strategic competitive advantage and vulnerabilities,
3) …and by assessing Maria Galland’s underlying strategic capabilities.
A single case-study research strategy and qualitative research approach was used. The research approach was influenced by the assumptions associated with the research philosophies of interpretivism and social constructivism. Fourteen interviews were conducted, and complemented by observations, artefacts, documents, and informal discussions. A conceptual framework, incorporating concepts from external environmental analysis, strategy content, business models, and resource and capability analysis was developed from the literature. Nine findings are presented referring to the source, rationale, related literature, counter-rationale, and implications for the research objectives. The results show that traditional retail perfumery faces threats from Online-stores. Those perfumeries depend on skilled sales staff and high bargaining power against supplying beauty brands like MARIA GALLAND. Maria Galland’s expertise in facial treatments, a high service-level and a strong personal relationship can potentially create value for perfumeries and can, therefore, be a source of competitive advantage for the company. A vulnerability for MARIA GALLAND PARIS is its low visibility and an average product innovation level. Maria Galland’s expertise in treatment products and processes can be considered as strategic capability which is only partly exploited. A low financial capacity results in a strategic disadvantage and forces Maria Galland to consider a rule-braker-strategy. The ability to create personal relationships is not rare however the size of the company tends to be a capability for further exploitation. Limitations of the study are the limited scope and unique character of the case and the limited extent of engagement possible within the confines of time. Further research related to a more in-depth external environmental assessment, as well as a more prolonged assessment of internal issues such as innovation, resource allocation, and visibility audit
An Evaluation of Branding Strategies and Consumer Satisfaction: A Study of Jumia
No full textThis research evaluates Jumia’s branding strategies and consumer satisfaction. Branding involves all methods a business adopts to create awareness, connect to its audience, position itself in its market and further differentiate itself from its competitors. Jumia is the largest online retail firm in Africa; it adopts several strategies for its branding. However, studies on Jumia’s branding mainly focused on the company perspective. Research has not thoroughly explored how Jumia’s consumers perceived its branding strategies. Therefore, this research investigates how Jumia’s branding strategy, especially its advertisement, has influenced its positive image, increased patronage, and the challenges consumers experienced with Jumia’s branding strategies. The research adopts the qualitative methodology, which collects data through semi-structured interviews. Semi-structured interviews were adopted to gain in-depth and detailed data from interviewees. Interviews were conducted with thirty customers of Jumia. Interviews were further analysed using the thematic approach. The major findings of the research include the use of adverts by Jumia gives it a high rating because its ads reflect it provides good value and timely delivery of products. However, ads did not influence patronage as customers were more concerned with price, exact products, and timely delivery. Furthermore, the research discovers that the challenges facing Jumia’s use of ads as a strategy are linked to its overemphasis on ads, the platform it used for ads, out-of-style ads, and ads that did not reflect the challenges of its app payment system. Thus, the research recommends Jumia's focus on other means of branding, including social media campaigns, content marketing and emotional marketing; these have greater customer connection and resonation
Exploring the Impact of Content and Influencer Marketing on Airbnb's brand Communication Among Millennials in the U.S. Market: A Comprehensive Study
No full textThis study aims to highlight the impact of content and influencer marketing on Airbnb’s brand communication, particularly among millennials in the U.S. market. Existing literature offered generalised insights into content and influencer marketing effectiveness in this field of research and lacks a deep dive into how these strategies impact millennials perception and decisions in the context of Airbnb’s brand communications. Using the qualitative method approach, an online qualitative survey of 35 participants who were Reddit users was conducted. Data were analysed using the thematic and descriptive method. The evaluation of the participants' feedback facilitated a comprehensive comprehension of millennials' viewpoints and experiences concerning Airbnb's brand, its endeavours in content and influencer marketing, and the impact of these elements on their behaviour and decision-making processes. A significant discovery from this study is that despite the emergence of common themes such as Airbnb usage, likes and dislikes, content-driven perception, and influencer-driven perception; the views of millennial users in the U.S. regarding Airbnb's brand differ considerably.
The findings obtained from this research can serve as a valuable reference in formulating suggestions to enhance Airbnb's content and influencer marketing strategies. Recommendations could include creating novel and pertinent content in line with reputable influencers who embody Airbnb’s brand values, proactively handling relationships with influencers, and integrating customer’s feedback to improve offerings and refine marketing tactics. Future research could ultimately contribute to both theoretical knowledge and practical applications by enhancing the comprehension of brand communication strategies in a competitive hospitality industry
Protection of Personal Data in Digital Service: Analysing Coerced Consumers’ Consent and the relevant Legal Frameworks in the EU
Get PDFIn the dynamic digital era, consent is a cornerstone of online interactions. This research delves into coerced consent within digital services, examining its ethical and legal dimensions and highlighting challenges. It underscores the importance of informed consent, which can be compromised by intricate technology and manipulative designs like dark patterns. The EU's regulatory framework, notably the GDPR and e-privacy laws, is central. The study assesses their role in privacy and data protection, but acknowledges their potential inadequacy in the ever-growing digital landscape. It also discusses the emerging regulations like the AI Act, Data Act, DSA, and DMA, which are proposed to complement the existing framework. However, due to their recent introduction and pending implementation, their immediate impact on coercion and dark patterns remains uncertain.
Addressing coerced consent, the research highlights issues curbing user autonomy, transparency, and choices within the EU's regulatory scope. The study underscores the importance of adaptable regulatory frameworks while noting that dark patterns raise legal concerns due to their potential violation of regulations. The research significantly contributes to data privacy and consent discussions by critically examining coerced consent's complexity. It blends legal analysis with socio-legal insights, offering a comprehensive perspective. While robust, the study acknowledges that the impact of new regulations depends on their eventual enactment. It identifies avenues for future exploration and the potential implications of coerced consent in specific digital contexts such as social media.
In essence, this research navigates the intricate terrain of coerced consent within digital services, highlighting ethical, legal, and practical dimensions. It underscores the need for transparent consent practices and adaptable regulatory frameworks to preserve users' rights amid the dynamic digital evolution
Evaluating the Impact, reaction, and building of resiliency among public and professionals caused by the disturbed Pharmaceutical Supply Chain due to the Russia-Ukraine War
Get PDFThe focus of this research is to look into the influence of the Russia-Ukraine conflict on the Pharmaceutical Supply Chain as seen by the general public and supply chain specialists. The study also investigates the public's reaction and the development of resiliency among professionals, industry, and institutions. The major factors that affected the supply chain, particularly in the pharmaceutical business, such as Covid-19 and Brexit, are explained first. Following that, the primary crisis caused by the Russia-Ukraine war and its consequences are examined. The literature review indicates the impact of the conflict on policies, product manufacturing (particularly pharmaceuticals and medical devices), and clinical trials. Furthermore, the study looks at how different governments and businesses manage their supply networks and other departments during catastrophes. It highlights the individual nature of each crisis and the varying responses by different countries by highlighting examples from Covid-19 and the Russia-Ukraine war. Surveys and questionnaires were used to collect information from the general public and specialists on product shortages during the war, with a focus on their business continuity plans in different crises scenarios. The study concludes by outlining the categories of items that experienced shortages and highlighting the efforts taken by professionals at both the personal and corporate levels to mitigate supply chain interruptions. Using a realistic perspective, this study presents an examination of reality as experienced by all survey and interview participants
A radio documentary on “body image representation of women in the media
No full textSocial media and traditional media can negatively and positively impact the body image of women. The unrealistic standard of beauty affects women's lives as they are plagued with dissatisfaction with their bodies, and in the same vein, it also encourages fit and healthy living amongst women. Every day, women of all ages, shapes, sizes and colors are often faced with all sorts of challenges including comments and remarks about their bodies. In addition, many women find it difficult to source for what is deemed as appropriate clothing for their body types particularly because
This radio documentary explores the world of social media and the role it has played in contributing positively and negatively to the way women are portrayed in the media space. This documentary is set to take the listener on a journey as they will hear from a variety of professionals ranging from, a Clinical Psychotherapist/TEDx Public Speaker, Five Professional Models from Vogue on YouTube, Two Aesthetics surgeons from ‘Fault Lines’ YouTube audio clips, a Feminist, and a male Social Media User.
As stated above, this supporting documentation will review several kinds of relevant research conducted previously by top scholars about this subject. It will also explain the technical and creative journey that led to the final publication of the documentary “Body Image representation of women in the media”. It will also critically analyze and examine in detail the ways the media, particularly social media, can influence the portrayal of women and their bodies in society
Assisted Dying and Minors Is the right to die moving closer for minors?
No full textSince the legalising of assisted dying in the Netherlands and Belgium in 2002, assisted dying practices have been legalised in eighteen jurisdictions, with over two hundred million people now having access to assisted dying around the world. While further jurisdictions are progressing or debating the legalising of assisted dying. The legislation legalising assisted dying incorporates both substantive and procedural requirements, however, the form of assistance provided in facilitating assisted dying may vary from euthanasia to assisted dying to physician assisted suicide. These requirements primarily relate to waiting periods, the patient’s health, the role of the physician and reporting procedures, albeit differences may exist in the level of detail contained within the legislation. Another requirement is the minimum age at which assisted dying may become an option. In only three jurisdictions is the age limit below eighteen years. In the Netherlands, a patient over twelve years of age can currently request assisted dying. And provided the patient is of mature judgement and adheres to the procedural requirements a patient of any age can request assisted dying in Belgium. While in Colombia, minors from the age of six years can request assisted dying, following a successful appeal to the Constitutional Court. This raises the question ‘Why the right to die is afforded to those under the age of eighteen in only three jurisdictions?’ and ‘Might other jurisdictions follow suit in the legalising of assisted dying for minors
An Evaluation of Customer Adaptation and the Disruption of Financial Mobile Applications in the Republic of Ireland. A Case Study of Revolut Ireland.
No full textThis research explores the use of neo-banks such as Revolut in Ireland. Given the increase in digital technology and banking, the rise of neo-banks and attendant technology as mobile financial apps has also increased. Revolut a neo bank operating for only eight years, boasts two million users in Ireland and over twenty million in the EU, a remarkable achievement compared to the time it took traditional banks to amass such a large user base. The rapid growth of Revolut and other neo banks highlights their ability to attract a substantial number of users in a relatively short period, revolutionizing the banking industry. The unprecedented rate by which customers in Ireland chose neo-banks as Revolut demands empirical investigation, thus investigating why customers preferred neo-banks, the societal implications of neo-bank adoption and the challenges customers faced while patronising neo-banks, especially when using mobile financial apps. This research, therefore, investigates the adoption of neo-banks in Ireland and why customers consider neo-banks as the best alternative to banking. The research adopts a quantitative methodology, which collects data from questionnaires. Questionnaires were drafted via Google Forms; respondents were mainly millennials. 87 respondents filled out the questionnaire, and analysis was done via SPSS. Major findings of the research reveal that customers in Ireland adopt neo-banks like Revolut, including; the desire to experience new financial services using applications, the crucial role technology plays, the ability to switch to another bank based on requirements, and trust in financial mobile applications organisations. The research also reveals that the challenges consumers faced while using applications such as Revolut were app and software issues which led to glitches, delays and app shutdown. Therefore, the research recommends that neo-banks improve their apps through proper app development. Apps should be fortified using several firewalls to ensure security and seamless use by customers. This will create a more positive experience for customer
An Appraisal on the Impact of Corporate Governance on the Financial Performance of the NIgerian Banking Sector: A Case Study of Fidelity Bank
No full textThis study appraised the impact of corporate governance on the financial performance of the Nigerian banking sector using Fidelity Bank as a case study. With the objective to evaluate how the board composition and other committees of the banks affect the bank’s financial performance, ascertain the role of the Central Bank of Nigeria (CBN) as the regulator of the banks in Nigeria and explore the impacts these factors have on the financial prosperity of the bank. The pragmatic philosophical approach was used in this study. The results showed somewhat divergent perspectives on how corporate governance affects the financial success of Nigerian banks. Even though there weren't enough interviews, the research nevertheless outperformed other studies by analysing Fidelity Bank's financial statements and annual reports for the preceding five years, the most recent of which was in 2022. Questions about the effects of corporate governance on the financial performance of Nigerian banks, the impact of the board of directors and other bank committees on financial performance, and the CBN's role as the country's banking regulator were all addressed. Four employees of Fidelity Bank participated in a semi-structured interview to gather pertinent information, which was then analysed and used for more in-depth research. As previously mentioned, the bank's financial statements and annual reports for the previous five years were also examined, and the findings were compared with information from the interview. According to the analysis's findings, good corporate governance policies do influence the bank's financial success. As recommendations, in terms of the practice of corporate governance in Nigerian banks, it was advised that the role and position of external auditors be made available. It was also discovered that other bodies are tasked to regulate the activities of banks in Nigeria and the recommendation was given for those bodies to be unified into one. The CBN was also advised to intensify their regulatory functions. As for recommendations for future studies, it was advised that subsections of financial institutions should be studied without also ignoring market-based financial performance metrics and comparing them with other banks