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التسويق الإبتكاري وأثره في تحقيق الميزة التنافسية بالتطبيق على مجموعة دال ( كوكا كولا) في الفترة من 2015-2019م
No full textThe aim of the research is to know innovative marketing in achieving competitive advantage. The research problem included that the competitive advantage in some contemporary organizations has become substandard; this is due to the ineffectiveness of its innovative marketing. The research hypotheses are based on the existence of a positive statistically signnificaicant correlation between innovation in price and achieving competitive advantage. There is also a positive statistically significant correlation between innovation in promotion and achieving competitive advantage. There is also a positive statistically significant correlation between innovation in distribution and achieving competitive advantage. The research followed the historical method, the descriptive analytical method, and the case study method.
The research reached a number of results, the most prominent of which are: the Coca-Cola Company has a department that supports the culture of innovation in price. The company has also worked to apply innovation in the personal selling process. The company also worked to provide the material requirements for the distribution process. The research came out with a number of recommendations, the most prominent of which are: Enhancing the companys keenness to know the pricing strategies of similar companies and enhancing the process of applying innovation in the personal selling process. The company also maintains the provision of distribution services commensurate with the conditions of the customers
تشريح الجثث نموذجا
Get PDFThis research aims to identify the jurisprudence of necessity and what is related to it, as well as to identify the autopsy and its emerging causes, and to present the provisions related to autopsy. The research problem lies in highlighting the jurisprudence of necessity in Islamic law, and the study of the descending anatomy as a model for it. In this research, the researcher followed the inductive approach, by extrapolating the scientific statements and jurisprudential texts related to the topic of the research. He also used the analytical method, by describing and analyzing what was collected and studied, and discussing the points of view and evidence to show the chosen one and what he should work on to reach useful scientific results. One of the most important findings of the research: that the work of legal necessity is not prohibited in any case by the legal permission, and based on that, the process of dissection of corpses does not contradict with the divine honoring of the sons of Adam. The study recommended a number of recommendations, including: Strengthening awareness of the jurisprudence of legal necessity and expanding it within the academic curricula so that it is firmly established in the minds of students of science. The nature of the research, in order to achieve its objectives and reach its results and recommendations, required that it be divided into four chapters, a conclusion, and indexes. On the applications of the jurisprudence of necessity, the issue of dissection of corpses as a model. In addition to a conclusion, which included the results and recommendations
تعقبات العلماء على ابن الجوزي في الأحاديث التي حكم بوضعها كما في كتاب تنزيه الشريعة لابن عراق: الأحاديث من كتاب الاحكام والحدود
No full textThe task of this research focused on the scholars’ attacks on Imam Ibn
al-Jawzi in the hadiths that were judged to put them in, as in the book
“Tanzih al-Shariah” by Ibn Araq, and in particular, the Book of Judgments
and Limits. The research is concerned with collecting and enumerating
the scholars’ attacks on Ibn al-Jawzi in the book of judgments and limits
and studying hadiths in the place of tracking and collecting paths, with
Expand the study of the narrators who were criticized by Ibn al-Jawzi in
order for the researcher to know the method of scholars in citing the errors
of those who preceded them and their method of tracking and criticism
and clarifying the most correct of the sayings of scholars in judging the
hadiths criticized on Ibn al-Jawzi.
This research has been divided into four chapters, each chapter has three
sections, starting with the first chapter, which includes the introduction
and the basics of the research, and the second chapter defines the situation,
its origins and causes, and the statement of the rule of the hadith narration
of the topic, then the types of fabricators and signs of the topic. The fourth
chapter includes Thirty three tracks for each topic, Eleven tracks.
In this research, the researcher has followed the inductive approach,
whereby the researcher follows and extrapolates the hadiths and narrators
that follow the scholars on Ibn al-Jawzi in the Book of Judgments and
Borders, and the analytical approach in analyzing the sayings of the
scholars in their traces on Ibn al-Jawzi in the hadiths under study, and then
و
the comparative approach to compare the sayings of the scholars to come
out With an opinion that is closer to the accuracy of judging the narrators
and then judging the specific hadiths for the study. Through it, the
researcher attributed the verses, extracted the hadiths, studied the chains
of transmission and documented the sources, as well as summarizing the
results and recommendations of the research.
There are results reached by researcher including ; That Imam Ibn
al-Jawzi included hadiths that did not reach the level of falsification, weak
or acceptable, and some of that in the books of Sunan and the Musnad of
Imam Ahmad. Rather, there is a hadith that is in Sahih Muslim. In the
mention of hadiths they criticized
توافر الكفايات التدريسية لدى معلمــــي الرياضيات بمـرحلــــة التعليم الاساسي وعلاقتها بالتحصيل الدراسي لدى التلاميذ في الجمهورية اليمنية محافظة عدن انموذجاً
No full textThis research aims to identify the availability of teaching competencies among mathematics teachers in the basic education stage and their relationship to the academic achievement of students in the Republic of Yemen (Aden Province as a model)
.
Knowing the effectiveness of the educational process, and specifically the competent teacher, comes through observing the extent of the change in the student’s behavior and academic achievement, and from this standpoint the research problem is determined in the following main question: What is the availability of teaching competencies for mathematics teachers in the basic education stage and their relationship to the academic achievement of students in the Republic of Yemen ( Aden Province as a model)?.
The researcher hypothesized that there is a correlation between the availability of teaching competencies for mathematics teachers in the basic stage in the Republic of Yemen - Aden Province and the academic achievement of basic stage students in the Republic of Yemen - Aden Province
The researcher followed the descriptive analytical approach, so as to suitability for this kind of studies, The research used questionnaire as a tool to gather information, and percentages, arithmetic average and standard deviation and variance analysis unilateral and test T for data analysis, the most important findings of her study:
The following competencies are available (lesson planning, implementation of the lesson, knowledge of the teacher scientific Bmajalh, classroom management, personal teacher and features, professional teacher development, human relations, and calendar) with the mathematics teachers in the basic education stage, as there is a relationship between these teaching skills for teachers of mathematics in basic education and academic achievement of the students
According to the results obtained from the theoretical framework as well as the results obtained from the reality of the data analysis, The research reform following recommendations:
The necessity of following up on scientific developments in the field of teacher preparation, qualification and training, as the teacher is the main pillar in preparing the future generation, and is also considered one of the most important influences on the academic achievement of students, and work to involve teachers in schools by supervising students who have graduated from colleges for a period of time until the merging of experiences occurs And renewal of activity between generations
فاعلية الحملات الإعلانية في تعزيز الميزة التنافسية للشركات الخاصة – دراسة وصفية تحليليةـ بالتطبيق على شركة دال للصناعات الغذائية في الفترة من 2017-2019
No full textResearch title: The effectiveness of advertising campaigns to builds the competitive advantage for the private companies.
The study has been done on Dal Food industry Company for the period from 2017 to 2019
The study is inspiring from the proactive view of what advertising campaigns would do to enhance competitive advantage and their impact on food production companies. The study has applied to DAL food Production Company.
The study involved both theoretical and practical aspects. It contained four chapters. Chapter 1 included the methodological framework of the study, chapters 2 and 3 covered the theoretical framework of the study, Chapter 4 included the field study and the research used the descriptive method where the problem of research is trying to answer the main questions below:
What is the effectiveness of advertising campaigns in enhancing the competitive advantage of DAL for its food products?
How far the effectiveness of advertising campaigns can foster a competitive advantage, expand the market and add new clients?
The importance of the study is rising from
Importance of advertising campaigns in promoting a competitive advantage and what they represent for the food production companies as it's the best way to survive and increase profits.
Is the study population in the dealers with products of DAL Company Khartoum state in its three (Khartoum, Khartoum Bahri , Omdurman) or the sample of the study was the sample selected from that Assembly the selected treaty simple random number 205 individuals have been distributed forms, but has been adopted 184 form suitable for analysis. and statistical analysis was done using the SPSS software)
The study concluded with several Results or facts:
Most of the company's clients believe that there is a range of factors that have contributed to the competitive advantage of DAL Food Products, the most important factors are:
• The quality of taste.
• DAL Company has a qualified human recourse because they can use the new technology, which can increase the efficiency of production.
• The quality of packaging and packing.
• The availability of various products to satisfy its consumers
اللاجئون وأثرهم علي الخدمات الصحية دراسة حالة معسكرات دار السلام بمحلية جبل أولياء الخرطوم للفترة من 2015 - 2019
No full textThe study deals with the impact of South Sudanese refugees on health services in Jabal Awliya locality, and the locality suffers from the problem of the number of refugees that affects and weakens the health services provided by the competent authorities, and the increase in the population growth in the locality and the great urban expansion witnessed by the capital has negatively affected the health services in the locality, and the main goal From the study to find out the effects that led to this and to develop solutions and proposals in line with the existing health situation to face the increasing number of refugees, and to find out about the existing health services in the Jabal Awliya locality and their ability to accommodate the local population and the number of refugees, and compare that with the existing health services. The study showed that the refugees in the camps suffer from a poor health condition due to the limited health services provided by the Refugee Commission and civil society organizations, as well as that there is an increase in the number of refugees in the locality that affected the health services in the region, and the study also found that the health services in the locality are insufficient for the host community and basic health infrastructure services do not conform to standards. The study strongly recommends that the United Nations High Commissioner for Refugees (UNHCR) review health care in the camps inside Sudan, taking into account the fragile health situation inside the Jabal Awliya camps, and the need to integrate political and humanitarian efforts in cooperation with the international community to find appropriate radical solutions to the refugee problems in neighbouring countries to limit the flow of refugees to Sudan and the provision of the necessary funding by international and regional organizations to help Sudan face the challenges posed by asylum, which are represented in services
دور إدارة الجودة الشاملة في تطوير الأداء : دراسة حالة شركة MTN للاتصالات في الفترة من 2016م - 2021م
No full textAbstract
The research aimed to highlight the role of total quality management in the development of performance, to clarify the extent of the contribution of total quality management to the development of performance in MTN Telecom, and to reveal the role of evaluating the performance of total quality management in MTN Telecom, and to identify the role of quality management and continuous improvement in raising the level of performance of employees In MTN Communications, knowing the extent of the senior management’s commitment to its role in promoting the concept of total quality in the company, and identifying the way to measure the performance of employees. The researcher used the descriptive and analytical approach, and a questionnaire as tools for data collection. The research reached several results, the most important of which is the study confirmed the existence of a statistically significant relationship between customer focus and performance development, as it comes to the fore. Developing performance by focusing on customers, the study revealed a high percentage of approval on most aspects that included a statistically significant relationship between decision-making and performance development in highlighting the role that MTN Communications saves the decision in central computers for reference when needed, and MTN Communications used the techniques Modern decision-making for performance development, and the study showed that there is a statistically significant relationship between continuous improvement and performance development in the aspects of MTN Telecom's maintenance of continuous improvement between the various administrative levels.
The study also recommended that the administration pay more attention to holding specialized workshops and courses in decision-making and performance development because it is the axis around which the efforts of all organizations are focused, and the need for the management of MTN Communications to pay attention to continuous improvement because it leads to and develops performance through its knowledge about the nature of work, and to work on Communicate and make it a base for senior management to make MTN Telecom's work in continuity for performance development
الضعف اللغوي لدى طلاب قسم اللغة العربية في كلية التربية الفدرالية في كانوــــ نيجريا: الأسباب والعلاج في ضوء اسس تعليم اللغة العربية للناطقين بغيرها
No full textThis research is entitled: Linguistic weakness among students of the Department of Arabic Language at the Federal College of Education Kano, Nigeria (Causes and solutions in light of the basic foundations of teaching Arabic language to it's non-native speakers)
The research aims to find out the causes of linguistic weakness among students of the Department of Arabic Language at the Federal College of Education, Kano, Nigeria. The research highlighted the effects of the causes of students language weakness in the Arabic department, Federal College of Education. Kano, Nigeria, with clarification of the problems facing students of the Federal College of Education, Kano Nigeria and the foundations of teaching Arabic language to its non-native speakers on which the curriculum is based. The research clarified the foundations of treating language weakness among students of the Department of Arabic Language at the College of Federal Education in Kano, Nigeria, in light of the curriculum for teaching Arabic to it's non-native speakers. The researcher used the descriptive method and the analysis method, and two questionnaires for the teachers and the students. The researcher arrived at the most important results that confirmed the existence of reasons for the language weaknesses in the students of the Arabic Department at the Federal College of Education, Kano, Nigeria, related to the curriculum and its components. The objectives of the curriculum do not provide students with the cognitive yield of Arabic as a second language, nor does it help them in building good behaviors, and it is not compatible with students' language skills and their levels of knowledge. The study revealed the reasons for the language weakness of students of the Department of Arabic at the Federal College of Education, Kano, Nigeria that is related to the students in terms of their use of the Arabic language in various fields of life. The study revealed the reasons for the language weaknesses of students of the Department of Arabic Language at the Federal College of Education, Kano, Nigeria, related to teachers in terms of their language, professional and cultural preparation. The researcher also recommends the need to develop a curriculum for teaching Arabic to its non-native speakers in the Department of Arabic Language in the college. And for the administration of the Federal College of Education, Kano, Nigeria with a focus on extended reading because it constitutes a cognitive and cultural support for students and supports academic courses, and to provide its libraries with Arabic language books that suit students ’levels. The administration of the Federal College of Education, Kano, Nigeria has to prepare training programs to advance teachers and meet their professional, technical and communication needs, and to seek the help of professors from Arab countries to hold workshops and seminars, including all experts in the field of teaching Arabic to its non-native speakers, on the management of student activity in the Federal College of Education, Kano, Nigeria to put activities in the college in Arabic language to be presented in literary competitions, cultural nights and other accompanying programs, and the Deanship of Student Affairs at the Federal College of Education, Kano, Nigeria should pay attention to social, cultural and literary associations and encourage teachers to attend international conferences and seminars for promotion and development
Pregnant Women’s Satisfaction about Antenatal Care Services in Umbada Hospital for Maternal and Child Health Care Sudan, 2020
Get PDFيعتبر مستوى رضا النساء الحوامل مؤشر مهم لتقييم خدمات رعاية الام الحامل المقدمة للزبائن القادمين في المراكز الصحية لتلقي العلاج او الوقاية، الحصول على اعلى مسويات الرضى لدى النساء الحوامل يقلل معدل وفيات الأمهات والامراضية وكذلك تخفيض معدل وفيات الاجنة وحديثي الولادة وتمنع ولادة الاطفال ناقصي الوزن.
الهدف: دراسة مستوى رضا النساء الحوامل عن خدمات رعاية الام الحامل بمستشفى امبدة لصحة الام والطفل، نوع الدراسة والطريقة: أُجريت دراسة وصفية مقطعية في المستشقى،مجتمع الدراسة هو كل النساء الحوامل المترددات بوحدة متابعة الحمل بالمستشفى وتم اختيار التغطية الشاملة للنساء المترددات بالمركز لمدة شهر (1-30/12/ 2020م، فترة الدراسة) وشملت العدد الكلي 188امرأة. تم استخدام الاستبيان وعمل ثلاث مجموعات النقاش لعدد 22امرأة من الستهدفين واجراء المقابلة الشخصية مع المدير الطبي لجمع البيانات ومعلومات بالدراسة،
النتائــج والخاتمــة: من ابرز النتائج التي توصلت اليها هذه الدراسة هي ان مستوى الرضا العام للنساء الحوامل المترددات بالمركز تجاه خدمات رعاية الحوامل هو 78.22%، مقسمة الى 39.2% منهن راضيات جدا، 28.42%منهن راضيات الى حد معقول، 10.6% منهن راضيات الى حد قليل، بينما 21.7% منهن غير راضيات بالخدمات المقدمة اليهن، وايضا وجد ان متوسط مستوى الرضا العام هو 51.9 ±52.9
اوضحت الدراسة ان هنالك فجوات كبيرة في خدمات رعاية الام الحامل المقدمة بالمركز وتتمثل في عدم الاهتمام بعلاج حالات الامراض المعدية الاخرى وغياب قسم امراض النساء في سن الانجاب وغياب خدمات الصحة النفسية والاراشاد النفسي للنساء المترددات بالمركز نسبة لعدم وجود الطبيب النفسي او الباحث الاجتماعي بالمركز واطالة زمن الانتظار لتلقي الخدمة الصحية (يستغرق اكثر من 60دقيقة). كما ان الاغلبية العظمى منهن (90%) لم تتلق اي مواد النظافة الشخصية ومواد غسل اليدين،وكذلك حوالي اكثر من ثلثين (65%) منهن لم يجدن اي خدمات التوعية الصحية عن صحتهن اثناء الحمل، اضافة الى ان ( 88%) منهن لم يتم اخبارهن عن اي ارشادات و طرق الوقاية من عدوى الامراض المنقولة جنسيا كالايدز وطرق الكشف المبكر عن سرطان الثدي وسرطان عنق الرحم.
وايضا توصلت الدراسة من خلال المقابلة الشخصية مع المدير الطبي ونتائج مجموعات النقاش الثلاثة الى ان من المعوقات او الصعوبات التي تعيق تلقي خدمات رعاية الام الحامل هي: نقص أدوية الرعاية الصحية الاساسية، عدم وجود قسم التحصين ضد التيتانوس بداخل مركز متابعة الحمل وقلة الوعي لديهن تجاه اهمية التطعيم ضد التيتانوس، عدم الاهتمام بعلاج الامراض المعدية والمزمنة، صعوبة المواصلات، اثار انتشار جائحة الكرونا، تكاليف العميات القيصرية وبعض الادوية ، ضعف التزام بعض الاطباء لتقديم الخدمة الصحية للنساء الحوامل في الزمن المحدد مما تسبب ذلك في اطالة زمن الانتظار. على الرغم من ذلك وجد ان 16(74%) من النساء في مجموعات النقاش راضيات بالخدمة المقدمة اليهن.
ختامــــاً، على الرغم من ان ارتفاع مستوى الرضا العام الى (78.22%) نجد ان كل نقاط القصور في خدمات رعاية الام الحامل المذكورة سابقاً تشير بشكل واضح الى ضعف جودة خدمات الرعاية الصحية للحوامل بهذا المستشفى،
وخلصت الدراسـة الى التوصيات الاتية لإدارة المستشفى ووزارة الصحة الولائية:
توفير ادوية الرعاية الصحية الاساسية في المستشفى وتوزيعها بشكل مستمر، انشاء قسم خاص بتدريب مقدمي الخدمة الصحية على كيفية التعرف وعلاج الامراض المعدية الاخري والاهتمام بالصحة النفسية والارشاد النفسي للنساء الحوامل، زيادة عدد اطباء قسم متابعة الحوامل وتنظيم العمل لتغطية الخدمة في وقت وجيز ولتفادي مشقة الانتظار الطويل والازدحام و كذلك ارجاع قسم التحصين/التطعيم الخاص بالحوامل من االخارج الى قسم متابعة الحوامل وان تكون خدمات رعاية الام ومتابعة الحمل مجانية بالمركز مع توفير برنامج التأمين ال
ماوانا إعادة بناء أسرنا (70 -130)
No full textThe family is the first base of society, if it became well the society would be well Because it produces the generations that make up society the author discusses the family and family problems and how they are affected by the circumstances surrounding it. In the first chapter, the writer talks about the emotion of nostalgia in the family and returning to the past and being influenced by it. She also talks about the needs of the family to survive , the skills that enable it to survive, the relationships of family members with each other, as well as their relationship with neighbors, the environment, the effect of behavior and interactioner skills.
She talked about the economic aspect and its effect on upbringing, also discussed the behavior of parents and how it affects education, talked about number of inventors and the lack of enjoyment with them. she also wept bitterly on our life. She talked about bad behavior of children and how they deal with adults, about the changes of ininhabitants in the United States by with the departure of the inhabitants of villages to towns, she talked about group work and its effects on society, about technology and social relations of both secondary and primary types, also about the effects of technology on relationships. and there are no limits in relationships, and she compared itwithher own experience and found that children have list the interaction with youth and genius personalities.
Talk about children’s need to know that the world is a safe and enjoyable place for them. Also about culture and the impact of the electronic revolution on it, about television and its impact on bring up, about advertising and how it has positives and negatives. Talk about money and that it is not the end but the means and that love enables us to Stay. Talked about consumption and production, she discussed the impact of production and consumption on children in United States and the Soviet Union. she talked about the Miller family and ideal family that contains the cultures of both the thirties and nineties. she dealt with modern psychology and its therapy, and with the increase in social and their effects on democratic changes, the need for therapists increased. In conclusion, she focused on ten mistakes that made by therapist and their effects on solving family problems