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EFFECTS OF TEACHER FEEDBACK ON HIGH ACHIEVERS AND LOW ACHIEVERS IN DIGITAL STORYBOOK CREATION: SPEAKING PERFORMANCE, EMOTIONS, AND PERCEPTIONS
No full text[[abstract]]個別化學習在世界各地廣受歡迎，因為此學習模式滿足學習者的個別需求並改善他們的學習。因此，在學習中需要考慮社會、情感和認知方面的個別差異（Ellis，2004）。教師回饋為促進個別化學習的有效方法之一，因為是針對個別學習者的認知和情感差異所提供的個別化回饋，因此個別化回饋也被認為有助於以英語為外語的學習（EFL, English as a foreign language）。然而，很少研究透過教師回饋來探討個別化學習的重要性，尤其是口語能力。此外，只有少數研究探討學生的情緒和對回饋的看法如何影響他們的學習表現。另外，雖然數位故事創作有其優勢，但卻鮮少此議題的研究。因此，本研究旨在探討數位故事創作中教師回饋對EFL學生的影響，特別聚焦高低成就學生之間的口語表達、情緒經驗、與觀感。本研究設計採用混合研究方法，從數位說故事的前後測和問卷調查（自陳式情緒經驗量表與教師回饋反思）中收集資料，研究對象為亞洲大學人文社會學院的56名大學生組成，包括幼兒教育、社會工作、外國語文等學系。受試者先進行故事書書評活動以作為前測，以此為依據將學生分為高低成就兩組。接著學生使用Book Creator進行故事創作，研究者每週於課堂中給予學生故事創作方面的回饋，學生於此學習活動的表現視為後測。接著學生完成情緒經驗量表和反思問卷以瞭解學生在數位故事創作過程中的情緒經驗和對教師回饋的觀感。此外，研究者亦自我省思以驗證教師回饋的成效。研究結果顯示教師回饋顯著提升學生的口語表現，尤其是低成就學生。在情緒經驗方面，兩組學生皆體驗到正向情緒，尤其是高成就學生在數位故事創作中明顯感受到更多的正向情緒，兩組學生在負向情緒方面則無顯著差異，顯示兩組學生亦感受到如害怕等的負面情緒。學生反思結果顯示低成就學生比高成就學生更需要教師回饋，尤其是圖像選擇與安排方面的建議。研究者自我省思則指出教師回饋多聚焦於故事內容架構與圖像選擇，另外，教師正面鼓勵激勵學生有更好的表現。這項研究為未來個別化教師回饋與情感因素（如情緒與觀感）開啟研究契機。[[abstract]]Personalized learning has gained popularity worldwide since it meets learners' individual needs and improves their learning. Hence, individual differences, including social, affective, and cognitive aspects (Ellis, 2004), need to be considered in learning. Teacher feedback has shown its potential to be one of the effective ways to facilitate personalized learning, with the provision of personalized feedback based on cognitive and affective differences observed in different learners. Personalized feedback is believed to be beneficial in the EFL context as well. Nevertheless, little research is investigating the importance of personalized learning through teacher feedback, especially speaking. Besides, only a few attempts have observed how students' emotions and perceptions of the feedback significantly affect their learning performance. The use of digital storybook creation is also considered advantageous learning media in 21st-century education, but not much research has explored it. Therefore, this study aimed to explore the effectiveness of teacher feedback in digital storybook creation among EFL learners. Special attention was given to speaking performance, emotions, and perceptions between high and low achievers. The research design adopted a mixed-methods approach, with data collected from pre/posttest of digital storytelling and questionnaires in the form of self-report emotion scale and reflection of teacher feedback. The participants consisted of 56 undergraduate students from the College of Humanities and Social Sciences at Asia University, including Early Childhood Education, Social Work, Foreign Languages and Literature, and other departments. They were asked to have a storybook review as a pretest to decide the groups of high achievers and low achievers. They made a digital storybook for the posttest with the use of Book Creator and presented it while receiving weekly feedback. An emotional scale and a perception questionnaire were given to explore the students' emotional experiences and perceptions about teacher feedback in the digital storybook creation process. In addition, teacher reflection was included for further data triangulation. The results revealed that teacher feedback significantly affected the students' speaking performance in the e-book creation process by enhancing their speaking skills, particularly in the low achievers' group. Both groups showed more positive than negative emotions towards the teacher feedback supported by digital storybook creation. The high achievers, in particular, were significantly more positive than the low achievers in the creation process. However, the two groups' negative emotions were not statistically different, suggesting that the students also felt negatively in the creation process, such as feeling scared and afraid. Nonetheless, teacher feedback was valuable to both groups. The low achievers desired feedback more than the high achievers. They benefited from the feedback, notably in image selection and arrangement. Based on the teacher reflection, the feedback focused on the storybook adjustment, including main content construction and image creation, to help the students improve their e-book creation. Besides, positive reinforcement motivated the students to perform better in the task. Successful implementation of this study paves the way for teacher feedback in personalized learning and affective factors such as emotion and perception embedded in EFL pedagogical practices
The Practice of New-Healthy-Hgriculture Tour in Community
No full text[[abstract]]各國對鄉村振興普遍重視，我國農村再生之推展也持續在進行。當中，社區旅遊一直是重要的策略途徑，而如何建立其特色品牌是重要發展課題。研究者長期投入六股社區的產業發展，近期配合霧峰觀光發展，正著手規劃推動社區旅遊，準備結合社區的旅遊資源推展具有主題性的特色旅遊─新健康農業之旅。研究目的有二：規劃推動六股社區特色旅遊形程；增補社區旅遊品牌發展理論。主要研究發問包括：六股社區特色遊程發展的條件與限制？六股社區「新健康農業之旅」的策略規劃與執行?六股社區推展「新健康農業之旅」的困境與成效？ 本研究採用行動研究法，以六股社區旅遊做為實際行動場域。研究發現，六股社區「新健康農業之旅」之發展具有豐沛的觀光資源與產業基礎，但在專業人力、空間設備與特色活動上仍有欠缺不足。社區透過整合、行銷、組織與財務策略，規劃具有獨特性之主題遊程，並形成包含「創造遊客體驗」、「完善服務設施」、「培訓服務人力」「加強行銷管理」、「健全財務管理」與「增進社區效益」六項要素的營運模式。針對初步的推行成效，從訪談內容分析，受訪者對此遊程的參與經驗，在吸引力、滿意度和認同感上均持肯定的看法。本研究也針對遊程的初步推展經驗，進行社區永續觀光三項指標的行動反思，並提出後續推展的三項建議。[[abstract]]All countries have attached great importance to rural revitalization, and the promotion of rural regeneration in my country is also continuing. Among them, community tourism has always been an important strategic approach, and how to establish its characteristic brand is an important development issue. The researchers have been investing in the industrial development of Liugu community for a long time. Recently, in conjunction with the tourism development of Wufeng, they are planning to promote community tourism, and are preparing to combine the tourism resources of the community to promote a thematic and characteristic tourism - a New Healthy Agricultural Tour. There are two research purposes: to plan and promote the characteristics of the Liugu community tourism process; to supplement the theory of community tourism brand development. The main research questions include: What are the conditions and limitations of the development of the characteristic tour of Liugu community? The strategic planning and implementation of the " New Healthy Agricultural Tour " in Liugu Community? The difficulties and effects of Liugu Community's promotion of the " New Healthy Agricultural Tour "? This study adopts the action research method and takes Liugu community tourism as the actual action field. The study found that the development of the "New Healthy Agriculture Tour" in Liugu Community has abundant tourism resources and industrial foundation, but it still lacks professional manpower, space equipment and special activities. Through integration, marketing, organization and financial strategies, the community plans unique themed itineraries, and forms programs including "creating tourist experience", "improving service facilities", "training service manpower", "strengthening marketing management", and "sound financial management" The operating model with the six elements of "Enhancing Community Benefit". From the analysis of the interview content, the respondents have positive views on the participation experience of this tour in terms of attractiveness, satisfaction and identity. Based on the initial promotion experience of the tour, this study also conducts action reflections on the three indicators of sustainable community tourism, and puts forward three suggestions for follow-up promotion
Innovative Practice of “Fish-Bird” Volunteer Culture
No full text[[abstract]]參與志工服務成為許多退休人員的生活規劃，不同志工組織有不同的組織文化，影響志工組織效能。本研究針對在霧峰成立並持續帶動霧峰文化發展的魚鳥文化志工隊進行個案研究，研究提問:魚鳥文化志工隊的組織緣起、組織發展、行動實踐與組織文化創新？研究目的探討組織文化創新以及它對於霧峰地方發展的影響，進而增補志工組織文化發展之相關理論。經過與志工隊多位志工深度訪談整理後發現，魚鳥文化志工隊緣起於文資活化的初心與舊教育廳場所精神的闡揚，再加上樸素藝術家黃票生的魚鳥聯想，開始展開志工服務的招募，於是工作隊的某種組織形式逐漸形成；組織發展重要過程，包括：整建119魚鳥巢、組織活動接連不斷、組織形象的形塑、組織關係的培養、組織網絡的佈建、組織目標的釐清以及多元組織的延伸。這些組織發展基礎，魚鳥志工能不斷無中生有地帶給霧峰嶄新的文化氣象，行動方案包括：再造舊教育廳、素樸藝術推廣運動、召開「霧峰轉型發展座談會」、試行「霧峰轉型試驗城鎮之旅」、闢建「學老農學院」、創設「魚鳥公共藝術學院」、推動「阿罩霧人文劇場」，成果豐碩。組織運作之行動策略，主要有場域策略、形式策略與管理策略三項。其組織文化創新，則有自主性、創造性、公共藝術性、試驗性、草地性、機動性及詩性等，為非常獨特的文化志工組織。[[abstract]]Participating in volunteer service has become the life planning of many retirees. However, volunteers have different motivations for participation. Therefore, the same volunteer organization groups often form their own different organizational cultures, which will affect the effectiveness of the entire volunteer organization. This research is a case study of the Fish-Bird Culture Volunteer Team established in Wufeng in recent years and continues to drive the development of Wufeng Culture. The main research questions include the organizational origin, organizational development, action practice and organizational culture innovation of the Fish-Bird Culture Volunteer Team. The purpose of the research is to explore its organizational culture innovation and to sort out its impact on the local development of Wufeng, so as to supplement the relevant theories on the development of volunteer organizational culture. After in-depth interviews with many volunteers who had participated in the volunteer team, it was found that the Fish-Bird Culture Volunteer Team originated from the original intention of revitalizing cultural resources and the display of the spirit of the Old Education Hall coupled with the simple artist Huang Piaosheng's fishes and birds Association began to recruit volunteers, so a certain organizational form of the work team was gradually formed; its organizational development has gone through several important processes, including: building 119 Fish-Bird Nest, organizing activities one after another, and shaping the organizational image., the cultivation of organizational relationships, the deployment of organizational networks, the clarification of organizational goals, and the extension of multiple organizations. With these organizational development foundations, the Fish-Bird volunteers can continue to bring a new cultural atmosphere to Wufeng in just a few years. “Symposium on Transformation and Development", the trial implementation of "Wufeng Transformation Test Town Tour", the establishment of the "Learning Old Farmers Agricultural College", the "Foundation of the "Fish-Bird Public Art College", and the promotion of the "Ataabu Humanities Theater", etc., have achieved fruitful results. The analysis of the action strategy of the actual organization and operation of the team mainly includes three aspects: field strategy, formal strategy and management strategy. Further exploration of its inherent organizational cultural innovation, there are seven items: autonomy, creativity, public art, experimentation, grass, mobility and poetry, making it a very unique cultural volunteer organization
To Promote the Leisure Benefit in Community through the Aromatherapy Garden
No full text[[abstract]]各國農村人口老化，亟待照護關懷。我國社區營造、農村再生、長照政策普設社區照護據點。但照護據點營運成效不一、良莠不齊。以植物芳療為主題的社區據點營造也是其中一項嘗試。研究者長期投入社區據點營造的經驗，個人對植物芳療的興趣，並開始在舊正社區關懷據點建造芳香療癒庭園，對於它的可能成效充滿好奇，於是進一步著手行動研究。研究目的有二：一、創新增進芳香療癒庭園對於社區關懷的休閒效益，二、補強社區據點營造理論。主要研究發問包括：芳香療癒庭園融入社區據點之創新內容？芳香療癒庭園融入社區據點之機會與困境？芳香療癒庭園融入社區據點之策略方案？芳香療癒庭園融入社區據點之休閒效益？本研究採行動研究法，以舊正社區關懷據點做為實際行動場域，藉由行動目標的設定、策略的研擬、方案的執行，同時進行紀錄研究，是一個社會實驗的過程。研究發現，舊正社區關懷據點的雖有發展芳香療育庭園之環境、人力與專業資源資源和機會。但在經歷初期嘗試、中期建構與近期轉型的過程中，仍然存在著共識整合不易、參與動力不足與推展資金欠缺的實務困境。再藉由空間環境、植栽養護、組織動員與活動行銷等策略之規畫與執行，發現芳香療癒庭園正透過「環境營造」、「植物精靈」、「療癒活動」、「社群生活」與「人文理念」等休閒作用力，帶給社區居民與遊客「健康促進(生理)」、「園藝淨化(心理)」、「社群歸屬」、「親子同樂」、「生態感動」與「故事移情」等豐富的休閒效益。[[abstract]]The aging rural population in various countries is in urgent need of care. My country's community building, rural regeneration, and long-term care policies have established community care bases. However, the operating results of the care bases are mixed, and the good and the bad are mixed. The establishment of community bases with the theme of botanical aromatherapy is also one of the attempts. The researcher has long invested in the experience of building community bases, personal interest in botanical aromatherapy, and began to build aromatherapy gardens in the old community care base. I was very pleased with its possible effects, so further starting the action research. There are two research purposes:first, to innovate and enhance the leisure benefits of aromatherapy gardens for community care, and second, to strengthen the theory of community stronghold construction. The main research questions include： the innovative content of the aromatherapy garden integrated into the community stronghold? Opportunities and difficulties of integrating aromatherapy gardens into community bases? A strategic plan for the integration of aromatherapy gardens into community strongholds? The leisure benefits of integrating aromatherapy gardens into community bases? This study adopts the action research method, taking the old community care base as the actual action field, through the setting of action goals, the development of strategies, the implementation of the plan, and the recording and research at the same time, it is a process of social experiment. The study found that although the old community care bases have the environment, human and professional resources and opportunities to develop aromatherapy gardens. However, in the process of initial attempt, mid-term construction and recent transformation, there are still practical difficulties such as difficult consensus integration, insufficient participation motivation and lack of promotion funds. Through the planning and implementation of strategies such as space environment, plant maintenance, organizational mobilization, and event marketing, it is found that aromatherapy gardens are developing through "environmental creation", "plant spirits", "healing activities", and "community life". Together with "humanistic concept" and other recreational forces, it brings community residents and tourists "health promotion (physiological)", "horticultural purification (psychological)", "community belonging", "parent-child fun", "ecological touch" and " Story Empathy” and other rich leisure benefits
A Study on Employee Satisfaction with the Massage by Employ Quota of Visual Disturbance Masseurs Services and Work Stress Relief
No full text[[abstract]]研究顯示只要10分鐘的按摩就可以幫助放鬆身心及減少壓力。企業在聘用按摩人員時，多採取與視障按摩機構簽約，安排視障按摩師至公司提供按摩服務，此實務上稱之為「企業進用」；因本研究者於兩家企業中進行按摩服務，故本研究主要在瞭解企業員工之工作壓?現況，及其對於按摩服務滿意度與工作壓?紓解之關係。以問卷調查台中區有配合企業進用之企業員工，由台中身障協會協助，以滾雪球方式進行調查，共計發放出了167份有效問卷。由本研究中不同背景的7項變項中每月平均收入僅對於工作壓力紓解有顯著影響，由工作壓力中亦可發現每月平均收入也是顯著影響；由不同背景的受測者來看大多對於視障按摩的滿意度皆有高滿意度，藉由回歸分析，企業員工在公司接受企業進用視障按摩人員按摩服務後的滿意度對工作壓力的紓解有正向影響。企業進用不只是善盡企業社會責任，履行雇主義務，不僅可提升員工績效，改善勞雇關係，員工亦可用較優惠的價格或是免費用的支出，也能享受到視障按摩的服務；企業也可向地方政府提出申請企業進用之補助，無論是企業或員工，皆有因此受惠，建議企業在考量進用的人選，可以提供這樣的需求，也可促進視障朋友的就業。[[abstract]]Studies have shown that just a 10-minute massage can help relax your mind and body and reduce stress. When companies employ massage personnel, they often sign contracts with visually impaired massage institutions and arrange for visually impaired massage therapists to provide massage services to the company, which is called "enterprise use" in practice; because this researcher conducts massage in two companies Therefore, this research mainly aims to understand the current situation of work stress of enterprise employees, and the relationship between satisfaction with massage services and work stress relief.With the help of the Taichung Handicapped Association, a questionnaire survey was conducted to investigate the employees of enterprises in Taichung District who cooperated with the enterprises. A total of 167 valid questionnaires were distributed. From the 7 variables of different backgrounds in this study, the average monthly income only has a significant effect on the relief of work stress, and the average monthly income can also be found to have a significant effect from the work stress; There is a high degree of satisfaction with the visually impaired massage. Through regression analysis, the satisfaction of employees after receiving the massage service of visually impaired massage personnel in the company has a positive impact on the relief of work stress.Enterprise use is not only about fulfilling corporate social responsibilities and fulfilling the obligations of employers, it can not only improve employee performance and improve labor-employment relations, but also employees can use more favorable prices or free expenses, and can also enjoy massage services for the visually impaired; Enterprises can also apply to the local government for subsidies for enterprise use. Both enterprises and employees will benefit from this. It is suggested that enterprises considering candidates for use can meet such needs and promote the employment of Visual Disturbance Masseurs.
Exploring Tea Experience Marketing:Hugosum
No full text[[abstract]]在現在各品種茶葉競爭激烈的時代中，加上製茶技術日益成熟，體驗與行銷幾乎是越來越多，而怎麼引起消費者的興趣，並創造出有價值的體驗行銷。「體驗行銷」是近幾年最流行的趨勢，取代追求通路、削價競爭與商品冰冷的交易，各大行業開始藉由感官、情感、思考、行動、關聯等五大面向觸發體驗者的購買欲望，創造彼此間互動的溫度，直接讓消費者體會，讓消費者建立難以忘懷的印象，使而形成品牌的忠誠度，以下簡述體驗行銷中常見的案例及體驗行銷的五感。以往販售產品通常在網路平台上舉辦活動與消費者互動，或找部落客來業配，根據消費者關係管理平台相關數據顯示，九成表現佳的公司，會花比較多心思在體驗行銷上，可見體驗行銷的重要性。傳統行銷與體驗行銷相比已經走到了重視體驗的時代。 故採用感官(Sence)、思考(Think)、情感(Feel)、行動(Act)、關聯(Association)等五個構面當中，建立訪談大綱。本論文藉由深度訪談法相關文獻探討，從而瞭解到體驗試行銷，並探討如何從體驗行銷中產生出更大的價值。結果發現：(1)廣褒茶園為和?森林的核心資源，而茶文化體驗活動則是和?森林的主要特色。(2) 從感官、情感、思考、行動、關聯為導向進行設計和活動規劃，進一步達到滿足消費者體驗為目標。(3)以消費者的視角去更新體驗內容，並增加活動豐富性。[[abstract]]In the current era of fierce competition among various varieties of tea, coupled with the increasingly mature tea-making technology, experience and marketing are almost more and more, and how to arouse the interest of consumers and create valuable experience marketing."Experience marketing" is the most popular trend in recent years. Instead of pursuing access, price-cutting competition and cold commodity transactions, major industries have begun to trigger the purchase desire of experiencers through the five aspects of sensory, emotion, thinking, action, and association. Create the temperature of interaction between each other, let consumers experience directly, let consumers build unforgettable impressions, and form brand loyalty. The following is a brief description of common cases in experience marketing and the five senses of experience marketing.In the past, products sold were usually held on online platforms to interact with consumers, or to find bloggers for business matching. According to relevant data from consumer relationship management platforms, 90% of companies that performed well would spend more time on experiential marketing. Above, the importance of experiential marketing can be seen. Compared with experiential marketing, traditional marketing has come to the era of emphasizing experience.Therefore, the interview outline is established by using five dimensions: Sense, Thinking, Feeling, Action, and Association.This paper explores the relevant literature through the in-depth interview method, so as to understand the experience trial marketing, and explore how to generate greater value from the experience marketing.The results show that: (1) Guangbao tea garden is the core resource of Hugosum Forest, and tea culture experience activities are the main feature of Hugosum Forest. (2) Design and plan activities based on sensory, emotion, thinking, action, and association, and further achieve the goal of satisfying consumer experience. (3) Update the experience content from the perspective of consumers and increase the richness of activities
Developing Professional Talents in Outdoor Adventure Education: Tree Climbing
No full text[[abstract]]攀樹運動是一種在大自然裡從事的體能活動，並觀察多樣自然生態，感受到大樹所蘊含蓬勃的生命力，學習與大自然的相處之道所帶來的效益是相當多元，近幾年在臺灣攀樹在戶外探索教育是新興活動，本研究主旨推廣攀樹戶外探索教育及丙級攀樹教練考照之技巧與實作技術面的提升，本篇研究從實務角度探討臺灣丙級攀樹教練發展現況及業者分析，供愛好戶外探索或相關人員學習基礎及入門參考，攀樹技術水準提升，以利丙級攀樹教練之考取。攀樹技術應用層面非常的廣泛，幫助人類研究樹冠層生態環境永續發展，並探索大自然界的奧秘，臺灣落實丙級攀樹運動的教練制度，將攀樹運動的種子播種深耕於臺灣，在市場上發展潛力讓人期待。根據本研究結論歸納發現與反思，後續對未來提出相關實務之具體建議。[[abstract]]Tree climbing is a kind of physical activity in nature. The benefits of tree climbing are quite diverse: Observe the diverse natural ecology, feel the vigorous vitality contained in the tree, and learn how to get along with nature. The outdoor adventure education of tree climbing in Taiwan is a new activity. The purpose of this study is to promote the outdoor adventure education of tree climbing and the improvement of the testing skills and practical skills of the C-level tree climbing coaches. This research discusses the Taiwan C-level tree climbing coaches from a practical point of view, including the development status and industry analysis, which could provid learning basics and introductory reference for those who love outdoor exploration or related personnel and improve tree climbing skills, helping people obtain the C-level tree climbing certificate..The application of tree climbing technology is very extensive, helping human beings study the ecological environment in tree canopy for sustainable development and explore the mysteries of the natural world. Taiwan has implemented the coaching system for the C-level tree climbing sports, and the seeds of tree climbing sports are sown and grown in Taiwan. The development potential in the market is prospective.Based on the conclusions of this study, we summarize the findings and reflections, and then put forward specific suggestions for future related practices
A Study of Tribal Tourism Industry Development - A Case of the Renai Township Fazhi Village
No full text[[abstract]]仁愛鄉法治村的好山好水及獨特的天然環境，本研究訪查過程，由武界部落歷史發展及人文、自然生態環境的樣貌切入，以永續經營觀點，觀察近年武界部落觀光產業發展及其部落族人的經濟支持關係、產業發展及自然、人文、文化生態的衝擊，並提出「建立部落組織、爭取政府資源、人才培訓、提升服務品質」等產官學合作理念，全方位檢視所有觀光產業推行的影響因子，兼顧政府的投入資源與部落發展自主性，建立以當地住民為主體的旅遊型態。本研究以焦點團體法綜合歸納以下結論：一、仁愛鄉武界部落目前觀光產業發展，必須設計多樣有變化的套裝行程，與其他業者策略聯盟，創造加值觀光乘數效果。二、善用原住民地區豐富生態特質，讓民宿業者朝永續經營的目標前進，擴大市場範圍，並建議在地業者共同合作成立仁愛鄉法治村部落觀光產業文化永續發展協會組織，成為整合在地及外來人、事、物的各方資源平台。三、擴大部落參與及人才培育，公平回饋部落族人，擬定出策略與行動方案及部落在地導覽各方面培育訓練，投入仁愛鄉觀光2.0積極佈署方向。[[abstract]]Fazhi Village in Renai Township has beautiful mountains, good water and unique natural environment. This study starts from the historical development of Wujie tribe and the appearance of humanities and natural ecological environment. From the perspective of sustainable management, it observes the development of Wujie tribe's tourism industry and its development and its development in recent years. Tribal people's economic support relationship, industrial development and the impact of nature, humanities, and cultural ecology, and put forward the concept of industry-government-academic cooperation, comprehensively examine the impact factors of all tourism industries, taking into account the government's input resources and tribal development autonomy, establish A type of tourism with local residents as the main body.This study summarizes the following conclusions based on the focus group method:1. To develop the tourism industry of Wujie Tribes in Renai Township, it is necessary to design various and varied package itineraries and make strategic alliances with other operators.2. Make good use of the rich ecological characteristics of the aboriginal areas, let the homestay industry move forward towards the goal of sustainable operation, expand the market scope, and establish a sustainable development organization for the tourism industry and culture of the legal village of Renai Township, which has become an integration platform.3. Expand tribal participation and talent cultivation, give back to tribal people fairly, and invest in Renai Township Tourism 2.0 to actively deploy directions
Impacts of the Social Media Reviews on Motivation and Constraints of Kid-friendly Hotels Choice
No full text[[abstract]]當今社會的旅遊型態以家庭模式之旅遊為趨勢，網路與社群媒體之資訊分享成為蒐集旅遊相關資訊重要的來源。本研究旨在探討社群媒體之評論對於消費者選擇親子飯店的影響。研究方法採用網路問卷調查法，以使用過Facebook粉絲專頁查詢旅宿資訊的群體為研究對象，抽樣方式採立意抽樣進行。資料採描述性統計、獨立樣本t 檢定、單因子變異數分析、皮爾森積差相關、多元迴歸分析等方法進行統計分析。研究結果顯示，不同受訪者其背景變項在「社群媒體評論」、「動機」及「阻礙因素」構面皆有部分顯著性之差異，且社群媒體評論與動機之間、社群媒體評論與阻礙因素之間，以及動機與阻礙因素之間皆有顯著影響。本研究建議飯店業者於親子旅宿需求方向與營運策略規劃改善上，能更重視社群媒體之相關評論及資訊互動功能，做更適切之決策提升競爭力。[[abstract]]The travel pattern of today's society is trending towards family-based travel, and information sharing on the Internet and social media has become an important source for collecting travel-related information. This study aims to explore the influence of social media comments on consumers' choice of parent-child restaurants. The method of research adopts the online questionnaire survey method, taking the groups who have used the Facebook fan page to inquire about the accommodation information as the research object, and the sampling method is convenience sampling. The data were analyzed using the descriptive statistics, independent sample t test, one-way analysis of variance, Pearson product-difference correlation, and multiple regression.The research results exhibits that there are some significant differences in thebackground variables of different respondents in the dimensions of "social mediacomments", "motivation" and "blocking factors", and between social media comments and motivation, social media Significant correlations were found between media comments and barriers, and between motivation and barriers.This research suggests that hoteliers should pay more attention to the relevantcomments and information interaction functions of social media in the direction of demand for parent-child accommodation and improvement of operational strategyplanning, so as to make more appropriate decisions to enhance competitiveness
Discussion on the leisure activities of the elderly and young people living together in Qingyin
No full text[[abstract]]隨著醫療的進步，人類的平均年齡隨之增高，已開發國家快速高齡化社會問題日益被重視，根據美國研究機構人口資料局統計，2016年全球女性平均壽命為74歲，全球男性平均壽命為70歲，逐年增高。由此可見，未來高齡者的食、衣、住、行、育、樂等相關產業發展會是極為重要的一環。非建立於血緣關係之上的青銀共居模式漸被推廣，青銀共居可以同時滿足高齡者的居住與陪伴需求，也可以讓離鄉青年在異地有個家。本研究探討年青人和老年人休閒活動的模式相關性，也針對國外青銀共生宅的範例施行方式做分析研究，也成為指標性讓臺灣能夠模仿和參考，另外也採取個案研究並以半構式的訪談方式，受訪的老年人和年青人針對訪談的內容加以進行分析與探討，也透過文獻和訪談的內容比對相互對應逐步探討年青人和老年人共居過程中互動所帶來給共居者彼此之影響。[[abstract]]With the advancement of medical care， the average age of human beings has increased， and the rapidly aging society in developed countries has been paid more and more attention. According to statistics from the Population Data Bureau， a research institution in the United States， the average life expectancy of global women in 2016 was 74 years， and the average life expectancy of global men was 70 years old， increasing year by year. It can be seen that in the future， the development of related industries such as food， clothing， housing， transportation， education， and entertainment for the elderly will be an extremely important part. The Qingyin co-living model， which is not based on blood relationship， is gradually being promoted. Qingyin co-living can meet the living and companionship needs of the elderly at the same time， and can also allow young people who have left their hometowns to have a home in a different place. This study explores the leisure activities of young people and the elderly. From the literature review in Chapter 2， it also aims at the examples of domestic and foreign green-silver symbiosis. It has become an indicator so that Taiwan can imitate and refer to it. It also adopts case studies and uses a semi-structured structure. The interviewed elderly and young people analyzed and discussed the content of the interviews， and gradually explored the relationship between the young and the elderly brought by the interaction in the co-living process through the comparison of the content of the literature and the interviews. influences