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To Explore the Influence of Participation in Different Types of Associations on the Physical Fitness of Middle School Students -A case study of Nantou Sanguang Junior High School Student
No full text[[abstract]]本研究旨在探討12週運動訓練課程對於國中學生的健康體適能之影響，以49位國中學生為研究對象實施12週運動訓練課程，在將前後測驗進行差異分析以探討12週運動訓練課程是否具有提升健康體適能顯著之效果。經以描述統計及相依樣本t考驗進行分析，所得結論如下：一、南投縣三光國中接受測試之學生健康體適能與全國常模比較，身高百分等級為54，、體重百分等級為51，身體質量指數(BMI)介於17-22.2，心肺適能百分等級為62，肌力百分等級為64，肌耐力百分等級為53，柔軟度百分等級為61。動態性社團學生在肌力及肌耐力上，明顯優於靜態性社團的學生，其他項目如身高、體重、身體質量指數、心肺適能及柔軟度之健康體適能則沒有顯著之差異。二、全體受試學生實施12週運動訓練課程後，在身高、體重、心肺適能、肌力、肌耐力及柔軟度等在前、後測成績上均達顯著差異、身體質量指數介於標準範圍，實施12週運動訓練課程對於提升健康體適能具有顯著效果。三、不同背景變項學生實施12週運動訓練課程後，男性學生族群在柔軟度、肌耐力及心肺適能等4個項目的提升具有一定之效果。實施12週運動訓練課程對於女性學生族群提升健康體適能具有全面性之效果。靜態社團和動態社團族群的學生在柔軟度、肌力、肌耐力及心肺適能等4個項目均達到統計上的顯著差異，實施12週運動訓練課程均對於柔軟度、肌力、肌耐力及心肺適能等項目具有提升之成效。[[abstract]]The purpose of this study is to explore the effect of 12-week sports training course on the health and fitness of middle school students. 49 middle school students were used as the research object to implement the 12-week sports training course, and the differences between the before and after results were analyzed to explore the 12-week sports training course. The study is to explore whhether it has a significant effect of improving health and fitness. After analysis with descriptive statistics and dependent sample t test, the conclusions are as follows:1. Compared with the national norm, the health and physical fitness of the students tested at Sanguang Middle School in Nantou County is 54 for their height, 51 for their weight, 17-22.2 for their body mass index (BMI), and their cardiorespiratory fitness. The percentile rating is 62. The percentile for muscle strength is 64. The percentile for muscular endurance is 53. The percentile for flexibility is 61. Dynamic club students were significantly better than static club students in muscle strength and muscular endurance, while other items such as height, weight, body mass index, cardiorespiratory fitness, and flexibility showed no significant difference in healthy physical fitness.2. After implementing the 12-week exercise training course, all the tested students achieved pre- and post-test scores in 7 items including height, weight, body mass index, cardiorespiratory fitness, muscle strength, muscular endurance and flexibility. There were significant differences, and the implementation of a 12-week exercise training program had a significant effect on improving health and fitness.3. After students with different background variables implemented a 12-week sports training course, the improvement of the four items of flexibility, muscular endurance and cardiorespiratory fitness among male students had certain effects. The implementation of the 12-week sports training course has a comprehensive effect on improving the health and fitness of the female student population. Students in the static club and dynamic club group achieved statistically significant differences in flexibility, muscle strength, muscular endurance and cardiorespiratory fitness. Programs such as cardiorespiratory fitness have improved results
A Study on Consumer Experience and Operational Benefit of Visually Impaired Massage
No full text[[abstract]]在疫情影響之下，服務業等全球產業皆受到影響，在這景氣低的時期，對於服務業來說提高翻桌率，來增加營業收入並能加快服務速度，卻又不影響服務品質。因此本研究想探討消費者來視障按摩的體驗及視障按摩業在不同商圈的經營效益之差別，並提升不同客群的來客比率。本研究採用個案深度訪談作為研究工具，依據非結構式訪談強調對於受訪者的訪談問題再與受訪個案的資料相互比較，並進行結果分析。本研究認為對於視障按摩店最為重要的是具備舒適按摩環境、服務態度良好、足夠的停車位。本研究預估加上這些附加價值，在鬧區的業績至少可以增加 3 成，而郊區至少可以增加 2 成。本研究分析的結果認為視障按摩業者可以適時增加店內所需的附加價值，並提升店內的環境及服務，進而提升不同客群的來客比率。[[abstract]]Under the influence of the epidemic, global industries such as the service industry have been affected. In this low economic period, for the service industry, increasing the table turnover rate can increase operating income and speed up service without affecting service quality. Therefore, this study intends to explore the consumers' experience of massage for the visually impaired and the differences in the operating benefits of the visually impaired massage industry in different business districts, so as to increase the visitor ratio of different customer groups. This research uses case depth interviews as a research tool, based on unstructured interviews that emphasize the interview questions of the respondents and then compare the data of the interviewed cases with each other, and analyze the results. This study believes that the most important thing for a visually impaired massage shop is to have a comfortable massage environment, a good service attitude, and enough parking spaces. This study estimates that with these added values, performance in downtown areas can increase by at least 30%, while suburban areas can increase by at least 20%. The results of this research analysis suggest that visually impaired massage practitioners can increase the added value required in the store in a timely manner, and improve the environment and services in the store, thereby increasing the ratio of visitors to different customer groups
The Sustainable Development of Ataabu Natural Farmer‘s Market
No full text[[abstract]]各國對振興鄉村的地方創生政策日益重視，鄉村旅遊是其重要策略途徑。而農民市集又常常在鄉村旅遊中扮演重要角色，但經營成效不一，如何永續營運成為一大課題。研究者多年參與阿罩霧自然農市集的運作，持續關心市集的永續發展，並思考如何使其具有更多元面向的角色意義。本研究主要目的有三：探索阿罩霧自然農市集的創新行動、促進阿罩霧自然農市集的永續營運以及增補農學市集永續營運理論。研究阿罩霧自然農市集的發展條件與限制、創新行動策略及永續營運模式。本研究採行動研究法，以阿罩霧自然農市集做為實際行動個案，進行目標的設定、策略的研擬、方案的執行與績效指標評估。研究發現，阿罩霧自然農市集在霧峰有良好的基礎條件，但也存在著市場侷限等困境。為求開展市集之永續經營力並朝向更多元的目標價值發展，本研究擬定四項創新行動策略並實際執行。從訪談內容分析，受訪者認為，市集的策略行動在關係質量、知名度、認同感、獲利性等方面有獲得初步的執行成效；但依然存在-理念共識不足、整合創意不夠與營業利益開拓之潛在問題困境，有待克服。對此，本研究進一步提出包含市場性-營利、文化性-教育與娛樂性-歡樂等，市集特性之農學市集永續營運模式，作為後續阿罩霧自然農市集營運之參考。[[abstract]]Countries are paying more and more attention to the local creation policy of revitalizing the countryside, and rural tourism is an important strategic approach. Agricultural markets often play an important role in rural tourism, but with different operating results, how to operate sustainably has become a major issue. The researchers have been involved in the operation of the Ataabu Natural Farmer’s Market for many years, continue to care about the sustainable development of the market, and think about how to make it have more diverse roles. There are three main purposes of this research: to explore the innovative actions of theAtaabu natural farmer’s market, to promote the sustainable operation of the Ataabunatural farmer’s market, and to supplement the sustainable operation theory of the agricultural market. The main research question: What are the conditions and constraints for the development of the Ataabu Natural Farmer’s Market? Organizational development? Innovative action strategy? Sustainable operation model’sThe study found thatAtaabu Natural Farmer’s Market has good basic conditions in Wufeng, but there are also difficulties such as unknown brands. After analyzing and grasping the characteristics of the early and recent organizational development of the market, in order to develop the sustainable operation of the market and develop towards a more diversified target value, this study formulates four innovative action strategies and implements them in practice. From the analysis of the interview content, the interviewees believed that the strategic actions of the market have achieved preliminary results in terms of relationship quality, popularity, recognition, profitability, etc.; however, there are still "lack of concept consensus" and "lack of integrated creativity" Potential problems and dilemmas related to "exploitation of business interests" need to be overcome. In this regard, this study further proposes a sustainable operation model of the agricultural market that includes market (profit), cultural (education), and entertainment (joy) market characteristics, as a reference for the subsequent operation of the natural agricultural market in Ataabu
A Study on Employee Satisfaction with the Massage by Employ Quota of Visual Disturbance Masseurs Services and Work Stress Relief
No full text[[abstract]]研究顯示只要10分鐘的按摩就可以幫助放鬆身心及減少壓力。企業在聘用按摩人員時，多採取與視障按摩機構簽約，安排視障按摩師至公司提供按摩服務，此實務上稱之為「企業進用」；因本研究者於兩家企業中進行按摩服務，故本研究主要在瞭解企業員工之工作壓?現況，及其對於按摩服務滿意度與工作壓?紓解之關係。以問卷調查台中區有配合企業進用之企業員工，由台中身障協會協助，以滾雪球方式進行調查，共計發放出了167份有效問卷。由本研究中不同背景的7項變項中每月平均收入僅對於工作壓力紓解有顯著影響，由工作壓力中亦可發現每月平均收入也是顯著影響；由不同背景的受測者來看大多對於視障按摩的滿意度皆有高滿意度，藉由回歸分析，企業員工在公司接受企業進用視障按摩人員按摩服務後的滿意度對工作壓力的紓解有正向影響。企業進用不只是善盡企業社會責任，履行雇主義務，不僅可提升員工績效，改善勞雇關係，員工亦可用較優惠的價格或是免費用的支出，也能享受到視障按摩的服務；企業也可向地方政府提出申請企業進用之補助，無論是企業或員工，皆有因此受惠，建議企業在考量進用的人選，可以提供這樣的需求，也可促進視障朋友的就業。[[abstract]]Studies have shown that just a 10-minute massage can help relax your mind and body and reduce stress. When companies employ massage personnel, they often sign contracts with visually impaired massage institutions and arrange for visually impaired massage therapists to provide massage services to the company, which is called "enterprise use" in practice; because this researcher conducts massage in two companies Therefore, this research mainly aims to understand the current situation of work stress of enterprise employees, and the relationship between satisfaction with massage services and work stress relief.With the help of the Taichung Handicapped Association, a questionnaire survey was conducted to investigate the employees of enterprises in Taichung District who cooperated with the enterprises. A total of 167 valid questionnaires were distributed. From the 7 variables of different backgrounds in this study, the average monthly income only has a significant effect on the relief of work stress, and the average monthly income can also be found to have a significant effect from the work stress; There is a high degree of satisfaction with the visually impaired massage. Through regression analysis, the satisfaction of employees after receiving the massage service of visually impaired massage personnel in the company has a positive impact on the relief of work stress.Enterprise use is not only about fulfilling corporate social responsibilities and fulfilling the obligations of employers, it can not only improve employee performance and improve labor-employment relations, but also employees can use more favorable prices or free expenses, and can also enjoy massage services for the visually impaired; Enterprises can also apply to the local government for subsidies for enterprise use. Both enterprises and employees will benefit from this. It is suggested that enterprises considering candidates for use can meet such needs and promote the employment of Visual Disturbance Masseurs.
Research on Art Curatorial Intervention in Leisure Life-Taking Chungyo Fashion Gallery as an example
No full text[[abstract]]透過藝術策展與休閒生活不同構面的研究，所產生的情況，如：構面一從藝廊的角度、構面二從藝術家的角度、構面三從百貨商場的角度、構面四從顧客的角度。由不同構面相互對應，產生參與者不同的感受。本研究主要以策展人的角度透過中友時尚藝廊的策展案例，在不同時間用不同形式策劃不同的藝術家展覽活動，搭配百貨商場節慶及檔期活動，邀請不同的民眾、消費者參與及體驗，呈現出各種不一樣的藝術文化及休閒生活的體驗與感受。藝術策展雖然講究其專業性的深度，但如能加強更具廣度的推廣形式，就更容易成為一般民眾休閒生活的選項之一。其做法如個案研究：林純如個案研究分析、徐永進個案研究分析、釜山國際美術交流展研究分析、汪承恩個案研究分析，四個案例說明。休閒雖然講究個人自由，但沒有經過規劃的休閒活動常流於跟風行為或無意識的放空，在休閒活動的選擇上，有知覺的思考與判斷就顯得相當重要。在百貨商場中加入主題性藝術策展，成為具有文化藝術美感的休閒體驗活動，讓一般民眾習慣選擇參與文化藝術活動的休閒生活，從中發現民眾以參與藝術活動做為休閒生活的關聯性。[[abstract]]Through the research of different aspects of art curation and leisure life, the situation generated, such as: aspect 1 from the perspective of art galleries, aspect 2 from the artist's perspective, aspect 3 from the perspective of department stores, aspect 4 from the perspective of customers Angle. Different aspects correspond to each other, resulting in different feelings of participants. This research mainly uses the curatorial case of Zhongyou Fashion Gallery from the perspective of a curator, and plans different artist exhibitions in different forms at different times, matching with department store festivals and schedule activities, inviting different people and consumers to participate in and Experience, showing a variety of different artistic culture and leisure life experience and feelings.Although art curation pays attention to the depth of its professionalism, if it can strengthen a wider range of promotion forms, it will more easily become one of the options for ordinary people's leisure life. Its approach is like case study: Lin Chunru case study analysis, Xu Yongjin case study analysis, Busan International Art Exchange Exhibition study analysis, Wang Chengen case study analysis, four case descriptions. Although leisure pays attention to personal freedom, unplanned leisure activities often tend to follow the trend or unconsciously let go. In the choice of leisure activities, perceptual thinking and judgment are very important. Adding themed art curation in department stores has become a leisure experience activity with cultural and artistic beauty, so that ordinary people are accustomed to choosing a leisure life of participating in cultural and artistic activities, and found the relevance of people's participation in art activities as a leisure life
Discussing the Motivations and Leisure Benefits of the Volunteer Service Based on“the Serious Leisure Theory”-A Case Study of Chiui School Volunteers in Central Taiwan
No full text[[abstract]]工商業進步神速，大家的步調變得日趨緊張，然而，日復一日的拚搏，讓我們的壓力愈來愈大。我們該休閒了，該舒緩自己了，讓我們透過休閒活動來放鬆、放緩自己的步伐吧!研究者在兩年前擔任中部某宮廟(以CH堂代稱)讀書會的志工老師，深刻體悟該宮廟努力服務社會、回饋社會的用心!在裡面，有一群志工默默的奉獻他們的時間、金錢、能力，努力為社會點燈!研究者想從認真休閒理論的觀點來探究志工的參與動機與所獲得的休閒效益，本研究的目的如下:一、瞭解志願服務者投入認真休閒活動的動機。 二、分析志願服務者持續投入認真休閒的因素。 三、探究志願服務者投入認真休閒的經驗和休閒效益。為達研究目的，本研究採質性的研究方法，訪談對象為CH堂七位志工，透過訪談大綱與志工深入對話，忠實記錄受訪志工寶貴的資訊與經驗，經過研究整理與分析，歸納結論如下:一、CH堂志工參與認真休閒的動機除了轉換心境的自助行為之外，大多具有強烈「助人利他的理念」，所以能持續投入此認真休閒且樂在其中。二、CH堂志工能獲得充分的自我充實、自我實現、自我表現、提升自我形象、自我滿足和提升轉念修為等個人的休閒效益。三、CH堂志工在社交互動、團隊成就和團體認同之社會效益方面呈現可貴的價值和意義。 四、CH堂志工具有堅忍不拔之毅力、有規劃的休閒生涯、明顯的個人努力、有持久性效益、獨特精神與次文化和強烈的認同感等六項認真休閒特徵。最後，依據本研究結論及發現，對想投入志工的後進、我們的媒體和政府及未來欲研究相關議題之後學提出建議。[[abstract]]With the rapid development of industry and commerce, the rhythm of everyone's life is becoming much tenser. However, the hard work day after day makes us more and more stressed. It's time for us to relax and soothe ourselves, let's relax and slow down with leisure activities. The author has served as a volunteer teacher at the Chihuitang Reading Club in Nantou City for two years and learned that the purpose of Cihuitang is to serve and give back to society. In Chihuitang, a group of volunteers silently contributed their efforts, financial support, and ability to give back to the community.In this study, we want to explore the volunteer service of Chihuitang from the perspective of serious leisure theory and to explore the motivation and leisure benefits of participation in the volunteer service of Chihuitang. Based on the above motivation, the purposes of this study were as follows: 1. Understand the motivation of volunteers to engage in serious leisure activities.2. To analyze the factors that make volunteers continue to invest in serious leisure.3. To explore the experience and leisure benefits of volunteers in serious leisure.In order to achieve the research purpose, this research adopts qualitative research methods, and the interview objects are seven volunteers of Chihuitang. Through an in-depth dialogue with the volunteers through the interview outline, faithfully record the valuable information and experience of the interviewed volunteers. After research and analysis, the conclusions are as follows:1.In addition to self-help behaviors that change their moods, most of the volunteers at Cihuitang have a strong"altruistic idea," so they can continue to engage in serious leisure and enjoy it.2.Volunteers at Cihuitang can obtain enough personal leisure benefits such as self-enrichment, self-realization, self-expression, self-improvement, self-satisfaction, and improvement of mind-changing practice.3.Cihuitang volunteers present valuable value and significance in terms of social interaction, team achievement, and social benefits of group identification.4.The volunteers of Chihuitang have six characteristics of serious leisure: perseverance, planned leisure career, obvious personal efforts, lasting benefits, unique spirit and subculture, and a strong sense of identity.Finally, the conclusions of this study can serve as a reference for subsequent studies by researchers interested in this topic
The Action Research on the Integration of Board Games into Elementary School Teaching Activities-Taking Addition and Subtraction within 20 of First GradeMathematics as an Example
No full text[[abstract]]為了改善學生的學習態度，本研究希望藉由桌遊融入數學教學，透過遊戲化、具體化、活動化的方式，讓教學方式變得更多元，讓學習變得更有趣，打破學習數學枯燥乏味的刻板印象，提昇學生的學習興趣。讓學生在活動中思考解決問題的方法，使學生能提高專注力，進而提昇學生的學習成效。本研究旨在探討以桌遊融入國小一年級數學二十以內加減法教學活動，分析其對國小一年級學生數學學習興趣以及學習成效之影響。本研究以行動研究法為主，也做了量化研究來加強行動研究法的不足。研究對象為南投縣草屯鎮的某所國小一年級學生共14名，並進行為期三週共12節的桌遊融入國小數學教學之研究。本研究所使用的研究工具為教育部因材網適性診斷測驗、數學學習興趣量表、學生訪談紀錄。本研究以教學檢核表來分析教學內容、課程設計；並以描述性統計及成對樣本t檢定來分析數學學習興趣與學習成效是否有提昇。結果歸納如下：一、自製「小紅帽與大野狼大富翁」桌遊，兼具「挑戰性」、「機遇與趣味性」、「教育性」，與「競賽與合作性」四大特點，是五項桌遊中，最受學生喜愛的桌遊；桌遊融入教學活動能讓學生活化腦力，提昇專注力，獲得歡樂，培養勝不驕、敗不餒的精神。二、桌遊融入國小一年級數學教學，學生對於數學之學習興趣有顯著提高。三、桌遊融入國小一年級數學教學，學生的學習成效有顯著提高。基於上述研究結果，本研究針對教育現場的教師以及未來研究者，分別提出相關的建議，作為未來桌遊融入數學教學設計的參考方針。[[abstract]]In order to improve students' learning attitude, this research hopes to integrate board games into mathematics teaching, and through gamification, specificity, and activity, to make teaching methods more diverse, make learning more interesting, and break the dullness of learning mathematics Boring stereotypes boost students' interest in learning. Let students think about problem-solving methods in activities, so that students can improve their concentration, thereby improving students' learning effectiveness.The purpose of this study is to explore the integration of board games into the teaching activities of addition and subtraction within 20 of primary school mathematics, and to analyze its impact on the first grade students' interest in mathematics learning and their learning effectiveness. This study is mainly based on the action research method, and quantitative research is also done to strengthen the shortcomings of the action research method. The research object is a total of 14 first-grade students from a primary school in Caotun Town, Nantou County. A total of 12 board games for three weeks are integrated into the mathematics teaching of primary schools. The research tools used in this study are the Ministry of Education's adaptive diagnostic test, mathematics learning interest scale, and student interview records. This study uses the teaching checklist to analyze the teaching content and curriculum design; and uses descriptive statistics and paired sample t-test to analyze whether the interest in mathematics learning and learning effectiveness have improved.The results are summarized as follows:1. The self-made "Little Red Riding Hood and the Big Wolf Monopoly" board game has the four characteristics of "challenging", "opportunity and fun", "educational", and "competitive and cooperative". It is one of the five board games, the most popular board game among students; the integration of board games into teaching activities can enable students to activate their brain power, improve their concentration, gain joy, and cultivate a spirit of not being arrogant in victory and not discouraged by defeat.2.The board games are integrated into the mathematics teaching of the first grade of elementary school, and the students' interest in mathematics learning has been significantly improved.3. The board games are integrated into the mathematics teaching of the first grade of elementary school, and the students' learning effect has been significantly improved.Based on the above research results, the researchers put forward relevant suggestions for teachers and future researchers in the education field, as reference guidelines for the integration of board games into mathematics teaching design in the future
Bottom Rebound─Value Co-creation of Service Dominant Logic：A Case Study on C Elementary School in Taichung City
No full text[[abstract]]少子化問題，加上家長逐漸重視自身之教育選擇權，對於教育品質要求愈來愈高，使得過去公立國小仰賴學區保障的入學制度，不再是實際就學人數的保證，學校能夠爭取家長選擇及學生就讀，成為必須認真面對的課題。過去相關研究多以單一影響因素或理論闡述進行討論，少有完整系統觀點及實務驗證。本研究目的在於提出一套公立國小經營管理的系統模式，提供學校領導者全面性的掌握發展契機及改變動能，帶領學校優質轉型。本研究以臺中市一所翻轉成功的公立國小─C國小為對象，蒐集現場觀察及多重證據來源資料，以質性方式進行個案研究。透過文獻彙整及實證，以願景領導聚焦方向與目標，導入服務主導邏輯，透過系統化的服務創新模式，形成具有品牌意識的價值迴圈，重新贏得家長信任及選擇，進而價值共創，願景實踐。最後，研究結果歸納出10套系統化服務創新模式，包括課程、學習、師資、資源、空間、管理、品質、品牌、行銷、招生等，期能為公立國小領導者提供具體有效的經營管理行動方案。[[abstract]]Due to the impact of declining birthrate and increasing attention to school selection and higher demand on education quality from parents, the entrance system of public elementary schools, which is used to depending on school districts division, is no longer a guarantee of registration. How to strive for the approval from parents and students has become a serious issue that a public elementary school has to face. However, related previous researches used to focus on single impact factor or theory, complete systematic perspectives and validation of actual evidence are still lacking. The purpose of this research is to propose a systematic management model of public schools, so the school leaders can take the full advantages of development opportunities and energy of change; furthermore, to promote superior school transformation. Based on C public elementary school in Taichung City, which has successfully reached bottom rebound, this research carries on qualitative case study through collecting onsite observation and multiple evidence resources. Through literature review and validation, the direction and purpose are focused by visionary leadership, importing service dominant logic to form a value loop of brand awareness through a systematic model of service renovation. Therefore, parents’ trust and selection can be regained while the value can be co-created and the vision implemented. At last, ten sets of systematic service renovation models are inducted by the research results, including curriculum, learning, teachers, resources, space, management, quality, brand, marketing, and recruiting. These provides public school leaders with a specific and effective management act
Applying the Analytic Hierarchy Process to Explore the Factors of Social Media Marketing in the Purchasing Agent
No full text[[abstract]]現今消費者對於海外商品的需求逐年增加，鑑於購物方便與價格便宜，代購業者則是購入海外商品的選項之一。當從事代購產業的業主數量漸漸迅速增加，業者則更需要有計劃地執行行銷。而代購產業與社群平台的經營之間的關聯性密不可分，不同的操作模式，在平台上也各有優劣所在。本研究以代購產業中的個人購業者為主，提出業者在選擇經營社群平台時將循照成本、平台功能、業主及成效，四大構面為評估準則，接續藉由專家問卷的方式，評斷公開粉絲專頁、私密社團以Marketplace，何者較具優勢。本研究藉由文獻探討、層級分析與專家問卷的方式，對四項評估準則與十一項評估次準則來進行問卷調查及分析，目的是找出最有利於代購產業行銷推廣方案。本研究一共蒐集十二份專家問卷，最終分析後共有六份通過一致性檢定。研究結果可以發現，少數代購業者決策的方案雖有所不同，但分析結果後多數構面與業者皆表示公開粉絲專頁為代購產業最適社群經營方案。[[abstract]]Nowadays, Consumers' Demand for Overseas Products is Increasing Year by Year. In View of the Convenience of Shopping and Low Prices, Personal Purchasing Agent are One of the Options for Purchasing Overseas Products. When the Number of Owners Engaged in the Purchasing Industry Gradually Increases Rapidly, The Owners Need to Implement Marketing in a Planned Way. The Relationship Between the Purchasing Industry and the Operation of the Social Platform is Inseparable, and Different Operation Modes have Their Own Advantages and Disadvantages on the Platform.This Research Represents the Personal Purchasing Agent, And it is Proposed that When Choosing to Operate a Social Platform, The Industry will Follow the Guidance, Platform, and Performance, Take the Main Procurement Industry as theEvaluation, and then Judge the Evaluation Scope and Investigation Method of the Level Evaluation Experts Through Experts and Procurement Methods. As well as the Market Distribution and Evaluation Scope, this Study Conducts Investigation and Analysis Based on the Survey Scope, Survey Level Analysis Experts and Investigators, With the Purpose of Covering the Most Purchasing Industry Marketing and Promotion Plans.A Total of Twelve Expert Questionnaires were Collected in this Study, and Six of them Passed the Consistency Test After the Final Analysis. From the Research Results, it Can be Found that Although the Decision-Making Plans of a few Personal Purchasing Agent are Different, After the Analysis Results, Most of the Dimensions and Operators Said that the Public Page is the Most Suitable Social Media Management Plan for the Purchasing Industry
A Study of We-Media and Relationship Cultivation Strategies-Case of H Art Gallery
No full text[[abstract]]新興自媒體的快速崛起，涵蓋了傳統媒體無法觸及的領域，造就自媒體的影響力不斷攀升，從企業到個人都需要因應環境轉型，藝文產業也須要借助經營粉絲專頁的力量，提高其商業價值。首先，本研究旨在探討美術館Facebook粉絲專頁的自媒體經營現況，並根據關係培養策略來檢視其粉絲專頁的經營成效。本研究採用內容分析法，以H美術館為分析對象，針對2020年2月1日至2022年6月30日發佈的貼文進行內容分析，總計有效貼文為293篇。研究結果發現，第一，在揭露策略中，目前提供資料完整性高，公開的資訊得以讓大眾們快速得知美術館現況；第二，在資訊傳播策略中，美術館偏好使用圖文的方式傳遞訊息，發文內容大多為與美術館本身有關的訊息，如館內預約參觀時段、分享藝術展品與展覽活動最新消息等；第三，在互動性策略中，粉絲較多以貼圖或是表情符號的方式留言，難以與粉絲有深層的交流，未能有效發揮互動成效。最後，根據研究結論提出相關建議，供美術館未來營運作為參考。[[abstract]]The rapid rise of new we media covers areas that traditional media cannot reach, and the influence of we media continues to rise. Enterprises and individuals need to adapt to the transformation of the environment. The arts and culture industry also needs to rely on the power of fan page management to improve its business value. First, this research aims to explore the we media management of the Facebook fan page of the art museum, and to examine the management effect of its fan page ac-cording to the relationship cultivation strategy. This research adopts the content analysis method, takes H Art Museum as the analysis object, and analyzes the con-tent of the posts published from February 1, 2020 to June 30, 2022, with a total of 293 valid posts. The results of the study found that, first, in the disclosure strategy, the information provided at present is highly complete, and the public information allows the public to quickly know the current situation of the art museum; second, in the information dissemination strategy, the art museum prefers to use pictures and texts to communicate. Most of the content of the posts is information related to the museum itself, such as the appointment time slot in the museum, and share the an-nouncement of art exhibits and exhibition activities; third, in the interactive strategy, fans often leave messages in the form of stickers or emojis, it is difficult to have in-depth communication with fans, and the interaction effect cannot be effectively ex-erted. Finally, according to the research conclusions, relevant suggestions are put forward for the future operation of the museum as a reference