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A Study of Communication Process between Mother and Daughter from Filial Piety
No full text[[abstract]]本研究以母女為例，用雙元孝道模型探討親子溝通型態。採質性研究方式，在個別訪談母女兩人互動與溝通經驗後，安排一次對談討論互動事件。藉詮釋現象觀點探討孝道信念如何影響母女間的互動，以及所隱含的溝通信念。研究發現相較於女兒偏向相互性孝道信念而講求同理與平等，母親的內在框架是權威性與相互性並行運作。母親的內在認為一位母親應肩負教育之責與關心子女，同樣身為母親的角色，也要用關懷與包容的態度對待女兒，母女互動顯示在母親的調適歷程中，其孝道信念起始於權威性過渡到相互性，最終又回歸權威性，不論權威性或相互性皆有助於母女關係維持良好。此外，母女兩人不僅有溝通信念的差異，更可能是面臨關係轉化所導致的功能性衝突。因成年初期的女兒需要發展關係自主性，母親也需要新的互動建立安全依附，雙方得以透過家事的協作推動關係的轉變。任一方發起開端，即母親能展現依賴，或女兒欲主動承接時，會使母女開始同理彼此，開啟如何滿足彼此期望的協商，當提供對方需要的照顧或認同時，照顧行為的反覆流動隨之帶動母女關係的變化。關鍵字：母女關係、雙元孝道模型、溝通歷程、成年初期[[abstract]]The study aims to investigate interactions and communications between Taiwanese mother-daughters with dual filial beliefs. Qualitative methodology was used to collect data from individual interviews and couple interviews of Taiwanese mother and daughter dyads about their daily-life interactions and values.The results indicate that, compared with her daughter’ s reciprocal filial beliefs, the mother holds both reciprocal and authoritarian views within her filial belief system. The mother believes her role is to teach and to be caring.Moreover, while the daughter in her early adulthood needs to develop autonomy, the mother also needs to establish secure attachment in their relationships. Changes in relationships were promoted through collaboration in housework in this study. Either the mother shows dependence, or the daughter takes the initiative to care for the mother, leading to both of them empathizing with each other, and starting negotiations to meet each other’s expectations. When providing the care or recognition that the other person needs continuously, it can lead to changes in the mother-daughter relationship.Keywords: mother-daughter relationships, dual filial belief, communication process, early adulthoo
A Preliminary Study on the Self-funding and Solicitation of Non-profit Organizations Planning Nutritional Catering Service Plans: The Example of Taichung Fu Chuan Tzu Shin Social Welfare Foundation
No full text[[abstract]]本研究以質性研究法之深度訪談法及文獻分析法，探討財團法人臺中市私立弗傳慈心社會福利慈善事業基金會（以下簡稱弗傳慈心基金會）現行籌畫營養餐飲服務方案勸募運作情形，研究者期望分別藉由勸募執行方式、勸募策略、勸募困境、勸募成果等，以及檢視營養餐飲服務方案執行模式進行分析探討，並提出分析與建議，以作為弗傳慈心基金會籌畫營養餐飲服務方案勸募之參考資料，使弗傳慈心基金會可透過社會行銷方式對外取得相關勸募所得。總之，對一個成立三十餘年之非營利組織，其受限於各種內外部因素，迫使機構必須從事勸募，而機構內的工作人員欲透過何種勸募，並認知到有何優、缺點，從中選擇較有利於機構之勸募，讓機構得以永續經營。本研究所探討之弗傳慈心基金會之營養餐飲服務方案自籌勸募分析結果歸納如下：一、勸募策略之規劃：受限於政府資源分配不均，在制定勸募策略以需要機構自籌與未獲得補助項目為優先考量範圍。二、勸募之執行：單位內各組別工作人員必須保持良好溝通協調與分工，並且對於各項勸募管道採取開放態度。三、勸募之成果：目前因受到Covid-19肺炎疫情影響，弗傳慈心基金會在捐款與物資籌募上不如預期。[[abstract]]This research uses fund-raising strategy and marketing strategy theory, and uses in-depth interviews and literature review analysis of qualitative research methods to explore the current fund-raising operation of Fu Chuan Tzu Shin Social Welfare Foundation. The researchers expect to use three levels of strategy, execution, and results. It also reviews the execution mode of the catering service plan for analysis and discussion, and puts forward analysis and suggestions to serve as reference materials for Fu Chuan Tzu Shin Social Welfare Foundation to revise its fundraising marketing strategy, so that Fu Chuan Tzu Shin Social Welfare Foundation can obtain relevant fundraising proceeds through social marketing.In short, for a non-profit organization that has been established for more than 30 years, it is limited by various internal and external factors, forcing the institution to engage in fundraising marketing. What kind of fundraising marketing strategy does the staff in the institution want to use, and recognizes what Advantages and disadvantages, choose a strategy that is more conducive to the fundraising and marketing of the institution, and allow the institution to operate sustainably.The results of the self-funding and solicitation analysis of the nutritious catering service plan of the Fu Chuan Tzu Shin Social Welfare Foundation discussed in this study are summarized as follows:1. Planning of the fundraising strategy: Limited by the uneven distribution of government resources, when formulating the fundraising strategy, projects that require self-funding by the institution and projects that have not received subsidies are the priority considerations.2. Implementation of the fundraising: All group staff in the unit must maintain good communication, coordination and division of labor, and adopt an open attitude to the various channels of fundraising.3. Achievements of fundraising: Due to the impact of the Covid-19 pneumonia epidemic, Fu Chuan Tzu Shin Social Welfare Foundation is not as good as expected in terms of donations and fundraising
An Action Research and Reflection of Life Story Book Program in Elder Day Care Center
No full text[[abstract]]本研究旨在透過生命故事繪本方案介入老人日間照顧機構生活情境，體現真誠關懷和同理，藉由行動研究法計畫、行動、反思與修正的循環過程，了解各階段性行動的優缺點，反思與調整執行歷程中階段性的困境，釐清生命故事繪本方案與老人生命自我統整的關聯，從中紀錄與反思方案活動行動軌跡和自我成長，研究對象為台中市東勢區A機構日間照顧中心之高齡長輩，共計12位，研究發現:1.使用長輩熟悉的母語溝通是喚醒老人記憶的橋樑；2.長輩需要關懷、肯定、鼓勵、信心、也要有自己發揮的舞台；3.發現老人之口語表達、人際互動及各種活動參與意願顯著增加；4.生命故事繪本有助於統整過去，現在與未來的階段任務；5.敘述生命故事繪本建立生命意義感、增加幸福感受、提昇老人增進自信、自我價值感。藉由敘述之間統合生命的經驗，正向看待過去，接納當下真實的自我，坦然無懼面對未來，希冀研究成果能作為長照機構與社會工作規劃活動之參考[[abstract]]The goal of this research was to intervene and observe the seniors’lives in the elder day care institution by sharing life story picture books with the them. In this way, we could show sincere care and empathy. By means of Action Research program, we implement, reflect and revise iteratively in order to understand the pros and cons of each Action Research phase, and then we reflect and adjust at each phase in different difficult situations. By integrating the picture book stories and the elderly life, and finding connection and relations between books and seniors’lives, we record, reflect the course of action throughout program activity, and the elders’personal growth.? The subjects of this study were twelve seniors at a day care institution in Dongshi, Taichung. The findings are summarized as follows: ? 1. To communicate with the elderly in their mother tongue language is the bridge to arouse the elders’memory. ? 2. Elders need care, affirmation, encouragement, and confidence. Additionally, they also need their own stage to fulfill themselves. ? 3. We found that through story sharing, elders have made great improvements in oral expression, social interaction and willingness to participate in varies activities. ? 4. Life story books help the elderly unify their past, present, and future. ? 5. Narrative stories could establish the meaning of life, increase sense of happiness, sense of self-esteem and enhance elders’ confidence. ? By narrations or telling stories, elders integrate their life experiences. Therefore, they could reflect their past positively, learn to live with advancing age, know that it is inevitable to become old, accept who they really are at present, and face future fearlessly. We hope the results of this research could be helpful and informative for long-term care institutions and social work
《Self-Reliance Support》Program Experience Action Research In The Rest-Home
No full text[[abstract]]本研究主要探討自立支援照護方案在小型養護中心執行之參與觀察紀錄、經驗及成果，採用行動研究法，以行動、觀察、反思及再行動的歷程，與運用參與觀察的紀錄包含會議紀錄、執行過成紀錄文件收集資料進行分析。研究採取台中某小型養護機構執行自立支援照護方案執行的過程，透過行動研究的歷程探索並分析，提供自立支援照護方案在導入機構或其他照護環境時，能夠預先思考、因應對策其互動狀態，產生策略方針，正向的導入方案流程。 本研究為導入自立支援照護方案，首先整理有關機構傳統照護模式之困境文獻，從過去文獻探究為何機構在社會中產生的污名，再分析自立支援照護方案要如何破除傳統照護模式之困境，並藉由賦權理論的架構及解釋分析方案導入的行動策略及過程，產生三個階段的架構分析，並組合成方案連續進程的行動研究架構。進入研究結果的過程，從參與觀察的紀錄中發現方案執行歷程困境，並從記錄中分析、反思、形成策略及再行動的過程，產生研究的結論：一、自立支援方案導入後讓傳統照護模式與創新照護模式產生對話；二、自立支援方案導入後讓照顧服務員困境降低；三、自立支援照護模式導入後讓機構不以護理專業為主要的照護模式；四、自立支援導入後拓展機構的照護方法；五、自立支援導入後機構的照護方法深度化；六、自立支援照護模式導入後能夠展現機構中各個專業的專業能力；七、自立支援照護模式提供主管自我反思及學習的管道。 並在研究結論之後，依據本研究之結果，對主管機關、機構主管及機構中實務工作者提出相關建議做為參考。[[abstract]]This study mainly explores the participation observation records, experience and results of the implementation of self-supporting care programs in small care centers. The action research method is used to act, observe, reflect and re-act the course, and the records of participation and observation include meeting records and execution. Collect data for analysis through record files. The study adopts the process of implementing the self-supporting care program of a small maintenance organization in Taichung, exploring and analyzing the process of action research, and providing self-supporting care programs. When introducing the organization or other care environments, it can think in advance and respond to the interactive state of countermeasures. Strategic policy, positive introduction of the program process. In order to introduce self-reliance support care programs, this research first collated the dilemma literature of the traditional care model of relevant institutions, explored the stigma generated by institutions in society from the past literature, and then analyzed how self-reliance support care programs can break the dilemma of traditional care models, and Through the framework of the empowerment theory and the action strategy and process introduced by the analysis plan, a three-stage structural analysis is generated and combined into an action research framework for the continuous process of the plan. Entering the process of research results, discovering the dilemma of the program implementation process from the records of participating observations, and analyzing, reflecting, forming strategies and re-acting processes from the records to produce research conclusions: 1. After the introduction of the independent support program, let the traditional care mode Have a dialogue with the innovative care model; 2. After the introduction of the self-supporting support program, the plight of care attendants will be reduced; 3. After the introduction of the self-supporting care model, the institution will not take the nursing profession as the main care model; 4. After the introduction of the self-supporting support, the care of the institution will be expanded Methods; 5. Self-reliance support care methods are intensified after the introduction; 6. Self-reliance support care models can show the professional abilities of the institutions after the introduction; 7. Self-reliance support care models provide a channel for supervisors to self-reflection and learn. After the research conclusions, based on the results of this research, provide relevant suggestions for the competent authority, agency directors and practical workers in the agency as a reference
The Research on the Growth Strategy and Product Innovation of the Manufacturing Industry By Taking Perpetual Technology Corporation as the Case Study
No full text[[abstract]]中文摘要臺灣的製造業因知識的普及與網路的發達，面臨全球化的貿易競爭與衝擊，勞力密集型傳統產業受到國外低廉薪資所造就的低成本，使國內製造產業競爭力大幅地降低，如何在這個瓶頸中找到製造業的一條新出路，是在傳統產業需要面臨的一項課題。臺灣的製造產業若要走出去與世界貿易取得一個立足點，必須對公司體質建立成長策略與創新策略，在現有的框架之中，如何開源節流，降低成本與提高利潤是最終的目標，本研究以賺不停科技股份有限公司為例，精算公司成本，將多餘的人力與場所精簡整併，對整體的「保密性」、「成本管理」、「產品效益」、「降低周轉」、「產品維修效率」都有正向的發展。另外產品創新也積極尋求開發人才，並與各大領域的消費族群進行客製化的推廣，將產品從單一變成多元，碰撞出不同的火花，創造出更新穎的產品，使原本不曾對本產品消費的族群產生興趣，再藉由新式科技網路社群媒體的傳播，大大的提高能見度，將傳統的銷售模式因時代潮流的演進而進化，也能使銷售量有正向的發展，當面臨像 COVID-19 這種人與人無法見面的情境造成實體商店無法營業的狀況下，網路市場是與消費者唯一的橋樑。[[abstract]]AbstractTaiwan's manufacturing industry has been facing a severe trade competition from the impact of globalization, the popularization of knowledge, and the development of the Internet. Especially among the labor-intensive traditional industries, the competitiveness of the domestic manufacturing industry has been greatly reduced due to the effect of low foreign wages. How to find a new way out for the manufacturing industry in this bottleneck is a very important topic to be addressed among the traditional industries. If Taiwan’s manufacturing industry wants to go global and gain a foothold in world trade, it must focus on the establishments over growth strategies and innovation strategies from the constitution of the company. In the existing framework, how to increase revenue and reduce expenditure and costs in order to maximize the profits is the ultimate goal. In this study, taking the Perpetual Technology Corporation, PTC, as an example, the overall company cost is precisely calculated by cutting the redundant manpower and maximizing the usage of company spaces. Moreover, the company has been positively developed the practices of confidentiality abidance, cost management, product efficiency, turnover reduction, and product service efficiency.In terms of product innovation, the company is also actively seeking development talents and customized product promotion with consumer groups in various fields by adapting the strategy of diversification to collide for more chemistry effects, to create more novel products, and to lure more interests. Furthermore, through the spread of new technology and social media, the product visibility has been greatly improved. Evolving from the traditional sales model to the trendy online sales model, it has led to a positive result in sales. Whilst facing with the situation like COVID-19 where people cannot iiimeet and physical stores cannot be opened, the e-commerce becomes the major bridge with consumers
A Study On The Motivation And Barriers Of Camping Participants
No full text[[abstract]]隨著政府實施周休二日的實施，國民生活水準提高，休閒遊憩活動也大幅提升，露營在現代被視為熱門休閒方式之一種。露營的方式不斷提昇改變，使得家庭戶外露營風氣盛行。許多家庭希望透過露營活動的參與，讓家人可以有更多地互動，透過搭收帳篷、炊事、觀星等戶外休閒體驗與彈性和自由的享受假日的時光。露營和一般日常休閒的形式有所差異，有許多現實面的限制，例如：家庭成員的偏好、子女年齡大小差異、露營裝備簡單齊全與否、露營場地好壞、氣候變化等因素都影響露營活動的參與，因此本研究探討露營者之參與動機與阻礙因素之關係。本研究是以各大?營區進行便利抽樣，正式問卷調查日期於2022?4月1日至2022年5月31日進行，委由經詳細說明研究目的?營同好及本人實地參與?營活動過程中進?問卷施測。本研究發出250份問卷，問卷發放完畢後隨即進行資料分析。研究結果顯示：1.露營參與者以家庭與社交為首要動機，場地因素為最主要阻礙:露營是長時間待在戶外活動，近年來因為疫情的因素，使得大眾開始投入戶外休閒活動領域，由大自然提供一個場所，讓人們暫時脫離城市的生活環境，與家人一同享受?外生活受到大家的重視。而露營區人多擁擠，沒有活動的空間，如露營客行為脫序，也會影響露營者的參與。2.不同人口背景之露營參與者的參與動機與露營阻礙的差異:不同人口背景之參與者，在性別、是否參與露營社群、年?、職業、婚姻狀況、教育程度、不同參與年資、不同參與頻率等面向有顯著差異。[[abstract]]With the implementation of the government's implementation of two-day holidays, the living standards of the people have improved, and leisure and recreational activities have also increased significantly. Camping is regarded as one of the popular leisure methods in modern times. The way of camping has been continuously improved and changed, making family outdoor camping popular. Many families hope that through the participation of camping activities, the family can have more interaction, and enjoy the holiday time flexibly and freely through outdoor leisure experiences such as setting up tents, cooking, stargazing, etc. The forms of camping and general daily leisure are different, and there are many practical limitations, such as: the preferences of family members, the age difference of children, whether the camping equipment is simple and complete, the quality of the camping site, climate change and other factors all affect camping activities Therefore, this study explores the relationship between campers' motivation to participate and barriers.This research is based on convenience sampling in major camping areas. The formal questionnaire survey will be conducted from April 1, 2022 to May 31, 2022. It is commissioned by camping friends who have explained the research purpose in detail and myself participating in camping activities. Questionnaire test. In this study, 250 questionnaires were distributed, and data analysis was carried out immediately after the distribution of the questionnaires. research shows:1. Camping participants take family and social interaction as the primary motivation, and the site factor is the main obstacle: camping is to stay outdoors for a long time. In recent years, due to the epidemic, the public has begun to invest in the field of outdoor leisure activities, which is provided by nature. Places that allow people to temporarily leave the urban living environment and enjoy outdoor life with their families are valued by everyone. The camping area is crowded with people and there is no space for activities. For example, the behavior of campers is out of order, which will also affect the participation of campers.2. Differences in motivation and barriers to camping of camping participants with different demographic backgrounds: Participants with different demographic backgrounds differ in gender, whether they participate in camping communities, age, occupation, marital status, education level, different years of participation. There are significant differences in aspects such as different participation frequencies
Research on Gem Coral Value Innovation and Business Model- Take Friend Coral as An Example
No full text[[abstract]]寶石珊瑚是古老的生物有機寶石，是?可再生資源，但其世代再生需要很長久的時間，因此寶石珊瑚開發應類似林業開發或礦產開發資源。寶石珊瑚起源於3000年前，起源於歐洲地中海於西方貴族中流通，2000年前經絲綢之路來到中國藏區，也是在中國東方的貴族裡流通。直到700年前，在義大利才有寶石珊瑚的流通與日本形成世界第一個集散中心。1874年後，日本逐步形成世界第二個寶石珊瑚集散中心。1980年代以後至今臺灣在全球的寶石珊瑚產業中，無論材料、生產、加工、雕刻、製作、進出口貿易都位居龍頭地位，形成世界第三個寶石珊瑚集散中心。1996年福人德品牌以立足北京、福滿中國、紅遍世界，開拓大陸廣大消費市場，世界占比達90%以上之市場份額可見其寶石珊瑚市場在中國大陸的強大消費力。本研究以質性焦點訪談及問卷調查法的匯總與分析，以藍海四步框架分析發現寶石珊瑚產業需要完善的四個層面：採撈作業與漁獲量層面、產業規範管理層面、產業傳承人才養成層面、產業市場良性發展層面等創新價值。並以藍海戰略曲線表現寶石珊瑚創造的三項世界之最：世界壽命最長的動物、世界效率最高的動物、世界效能最強的動物等生命再現之創新價值與福人德品牌創新商業模式九宮格：以創新文化價值?核心向八個方向創見的九大創新構面：創新客戶價值，創新體驗價值、創新品牌價值，創新企業價值，創新市場價值，創新資源價值，創新珊瑚價值，創新金融價值等，?企業把脈「打造浪尖下的生存本事」?本研究的重要目的。[[abstract]]Precious coral is an ancient organic gemstone. Although it is a renewable resource, the regeneration of precious coral takes a long time. Therefore, precious corals should be developed in a sustainable way, similar to forestry or mineral development.3,000 years ago, precious corals circulated among the western aristocracy in the Mediterranean region. It then came to the Tibetan area of China via the Silk Road 2,000 years ago, and also circulated among the nobles in eastern China. It wasn’t until 700 years ago that the circulation of precious corals began in Italy and thus formed the world’s first distributing center of precious corals. After 1874, Japan gradually became the world’s second distributing center of precious corals. Since the 1980s, Taiwan has taken the lead in the global precious coral industry in terms of materials, production, processing, carving, manufacturing, and import-export trade, becoming the world’s third precious coral distributing center. In 1996, Friend brand stand in Beijing, filled with good fortune in China, all over the world, and open up the vast consumer market in mainland China. Its market share in the world accounted for 90%, which shows its strong consumption power in the gem coral market in there.This research uses qualitative focus interviews and questionnaires to summarize and analyze, and analyzes the four-step blue ocean framework to find out that the gem coral industry needs to be improved in four aspects: fishing operations and catches, industry standard management, and industry inheritance talent development. innovation value such as the level of innovation and the level of healthy development of the industrial market. And use the blue ocean strategy curve to show the three world bests created by gem coral: the world's longest-lived animal, the world's most efficient animal, the world's most efficient animal, the innovative value of life reproduction, and the innovative business model of the Friend: with Innovative cultural value is the core and nine innovation dimensions of Transcend in eight directions: innovative customer value, innovative experience value, innovative brand value, innovative enterprise value, innovative market value, innovative resource value, innovative coral value, innovative financial value, etc. The important purpose of this research is to take the pulse of enterprises and "build the ability to survive under the wave"
A Study on the Mechanism of Food Waste Recycling Process in Taiwan
No full text[[abstract]]將廢棄物當作資源回收再利用一直是環保科技所追求的目標，台灣的環境政策從垃圾減量、分類、回收的機制以及資源回收再利用的推廣都不遺餘力，但目前政府的努力遠不及廢棄物的產出，因此如何發展循環經濟是目前台灣必須正視的重要議題。本研究期望藉由訪談廚餘實際回收的人員們，進而了解目前廚餘處理相關流程，並對政府提出合理的政策及推廣方法的相關建議，以改善目前廚餘回收機制的發展方向。以現行目前的廚餘回收情況來看，各社區都有以廚餘收集及清運方法，由家戶以廚餘桶或其他容器分類暫存，收集方式則採定點廚餘回收桶與廚餘回收車逐戶收集等方式。大多的廚餘相關設置個社區都有達成，但在民眾端執行分類的方法及類別還是有很多迷思，讓民眾進行廚餘回收的內容經常要另外人工進行處理，故還是需要進行更廣泛的宣導，讓民眾能夠更加了解廚餘回收的項目以及類別，同時也為廚餘回收處理人員減少後續處理的麻煩。透過訪談分析可以發現，雖然政府已經針對廚餘回收的相關分類方法及廚餘回收制定相關規定，但實際執行的情況稜不理想，本研究建議政府可以增大推廣的力度，使相關規定及宣導能夠增加曝光度，讓更多民眾能夠看到並且配合執行。[[abstract]]Taiwan's environmental policy has spared no effort in waste reduction, separation, recycling mechanism, and promotion of resource recovery and reuse, but the government's efforts are far less than the production of waste. This study aims to understand the current food waste treatment process by interviewing the actual food waste collectors, and to suggest reasonable policies and promotion methods to the government in order to improve the development direction of the current food waste recycling mechanism.In terms of the current food waste recycling situation, all communities use food waste collection and transportation methods, with households using food waste bins or other containers for temporary storage, and the collection methods are fixed food waste recycling bins and food waste recycling trucks for door-to-door collection. However, there are still many myths about the methods and types of sorting that can be implemented at the public end, so that people often have to manually handle the contents of food waste recycling.This study suggests that the government should increase its promotion efforts so that the regulations and publicity can be more visible and enforced by the public
The Study of House Decor and Style
No full text[[abstract]]自古以來人們將房屋作為自己的歸屬，認為家是自己最好港灣，熱衷將房屋整理成自己喜歡的樣式。“一屋不掃，何以掃天下”由此可以看出古人對於房屋的要求定義為一個基本。隨著經濟逐漸上移和科技的發展，人們對於房屋裝潢也有了自己喜歡的風格。自2010年開始，隨著網路發展各類裝潢風格也在網上嶄露頭角，甚至為了迎合客戶需求有了千變萬化的風格，每家每戶都有獨一無二的裝潢風格。[[abstract]]Since ancient times, people regard houses as their own belonging, think that home is their best harbor, and are keen to organize houses into their favorite styles. "If you don't sweep a house, why sweep the world?" It can be seen from this that the ancients' requirements for houses are defined as a basic one. With the gradual upward movement of economy and the development of science and technology, people have their own favorite style for housing decoration. Since 2010, with the development of the Internet, all kinds of decoration styles have emerged on the Internet, and even in order to meet the needs of customers, there are ever-changing styles, and every household has its own unique decoration style
The Effect of the Investment Behavior from the Foreign Investors by the Constituent Stocks—Take Yuanta Taiwan Dividend Plus ETF as Example
No full text[[abstract]]隨著台灣投資市場的開放，國內外機構法人及投資人投入國內股票市場使交易愈來愈活絡，而三大法人中以外資投入的資金佔比最高，外資買賣動向常常影響著大盤及個股漲跌，所以外資投資動態是許多投資人關注的焦點。而近年來ETF投資崛起，其中又以元大高股息受益人數成長最快速，因此本研究的目的在探討外資的買超或賣超資訊對元大高股息成分股報酬率的影響。本研究以2016年1月1日至2021年12月31日間，元大高股息成分股中的13檔個股為研究樣本，並以向量自我迴歸模型進行實證研究，探討外資買賣超比率與個股股價報酬率間的關聯性。由實證結果發現：(一)外資買賣超比率對於報酬率有6家是顯著的正向影響。由此可觀察到外資投資績效佳，投資方向值得投資人關注。(二) 外資買賣超比率中有1家為顯著的負向影響，顯示外資資投資策略，不具領先優勢。[[abstract]]With the opening of Taiwan's investment market, domestic and foreign institutional and investors have continued to increase flexibility in entering and exiting the domestic stock market, and transactions have become more and more active. Foreign investment accounted for the highest proportion among the three institutional investor. The buying and selling of foreign investment often affects the rise and fall of the stock market or individual stocks. Therefore, foreign investment trends are the focus of many investors. In recent years, ETF investment has risen sharply. The number of beneficiaries of Yuanta Taiwan Dividend Plus ETF Plus ETF grew the fastest. The purpose of this study is to explore the impact of foreign investment 's net buy and sell information on the returns of Yuanta Taiwan Dividend Plus ETF constituents.This study period was January 1, 2016 to December 31, 2021, and the 13 stocks of Yuanta Taiwan Dividend Plus ETF constituent stocks are the research samples, and the Vector Autoregressive(VAR) model is used to explore the correlation between the foreign investment net buy and sell rate and the stock return rate. From the empirical results there are 6 companies that have a significant positive impact on the rate of return when the foreign investment net buy and sell . As the empirical results shows, the performance of foreign investment is good, and the investors can pay attention to the direction of foreign investment.There are 1companies have a significant negative impact on the rate of return when the foreign investment net buy and sell,.That is foreign investment strategy has no advantages