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[[alternative]]Discussion on the Study of Community People's Participation in Fitness Exercises to Continuously Develop Habits- Take Central Power Gym as an Example
No full text[[abstract]]本實務報告為探討社區民眾參與健身運動與平價健身房之關聯性，並以中力健身房的健身參與者做為研究對象，主要探討其健身運動的動機、習慣養成以及養成心得的相關性。並採用深度訪談做為本實務報告的調查方式，訪問臺中市中力健身房7間分店的使用者，共訪談了9位對象，並依據訪談內容做出下列的結論：1.參與動機與後續的習慣養成有正向影響關係。2.健康改善後加強了繼續參與的動機。3.平價的費用及距離較近也提高了參與健身的動機。4.健身過程體驗後帶給參與者較高的滿意度。最後依據研究成果對社區型平價健身房提出參考建議，以及對後續相關研究者提出建議。[[abstract]]This study explores the relationship between community participation in fitness activities and affordable gyms, And take the fitness participants of Central Power Gym as the research object, Mainly discuss the motivation of their fitness exercise, the formation of habits and the correlation of their experience. In-depth interviews were used as the survey method of this study, Users visiting the 7 branches of Central Power Gym in Taichung City, A total of 9 subjects were interviewed, And draw the following conclusions based on the content of the interview:（1）Participation motivation has a positive relationship with subsequent habit formation；（2）Improved health strengthens motivation to continue participating；（3）Affordable fees and proximity also increase motivation to participate in fitness；（4）After the fitness process experience, the participants have a high degree of satisfaction. Finally, according to the research results, some reference suggestions are put forward for community-based affordable gyms, And make suggestions for subsequent related researchers
[[alternative]]The Study of the Relationship among Destinaion Image, Satisfaction and Willingness to Revisit - A Case Study of Plum Blossom Festival in Hujhu and Sinsheng Village, Renai Township.
No full text[[abstract]]本研究旨在探討來互新地區遊客的旅遊意象、滿意度與重遊意願彼此間之關係模式，主要研究目的有四：(一)仁愛鄉互新地區的遊客背景分析；(二)遊客不同背景分析對其旅遊意象、滿意度及重遊意願是否有差異；(三)探討有參與節慶活動與非節慶活動期間來部落的遊客其旅遊意象是否有差異；(四)探討旅遊意象、滿意度及重遊意願之影響關係等。本研究方法採問卷調查法，以便利抽樣的方式進行資料收集。且為比較旅遊時節在旅遊意象差異，問卷分兩階段發放。節慶發放時間為111年12月31日至112年1月21日，問卷回收106份，問卷回收率97.2%；非節慶發放時間為112年1月22日之後，問卷回收115份，問卷回收率99.1%。資料處理以統計軟體SPSS進行相關統計分析，將所得資料以描述性統計、獨立樣本t分配、單因子變異數分析、相關分析及多元迴歸分析等統計分法進行問卷分析。研究結果得到下列結論：(一)遊客以女性居多，以31-40歲、工商業服務業、專科及大學、已婚、收入30001-50000元、中部比例最高。到訪行為方面，自用車前往且與家人和親戚出遊比例最高，大多停留一天或半天，在得知旅遊資訊方面以親友推薦和網路上為主。(二)不同的遊客旅遊意象在「年齡」、「職業」、「婚姻狀況」、「交通方式」和「住宿方式」有顯著差異；不同的遊客滿意度在「年齡」、「職業」、「婚姻狀況」、「交通方式」和「住宿方式」有顯著差異；不同的遊客重遊意願在「婚姻狀況」和「交通方式」有顯著差異。(三)旅遊時節節慶與非節慶期間對旅遊意象有顯著差異。(四)旅遊意象對滿意度有顯著影響；滿意度對重遊意願有顯著影響；旅遊意象對重遊意願有顯著影響。[[abstract]]This study aims at investigating the relationship between destination image, satisfaction, and willingness to revisit among tourists in Hujhu and Sinsheng Village, Renai Township. The objectives are fourfold: (1) to analyze the background of tourists visiting the Renai Township, (2) to examine whether tourists with different backgrounds show variations in their destination image, satisfaction, and willingness to revisit, (3) to investigate whether there are differences in destination image between tourists participating during festival periods and those visiting during non-festival periods, and (4) to explore the relationships and influences among destination image, satisfaction, and willingness to revisit.The research methodology involves a questionnaire survey conducted through convenience sampling. To compare the differences in destination image between different travel seasons, the questionnaire was distributed in two stages. During the festival period, the questionnaire was distributed from December 31, 2022, to January 21, 2023, with a response rate of 97.2%. As for the non-festival period, it was distributed after January 22, 2023, with a response rate of 99.1%. The collected data were analyzed using various statistical methods, including descriptive statistics, independent sample t-tests, one-way ANOVA, correlation analysis, and multiple regression analysis with SPSS Statistics.The findings reveal that the majority of tourists are females aged 31 to 40, working in service industries, holding a bachelor’s degree, married, and earning an income of NT$ 30,001 and 50,000, with a higher proportion coming from central Taiwan. Most of them prefer traveling by their own vehicle and enjoy trips with their families, friends, and relatives. The average length of stay is one day or half a day, and the primary sources of travel information were recommendations from friends, family members, and online sites. Furthermore, there are significant differences in tourists’ destination image, satisfaction, and willingness to revisit based on factors such as age, occupation, marital status, modes of transportation, and accommodation preferences. Similarly, variations in tourists’ satisfaction are observed concerning these same factors. Moreover, differences in the willingness to revisit the destination are significant based on marital status and mode of transportation. The results also show that there are significant differences in destination image between the festival and non-festival seasons. Additionally, the destination image significantly influences tourist satisfaction, which, in turn, significantly affects their willingness to revisit. Finally, the destination image also directly influences tourists’ willingness to revisit
[[alternative]]The effect of intervention of home care service on the care burden and quality of life in family caregivers of the elderly with disabilities: Take the Hsinchu city as an example
No full text[[abstract]]前言：鑒於臺灣整體人口快速老化，加上家庭功能日益消失，提供服務的照顧者日益減少，而需要的被照顧者日益增加，在長照 2.0 中居家服務的使用率最高。目前我國對於照顧者缺乏全國性完整照顧者法案，而目前國內尚無本土性實證闡述居家服務與家庭照顧者壓力之關係。因此，本研究目的為探討居家服務介入後對於失能者之家庭照顧者照顧壓力與生活品質之效益，並探討居家服務介入後對於失能者之家庭照顧者照顧壓力與生活品質間之關聯性。研究方法：本研究採單組前後測追蹤研究，前測時，個案之主要照顧者將填寫：人口學特性資料表、照顧者壓力自我測驗量表及台灣簡明版世界衛生組織生活品質問卷(台灣簡明版 WHOQOL-BREF)。三個月後之後測，個案須填寫：照顧者壓力自我測驗量表、台灣簡明版 WHOQOL-BREF 及居家服務使用者滿意度調查表。本研究採問卷面訪的方式收集資料。以描述性統計分析家庭主要照顧者人口學變項等資料之次數分配、百分比與平均數。以t檢定或ANOVA：分析家庭照顧者之人口學變項、居家服務的介入前後在其家庭主要照顧者的照顧壓力和生活品質之差異。以皮爾遜相關係數(Pearson Correlation Coefficient, r)分析家庭主要照顧者之照顧壓力與生活品質兩者間之關聯性。研究結果：本研究共收集 30 份個案問卷，家庭的主要照顧者性別以「女性」為主，年齡在「55-64 歲」，婚姻以「已婚」為主。照顧者壓力自我測驗量表總分與其分量表情緒、心理社會及社交經濟四個因素分數達統計顯著差異。不同的經濟狀況對於生理因素方面，有顯著差異(p=0.046)。居家服務的介入前後於照顧壓力，無顯著差異(p=0.661)。生活品質方面，有顯著差異(p=0.027)。居家服務的介入前後於生活品質整體品質無顯著差異。整體而言照顧壓力與生活品質呈現負相關。討論與結論：本研究結果顯示，居家服務介入前後經過成對樣本t檢定分析，分析顯示生活品質方面有達到提升的效果，但照顧壓力方面經過居家服務的介入並未達到減輕的效果。照顧壓力量表各層面及生活品質量表各層面透過皮爾遜相關係數分析，分析結果顯示照顧壓力與生活品質呈現負相關，表示家庭主要照顧者在照顧期間感受到壓力情況越大時，生活品質方面呈現下降。綜合上述所獲得之結論，本研究將針對家庭主要照顧者「年齡」、「經濟方面」及「居家服務」介入的時間點等三個面向提出討論，希望能夠降低家庭主要照顧者的照顧壓力及提高其生活品質。[[abstract]]Introduction: As Taiwan's population rapidly ages and traditional family functions decline, the number of available caregivers is decreasing while the number of individuals in need of care is increasing. As a result, the usage-rate of home-based care services is the highest among the services provided in the Long-Term Care 2.0 Plan. At present, Taiwan lacks a comprehensive national act for caregivers, and there is no local empirical research on the relationship between home-based services and caregiver stress among family caregivers. The objective of this study was to investigate the benefits of such services for disabled family caregivers with respect to reducing caregiver stress and enhancing quality of life, as well as to examine the correlation between caregiver stress and quality of life among caregivers of disabled families who have received home-based care services.Methods:This study used a one-group pretest-posttest design. During the pre-test,the primary caregiver of each case completed a demographic data form, TheCaregiver Burden Interview Scale, and a Taiwan brief version of the World HealthOrganization Quality of Life questionnaire (WHOQOL-BREF). The data for thisstudy were collected through face-to-face questionnaires. Descriptive statisticswere used to analyze the frequency distribution, percentage, and mean ofdemographic variables for the primary family caregiver. T-tests or ANOVA wereemployed to analyze the differences in demographic variables, caregiver stress,and quality of life for primary family caregivers before and after the engagement of home-based care services. In addition, the Pearson correlation coefficient was utilized to analyze the correlation between caregiver stress and quality of life for primary family caregivers.Results: This study collected a total of 30 case questionnaires. The gender of the primary caregiver in the family was mostly female, and the age was in the range 55 to 64 years old. The majority of the caregivers were married. There was a significant difference in the physical dimension based on different economicconditions. There was no significant difference in caregiving stress before and after the intervention of home care services, but there was a significant difference in quality of life. The total score of the Caregiver Burden Interview Scale was significantly different from the four subtests of the Caregiver Burden Interview Scale (including physical, emotional, psychological, and social economic). No significant diffidence found between the scores of the Caregiver Burden Interview Scale and WHOQOL-BREF. The total score of the Caregiver Burden Interview Scale was negatively correlated with WHOQOL-BREF.Discussion and Conclusion:The paired-sample t-tests that were conducted beforeand after the intervention of home care services showed that while there was nosignificant reduction in caregiver stress, there was a significant improvement in quality of life. The results of correlation revealed a negative correlation between caregiver stress and quality of life, indicating that primary caregivers experience a decline in their quality of life as their perceived stress increases. This study has addressed three factors: age, economic status of primary family caregiver,and timing of home care service intervention. The findings of this were expecting to alleviate caregiver burden and enhance the quality of life for caregivers
[[alternative]]Strengthening The Professional Function of Taichung City Community Planner
No full text[[abstract]]本研究以台中市社區規劃師專業功能之強化，進行推動模式發展思考 的技術報告推動，社區規劃師的輔導計畫隨著公部門計畫的推動，每年皆能 積累倍數型的成長成果，社區規劃師駐地輔導計畫，為中央營建署向下推動 於地方發展的營造類型計畫，為社區發展地方特色亮點的基礎核心計畫，但 「社區規劃師」或「社區營造」並非是一種區域文化營建發展意象的共識， 也就代表社區規劃師的推動與發展，無法形成地方營造效益，亦無法真正的 對區域發展達到有價值的助力。本研究以盤點社區營造相關計畫作為重要的歷程與研究實務的參據， 並發展地方推動社區營造應具備的原則性及策略模式，將台中市分為五大 區位山城區、都會區、濱海區、屯區，依照地方所面對的公部門相關計畫與 地方的文化紋理脈絡，提出台中市行政區，共29區的發展方向，提出區域發 展定位與推動社區規劃師輔導策略，作為強化台中市社區規劃師專案功能 的區域型政策可助益之方向。[[abstract]]In This Study, The Strengthening of The Professional Function of Community Planners In Taichung City Is Used To Promote The Technical Report On The Development of The Model. However, "Community Planner" Or "Community Building" Is Not a Consensus On The Development Of a Regional Cultural And Architectural Image, Which Means That The Promotion And Development Of Community Planners Cannot Form a Place- Making Benefit，Nor Can They Truly Contribute To Regional Development .This Study Takes An Inventory Of Community building Related Projects As An Important Historical And Practical Reference，And Develops Principles And Strategic Models For Local Community Building Promotion. In Addition，We Propose Regional Development And Promote Community Planner Counseling Strategies As A Direction To Strengthen The Function Of Community Planner Programs In Taichung
[[alternative]]A Study of Baseball Occupational Injury Prevention Strategies
No full text[[abstract]]2023年的棒球經典賽在台灣舉行，二位年輕的強力投手徐若熙和古林睿煬，雖都擁有能夠飆破155公里的球速，卻因傷病問題讓他們無法上場展現實力；這都凸顯台灣棒球需重視職業傷害預防，這不僅關乎球員的身心健康，也直接關係到球隊整體的表現和競爭力。 本研究旨在探探究棒球職業傷害預防策略，採用質化之「個案研究」及「半結構式訪談法」，探討棒球職業傷害預防策略。 研究對象以臺中市國小棒球隊教練為研究對象，研究的目的在於透過現職基層國小棒球隊教練，了解對職業棒球球員職業傷害預防的相關性，以及基層教練對於運動傷害預防的重要性。棒球職業傷害預防策略探究結論如下：一、重視基層教練對於職業傷害的預防：基層教練是棒球生涯中的重要角色， 當基層教練重視預防傷害就為後續棒球生涯打基礎。二、基層棒球教練對於職業傷害的預防具重要性：重視以傷害預防為導向的成 績優化策略，教練需要學習運動防護知識，不以比賽成果當唯一目標。三、基層教練預防職業傷害的策略是：針對基層棒球教練設計培訓，以球員安 全與健康為長期訓練導向，重視球員訓練與休息的動態平衡，是重要環節。[[abstract]]In the 2023 World Baseball Classic (WBC) in Taiwan, two young strong pitchers, Jo-His Hsu and Gu Lin Ruei Yang, although they both have a ball speed of 155 km·h, but due to the injury problems, they cannot play to show their strength. This highlights the importance of occupational injury prevention in Taiwanese baseball, which is not only related to the physical and mental health of players, but also directly related to the overall performance and competitiveness of the team. This study aims to explore baseball occupational injury prevention strategies by using qualitative "case studies" and "semi-structured interviews" to explore baseball occupational injury prevention strategies. The purpose of the study was to understand the correlation of professional injury prevention for professional baseball players and the importance of grassroots coaching to sports injury prevention through current grassroots elementary baseball team coaches. The findings of baseball occupational injury prevention strategies are as follows: First, emphasis the prevention of professional injuries by grassroots coaches: grassroots coaches play an big role of the baseball career, when grassroots coaches focus on injury prevention, they lay the foundation for a later baseball career. Second, grassroots baseball coaches are important for the prevention of occupational injuries: emphasis the injury prevention-oriented performance optimization strategies, coaches need to learn sports protection knowledge, and not take game results as the only goal. Third, the strategy of grassroots coaches to prevent occupational injuries is: designing training for grassroots baseball coaches, taking player safety and health as the long-term training orientation, and paying attention to the dynamic balance between player training and rest, which is an important link
[[alternative]]The Study on Usage Intention of AED APP by TAM Model
No full text[[abstract]]關於心血管疾病及心臟疾病死亡的案例居高不下，每年都造成全球數千萬人死亡，並且心臟疾病的發生都是非常急迫的，如果可以盡早使用AED對患者心律進行分析、判讀甚至電擊去顫治療，再搭配徒手CPR，患者的性命就有更大的機會被挽救，近期台灣內政部消防署推出的AED APP(急救先鋒)已與各縣市消防局勤務指揮中心做連結，當消防局勤務指揮中心接獲報案後，就可即時同步推播案件資訊給AED APP(急救先鋒)的使用者，此款應用程式中也包含案發地點導航、AED地圖、AED使用指南、節拍器、急救教學示範影片、模擬訓練以及快速報案等功能，就是希望有更多的熱心民眾，可以藉由此AED APP(急救先鋒)的輔助，更快速的投入救援，達到全民急救的新願景。 本研究將針對一般民眾對於AED APP(急救先鋒)的知覺有用性、知覺易用性、使用態度及使用意願之觀點做詳細的探討與研究。本次研究以問卷調查的方式，並且蒐集樣本共 209 份並將資料做相關分析。本研究分析結果為(一) 知覺易用對於知覺有用具有正向之影響。(二) 知覺有用對於使用態度有正向之影響。(三) 知覺易用對於使用態度具有正向之影響。(四) 使用態度對於使用意願具有正向之影響。最後根據研究的成果提出相關結論及建議，提供未來AED APP(急救先鋒)推廣之重要參考。 依據。[[abstract]]Cardiovascular and heart diseases are common causes of death, with tens of millions of people dying from these diseases each year. Heart diseases require immediate treatment. If an automated external defibrillator (AED) is used as soon as possible in conjunction with manual cardiopulmonary resuscitation to analyze and interpret the heart rate of a patient and to defibrillate the patient, the chance of the patient being saved can be increased. First Aid Herald, a recent AED app developed by the National Fire Agency, has been connected with the service command centers of county- and city-level fire departments across Taiwan. When a command center receives a heart disease report, it can deliver case information to the users of First Aid Herald in a real-time, simultaneous manner. This app also provides various functions such as case location navigation, AED map, AED user guide, a metronome, first aid demonstration videos, simulation training, and instant reports. With the assistance of First Aid Herald, people who want to help patients with heart diseases can join rescue endeavors instantly, fulfilling the goal of “first aid by all.” This study investigated the perceived usefulness and perceived ease of use of First Aid Herald according to the general public, along with the usage attitudes and usage intentions of the public. A questionnaire survey was conducted, and 209 responses were collected for analysis. The findings are as follows: (1) perceived ease of use positively affected perceived usefulness, (2) perceived usefulness positively affected usage attitude, (3) perceived ease of use positively affected usage attitude, and (4) usage attitude positively affected usage intention. The conclusion and suggestions are presented according to the analysis results to provide a key reference in promoting First Aid Herald
[[alternative]]Emotions as Determinants of Electric Car Usage Intention for Taiwanese Customers
No full text[[abstract]]近年來，電動車在全球市場已佔有一席之地。然而在台灣，此項創新產品仍處於初期接受階段，且文獻少有相關研究，特別是從消費者的角度進行探索。本研究旨在全球氣候變遷頻仍期間，透過篩選與整合解構式計畫行為理論、創新擴散理論與消費者個人情感等構念，以瞭解影響台灣消費者使用電動車意願的關鍵因素。經過網路問卷便利性蒐集到180位有效填答者數據，然後進行結構方程路徑統計分析。結果顯示可相容性、媒體影響、社交影響與自我效能等因素對消費者電動車的情感有正向促進效果，進而直接或間接影響其使用意願。而個人情感是影響使用意願的最重要預測因子之假設得到實證資料的支持。本研究結果將有助於政府制訂電動車產業發展政策與促進消費者使用電動車意願補助計劃，及業者與其他利害關係人提供電動車普及策略之參考訊息。[[abstract]]Electric vehicles have gained ground in the global market in recent years. However, this innovative product is still in the early stage of mass acceptance in Taiwan, and there are few literatures about the perspective of consumers. This research aims to understand the key factors influencing Taiwanese consumers' intention to use electric vehicles by integrating constructs such as planning behavior theory, innovation diffusion theory, and consumers' personal emotions. The data of 180 valid respondents were collected through online questionnaires, and then the path analysis of the SEM was carried out. The results show that factors such as compatibility, media influence, social influence and self-efficacy have positive effects on consumers' emotions about electric vehicle, which in turn directly or indirectly affect their intentions to use. Personal emotion is the most important predictor of intention to use, which is supported by empirical data. The results will help the government to formulate electric vehicle industry development policies and to implement subsidy plans to promote consumers' intention for commonly purchase electric vehicles
[[alternative]]Selection Criteria of Fire Equipment by AHP Method——Taking T Firefighting Company as an Example
No full text[[abstract]]消防器材設備是守護國家人民生命財產安全的重要救命設備，國內經由政府的宣導與民間企業的努力使消防法規趨於完善讓人們重視消防設備這個領域，在消防設備上內政部消防署也公告消防安全設備認可基準來檢驗設備的功能性來保障消防產品品質。目前國內行銷方式主要採用B2B2C模式進行交易，並由專業的工程公司進行採購與安裝，因此一般民眾與消防設備買賣公司並不了解對於消防器材設備的購買選擇與考量因素來源，進而無法了解客戶的需求來達到精準行銷的目的。為協助企業了解消防器材市場趨勢，本研究透過文獻探討與消防產業專家訪談分別建立5項構面與13指標因素，其中5項構面為品牌、產品、服務、價格與物流為研究主要評選指標，並透過AHP及分析法來統計歸納出消防市場上主要影響購買產品相關考量因素，以供未來消防器材設備公司在銷售上提供方向，也讓民眾在對消防設備採購有著更進一步的認知與了解。[[abstract]]Fire-fighting equipment is an important basic equipment to protect the lives and property of the people in the country. The government's propaganda and the efforts of private enterprises have made fire-fighting laws and regulations tend to be perfected and people have paid attention to the field of fire-fighting equipment. The Fire Department of the Ministry of the Interior also announced on fire-fighting equipment The fire safety equipment accreditation benchmark is used to test the functionality of the equipment to ensure the quality of fire protection products. At present, the domestic marketing method mainly adopts the B2B2C mode for transactions, and professional engineering companies purchase and install them. Therefore, the general public and fire-fighting equipment trading companies do not understand the purchase options and considerations for fire-fighting equipment and equipment, and thus cannot understand customers. needs to achieve the purpose of precise marketing. In order to help enterprises understand the market trend of firefighting equipment, this study establishes 5 aspects and 13 index factors through literature review and interviews with experts in the fire protection industry. Among them, 5 aspects are brand, product, service, price and logistics as the main selection of the research. Indicators, and use AHP and analysis methods to statistically summarize the main considerations that affect the purchase of products in the fire protection market, so as to provide direction for future fire equipment and equipment companies in sales, and also to allow the public to have a better understanding of fire protection equipment purchases and learn
[[alternative]]Exploring Sustainable Development Model Innovation for Social Enterprises: A Case Study of the Sweetheart Workshop by the Garden of Hope Foundation
No full text[[abstract]]近年來，「社會企業」風潮在全球蔚然成趨勢，台灣的社會企業也在相關機構及人士的積極推動下，迅速蓬勃發展。社會企業的經營宗旨不僅在於追求盈利，更加重視解決社會問題，諸如改善弱勢就業、環境保護、教育文化、農業經營等領域。以往，非營利組織主要依賴募款收入或政府補助，然而，隨著成本上升、設備不足、人力不穩定等問題逐漸浮現，這些組織面臨經營上的虧損和困境，因此開始思考轉型方案。 本研究以個案「勵馨基金會甜心工坊」為例，探討其創業模式，提供弱勢少女、婦女就業機會及維持組織的永續發展，透過商業模式的發展，朝向社會企業永續發展邁進，並盈餘用於協助非營利組織之婦女就業，進而投資社會幫助弱勢族群，而非追求最大的利益。[[abstract]]In recent years, the trend of "social enterprises" has emerged worldwide, and social enterprises in Taiwan have also experienced rapid and vigorous development with the active promotion of relevant organizations and individuals. The mission of social enterprises goes beyond pursuing profits; they place greater emphasis on addressing social issues such as improving employment opportunities for disadvantaged groups, environmental protection, education and culture, and agricultural management. Previously, nonprofit organizations primarily relied on fundraising or government subsidies.However, as issues such as rising costs, inadequate equipment, and unstable manpower became evident, these organizations faced operational losses and difficulties, prompting them to consider transformational solutions.This study examines the case of the "Sweet Workshop" by the Lihsin Foundation to explore its entrepreneurial model, which provides employment opportunities for disadvantaged girls and women and ensures the sustainable development of the organization. Through the development of a business model, it aims to move towards the sustainable development of a social enterprise and utilize the surplus to assist the employment of women in nonprofit organizations, thereby investing in social support for vulnerable groups rather than pursuing maximum profits
[[alternative]]Research on Customer Service Quality,Satisfaction and Loyaltyof Bank Fintech:Take K Bank as an Example
No full text[[abstract]]在全世界因為covid19疫情掀起一股金融產業、網路產業轉型變革的波瀾，金融科技的跨界、跨域特性，重塑了金融服務業的新樣貌。智慧型手機隨科技發展普及，透過網路辦理金融服務，金融業開始從基本的服務，發展到成為與客戶互動的平台。本研究以K銀行為例，探討研究銀行導入金融科技對使用者服務品質、使用者滿意度與顧客忠誠度三方研究。研究結果顯示金融科技對服務品質、滿意度與客戶忠誠度具正向顯著影響。因應未來趨勢與顧客需求，建議銀行業者於數位金融的提升多進行開發，以提供更便利且安全快速的服務模式。對未來研究者之建議，在此研究可以提供網銀業者在科技系統危機處理與保密的加強提供研究後改善的建議。[[abstract]]The covid19 epidemic sets off a wave of transformation and change in the financial industry and the Internet industry, reshaping the new look of the financial service industry. Handling financial services through smart phone networks has developed into a platform for interacting with customers. This study takes Bank K as an example to explore the tripartite research on the effect of bank introduction of financial technology on user service quality, user satisfaction and customer loyalty. Research results show fintech has positively significant effects onservice quality, satisfaction and customer loyalty. In response to future trends and customer needs, it is recommended that banks conduct more development in the promotion of digital finance to provide more convenient, safe and fast service models. Suggestions for future researchers, this research can provide online banking industry with suggestions for improvement after research on crisis management and security enhancement of technology systems