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以體驗行銷觀點探討疫情下線上旅遊意願之研究
[[abstract]]隨著 Covid-19 疫情爆發,已對全球經濟造成莫大的衝擊,旅遊產業首當其 衝,損失慘重無可置疑。旅遊產業被迫展現生存韌性,重新思考如何因應這波 疫情,於是開始紛紛轉型,舉凡部分飯店轉型為防疫旅館、航空公司把客機載 能縮減,轉型成全貨機,還推出了各種主題式的「偽出國」行程。旅遊業者則 推出「線上旅遊」的虛擬旅遊方案,透過照片或影片來呈現旅遊的景象,並搭 配人員的解說,使消費者即便在線上亦可旅遊,甚至結合行動裝置、體感設備 來滿足虛擬旅遊的沉浸感與類親身體驗感受。故本研究以「KKday 線上旅遊平 台」為研究對象,結合 Schmitt 體驗行銷之策略體驗模組,探討旅客對線上旅遊 採用意願之前置因素,包括感官、情感、思考、行動及關聯等體驗構面,再以 人口統計變數進一步分析對線上旅遊之採用意願差異。 研究結果發現幾點結論:(1)研究發現年齡層為 22 歲(含)以下、教育程度為 大學以下及大學、月收入為 NT100,000 元以上及旅遊次數 為 5 次以下之消費旅客對線上旅遊之採用意願較高,故可鎖定這些目標客群 ; (2)線上旅遊應增強情感及行動元素,使生活型態類型為品味活躍族,能夠引起 消費情緒,並促使這類族群的主動參與及生活型態類型為便利優先族,能夠藉 由親身體驗,進而增強這類族群對線上旅遊的黏著度 ; (3)真人線上導覽當地景 色,能吸引視覺注意及以線上進行虛擬旅遊,也可以增進旅遊景點之瞭解,對 這項線上旅遊服務之採用意願並沒有助益,應盡量避免。而提供代購伴手禮, 會激起日後參與實地旅遊體驗,對這項線上旅遊服務有助於提升消費旅客之採 用意願。故建議業者可針對這些因素擬定行銷策略。[[note]]111-2813-C-468-052-
親子關係優劣與復原力之表現:以壓力情境之心率變異表現為例
[[abstract]]研究背景:親子是人類建立人際關係的起點,也影響個體日後身心健康發展。諸多文獻指 出,良好親子關係可提升孩子的復原力。復原力常被用於代表個體具有的特質或條件於壓力 情境中能產生相應的因應表現。目前復原力測量多以自陳量表,而本研究則是以準實驗設計 (合理壓力情境誘發個體反應)測量復原力的生理表現。心率變異被認為與壓力有關,所以 心率變異應可作為復原力之相應參考值。本研究目標是,比較親子關係優劣者於壓力情境之 心率變異的差異,並探討與自評復原力之關聯。 研究方法:本研究以女大生為研究對象,並分成親子關係好壞兩組。準實驗設計是採基準 期、壓力介入與恢復期,壓力介入是利用 N-back。依變項是心率變異數值(如:心率、low frequency power、high frequency power 等)與青少年復原力量表總分。統計分析是單因子變 異數分析。 研究結果:25 名親子關係好者(平均年齡 19.96±1.06 歲)與 25 名親子關係差者(平均年齡 19.96±1.21 歲)。結果顯示,親子關係好者生理復原力(即呼吸節律)優於親子關係差者 (p=.003)。其次,親子關係好壞影響個體於壓力下的心率反應表現(p=.044)。最後,18 歲後 的親子關係發展對女大生復原力未有顯著影響(p = .529)。 結論:本研究支持復原力不僅是心理特質,也具有相當程度的生理基礎。此外,女大生復原 力可能無法透過親子關係改善
[[alternative]]Exploring the Path Model Linking Social Anxiety to Problematic Social Networking Sites Use among Adults -The Role of Use Hours, Positive and Negative Metacognition
[[abstract]]研究背景:近年來,回顧性研究指出成人社群網站成癮風險約24~34%,可能造成學習/工作、人際關係、心理健康或幸福感的負面影響。文獻回顧指出社交焦慮可預測社群網站成癮,但其間的心理認知歷程仍有待探討。過去針對網路成癮曾發現,遊戲使用後設認知可能是中介變項,其中,遊戲正向後設認知中介負向情緒與遊戲使用時間的關係;而遊戲負向後設認知中介遊戲使用時間與網路成癮之關係,也中介負向情緒與網路成癮間的關係。針對網路遊戲成癮的研究也發現遊戲使用時間能中介社交焦慮與網路遊戲成癮間的關係。是故,本研究擬探討社群網站使用的正負向後設認知在社交焦慮、社群網站使用時間及社群網站成癮間是否也扮演中介角色。研究假設:本研究假設(1)社群使用正向後設認知中介社交焦慮與社群網站使用時間的關係;再者(2)社群網站使用時間中介社群使用正向後設認知與負向後設認知間的關係;(3)社群使用負向後設認知中介社群網站使用時間與社群網站成癮間的關係;也中介社交焦慮與社群網站成癮間的關係;最後(4)社交焦慮能依序透過社群使用正向後設認知,再透過社群網站使用時間,再透過社群使用負向後設認知的中介預測社群網站成癮。研究方法:本研究使用網路收案進行資料分析,共有1003位參與者。研究工具以SCL-90R人際間敏感分量表測量社交焦慮程度,社群使用後設認知量表測量使用社群的正負向後設認知程度,柯氏社群網站成癮量表測量社群網站成癮程度。最後以SPSS 25與Smart PLS 3.3.9統計軟體進行統計分析與結構模型的中介效果檢驗。研究結果:研究結果發現(1)社交焦慮可直接或透過社群使用正向後設認知的中介,預測社群網站使用時間;也可直接或間接透過社群使用負向後設認知的中介,預測社群網站成癮。再者(2)社群使用正向後設認知可直接或透過社群網站使用時間的中介,預測社群使用負向後設認知;(3)社群網站使用時間可透過社群使用負向後設認知的中介,預測社群網站成癮。最後(4)社交焦慮可依序透過社群使用正向後設認知,再透過社群網站使用時間,再透過社群使用負向後設認知的中介預測社群網站成癮。討論與結論:本研究結果闡示了社群網站使用時間可能是影響社群使用後設認知轉變的因子,且在社交焦慮和社群網站成癮路徑間扮演的重要角色,社群網站使用正負向後設知也可能是解釋個人使用行為轉變為成癮的關鍵要素。研究結果探究之社交焦慮發展至社群網站成癮的心理認知歷程,可用作未來針對大學生或成人社群網站成癮介入方案之參考;然而,本研究採橫斷設計,無法驗證假設模型中的因果關係,後續研究需進一步以縱貫分析加以探討。[[abstract]]Purpose:In recent years, review studies have indicated that the risk of problematic social networking sites use (PSNSU) among adult is about 24-34%, which may have negative effects on learning/work, interpersonal relationships, mental health, and happiness. Literature reviews have suggested that social anxiety (SA) can predict PSNSU, but the emotional cognitive processes involved in this relationship have yet to be explored. Previous studies on problematic internet use (PIU) have found that metacognition of online gaming (MOG) may be a mediator variable, in which positive MOG mediates the relationship between negative emotions and gaming hours, while negative MOG mediates the relationship between gaming hours and PIU, also mediating the relationship between negative emotions and PIU. Studies on internet gaming disorder (IGD) have also found that gaming hours mediated the relationship between SA and IGD. Therefore, this study aims to investigate whether positive and negative metacognition of social networking sites use (PMSNSU; NMSNSU) plays a mediating role in the relationship between SA, daily social networking sites use hours (DSNSUH), and PSNSU.Hypotheses:We hypothesize that (1) PMSNSU can mediate the relationship between SA and DSNSUH; furthermore (2) DSNSUH can mediate the relationship between PMSNSU and NMSNSU and (3) NMSNSU can mediate the relationship between DSNSUH and PSNSU, and mediate the relationship between SA and PSNSU. Finally (4) SA can predict PSNSU through the sequential mediation of PMSNSU, DSNSUH and NMSNSU.Methods:This study used online recruitment for data analysis, with a total of 1003 participants. The SCL-90R Interpersonal Sensitivity Scale was used as a research tool to measure the level of SA, the Metacognition of SNS use Scale was used to measure the level of positive and negative metacognition of SNS use, and the Ko’s SNS Addiction Scale was used to measure the degree of PSNSU. Finally, statistical analysis and examination of the mediating effects of the structural model were conducted using SPSS 25 and Smart PLS 3.3.9 software.Results:We found that (1) SA directly or indirectly predicted DSNSUH through the mediator of PMSNSU, and also directly or indirectly predicted PSNSU through the mediator of NMSNSU; furthermore (2) PMSNSU directly or indirectly predicted NMSNSU through the mediator of DSNSUH and (3) DSNSUH predicted PSNSU through the mediator of NMSNSU. Finally (4) SA predicted PSNSU through the sequential mediation of PMSNSU, DSNSUH and NMSNSU.Conclusions:The results of this study indicated that DSNSUH may be a factor that affects the transformation of PMSNSU to NMSNSU, and played an important role in the path from SA to PSNSU. PMSNSU and NMSNSU may also be a key factor in explaining the transformation of individuals using behavior into addictive behavior. The emotional cognitive process from SA to PSNSU explored in this study can be used as a reference for future intervention programs for college students or adults with PSNSU. However, this study adopts a cross-sectional design and cannot verify the causal relationship in the hypothesized model. Subsequent research needs to further explore the model through longitudinal analysis
[[alternative]]Psychophysiological Comparisons between Attention Deficit/Hyperactivity Disorders and Typically Developing Children
[[abstract]]背景:注意力不足/過動症(Attention-Deficit/Hyperactivity Disorder, ADHD)是最常見的兒童神經發展障礙症之一;可分為三種亞型:ADHD不專注主顯型(predominantly inattentive presentation, ADHD-I)、過動/衝動主顯型(predominantly hyperactive/impulsive presentation, ADHD-HI)及混合表現型(combined presentation , ADHD-C)。本研究欲了解ADHD與一般發展兒童於神經心理測驗與腦波的差異性,以及ADHD亞型在不同向度的神經心理測驗表現的比較。最後探討ADHD在神經發育上與一般發展孩童的表現比較。研究方法:本研究共招募87名兒童參與本研究,其中45名為ADHD(ADHD-C:33;ADHD-I:12;平均年齡8.82), 42名一般發展兒童(平均年齡9.46)。所有受試者皆接受魏氏兒童智力測驗第四版(WISC-IV)、兒童行為檢核表(CBCL)、情緒障礙量表(SAED)、兒科生活品質量表(PQL)、克氏持續度表現測驗第三版(CPT-3)、注意力網絡測驗(ANT)及劍橋電腦化神經心理測驗(CANTAB)等評估,並測量其休息狀態的腦波。研究結果:本研究以獨立樣本t檢定分析,結果發現,ADHD在注意力、空間工作記憶、計畫能力等認知功能表現顯著較一般發展兒童差(p < .05)。此外,ADHD亞型在測驗中有不同向度的缺損:ADHD-C在抑制功能表現較差也具較多情緒行為問題;ADHD-I主要在注意力問題及處理速度表現較差。然而,在腦波特徵上未觀察到兩組間顯著的差異。此外,在神經心理測驗方面與同齡兒童相比ADHD兒童表現較差,但與年紀較小的一般發展兒童相比則無顯著差異。結論:ADHD與一般發展兒童相比在認知功能的表現顯著較差;ADHD亞型在認知功能及情緒行為有不同向度的缺損。此外,在神經心理測驗的年齡層比較中也發現,ADHD的孩童在神經發展上比一般發展的孩童來得慢1-2年。[[abstract]]Background: Attention-Deficit/Hyperactivity Disorder (ADHD) stands as a prevalent neurodevelopmental condition in children, categorized into ADHD-I, ADHD-HI, and ADHD-C subtypes. This research aims to discern variations in neuropsychological evaluation and brainwave patterns between ADHD and typically developing children. It also probes potential distinctive attributes among ADHD subtypes and seeks to identify delayed neurodevelopment through neuropsychological assessment.Methods: Involving 87 children, the study included 45 with ADHD (33 ADHD-C, 12 ADHD-I, average age 8.82) and 42 typically developing peers (average age 9.46). Both groups underwent diverse assessments: Wechsler Intelligence Scale for Children-Fourth Edition (WISC-IV), Child Behavior Checklist (CBCL), Scale for Assessing Emotional Disturbance (SAED), Pediatric Quality of Life Inventory (PQL), Conners Continuous Performance Test 3rd Edition (CPT-3), Attention Network Test (ANT), Cambridge Neuropsychological Test Automated Battery (CANTAB), alongside measuring resting-state brain waves.Results: Utilizing independent samples t-tests, the research revealed notable underperformance of ADHD-afflicted children in attention, spatial working memory, and planning skills, contrasting with typically developing counterparts. Among different ADHD subtypes, ADHD-C exhibited inhibitory function deficits and emotional/behavioral challenges, while ADHD-I primarily faced attention and processing speed issues. However, no distinct differences in brainwave characteristics emerged between the groups. While children with ADHD demonstrated inferior neuropsychological test outcomes when compared to their age peers, no significant variations emerged compared to younger typically developing children.Conclusions: Children with ADHD displayed markedly inferior cognitive performance compared to their typically developing counterparts. Distinct ADHD subtypes showcased deficits in cognitive functions and emotional behaviors across specific dimensions. Additionally, comparative analysis of age-related neuropsychological test outcomes unveiled an approximate 1-2 year neurodevelopmental delay in children with ADHD compared to typically developing peers
[[alternative]]Applying Deep Learning to Internet Addiction Prediction Based on Vital Signs
[[abstract]]隨著網際網路的普及和上網人口的增加,對於網路成癮所帶來的工作、家庭、學業和身心健康等問題關注日益增加。網路成癮的判定方式為透過問卷填寫,並由心理專業人士進行評估。然而,這種方式有著需要大量人力的限制,以及調查難以普及等問題。這將造成潛在成癮者無法被發現,並得到適當的輔導,導致其身心健康持續受損。網路成癮會因為情緒低落、睡眠障礙等因素,透過自主神經系統,持續影響成癮者的身心健康,造成睡眠品質下降和精神疲憊等現象。本研究運用穿戴式裝置收集大學生的心率數據,以及網路成癮問卷調查結果,判別受試者的成癮狀態。利用深度學習的方法,學習網路成癮與非成癮者的心率特徵,建立一個基於心率對網路成癮狀態預測的模型。研究的結果能夠提供心理專業人員作為篩選潛在網路成癮者的方法,協助其發現網路成癮的病患,減少潛在成癮者未能接受輔導以至於身心健康持續受損的問題。[[abstract]]As the Internet becomes more popular and the population of Internet users increases, there is a growing concern about the work, family, academic, and physical and mental health problems associated with Internet addiction. Internet addiction is determined by completing a questionnaire and having it assessed by a psychological professional. However, this approach is limited by the large amount of manpower required and the difficulty of generalizing the survey. This will result in potential addicts not being identified and receiving appropriate counseling, resulting in continued damage to their physical and mental health. Internet addiction can continue to affect the physical and mental health of addicts through the autonomic nervous system due to factors such as depression and Sleep Disorders, resulting in decreased sleep quality and mental fatigue.This study used a wearable device to collect heart rate data from university students and Internet addiction questionnaires to identify the addiction status of the subjects. A Deep Learning approach was used to learn the heart rate characteristics of Internet addicts and non-addicts, and a model was developed to predict Internet addiction based on heart rate. The results of the study can be used by psychological professionals as a way to screen for potential Internet addicts, to help them identify patients with Internet addiction, and to reduce the problem of potential addicts who are not receiving counseling and whose physical and mental health continues to suffer
[[alternative]]Evaluation Research of Competitive Sports Group Influence on Quality of Life of Care Home Residents
[[abstract]]隨著高齡人口的快速增長,長期照顧需求人數也同步增加,長照機構服務使用者因年老體衰,不僅面臨病痛纏身,更會導致身心雙重打擊,進而影響其生活品質。因此本研究運用競爭類型運動於長期照顧機構,以了解透過競爭類型運動團體活動介入,對長照機構服務使用者之影響,研究工具採用單案設計、參與觀察法、深度訪談法,針對15名長照機後服務使用者設計並帶領競爭類型運動團體,使用研究工具為生活品質量表、團體工作紀錄、訪談大綱,所得資料進行分析,本研究顯示參與競爭類型的運動團體對長照機構服務使用者的生活品質有多方面的積極影響。首先,透過參與這樣的團體活動,使用者能夠提升他們的生理健康狀態,進一步改善他們的體能和運動能力。其次,參與團體活動有助於使用者的心理健康,提升他們的情緒狀態和快樂感。同時,這種參與還能促進使用者之間的社會關係,增強他們的人際互動和社交支持。因此,本研究結果顯示參與競爭類型運動團體能夠有效提升長照機構服務使用者的生活品質。[[abstract]]With the rapid growth of the elderly population, the demand for long-term care has also increased. Care home residents, due to aging and physical decline, not only face physical ailments but also experience a dual impact on their mental well-being, which ultimately affects their quality of life. Therefore, this study explores the impact of competitive sports group activities on care home residents by utilizing competitive sports in long-term care facilities. The research employed a single-case design, participant observation, and in-depth interviews. Fifteen care home residents were selected to participate in and lead competitive sports group activities. Research instruments included a quality of life questionnaire, group work records, and interview outlines. The collected data were analyzed, and the findings of this study are as follows: The study demonstrates that participation in competitive sports group activities has a multifaceted positive impact on the quality of life of care home residents. Firstly, engaging in such group activities allows participants to enhance their physical health, further improving their fitness and sporting abilities. Secondly, participation in group activities contributes to the psychological well-being of the residents by enhancing their emotional states and sense of happiness. Additionally, it facilitates social relationships among the residents, fostering interpersonal interactions and social support. Thus, the results of this study indicate that involvement in competitive sports group activities effectively enhances the quality of life of care home residents
[[alternative]]The Perception on Rights for Senior Homeless People from University Students: Cases in Social Work Department,Taichung City.
[[abstract]]根據內政部統計處的資料截至 109 年底,65 歲以上者占 16.07%,65 歲以上老年人口對 0-14 歲幼年人口之老化指數為 127.80,較 108 年底增加 7.98,老年人口的急遽增加,導致近年來社會照顧成為刻不容緩的議題,眼下台灣針對社會照顧以「社區照顧」為其服務目標(黃松林、楊秋燕、陳宇嘉,2013)。本研究運用量化調查方法,採Google表單之問項,針對中部三校社工系學生進行便利取樣之調查,探討中部地區三所大學社工系的大學生,在其基本與家庭特質下對於中高齡遊民之觀點;探討中部地區三所大學社工系的大學生,對於中高齡遊民的權益認知與需求了解及其關聯性;針對研究結果提出相關之遊民社會照顧問題處遇之策略。社工系學生對於政府在遊民責任認知上,雖其基本特質與家庭特質等變項並未有達成顯著性水準進入模型,但是長照服務意願分數及遊民負向成因認知,均達顯著性水準,惟長照服務意願分數越高,其對於政府在遊民責任之認知上也越高,其次,在遊民負向成因認知部分,則負向成因認知越低,其對於政府在遊民責任之認知越高,為負相關。顯示受訪者在從事長照工作意願及負向成因認知部分,對於政府在遊民責任認知上有預測力。其研究建議如下:一、學系之課程教育及對遊民認知之正向宣導。二、針對工作服務者,進行在職教育與宣導。三、針對進入實習之學生,加強實習教育訓練與宣導。四、針對長期照顧服務者,提供自我覺察訓練。五、針對長期照顧服務者,提供自我覺察與同理心訓練。[[abstract]]According to the Statistics Office of the Ministry of the Interior, as of the end of 109, those over 65 accounted for 16.07%. The aging index of the elderly population aged 65 and above compared to the 0-14 year-old population is 127.80, an increase of 7.98 compared to the end of 108. With the rapid growth of the elderly population, social care has become an urgent issue in recent years. At present, Taiwan takes "community care" as its service goal. This study uses the quantitative survey method, adopts the questions of the Google form, and conducts a convenient sampling survey on the students of the social work department of the three universities in the central region. Exploring the views of college students in the social work departments of three universities on middle-aged and elderly homeless people under their basic and family characteristics; Exploring the understanding and correlation of the rights and needs of middle-aged and elderly migrant workers among college students in the social work departments of three universities in the central region; Propose strategies for addressing social care issues for homeless individuals based on research findings.Although the basic and family characteristics of students majoring in social work did not reach a significant level in their perception of the government's responsibility towards vagrants in the model, their willingness to provide long-term services and negative cause cognition towards vagrants reached a significant level. However, the higher the willingness score for long-term services, the higher their understanding of the government's responsibility towards vagrants. Secondly, in the negative cause cognition part of vagrants, the lower their negative cause cognition, The higher their awareness of the government's responsibility towards vagrants, the negative correlation. It shows that the respondents' willingness to engage in long-term care work and their cognition of negative causes have predictive power for the government's cognition of homeless responsibilities. The research suggestions are as follows: 1. Curriculum education of the department and positive promotion of homeless awareness should be promoted. 2. Carry out on-the-job education and publicity for job service providers. 3. For students entering the internship, strengthen human rights education, training, and publicity. 4. Provide self-awareness training for long-term care professionals. 5. Provide self-awareness and empathy training for long-term care providers
[[alternative]]Improving Strategies for Delivery Delays of Export Traders under External Shock - A Case Study of Company in Central Taiwan
[[abstract]]COVID-19疫情的爆發、中美貿易戰與俄烏戰爭的持續,對於全球貿易及供應鏈產生了重大的衝擊,面臨供貨交期延誤、生產停擺、物流凍結等困難,臺灣以中小企業為主,在體制不夠完善及資源有限的環境下,許多企業對於自身的經營策略並不完全了解,遇到國際情勢的變動,較難快速找出合適的對策加以因應。因此,本研究以中部一家小型機械零件出口貿易商為例,以個案研究法探討個案現況並整理現有商業模式(Business Model)及策略分析,運用半結構式訪談法向個案員工及供應商主管進行深入訪談,了解外部衝擊下供貨交期延誤之情況及看法,並用文字探勘(Text Mining)的視覺化技術-文字雲(Word Cloud)工具呈現訪談結果之關鍵字,最後本研究提供個案針對供貨交期延誤之改善對策及商業模式未來圖。在個案的訪談過程及策略分析中,本研究發現供應商管理為個案企業經營中最重要的一環,並在半結構式訪談時,綜合各受訪者之經驗與看法,提出因應供貨交期延誤之對策,建議個案應先分析現有客戶及供應商特性,適當採取不同策略,主動向客戶詢問下年度預測訂單量,以提前準備,同步尋找供應商備案,以降低風險,並積極維持良好的客戶關係,以便因應供貨交期延誤情況時進行有利個案之協商。[[abstract]]The outbreak of COVID-19, the ongoing U.S.-China trade war, and the conflict of the Russia-Ukraine war have had significant impacts on global trade and supply chains. Companies have faced challenges such as supply delivery delays, production disruptions, and logistics freezes. In Taiwan, most companies are small and medium-sized enterprises (SMEs), they were faced with limited resources and incomplete systems. Many companies may not understand of their own business strategies. When confronted with changes in the international situation, it became difficult for them to quickly identify suitable strategies to cope with these challenges. Therefore, we take a small machinery parts export trader in central Taiwan as a case study. Use the case study method to explore the current situation and sort out the business model and strategy analysis of the case company. Then use the semi-structured interviews method with case employees and supervisors from its suppliers to gain in-depth insights into the impact of external shocks on delivery delays and use the visual technology of text mining - word cloud tool to present the keywords of the interview results. Finally, we provide improvement strategies for the delivery delays and future business model canvas of the case company. In the interview process and strategy analysis of the case company, we found that supplier management is the most important part of them. In the semi-structured interviews, we integrated the experience and opinions of the interviewees, and provided strategies for delivery delays. It is suggested that the case company should first analyze the characteristics of existing customers and suppliers, adopt different strategies appropriately, actively ask customers about the forecasted order quantity to prepare in advance, and look for other suppliers as backup to reduce risks, and actively maintain good customer relationships and negotiate the status of delivery delays
[[alternative]]Causality Assessment of Renewable Energy Policy in Thailand: The Impact of Economic Amplification and Policy Integration to Success Policy Implementation
[[abstract]]本研究透過提出一組屬性資料並推動再生能源政策(REP)表現的因果關係,深入了解泰國的再生能源政策。再生能源政策已顧及許多不同觀點,並且許多屬性已經確定及採用;但政府可能會發現在實施過程中所遇到的障礙而難以實現所訂地的目標。無效的再生能源政策會導致嚴重的經濟與民生的問題。因此,明確指出何種屬性成功影響再生能源政策以及了解如何影響是很重要的。本研究旨在透過模糊德爾菲法和模糊決策實驗室法,利用定性信息和語言偏好,提出一組有效的再生能源政策屬性集並說明屬性之間的相互關係。研究結果顯示,經濟擴張和政策整合是執行再生能源政策的重要構面 ,並指出改善泰國再生能源政策的關鍵準則,包括碳交易、招標和拍賣、政治包容、政策波動和政府穩定性。最後,本研究強調理論和政治方面的見解。[[abstract]]This study contributes to the understanding of renewable energy policy (REP) in Thailand by presenting a set of attributes and identifying the causality interrelationships that drive REP performance. REP has taken into account of many different viewpoints and many attributes have been settled and adopted; still, the governments may find it difficult to achieve its goal due to the obstacles in implementation processes. Inefficient renewable energy policies are causing serious problems since they affect the economy and the citizens livings. Therefore, it would be better to specify how and which attributes influence to a successful REP. This study is intended propose a valid attribute set of REP and illustrate the interrelationship among attributes based on qualitative information and language preferences by using the fuzzy Delphi method and the fuzzy decision-making trial and evaluation laboratory method. Results indicate that the economic amplification and policy integration are the strong aspects that imply REP. The decisive criteria are also indicated to improving REP in Thailand including carbon trading, tendering and auctions, political inclusion, policy fluctuations, and government stability. Finally, the theoretical and political insights are highlighted
[[alternative]]The Effects of Transformational Leadership on Employee Performance and Cooperative Behaviors
[[abstract]]商業環境是多變的,例如:工作條件、政府政策和經濟變化,會導致組織行為和人們工作方式的變化。這些情況會對員工績效和合作行為產生負面影響。變革型領導成為有效領導之一,具有效處理組織變革和幫助下屬提高工作所需技能的特點。影響員工績效和合作行為的變量是 LMX 關係和工作滿意度。因此,自 COVID-19 疫情以來,社交媒體已成為支持許多工作場所溝通的重要工具之一。強迫員工在工作中使用社交媒體而不准備適當的管理可能會導致員工對社交媒體的使用不當,因為對社交媒體在工作中使用的滿意度水平會對組織成員之間的關係及其績效產生積極或消極的影響。因此,本研究旨在探討變革型領導、領導-成員交換關係、工作滿意度、員工績效、合作行為以及社交媒體工作滿意度之間的關係。通過線上平台使用線上問卷調查,從不同組織的 451 名員工收集樣本。主要受訪者是泰國員工,其次是印尼和台灣員工。本研究使用結構方程模型來研究變量的中介效應,並使用基於 假說檢定過程宏觀模型 7 的斜率分析的路徑分析通過 Amos 程序來分析條件間接效應。研究結果顯示,中介變量(LMX 關係和工作滿意度)在變革型領導、員工績效和合作行為之間起到中介效果作用。根據調節中介指數,對社交媒體在工作中的使用的中低滿意度(調節者)顯著和消極地調節變革型領導與員工績效之間的關係,以及變革型領導與通過工作滿意度實現的合作行為之間的關係(調節者)。結果表示,員工對社交媒體在工作中的使用滿意度處於中低水平,通過工作滿意度抑制了變革型領導與員工績效和合作行為之間的正相關關係。[[abstract]]Sudden change in business environments, such as work conditions, government policies, and economic changes, leads to changes in organizational behaviors and the way people work. These situations can negatively impact employee performance and cooperative behaviors. Transformational leadership becomes one of effective leadership with the characteristics of effectively handling organizational changes and helping followers improve the skills needed in their work. The other variables that affect employee performance and cooperative behaviors are LMX relationships and job satisfaction. Recently, social media has become an essential tool to support communications in many workplaces since COVID-19 spread. Forcing employees to use social media for work without preparing the appropriate management can lead to employee dissatisfaction with social media use since the levels of satisfaction with social media use for work can positively and negatively impact the relationships among organizational members and their performance.Therefore, this research aims to explore the relationships among transformational leadership, leader-member exchange relationships, job satisfaction, employee performance, cooperative behaviors, and satisfaction with social media use for work. Data are collected from 451 employees in various organizations using an online questionnaire via online platforms. The major respondents are Thai employees, followed by Indonesian and Taiwanese. This study uses the structural equation model to investigate the mediating effect of variables and a path analysis based on slope analysis from the Hayes process macro model 7 through the Amos program to analyze the conditional indirect effects. The findings indicate that mediating variables (LMX relationships and job satisfaction) mediate the positive relationships between transformational leadership, employee performance, and cooperative behaviors. According to moderated mediation index, low and medium levels of satisfaction with social media use for work (a moderator) significantly and negatively moderate the relationships between transformational leadership and employee performance and between transformational leadership and cooperative behaviors via job satisfaction (a mediator). The results imply that the low and medium levels of employee satisfaction with social media use for work dampen the positive relationships between transformational leadership and employee performance and cooperative behaviors through job satisfaction