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衣時代-多功能領片童裝創意設計之研究
No full text[[abstract]]近年台灣童裝市場規模逐年成長，尤其現今少子化趨勢，使台灣父 母親更願意花費更多錢在嬰幼兒服飾上，也對不同功能及場合的服飾需 求增加，除了講究衣服的品質安全、穿著舒適度、品牌知名度、款式設 計外，台灣業者也全力於研發嬰幼兒產品，讓嬰幼兒服飾市場朝向高價 值化發展，而有多樣化的選擇，但大多父母親還是較注重款式外觀以及 質感面料，嬰幼兒每階段發展變化大，穿著需求也會不同，選購的服裝 確定適合嬰幼兒嗎? 其實產品不只是外觀富有美感，實用性、安全性以 及是否能解決父母親的困擾才是最重要的，藉由本次計畫探討嬰幼兒各 階段發展發展需求，設計出「多功能創意設計」的童裝
[[alternative]]A Study on the Perceived Empowering Experiences of Counseling Psychology Interns in the Supervision Process
No full text[[abstract]]本研究旨在瞭解督導歷程中受督者的賦能經驗、知覺方式及賦能對受督者的影響。故採用質性研究中的深度訪談法，對三位全職實習諮商心理師進行訪談，並以詮釋現象學進行分析。研究發現，賦能經驗對受督者來說是促進督導關係的良好催化劑，能夠促進知識共享，調節負向情緒等效果。此外，不同的督導關係對賦能經驗的品質皆會產生影響，如「醞釀型」、「依賴型」和「多重關係」等。督導關係則受到「受督者」、「督導者」及「機構」等因素影響而呈現不同樣態。其中，「醞釀型」的賦能經驗具有較好的穩定性與持續性，而「依賴型」和「多重關係」則出現較差的穩定性與持續性。然而，賦能經驗和督導關係具有相輔相成的作用，透過賦能也能促進正向的督導關係發展。受督者則透過自我揭露、撰寫與回顧實務紀錄、自我反思與覺察等方式來知覺賦能經驗。賦能經驗對受督者的影響則包括促進個人內在成長、提升專業知能。最後，本研究提供如何運用賦能經驗的建議，以幫助提升督導關係的品質和效益。[[abstract]]This study aims to understand the experiences of empowerment, perceptual modes, and the impact of empowerment on the supervisees during the supervision process. A qualitative research design utilizing hermeneutic phenomenology was adopted, and in-depth interviews were conducted with three Counseling Psychology Interns. The study found that empowerment experiences can serve as a catalyst for promoting positive supervision relationships, facilitating knowledge sharing, and regulating negative emotions. Additionally, different supervisory relationships, such as "incubation-type," "dependency-type," and "multiple-relationship," affect the quality of empowerment experiences. These relationships are influenced by factors such as supervisees, supervisors, and institutions, and display different patterns. Among them, the "brewing type" of empowerment experience has better stability and sustainability, while the "dependent type" and "multiple relationships" have poorer stability and sustainability. However, empowerment experiences and supervisory relationships complement each other, and empowerment can also promote the development of positive supervisory relationships. Supervisees perceive empowerment experiences through self-disclosure, writing and reviewing practice records, self-reflection, and self-awareness. The impact of empowerment experiences on supervisees includes promoting personal growth and enhancing professional competence. Finally, this study provides suggestions on how to use empowerment experiences to improve the quality and effectiveness of the supervisory relationship
[[alternative]]The Day and Night Variations in the Systematic Risk for Electronics Stocks in Taiwan
No full text[[abstract]]資本資產定價模型 (capital asset pricing model, CAPM) 闡述股票報酬率與市場風險之間的關係。對整體的股票市場來說，市場系統性風險 (market risk; systematic risk) 越高的股票資產，應該提供更高的市場風險溢酬 (market premium)，才能吸引投資人投資風險性資產。衡量市場風險溢酬的指標，就是市場風險敏感度 (market beta)，簡稱為貝塔係數。本研究探討臺灣股票市場是否存在這種系統性風險與投資組合報酬率關係隨晝夜變化(varying with day and night)的特殊現象。我們首先計算交易當日從開盤到收盤的報酬率並且定義為日間報酬率 (以百分比表示)。夜間報酬率則是從收盤後到隔日開盤的期間來衡量。其次，我們使用每天的夜間報酬率以及一年期的滾動窗口(one-year rolling window)來估計個別上市股票的市場風險敏感度-貝塔係數。我們將整體上市股票的市場風險敏感度進行排序，根據市場價值加權 (market-value-weighted) 以及相等權重 (equal-weighted)，分別組成10個用來檢定的貝塔投資組合。利用橫斷面Fama-MacBeth混合樣本迴歸方法以及固定效應的縱斷面迴歸方法 (panel regression with fixed effect) 將日報酬率對市場風險敏感度-貝塔進行分析。我們實證發現臺灣股市每日的夜間報酬率與市場風險溢酬呈現正相關，日間報酬率與市場風險溢酬呈現負相關，造成這樣的現象很有可能原因是來自股票市場對資訊的揭露程度或是隱含夜間報酬率反映市場的流動性風險。[[abstract]]The CAPM addresses the relationship between stock returns and market risk. In the stock market, individual stock with the higher the market (systematic) risk should compensate with the higher market risk premium, so that investors are attracted to invest in risk assets. In addition, the indicator to measure the market risk premium is the sensitivity on market risk, referred to as market beta. This study examines whether there is a special phenomenon of day and night differentials in market beta and portfolio returns. We first calculate the intraday rate of return by using the open price and close price in the day (expressed as a percentage). Night-time returns are measured from the period after the close of trading to the opening of the next day. Second, we use daily night-time returns and one-year rolling windows to estimate the market beta on individual listed stock. We divide the overall listed stocks into ten beta portfolios based on value-weighted and equal-weighted market betas. The Fama-MacBeth regression with cross-sectional mixed sample and longitudinal regression with the fixed-effect (panel regression with fixed effect) are used to analyze the sensitivity of daily return to market beta. We empirical findings that night-time electronic stock returns are positively correlated with market risk premiums (i.e., positive market beta), and daytime returns are negatively correlated with market risk premiums (negative market beta). These day and night differentials in market betas are most likely due to the degree of disclosure of information in the stock market or the market liquidity risk on night-time returns
[[alternative]]Commenting on the Legal Designs of Housing Market Rent Control in Taiwan from the Perspective of the Constitutional Rule of Equalization of Land Rights
No full text[[abstract]]「平均地權」是我國憲法確有明文規定的法律語言，既憲法自有明言，「實施平均地權，節制資本」，為的正是謀求國計民生之均足，是凡法律即均須遵循憲章之理念，方能符合法治國原則之體現。然近幾年來，我國高房價問題一再地困擾著有安家需求的國民，政府承諾會平穩房價，但日子過久了，未曾見爭議消散，對於打房而言，百姓始終「無感」。買房安家的價格在臺灣既是天價般之高，人民就只能被迫租房，造就了租賃住宅市場的繁榮，而當臺灣租屋政策又十分不利於房客之時，「居住正義」即形同虛設。基上，我國的租賃住宅市場發展法規，在關於租金價格這一部分，恐早有違反憲章之疑慮，亟待改善。[[abstract]]Article 142 of the Constitution is entrenched with the principle of “Equalization of land rights” in the National Economy Section, providing that “[n]ational economy shall be based on the Principle of the People’s Livelihood and shall seek to effect equalization of land ownership and restriction of private capital in order to attain a well-balanced sufficiency in national wealth and people’s livelihood.” Therefore, this principle should be the prime directive of legislation.However, housing cost has been skyrocketing in recent years. The Taiwanese government has adopted a variety of laws and policies to tackle this housing problem but in vain. Many Taiwanese people are forced to rent instead of buying their own houses. While rental housing market is correlated to real property prices, people who could not afford to buy houses remain find no justice for their right of (affordable) housing. This thesis intends to analyze present rental housing policies and laws adopted in Taiwan, criticizing their defects. This thesis concludes with a proposal to reform the legal design of the rent control in Taiwan
[[alternative]]The effectiveness of Pickleball on Extrapyramidal Symptoms and Functional Fitness in people with schizophrenia: Randomized controlled trial
No full text[[abstract]]研究背景：思覺失調症患者服用抗精神類藥物易導致錐體外徑症候群（Extrapyramidal symptom , EPS）的副作用。錐體外徑症候群( EPS )的出現會造成患者步態不穩、動作僵硬、容易跌倒及運動能力下降，同時影響體適能，造成患者的生活品質出現問題。相關研究發現，匹克球介入會改善身體協調性問題及肢體動作，為此本研究針對存在錐體外徑症候群( EPS )的思覺失調症患者，試圖以匹克球介入思覺失調個案錐體外徑症候群及體適能，改善個案的日常活動能力和體適能。研究方法：本研究為12週匹克球運動介入性試驗研究，於 2022年 10 月 12 日至 2023 年 1 月 6 日在南投縣某康復之家進行收案。本研究共招募受試對象22人，隨機分為試驗組（11人）和控制組（11人）。12週匹克球運動每週三次，每次60分鐘，試驗組進行匹克球運動，控制組依機構一般例行治療，不進行匹克球運動。所有受試對象需進行前測，包括基本資料問卷、藥物錐體外症候群量表（Drug-Induced Extrapyramidal Symptoms Scale, DIEPSS）評估、功能性體適能測試;12週後所有受試對象進行後測，包括評估藥物錐體外症候群量表( DIEPSS )評估、功能性體適能測試。統計方法主要採用魏克生符號檢定（Wilcoxon Signed Ranked Test）分析組內在介入前、後測差異，以曼惠特尼U（Mann-Whitney U）檢定組間指標變化量差異。研究結果：結果顯示，錐體外徑症候群( EPS )指標上，試驗組藥物錐體外症候群量表( DIEPSS )總分（P = 0.005）、整體嚴重度（P = 0.004）、類帕金森氏症總分（P = 0.003）前、後測有顯著性差異。控制組藥物錐體外症候群量表( DIEPSS )總分（P = 0.003）、整體嚴重度（P = 0.006）、類帕金森氏症總分（P = 0.003）、遲發性運動障礙（TD）（P = 0.046）前、後測有顯著性差異。試驗組與控制組組間指標改變量無顯著性差異。體適能測試，試驗組在心肺耐力上兩分鐘抬膝（P = 0.023）前、後測有顯著性差異；平衡能力上坐起繞物（P = 0.013）前、後測有顯著性差異。控制組各指標均無顯著性差異。組間指標改變量，椅子坐起繞物（P = 0.011）有顯著性差異，開眼單足立（P = 0.007）有顯著性差異。研究結論：本研究結果指出，12 週的匹克球運動介入和一般例行治療，均對對存在思覺失調症患者的錐體外症候群( EPS )有顯著性改善，且匹克球對功能性體適能有顯著性改善，特別是心肺耐力和平衡能力方面有顯著性改善，對持續改善住民完成日常活動能力、恢復社交能力、提升其生活品質有重要意義。[[abstract]]Background: Patients with schizophrenia who take antipsychotic drugs may experience extrapyramidal symptoms (EPS) as side effects. The occurrence of EPS can lead to problems such as unstable gait, stiffness in movements, increased risk of falls, and decreased motor abilities, resulting in reduced physical fitness and diminished quality of life. Previous research has shown that Pickleball intervention can improve body coordination and limb movements. Therefore, this study aimed to explore the effectiveness of Pickleball intervention in managing EPS and improving physical fitness in patients with schizophrenia.Methods: This study was a 12-week Pickleball intervention trial conducted from October 12, 2022, to January 6, 2023, at a psychiatric rehabilitation center in Nantou County, Taiwan. A total of 22 participants were recruited and randomly assigned into an experimental group (11 participants) and a control group (11 participants). The experimental group received Pickleball intervention three times a week, 60 minutes each session, while the control group received standard institutional treatments without Pickleball intervention. All participants underwent pre-test assessments, including demographic questionnaires, Drug-Induced Extrapyramidal Symptoms Scale (DIEPSS) evaluations, and functional fitness tests. After 12 weeks, all participants underwent post-test assessments, including evaluations, DIEPSS assessments, and functional fitness tests. Statistical analysis involved Wilcoxon Signed Ranked Test to analyze within-group differences before and after the intervention, and Mann-Whitney U test to compare between-group changes in the outcome measures.Results: The results showed significant improvements in EPS indicators for the experimental group, including DIEPSS total score (P = 0.005), overall severity (P = 0.004), and Parkinsonism total score (P = 0.003) before and after the intervention. The control group also showed significant improvements in DIEPSS total score (P = 0.003), overall severity (P = 0.006), Parkinsonism total score (P = 0.003), and Tardive Dyskinesia (TD) (P = 0.046) before and after the intervention. However, there were no significant between-group differences in the changes of these indicators.Regarding functional fitness tests, the experimental group showed significant improvements in 2-min step (P = 0.023) and sit-to-stand agility (P = 0.013) before and after the intervention. The control group did not show significant differences in the measured indices. Between-group analysis revealed significant differences in the changes of sit-to-stand agility (P = 0.011) and open-eye single-leg standing (P = 0.007). Conclusion: This study's findings indicate that a 12-week Pickleball intervention and standard conventional treatment both significantly improved EPS in patients with schizophrenia. Moreover, Pickleball intervention demonstrated significant improvements in functional fitness, particularly in cardiorespiratory endurance and balance, which is of significant importance in enhancing daily activity performance, restoring social functioning, and improving these patients’ overall quality of life
[[alternative]]Research on Context-based Teaching Methodology in Accounting Using Metaverse Technology
No full text[[abstract]]在科技蓬勃發展之際，新知識及教育技術不斷迅速演變，教育方式不斷進行改革，使教師教學方式不斷的改變，如何選用最合適的科技應用於教育領域，並有效提升教學成果，一直都是各領域學者、老師們追求的目標。近年來因元宇宙(Metaverse)題材興起，因此，本研究將元宇宙技術中之虛擬實境(VR)及擴增實境(AR)導入會計學，開發元宇宙情境式教材，以提高學生學習會計之動機及效果。本研究應用MAKAR XR編輯平台設計並開發虛擬實境及擴增實境情境式教材，並以建構元宇宙(Metaverse)應用於初級會計學之信度及效度的構面指標分析驗證教材在會計學教學上的效果，研究結果顯示，使用VR情境式對話教材可以引起學生對初級會計學的好奇心，進而提升學習注意力及滿足感。AR隨堂測驗也能加強學生學習印象及深刻記憶。研究的結果發現，學生對於會計學習效果及動機表現有良好的評價。其次，本研究的問卷經檢定發現具有較高的信度和效度，未來可作為相關領研究驗證問調查工具。綜合上述，本研究建構的元宇宙初級會計數位教材可以提升學生的學習意願與效果，也可以作為學校、學生或相關領域課程在教學上的參考。[[abstract]]During the flourishing development of technology, new knowledge and educational technologies are rapidly evolving, leading to continuous reforms in educational approaches and resulting in constant changes in teaching methods. The selection of the most suitable technology for application in the field of education, and effectively enhancing teaching outcomes, has always been a goal pursued by scholars and teachers in various fields. In recent years, there has been a rise in interest in the concept of the Metaverse, and therefore, this study incorporates virtual reality (VR) and augmented reality (AR) technologies from the Metaverse into accounting education, aiming to develop immersive instructional materials that can enhance students' motivation and learning outcomes in accounting. The study utilizes the MAKAR XR editing platform to design and develop VR and AR immersive instructional materials and analyzes the construct indicators of reliability and validity when applying the Metaverse to introductory accounting education, in order to verify the effects of the instructional materials in accounting education. The research results demonstrate that the use of VR immersive dialogue materials can arouse students' curiosity in introductory accounting, thereby enhancing their learning attention and satisfaction. Additionally, in-class AR quizzes can reinforce students' learning impressions and deep memory. The study findings indicate that students have a positive evaluation of the effectiveness and motivation of accounting learning. Furthermore, the questionnaires used in this study have been validated with high reliability and validity and can serve as valuable research tools for future verification and investigation. In conclusion, the Metaverse-based digital instructional materials developed in this study can enhance students' willingness and effectiveness in learning accounting, and serve as a reference for schools, students, and relevant courses in terms of teaching
[[alternative]]The Influence of Social Media Marketing and Community Awareness on Consumer Stickiness and Purchase Intention- An Example of FamilyMart Line Group Buying
No full text[[abstract]]隨著科技的進步，社群媒體的普及率越來越高，在此種情況下又遇到了COVID-19的肆虐，人們逐漸將消費習慣由線下轉為線上，而全家便利商店看準了線上商機，於2016年率先推出APP會員制度，讓消費者能在APP上購買商品，並在消費者指定的門市領取商品。一直到後來全家發展出每家門市成立屬於自己門市的LINE社群，由店長化身為在地團購主，適時的推播商品、提供一個團購的管道，讓消費者能用更便宜的價格買到自己想要的商品，並能在自己家附近的門市取貨，這樣的策略使全家的會員人數不斷攀升，結算至2021年第二季為止，會員人數以頸累積超過1300萬人，超過全台灣一半的人口數，可見，全家除了在實體店鋪進行商品行銷之外，也漸漸的將重心轉向線上的發展。本研究主要分析方法以描述性統計分析、因素分析、信度分析、變異數分析、中介變數檢定及多元迴歸分析對研究假設進行驗證，驗證結果顯示社群媒體行銷、社群意識皆對社群黏著度有正向影響；社群媒體行銷、社群意識及社群黏著度皆對消費者購買意願有正向影響。社群黏著度在社群媒體行銷及社群意識對消費者購買意願之關係中皆具有部分中介效果，本研究根據資料分析結果提出社群行銷相關之建議，期望能對社群行銷相關領域有所幫助。[[abstract]]With the advancement of technology, the penetration of social media has increased, and in the face of COVID-19, people have gradually shifted their consumption habits from offline to online. And FamilyMart saw the online business opportunities and took the lead in launching an app membership system in 2016, allowing consumers to purchase goods on the app and pick up the goods at the stores designated by consumers. Until later, the whole family developed each store to set up its own store LINE community, from the store manager to the local group buyer, timely promotion of goods, provide a group buying channel, so that consumers can buy the goods they want at a cheaper price, and can pick up goods in stores near their home, such a strategy makes the number of members of the whole family continue to rise, settlement to the second quarter of 2021, the number of members has accumulated more than 13 million, more than half of Taiwan's population, it can be seen, In addition to product marketing in physical stores, the family has gradually shifted its focus to online development. The main analysis methods of this study are descriptive statistical analysis, factor analysis, reliability analysis, variance analysis, intermediary variable test and multiple regression analysis to verify the research hypotheses. Stickiness has a positive impact; social media marketing, community awareness and community stickiness all have a positive impact on consumers' purchase intention. Community stickiness has a partial mediation effect in the relationship between social media marketing and community awareness and consumers' purchase intentions. Based on the results of data analysis, this study puts forward suggestions related to social marketing, hoping to have a positive impact on social marketing related fields help
[[alternative]]A Study on the Impact of Person-Environment Fit on Turnover Intention
No full text[[abstract]]隨著知識經濟的來臨，企業紛紛投注資源以提升人力素質，盼能於瞬息萬變的市場中展現競爭優勢。然而過高的人員流動率，不僅產生額外的人力成本，更為組織帶來負面影響，因此掌握人員離職因素便成為提升留任率的關鍵。本研究以394位在職者為研究對象，探討個人與環境適配對離職意圖之影響，結果發現個人與工作適配與離職意圖間呈現顯著負相關，此外，個人與組織適配及關係適配對於個人與工作適配與離職意圖間的關係也具有部分調節作用。最後，本研究也將針對研究結果，提出管理意涵及後續研究建議。[[abstract]]With the advent of the knowledge economy, companies are investing resources to enhance the capabilities of their employees in hopes of gaining a competitive advantage in the rapidly changing market. However, high employee turnover not only incurs additional costs but also has negative impacts on organizations. Therefore, it is crucial for organizations to understand the factors that contribute to employee turnover. In this study, we collected 394 samples from current employees in Taiwan in order to investigate the impact of person-environment fit on turnover intentions. The results revealed that person-job fit negatively affects turnover intention. Furthermore, person-organization fit and relational fit were found to partially moderate the relationship between person-job fit and turnover intention. Finally, this study provides suggestions for organizations and future research based on the study results
[[alternative]]A Study on the Feasibility of Promoting Green Tourism - Dakeng Scenic Area as an Example
No full text[[abstract]]2019年底受嚴重特殊傳染性肺炎（COVID-19）影響，導致旅遊業蕭條至2022年中，隨著疫情雨後天晴陸續解封，政府積極推動國人觀光遊憩和國人旅遊需求大量增加，台灣綠色旅遊市場也恢復生機，綠色旅遊不僅提供了經濟效益，也提高國人對環境保護之意識，使自然資源得以永續利用與發展，為長久以來臺灣旅遊經濟發展與環境保護議題有了新的目標，而成為觀光產業的新趨勢。 從臺中旅遊人口來分析，臺中市大坑風景區是市民一處重要的休閒場所，也是旅遊熱門打卡景區。本研究目的探討大坑風景區在綠色旅遊規劃原則與永續發展的情況下，藉由訪談相關專家及在地人士，進而研究推動綠色旅遊之可行性，未來將可提供相關資訊，給管理者規劃發展綠色旅遊之分析及建議。針對相關學者、在地人士等六人進行深度訪談，資料分析瞭解大坑地區目前規劃綠色旅遊之理念及方向，而將本研究分為四大面，分別為綠色遊程、環境、經濟及永續規劃，進行彙整分析。 最後研究發現結果，永續發展原則包含經濟、環境及社會三個面向，就可行性探討，文化社會層面可行性，執行上會比較困難，文化遺產不足及沒落、無計畫培訓青年返鄉就業服務，都是目前需努力的地方。總結推動大坑綠色旅遊在永續發展與經營，是需要滾動式調整目標及規劃策略，當地業者、居民、環境、生態都要納入考量，也期盼政府機關或地區能重視並給予資源，讓大坑風景區在生態人文與經濟等方面都能有效提升。[[abstract]]Affected by the severe special infectious pneumonia (COVID-19) at the end of 2019, the tourism industry was depressed until the middle of 2022. As the epidemic situation gradually unblocked after the rain, the government actively promoted the tourism and tourism of Chinese people.The demand for tourism has increased significantly, and Taiwan's green tourism market has also revived. Green tourism not only provides economic benefits, but also improves people's awareness of environmental protection, enabling the sustainable use and development of natural resources. The topic has a new goal and has become a new trend in the tourism industry. From the perspective of Taichung's tourist population, the Dakeng Scenic Area in Taichung City is an important leisure place for citizens and a popular tourist attraction. The purpose of this study is to discuss the principles of green tourism planning and sustainable development of Dakeng Scenic Area. By interviewing relevant experts and local people, the feasibility of promoting green tourism will be studied. In the future, relevant information will be provided to managers. Analysis and suggestions for planning and developing green tourism. Conducted in-depth interviews with six people including relevant scholars and local people, and analyzed the data to understand the concept and direction of green tourism planning in Dakeng area. This research is divided into four aspects, namely green travel, environment, economy and sustainability Planning, aggregate analysis.The final research found that the principle of sustainable development includes three aspects of economy, environment and society. In terms of feasibility, the feasibility of cultural and social aspects will be more difficult to implement. The cultural heritage is insufficient and declining, and there is no plan to train young people to return to their hometowns for employment. Services are all areas that need to be worked on at present. In summary, to promote the sustainable development and operation of green tourism in Dakeng, it is necessary to adjust the goals and planning strategies on a rolling basis. Local operators, residents, environment, and ecology must be taken into consideration. It is also hoped that government agencies or regions will pay attention and provide resources so that Dakeng Scenic Area can be effectively improved in terms of ecology, humanities and economy
[[alternative]]The Study of Customer Decision for Buying Switch ROM Cartridge by The Means-End Chain Model
No full text[[abstract]]現今家用主機在市場上，流行的主機為任天堂的Switch、索尼的PlayStation 4及PlayStation 5、微軟的XOBX系列。在這三家廠商的競爭下，Switch的銷售量在全球已突破1億台，而背後的遊戲片更是龐大的商機。本研究以方法目的鏈來探討消費者在購買Switch實體遊戲片時的消費決策，本研究結果顯示，消費者購買Switch實體遊戲片時，最重視的屬性為：收藏、試玩心態；結果為：實體的擁有感、省錢；價值為：心靈的愉悅與滿足感、轉賣二手。研究結果可以提供遊戲片商店在販賣遊戲片時，做為銷售策略之參考。[[abstract]]Today’s popular home video game consoles are Nintendo Switch, Sony PlayStation4 and PlayStation 5, and Microsoft Xbox series on the market. Under the competition of these three manufacturers, the sales volume of Switch has exceeded 100 million units worldwide, and the game ROM cartridges have huge business opportunity. This research is based on The Means-End Chain Model to explore consumers' decisions for purchasing Switch ROM cartridge. The result of this study shows that when consumers purchase Switch ROM cartridge, the most important attributes are: collection and giving it a try; the results are: The sense of ownership of the entity, and saving money; the values are: the joy and the satisfaction of the soul, and reselling used ROM cartridge. The research results can be used as a sales strategy reference for game stores