110023 research outputs found
Sort by
[[alternative]]A Study on the Correlation between Internet Use, Legal Cognition and Sexual Exploitation in Childhood -Cases from Social Work Freshmen, Taichung City
No full text[[abstract]]兒童及少年性剝削防制條例於2017年正式上路，其中除透過修法正名達去汙名作用（修法前名稱為兒童及少年性交易防制條例），另也擴大保護範圍，並關注網路安全議題等重要內涵。自新法修正後，拍攝、製造兒童或少年為性交或猥褻行為之圖畫、照片、影片、影帶、光碟、電子訊號或其他物品（該法第二條第一項第三款）亦納入保護範圍。本研究之研究目的：（一）探討受訪者基本特質、家庭特質及兒少性剝削/刑法第227-1條之認知及網路使用習慣之現況；（二）探討受訪者基本特質、家庭特質及兒少性剝削/刑法第227-1條之認知及網路使用習慣與落入性剝削態度之關聯性；（三）藉由此研究發現提出具體輔導兒少性剝削服務之建議與重點方向。本研究方法：採問卷調查法進行普查式之抽樣，並進行單變項與雙變項之分析，其後針對自變項與依變項關聯性進行迴歸分析。研究發現：生理生理性別對於受訪者落入性剝削態度有所影響，顯示女性受訪者有較高落入性剝削態度之警覺性；生理生理性別同樣進入模型，另外家庭特質中的家庭型態也進入模型中，呈現出大家庭對於受訪者有較高的社會支持系統，並會降低受訪者落入性剝削態度之情形；不僅生理生理性別之差異有所影響，而且有交往對象之受訪者有較高落入性剝削態度之情形，另外，大家庭因支持系統較高，故能減少落入性剝削態度之可能性，而且在網路使用習慣上，如能有較少的網路使用，將可以降低落入性剝削之狀況。本研究之建議：（一）促使家庭照顧者對於兒少使用網路有適當之限制；（二）建議家庭照顧者針對獨生子女應有更多網路使用之規範；（三）針對有離家經驗者，留意其網路交友情形並予以輔導；（四）針對有交往對象者，提升自我保護及網路安全之技巧；（五）針對男性、小家庭及網路高頻率使用者，加強性剝削之教育。[[abstract]]The Children and Youth Sexual Exploitation Prevention Act came into effect in 2017, expanding the scope of protection and addressing important issues such as online safety. The amendment not only renamed the act from the "Children and Youth Sex Trade Prevention Act" but also included the production and dissemination of drawings, photographs, videos, electronic signals, or other materials depicting sexual acts or obscenity involving children or minors within the scope of protection (Article 2, Paragraph 1, Clause 3 of the Act). The objectives of this study are as follows: (1) to explore the demographic characteristics, family traits, awareness of child and youth sexual exploitation or Article 227-1 of the Criminal Code, and internet usage habits of the respondents; (2) to examine the associations between the demographic characteristics, family traits, awareness of child and youth sexual exploitation or Article 227-1 of the Criminal Code, and internet usage habits of the respondents and their propensity to fall into sexual exploitation; (3) to provide specific counseling recommendations and key directions for child and youth sexual exploitation services based on the findings of this study. The research methodology involves a survey using a questionnaire, with a sample selected through a census approach. Univariate and bivariate analyses were conducted, followed by regression analysis to examine the relationships between independent and dependent variables. The findings of the study indicate that biological sex has an influence on the respondents' propensity to fall into sexual exploitation, suggesting that female respondents are more alert to this propensity. Additionally, biological sex and family type enter the model, demonstrating that larger families provide stronger social support systems and reduce the respondents' propensity to fall into sexual exploitation. Apart from the impact of biological sex differences, respondents with partners also exhibit a higher propensity to fall into sexual exploitation. Moreover, larger families, due to higher support systems, can reduce the likelihood of falling into sexual exploitation, and having less internet usage can also decrease the incidence of sexual exploitation. The recommendations of this study are as follows: (1) It encourages caregivers to impose appropriate restrictions on children’s internet usage; (2) We suggest that caregivers establish more regulations for single child regarding internet usage; (3) Pay attention to the online friendships of individuals who have experienced leaving away from home and provide guidance accordingly; (4) Enhance self-protection and internet safety skills for those who have partners; (5) Strengthen education on sexual exploitation for males, individuals from smaller families, and frequent internet users are suggested
[[alternative]]The Effects of Loan Growth Rate, Overdue Loan Ratio and Business Cycle Factors on Banking Performance
No full text[[abstract]]銀行業從事授信業務，賺取利差與手續費為銀行業之業務型態，因銀行業營運績效將受到逾期授信嚴重影響，輕則降低利潤，重則使銀行遭受倒閉風險，且授信業務為銀行最主要的營運活動及獲利來源，故必須對授信品質進行嚴格把關，以降低逾期放款的發生，逾期放款比率及景氣循環因素常被視為評比銀行授信品質的重要指標，銀行業除提供資金予社會大眾外，也是促進發展及穩定經濟的重要角色，故銀行業之營運績效高低顯得更加重要。因既有文獻中，尚未同時探討台灣地區商業銀行之營運績效與放款成長率、逾期放款比率及景氣循環因素之相關性。因此本研究以台灣經濟新報2001年至2022年度為資料研究期間，台灣地區銀行業為研究對象，共計25間樣本銀行進行分析。 本研究採用Panel Data模型來探討逾放比率、放款成長率及經濟成長率對銀行業營運績效影響之相關性，實證結果支持，放款成長率的提升對銀行業營運績效有正面的影響、逾期放款比率的提升對銀行業營運績效有負面的影響、經濟成長率的提升對銀行業營運績效有正面的影響。[[abstract]]The banking industry is engaged in the credit business. Gaining an interest rate spread and making a commission is the primary business model of the banking industry. Therefore, overdue loans will seriously impact the bank’s operational performance, reduce profits and increase bankruptcy risks. However, banks rely on credit business as their main operational source of income. Thus, it is necessary to strictly control the quality of credit in order to avoid overdue lending risks. In general, overdue loan ratios and business cycles are evaluated as the important indicators of credit quality. In addition to providing funds to the public, it also plays an important role in the promotion of social development and a stable economy. Hence, high-low operational performance appears to be the most important in the banking industry. Current literature that deals with the correlation between various factors such as operating performance of commercial banks in Taiwan and overdue loan ratios, business cycle factors, and loan growth rate hasn’t been analyzed at the same time. A study was done between 2001 to 2022 using the Taiwan Economic Journal as an information source, and the banking industry as the object. The sample size was 25 local international banks. The banking industry’s operating performance was measured by using the Panel data model to explore the correlation between the over lending ratio, loan growth, and economic growth rates. Eventually, the empirical results supported the following: The increase of loan growth leads to a positive impact on operating performance. The increase of the ratio of overdue loans has a negative impact on the operational performance of the banking industry. The increase of economic growth rate has a positive impact on operating performance of the banking industry
[[alternative]]The Emotional Benefits of Virtual Reality in Long-term Care Facilities: A Comparison between Natural and Architectural Environments
No full text[[abstract]]背景與目的：過去研究證實輔助療法可以改善高齡者的負向情緒，隨著科技的發展，現有將虛擬實境導入於長照機構中的研究多集中在姿勢平衡、認知訓練等，然而面對這類住民，更應該關注在情緒及壓力的議題。本研究將透過兩種虛擬實境的情境包含自然及建築，探討虛擬實境對機構居民在情緒上的影響。研究方法：本研究採準實驗設計法，透過自製虛擬實境影片作為介入措施，以中部3家機構住民為對象，所有的參與者透過簡單隨機分配，均分到兩組不同情境（自然、建築環境），於COVID-19期間為期兩週的介入活動，最終共 121名參與者完成收案。統計分析透過描述性統計、成對樣本t檢定、獨立樣本t檢定、單因子變異數分析與共變數分析探討兩組在DASS-21及PANAS量表所測量的正向情緒、負向情緒、憂鬱、焦慮與壓力的影響。研究結果：在實驗組與對照組都是以女性居多（61.1％、63.3％），兩組平均年齡分別為 65.88歲及 60.76歲。在心理層面發現實驗組相較於對照組在正向情緒（T=-2.53，P<0.05）、憂鬱 （T=4.85，P<0.05）與壓力（T=5.39， P<0.05）的分數有明顯影響，因此本研究認為自然景觀對於機構住民情緒有顯著影響，而相較於建築景觀，自然景觀對於機構住民情緒影響程度較大（特別在正向情感的影響）。結論：根據研究證實虛擬自然實境對於機構住民的正向情感有更明顯的提升效果。因此，本研究認為虛擬實境對情緒改善有益處，應可以被納入長照機構在規劃活動課程的選項之一。[[abstract]]Background and Objectives: Past studies have confirmed that complementary therapy can improve the negative emotions of the elderly. However, with the development of technology, technology can bring more contributions. Existing research on introducing virtual reality into long-term care institutions mostly focuses on postural balance and cognitive training. However, for such residents, more attention should be paid to issues of emotion and stress. This study will explore the emotional impact of virtual reality on institutional residents through two virtual reality scenarios including nature and architecture.Research Method: This study adopts a quasi-experimental design method, using self-made virtual reality videos as an intervention measure, targeting residents of three institutions in central China. All participants were randomly assigned to two groups of different situations (natural and built environments) through simple random allocation. During the two-week intervention during the COVID-19 period, a total of 121 participants finally completed the case. Statistical Analysis Through descriptive statistics, paired sample t-test, independent sample t-test, univariate analysis of variance and covariate analysis, the influence of positive emotions, negative emotions, depression, anxiety and stress measured by the DASS-21 and PANAS scales in the two groups was explored.Research Results: In both the experimental and control groups, females are predominant (61.1% and 63.3%, respectively), with average ages of 65.88 years and 60.76 years, respectively. On a psychological level, the experimental group shows significant effects in positive emotions (T=-2.53, P<0.05), depression (T=4.85, P<0.05), and stress (T=5.39, P<0.05) compared to the control group. Therefore, this study suggests that natural landscapes significantly impact the emotions of care facility residents, and compared to architectural landscapes, natural environments have a greater influence on their emotions, especially in terms of positive feelings.Conclusion: According to research, virtual natural reality has a more obvious effect on improving the positive emotions of institutional residents. Therefore, this study believes that virtual reality is beneficial to mood improvement and should be included as one of the options for long-term care institutions in planning activity courses
[[alternative]]A Study on the Motivations and Self-Acceptance for Using Augmented Reality Filters
No full text[[abstract]]擴增實境濾鏡效果是現今最受歡迎、廣被使用的一種社群媒體功能，其為使用者提供各種特殊視覺效果。然而，迄今為止少有研究針對促使用戶使用AR濾鏡功能的原因動機與使用後的幸福感受進行調查。因此，本研究以使用與滿足理論為基礎，建立理論實證架構，並透過問卷量化數據驗證假說，希冀提供下列三貢獻。首先，基於文獻回顧，本文篩選出可能促進用戶喜歡上傳經過AR濾鏡特效的圖片或影片在社群媒體上的九個動機及自我接納幸福構念，然後進行探索。其次，對於使用者因為展現自我需求而使用AR濾鏡的動機，本文提出真實自我、理想自我與多元自我三構面，希冀提供更細微精闢的理論見解。最後，研究結果發現僅有展現真實自我與社交互動需求顯著正向影響使用意願。而僅有展現理想自我與使用意願會影響自我接納。因此，本調查不僅探索用戶可能使用AR濾鏡特效的不同動機，也驗證可能帶來的直接使用意願與間接自我接納的影響，並為網路政策制訂者、社群媒體管理者、網站設計師等提供重要的實務建議。[[abstract]]Augmented reality filters that are the most popular feature on social media provide users with special visual effects. However, few studies have investigated what motivates users to use AR filters and how well they feel after using them. Therefore, based on the uses and gratifications theory, this study constructs a research framework, collects the data to test the hypothesis, and provides three contributions. First, we figure out nine motivations and a self-acceptance concept that might encourage users to drive AR picture filter usage on social media. Secondly, this paper proposes three dimensions of self-presentation to provide subtle and incisive insights. Finally, this survey not only explores the different motivations of using AR filter on social media, but also examines their possible direct and indirect self-acceptance effects. The results offer important implications for policymakers, site designers and social media managers
[[alternative]]A Study on the Impact of Hybrid Task Environment on Job Performance during COVID-19
No full text[[abstract]]本研究目的在調查疫情期間員工工作績效前因，包括任務配適、工作滿意與組織承諾等，是否會受到任務環境變動所影響。首先，我們透過文獻瞭解組織臨時指派任務，對於工作複雜性、指揮重疊性、團隊互補性與團隊協調性等員工的任務環境知覺是否有所影響；其次，更深入探索這些任務環境的個人知覺改變，與員工的任務配適、工作滿意及組織承諾感知之間的關聯性，並調查臨時支援任務對於員工工作績效的可能間接影響。我們總共蒐集158位有效問卷參與者，經實證結果顯示，疫情期間僅工作滿意和任務配適對工作績效有顯著影響。員工工作滿意與任務配適知覺主要來自所屬團隊互補性與團隊協調性。最後，本研究希望對於組織面臨外在環境的重大衝擊，導致員工任務環境的巨大轉變，進而影響其工作滿意、組織承諾與工作成效之組織行為學術文獻與實務指引做出貢獻。[[abstract]]The aim of this study is to analyze the antecedents of employee job performance during the COVID-19, including person-job fit, job satisfaction, and organizational commitment, which will be affected by changes of task environment. First, we review literature to understand whether temporary assignments by organizations have an impact on employee perceptions of task environments such as complexity and overlap of task, composition and coordination of team. Second, we explore the impact of employees’ perception of those task environments on their person-job fit, job satisfaction, and organizational commitment, and analyze the indirect effects of temporary task environment on employee job performance during the COVID-19. We collected a total of 158 valid questionnaire participants. The finding shows that only job satisfaction and person-job fit have a significant influence on job performance during the COVID-19. Employees' job satisfaction and person-job fit mainly come from the composition and coordination of the team they belong to. Finally, this study hopes to contribute to the organizational behavior academic literature and practical guidelines that organizations face major impacts from the external environment, leading to dramatic changes in employees' task environments, which in turn affect their job satisfaction, organizational commitment, and job performance
[[alternative]]An Exploration on the Reactance of Product Placement among TV Drama Audience— Take High-involvement K-Drama Audience as Example
No full text[[abstract]]近年來，韓國電視劇在全球各地都深受觀眾的喜愛。隨著電視劇人氣扶搖直上，劇中的置入性廣告成了品牌方最為喜愛的行銷手法之一。融入在電視劇中的置入性廣告能夠觀眾在觀劇的同時替品牌做宣傳，但卻也因此衍生出了新的議題。過度明顯且頻繁地利用置入性廣告來曝光品牌的LOGO以及商品有時不但會影響電視劇本身劇本以及台詞的流暢度，還有可能因此引發觀眾對置入性廣告的排斥感，進而為品牌帶來負面的影響。置入性廣告過度曝光的標準以及觀眾對於置入性廣告的看法值得一探究竟。據此，本研究探討韓國電視劇閱聽人對置入性廣告的看法及心理抗拒反應，利用深度訪談法與長期高度涉入韓國電視劇的閱聽人進行訪談，以了解閱聽人對置入性廣告的真正看法及接受程度。研究結果顯示，觀眾主要會在感知到自身的「觀劇自由」受到置入性廣告所威脅時會產生心理抗拒反應，而劇情連結性則是調節閱聽人廣告排斥感的最大調節因子。提及過多商品資訊及未融入劇情的置入性廣告會容易使閱聽人產生廣告排斥感。但若是廣告具有娛樂性與資訊有用性，就能夠減緩閱聽人的心理抗拒反應，同時也能連帶為品牌形象帶來正面影響，甚至是提高閱聽人的購買意願。[[abstract]]Nowadays, K-drama is well-received by audiences all around the world. With the risen popularity of K-drama, Product Placement(PPL) in K-drama also becomes one of the most popluar marketing strategies for brands. Although PPL in K-drama can help brand promotion when audiences are watching the drama, it also brings on new issues. Excessive and frequent use of PPL to expose brand logos and products sometimes not only affects the fluency of plots and scripts, but may also cause the audience’s psychological reactance on PPL in drama and bring negative effects to the brands. The criteria for PPL overexposure and audience’s perception of PPL are worth exploring. Therefore, this research explored K-drama audience’s views on and their psychological reactance towards PPL. To understand the audience’s perception and acceptance level of PPL, this research used in-depth interview method to conduct interviews with the audience who have been highly involved in K-dramas for a long time. The results of research show that the audiences will be aroused psychological reactance when they feel that their freedom to watch dramas has been threatened by PPL. Besides, plot connection becomes the most important factor to moderate the sense of rejection toward PPL. Mentioning too much information about brands or products by means of PPL but connecting few plots may probably arouse audiences’ psychological reactance. On the contrary, if advertisements are entertaining and informative, it can reduce psychological reactance caused by PPL; and furthermore, bring a positive impact on the image of brand and even increase the purchase intension of audiences
[[alternative]]Exploring the performance improvement method of YOLO-based mask appearance detection model under small data sets
No full text[[abstract]]COVID-19於西元2019年底時爆發，並且迅速的影響至全球各地，各個國家為了防範此病毒，採取了多項措施，其中一種是使用醫療口罩防止病毒入侵，且由於口罩比起護目鏡和防護衣是較易取得且穿戴方便、防護力佳，使得使用量與日俱增。為了讓工廠在大量製造時能快速的藉由外觀先初步辨認口罩的面罩和耳掛完整性，本研究利用物件偵測模型YOLO架構做口罩的外觀偵測，但因YOLOV7整體架構較大且利用GPU記憶體容量又大(於本論文實驗，最大GPU記憶體使用量為5.79G)，在硬體上較不那麼高級的情況下很不方便訓練，且在做簡單分辨的外觀上有點殺雞焉用牛刀了，所以本研究最終使用了以YOLOV7-tiny為基準下去做訓練，也讓電腦的負擔下降許多(於本論文實驗，最大GPU記憶體使用量為1.46G)，但在訓練時發現了準確度不夠高的問題。例如:訓練圖片總數量在最少160張、最多750張時，測試結果的準確度約為28%至95%。因此，本論文更改YOLOV7-tiny的內部架構，像是增加卷積層、池化層和跨層合作等，使模型在小型資料集下能提高準確度且維持原本的訓練、測試和驗證速度。在相同資料下(訓練圖片總數量在最少160張、最多750張時)，本研究方法的測試結果之準確度提高5%至32%，亦即準確度為37%至99%。[[abstract]]COVID-19 broke out at the end of 2019 AD and quickly affected all parts of the world. In order to prevent this virus, various countries have adopted a number of measures. One of them is to use medical masks to prevent virus invasion, and because masks are better than goggles and protective clothing It is easier to obtain, easy to wear and has good protection, which makes the usage increase day by day.To allow the factory to quickly and initially identify the integrity of the face mask and ear loops of the mask based on the appearance during mass production, this study uses the object detection model YOLO architecture to detect the appearance of the mask. However, due to the large overall structure of YOLOV7 and the use of The GPU memory capacity is also large (in the experiment of this paper, the maximum GPU memory usage is 5.79G), it is very inconvenient to train when the hardware is not so advanced, and it is a bit killing chicken in the appearance of simple resolution How to use a sledgehammer, so this study finally used YOLOV7-tiny as the benchmark for training, which also reduced the burden on the computer a lot (in the experiment of this paper, the maximum GPU memory usage is 1.46G), but found during training problem of insufficient accuracy. For example: when the total number of training pictures is at least 160 and at most 750, the accuracy of the test results is about 28% to 95%. Therefore, this paper changes the internal architecture of YOLOV7-tiny, such as adding convolutional layers, pooling layers, and cross-layer cooperation, so that the model can improve accuracy and maintain the original training, testing, and verification speeds under small data sets. Under the same data (when the total number of training pictures is at least 160 and at most 750), the accuracy of the test results of this research method is increased by 5% to 32%, that is, the accuracy is 37% to 99%
[[alternative]]Research on the Visual Aesthetics of Fashion Illustration: Constructing Clothing Effect Drawing Models from Clothing Types and Human Body Proportions
No full text[[abstract]]本研究以「服裝畫視覺美感觀點」切入，探討人體比例與風格表現對於服裝效果圖視覺美感的影響，綜觀過去的文獻資料，甚少深入對服裝類型與人體身形比例在繪畫風格表現上的研究，且多數缺乏科學性理論實證精神探討。然而，以服裝畫的最佳視覺美感，來建構服裝效果圖之繪製模式，具有其必要性和價值性。因此，本研究主要探討「服裝類型」對「人體身形比例」、「繪畫風格表現」的影響，假設當服裝款式的長度越長，其人體比例則越高，產生的視覺美感亦具有明顯正相關，以此發展服裝效果圖繪製模式來驗證對「服裝畫視覺美感」的影響。 共執行二個研究，以美術設計相關科系為研究樣本，研究一採用「排序法」及「語意分析法」，瞭解排序的信度和結果，以探討服裝類型與身形比例排序的平均值是否達到差異顯著水準；及影響服裝畫「意象」的視覺美感的共同因素。研究二採用「李克特式量表」，分別評定五種繪畫風格表現是否符合其指標敘述，以探討服裝類型與繪畫風格間的符合度。藉由「服裝效果圖繪製模式」來驗證假設，採用「準實驗設計」來進行，並以實驗介入「人體結構學」及「繪製模式」為自變項，作為推測結果的因果關係。 研究結果發現「服裝類型與人體身形比例」搭配之視覺美感呈現正相關、人體比例與服裝類型美感產生的意象具明顯關聯性，說明不同服裝類型，適合搭配不同人體身形比例繪製。服裝類型與風格指標之適合度差異為「真實感」，顯示繪製不同的服裝類型，建議以客觀現實作為標準的繪畫風格才能有效提升服裝畫之視覺美感。從準實驗設計具有明顯差異異性，本研究建構服裝效果圖繪製模式有助於培養繪畫自信；「一豎、二橫、三體、四肢、五形、六著」繪製模式口訣建構，有助提升服裝效果圖之視覺美感。 綜合以上研究結果，明確顯示本研究所建構的「服裝效果圖之繪製模式」應具有提升服裝畫視覺美感與繪圖自信，並可提供未來初學服裝畫之繪製參考，進而達到服裝畫教育學習目標。[[abstract]]This study has adopted the perspective of "visual aesthetics in fashion illustration" to investigate the impact of body proportions and style representation on the visual aesthetics of fashion illustration. Upon reviewing existing literature, it is evident that there has been limited in-depth research on the relationship between clothing types, body proportions, and stylistic expressions in fashion illustration, with a lack of scientific theoretical and empirical exploration. To create clothing effects, it is necessary and valuable to establish a painting model for fashion illustration based on optimal visual aesthetics. Therefore, the purpose of this study has been to examine the effect of "clothing types" on "body proportions" and "stylistic expressions" and to test the hypothesis that longer clothing styles are associated with greater body proportions and generate a stronger positive correlation with visual appeal. This study has aimed to establish a painting model for fashion illustration in order to demonstrate its impact on "visual aesthetics in fashion illustration."Two examinations utilizing samples from art and design-related departments have been conducted. Study 1 has employed the "ranking method" and "semantic analysis" to examine the reliability and results of the ranking, aiming to explore whether there are significant differences in the average ranking of clothing types and body proportions, as well as the common factors influencing the visual aesthetics of "imagery" in fashion illustration. The objective of Study 2 has been to determine the compatibility between clothing types and painting styles. The "Likert scale" has been used to assess whether five distinct painting styles corresponded to their respective descriptive indicators. The hypothesis has been verified using a "painting model for fashion illustration" and a quasi-experimental design with "human body structure" and "painting model" as independent variables to determine causal relationships in the inferred results.The findings of this study have indicated a positive correlation between "clothing types and body proportions" and the visual aesthetics of fashion illustration. The imagery generated by the combination of body proportions and clothing types has demonstrated a significant association, suggesting that various clothing types are appropriate for illustrating different body proportions. The difference in compatibility between clothing types and style indicators lies in "realism," suggesting that an objective and realistic painting style is recommended for enhancing the visual aesthetics of fashion illustration when depicting various clothing types. Significant differences have been revealed by the quasi-experimental design, and the devised "painting model for fashion illustration" contributes to the development of artistic confidence. The painting model mnemonic, "one vertical, two horizontals, three structure, four limbs, five form, and six outfits," contributes to the improvement of the visual aesthetics of fashion illustration.On the basis of the aforementioned research findings, it is evident that the "painting model for fashion illustration devised in this study has the potential to improve the visual aesthetics and inspire confidence in fashion illustration. In addition, it can serve as a valuable resource for beginners in fashion illustration, contributing to the educational objectives of fashion illustration
[[alternative]]A Study on the Impact of Customer Perceived Value on Customer Attitude, Satisfaction, and Loyalty - The Case of Coffee Chain Store Louisa
No full text[[abstract]]在生活步調快速的現代社會中，咖啡已經是日常生活中不可或缺的一部分。每天早上來一杯咖啡，似乎已是許多人的習慣。路易莎咖啡於2006年創立，2012年正式對外開放加盟至今門市店數已超過500多家，是家展店非常快速的連鎖企業。本研究想瞭解這家連鎖咖啡店的主要客群以及「顧客知覺價值」對於「顧客態度」、「顧客滿意度」與「顧客忠誠度」的影響情形。以曾到過路易莎消費之顧客為抽樣對象，採便利抽樣方式進行調查，總共蒐集268份有效問卷，採用SPSS 22統計軟體，進行t 檢定與單因子變異數分析、信度分析、迴歸分析及敘述性統計等資料分析研究。研究結果與建議：一、婚姻狀況在知覺價值、滿意度及忠誠度上有顯著差異，而職業方面在態度、滿意度及忠誠度上有顯著差異。二、顧客知覺價值、態度、滿意度以及忠誠度都是環環相扣的，因此須建立一套行銷策略以利長久經營。[[abstract]]In the fast-paced modern society, coffee has become an indispensable part of daily life. Having a cup of coffee every morning seems to be a habit for many people. Founded in 2006, Louisa Coffee has rapidly expanded its franchise network since opening to the public in 2012, with more than 500 stores to date. This study aims to understand the main customer base of this coffee chain and the impact of "customer perceived value" on "customer attitude," "customer satisfaction," and "customer loyalty." The survey was conducted using convenience sampling with customers who have visited Louisa Coffee. A total of 268 valid questionnaires were collected and analyzed using SPSS 22 statistical software, including t-tests, one-way ANOVA, reliability analysis, regression analysis, and descriptive statistics. The results and suggestions are as follows: 1. There are significant differences in perceived value, satisfaction, and loyalty based on marital status, and significant differences in attitude, satisfaction, and loyalty based on occupation. 2. Customer perceived value, attitude, satisfaction, and loyalty are interdependent, and a marketing strategy should be established to facilitate long-term operation
[[alternative]]Discussion on the Volunteer Service of Karate Gym Coaches from the Connotation of Serious Leisure and the Perspective of Flow Experience-Take Songzhu Gymnasium as an Example
No full text[[abstract]]目前這個時代科技發展日新月異，工作繁忙生活壓力大，現代人作息均不正常，缺乏運動已是常態，但還是得在緊湊的生活中，找尋自己喜愛的休閒活動來放鬆身心，才能再接再厲人生中各種挑戰。空手道是國內普及的技擊類運動之一，是武術同時也是運動，並且具有紓壓放鬆的功能，研究者在中部松竹空手道館無給職擔任助教，深刻體會教練志工奉獻自己時間及能力，教授學童空手道的精神及技術，目前國內期刊探討認真性休閒大多以戶外運動居多，鮮少對於武術技擊類運動做探討，對於參與者以志工方式投入武術技擊類運動的心流體驗也是鮮少看到，本研究以松竹空手道館之教練志工為研究對象，探討從認真休閒理論的綜觀心得，以認真休閒特質六大特徵為基礎(Stebbins, 1982），加上心流體驗特徵九大特徵(Jackson & Marsh, 1996)擬定設計出訪談大綱後，再透過深度訪談法，探討空手道教練志工參與空手道的內涵、教練志工認真休閒投入的特質以及心流體驗的程度。期望藉由上述探究，更進一步了解參與程度高的認真性教練志工，從事該活動各項心理層面的感受，本研究反映了認真休閒及心流體驗的質性研究，可以促進兩種理論的知識積累，以及概述了認真休閒及心流體驗的質性研究，兩種理論探究對教練志工的價值。分析歸納後本研究結果如下：一、每位教練志工背景變相不一，但持續投入空手道活動的動機大多相同。二、教練志工們的抗壓性極強，想法與心態跟得上現代年輕人。三、教練志工們都想把所學傳承，其文化價值大於健身功能。四、教練志工們從投入活動至今都分別有著巨大成長及轉變。本研究最後從歸納之結論提出相關建議及研究發現作為後續研究參考。[[abstract]]In this era, the development of science and technology was changing with each passing day, the work is busy and life was stressful, modern people’s work and rest are not normal, lack of exercise is the norm, but in the compact life, you still have to find your favorite leisure activities to relax your body and mind, so as to make persistent efforts in all kinds of life. challenge. Karate is one of the most popular martial arts sports in China. It was a martial art as well as a sport. It has the function of relieving stress and relaxation. The researcher works as an unemployed teaching assistant at the Shochiku Karate Dojo in Central China. He deeply understands that coach volunteers dedicate their time and ability to teach school children The spirit and technology of karate, the current domestic journals discuss serious leisure mostly focus on outdoor sports, seldom discuss martial arts martial arts sports, and rarely see the flow experience of participants participating in martial arts martial arts sports as volunteers , this study takes the coach volunteers of Shochiku Karate Gym as the research object, aiming to explore the comprehensive experience from the theory of serious leisure, based on the six characteristics of serious leisure characteristics (Stebbins, 1982), plus the nine characteristics of flow experience characteristics (Jackson & Marsh, 1996) After drafting and designing the interview outline, and then using the in-depth interview method to explore the connotation of the karate coach volunteers' participation in karate, the characteristics of the coach volunteers' serious leisure devotion, and the degree of flow experience. It is hoped that through the above-mentioned research, we can further understand the psychological aspects of the conscientious coaching volunteers who have a high degree of participation and engage in this activity. This study reflects the qualitative research of serious leisure and flow experience, which can promote the two theories. Knowledge accumulation, and qualitative research outlining the experiences of conscientious leisure and flow, two theoretical inquiries have value for coaching volunteers. After analysis and induction, the results of this study are as follows: 1. The background of each coach volunteer is different in disguise, but the motivation for continuing to engage in karate activities is mostly the same. 2. The coaching volunteers are extremely resistant to stress, and their ideas and mentality can keep up with modern young people. 3. Coaching volunteers want to pass on what they have learned. 4. The coaching volunteers have experienced tremendous growth and transformation since they joined the activity. At the end of this study, relevant suggestions and research findings are put forward from the summarized conclusions as a reference for follow-up research