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[[alternative]]Leisure Experience of Stand Up Paddle - Construction and Experience of the Questionnaire.
No full text[[abstract]]在日月潭體驗立式立槳SUP(Stand Up Paddle)的人數逐年增加，而許多業者也相繼的加入。到底業者所提供的體驗過程，有沒有達到遊客所預期的結果。目前業者所提供給遊客的體驗流程及教練的教學方式和日月潭的下水點，收費的標準，各家業者都不一樣。作者想以實務研究的角度出發，探討體驗者來日月潭立式立槳SUP(Stand Up Paddle)。先以學者Schmitt在1999年提出的體驗行銷為基礎，透過感官、思考、情緒、行動、關聯性五種體驗構面為發想並透過訪談找出有價值的體驗策略題項。經由問卷調查收集後，透過Kano二維品質模式，分析歸納遊客日月潭體驗立式立槳SUP(Stand Up Paddle)的魅力品項、一維品項、必要的品項、無差異品項。研究探討與分析遊客所在意的或是重視的項目有哪些？又或者是有哪些項目是遊客重視而業者沒有注意到的？作者希望經由本次的研究讓立式立槳體驗者與經營者，都能獲得正面的建議及參考，達到共創價值。[[abstract]]The number of people experiencing Stand Up Paddle (SUP) boarding at Sun Moon Lake has been increasing year by year, and many businesses have joined in as well. However, it remains uncertain whether the experience provided by these businesses meets the expectations of the visitors. Currently, the experience processes offered to visitors, the teaching methods of instructors, the launching points at Sun Moon Lake, and the pricing standards vary among different businesses. The author intends to conduct practical research to explore the experience of visitors engaging in Stand Up Paddle boarding at Sun Moon Lake. Drawing inspiration from the experiential marketing framework proposed by scholar Schmitt in 1999, which includes the dimensions of sensory, cognitive, emotional, behavioral, and relational experiences, valuable experiential strategies will be identified through interviews. After collecting data through a questionnaire survey, the Kano two-dimensional quality model will be used to analyze and summarize the attractive factors, one-dimensional factors, necessary factors, and indifferent factors of visitors' Stand Up Paddle boarding experience at Sun Moon Lake. In simpler terms, the study aims to uncover what aspects visitors care about or prioritize, as well as any aspects that visitors value but have been overlooked by the businesses. Through this research, the author hopes to provide positive recommendations and references to both Stand Up Paddle boarders and operators, ultimately achieving co-creation of value
[[alternative]]Comparison of Sensory Evaluation and Component Analysis of Chrysanthemum Flower Cultivated in Taiwan and China
No full text[[abstract]]民國108年12月6日立法院三讀通過《中醫藥發展法》，我國衛生福利部更接續公告112年度補助「中藥藥用植物種植計畫」，顯示政府積極重視臺灣中草藥的發展。又菊花屬於衛生福利部公告之可供食品使用之中藥材品項，自100年5月27日起，針對輸入菊花之邊境查驗需採逐批查驗之要求，且品質標準須符合國內「食品安全衛生管理法」相關規定者，始得輸入，因此，市售菊花藥材應當符合食品法規要求，惟邊境檢驗未見《臺灣中藥典》之指標成分檢驗。除了藥用市場外，菊花亦為食品產業之重要原料，而食品首重食用者之色香味感受。本研究透過指標成分分析與消費者品評研究，釐清中國產「亳菊」、「滁菊」、「貢菊」、「杭菊」與臺灣產「臺灣白菊」、「臺灣黃菊」之指標成分優劣與感官感受差異。《臺灣中藥典》規範菊花藥材之指標成分為綠原酸(Chlorogenic acid)與木犀草苷(Luteolin-7-O-glucoside)，以其含量高低來評估六種市售菊花之藥用優劣，結果顯示六者皆符合《臺灣中藥典》標準，但以中國產亳菊品質最佳。臺灣白菊在消費者感官品評之香氣、苦味、甜味、澀味與口感上的感受優勢，本研究成果將為臺灣菊花產業發展提供實證數據。[[abstract]]On December 6, 2019, the Legislative Yuan passed the "Chinese Medicine Development Law" for the third reading, and the Ministry of Health and Welfare of our country continued to announce the 112-year subsidy for the "Plant for Planting Chinese Medicine Medicinal Plants", which shows that the government actively attaches importance to the development of Chinese herbal medicine in Taiwan. In addition, chrysanthemum belongs to the food-usable Chinese medicinal materials announced by the Ministry of Health and Welfare. From May 27, 2011, the border inspection of imported chrysanthemums needs to be inspected batch by batch, and the quality standards must meet the domestic "food safety. Therefore, commercially available chrysanthemum medicinal materials should meet the requirements of food regulations, but the border inspection did not see the index composition inspection of "Taiwan Herbal Pharmacopeia". In addition to the medicinal market, chrysanthemum is also an important raw material in the food industry, and food is the most important thing in terms of color, fragrance and taste of the eater.Through quality control ingredient and sensory evaluation research, this research clarifies the advantages and disadvantages of the quality control ingredient and the difference of sensory of Chinese "Boju", "Chuju", "Gongju", "Hangju" and Taiwan "Taiwan White Chrysanthemum" and "Taiwan Yellow Chrysanthemum". In the Taiwan Herbal Pharmacopeia, the contents of Chlorogenic acid and Luteolin-7-O-glucoside are used to evaluate the quality of ingredients contained in six kinds of chrysanthemums. The results show that all meet the standards of "Taiwan Herbal Pharmacopeia", but the quality of "Boju" produced in China is the best.The advantages of "Taiwan White Chrysanthemum" in consumers' sensory evaluation of aroma, bitterness, sweetness, astringency and taste provide empirical data for the development of Taiwan's chrysanthemum industry
[[alternative]]The Impacts of Ukrainian-Russian War on the Stock Returns in Taiwan
No full text[[abstract]]本研究旨在探討烏俄戰爭對臺灣股市、電子產業與非電子產業公司報酬績效的影響。我們以烏俄戰爭發生後，歐盟、美國在金融與經濟方面的制裁、擴大出口品項禁令的事件日限制等，重要日期作為事件日，使用事件研究法分析事件期間，臺灣股市、電子產業與非電子產業相關公司股票的日報酬率變化，檢定事件日前後期間是否呈現顯著的平均異常報酬率或累積平均異常報酬率。實證結果顯示，烏俄戰爭後，臺灣全體上市公司股票報酬率對金融與經濟制裁在事件日前呈現顯著的負向累積異常報酬率，事件日後的累積異常報酬率不顯著。全體上市樣本公司對擴大出口禁令，在事件日前後多呈現顯著為正的累積異常報酬率，表示臺灣股市對擴大出口禁令呈現正向的反應。電子類股對金融經濟制裁的宣告反應，在事件日前呈現不顯著異常報酬，事件日後呈現累積異常報酬率不顯著。非電子類股對金融經濟制裁的宣告反應，在事件日前呈現正向顯著異常報酬，事件日後呈現正向累積異常報酬率顯著。[[abstract]]This study investigates the impact of the US export restriction of technology to the stock returns on Taiwanese electronics-related industry companies. We use the methodology of event study to analyze changes in the daily stock prices of electronics industry-related companies during the event that the prohibitions of the software and related chip technologies shipped to China’s Huawei before the US government approved it. The sample period covers from May 2020 to December 2020.The empirical results show that after the United States imposed an export restriction on Chinese manufacturers, it has brought about an order shifting effect on Taiwan’s electronics manufacturers. For all electronic stocks, there was a positive or negative abnormal rate of return after the export ban event and a positively significant average cumulative abnormal rate of return. Furthermore, we compare the differences among the subset of electronics industries and find the similar results, but there are still some differences
[[alternative]]The relationships between self-perceived health status, sleep quality, and quality of life in community-dwelling older adults-using participating in erhu group as example
No full text[[abstract]]背景：臺灣現面臨社會人口結構的改變，首當其衝的是高齡化、少子化之雙重危機。我國應如何落實在國人高齡長者「活躍老化」及「友善城市」的核心價值。中央及地方政府都積極開設融合高齡休閒娛樂、學習、健康促進、社會參與的課程規劃，更突顯社區高齡長者的健康、生活品質與社會照顧的重要性。研究目的：探討參與二胡休閒娛樂的社區長者之人口學變項特質、自覺健康狀況、睡眠品質與生活品質之相關性。方法：研究採橫斷面相關性研究設計以立意取樣方式，以結構式問卷進行資料收集。本研究收集50位正於社區中參與二胡休閒娛樂之高齡長者。本研究以描述性統計分析參與者之基本資料，包括性別、年齡等。此外，研究者使用皮爾森相關係數 r (Pearson’s correlation coefficient, r) ，檢驗基本人口學變項、自覺健康狀況、睡眠品質及生活品質彼此間的相關程度。結果：本研究結果基本人口學變項與自覺健康狀況、睡眠品質、生活品質皆有相關。另各量測工具之相關性結果，自覺健康狀況與睡眠品質，相關係數r為-.189(p=.190)，屬負相關，顯示自覺健康狀況得分愈高，則睡眠品質得分愈差（睡眠品質愈好）；睡眠品質與生活品質，相關係數r為-.325 (p=.021)，屬負相關，顯示睡眠品質得分愈低（睡眠品質愈高），則生活品質愈好；自覺健康狀況與生活品質，相關係數r為.395(p=.005)，屬正相關，顯示自覺健康狀況得分愈高，則生活品質愈好。 討論和結論：參與二胡休閒娛樂的社區高齡長者同質性高，基本人口學變項對各依變項少有較顯著性的差異。社區高齡長者的自覺健康狀況、睡眠品質及生活品質之間彼此間存著相關性。因此，社區高齡長者應提早規劃退休生活，主動積極參與社區活動，以提高生活品質。然而，中央、地方政府也應提供安全參與的環境與多元的選擇機會，讓社區高齡長者能隨著自己的興趣，豐富退休生活。本研究結果值得中央及各地方政府對於推動「活躍老化」、「在地老化」的議題參考。[[abstract]]Background: Taiwan is facing the social population structure changes. The changes bear the brunt of the dual crisis of aging and low birthrate. The implementation of the core values of "active ageing" and "city friendliness" for the elderly by the central and local governments in programs such as leisure and entertainment, learning, health improvement, and social engagement further highlights the importance of health, quality of life, and social care for the elderly.Research aim: To explore the relationship between demographic variables, perceived health status, quality of sleep, and quality of life among elders/ senior citizens in the erhu leisure and entertainment community.Method: A cross-sectional correlation research design was used to collect data by means of purposive sampling and structured questionnaires. Fifty elders/senior citizens who participate in the erhu leisure and entertainment in the community were invited to participate in this study. Descriptive statistics were used to analyze the basic information of participants, which include gender, age, etc. In addition, Pearson's correlation coefficient r (Pearson's correlation coefficient, r) was used to test the correlation between demographic variables, perceived health status, quality of sleep, and quality of life.Results: The research result shows that there is relationship between basic demographic variables with self-awareness of health condition, quality of sleep, and quality of life. The result of correlation between measurement tools, for self-awareness of health condition and quality of sleep, the correlation r is -0.189 (p=0.190), it reveals that the higher the score of self-awareness of health condition, the lower the score for quality of sleep (higher quality of sleep), the relationship is positive; for quality of sleep and quality of life, the correlation r is -0.325 (p=0.21), it reveals that the lower the score of quality of sleep (the higher the quality of sleep), the higher the quality of life, the relationship is positive; for self-awareness of health condition and quality of life, the correlation is 0.395 (p=0.005), it reveals that the higher the score for self-awareness of health condition, the higher the quality of life, the relationship is positive.Discussion and conclusion: The senior citizen participate in the erhu leisure entertainment is highly homogeneous, there is slightly significant differences of the components of the basic demographic among the respondents. The community senior citizens’ self-awareness of health condition, quality of sleep, and quality of life have relevant relationship among each other. Therefore, community senior citizen must plan for their retirement life, cultivate interests, proactively participate in community activities, establish social relation, and increase quality of life. Nevertheless, the central and local governments should provide safe environment for participation and variety opportunities for choices, for the community senior citizen to suit their own interests, and to enrich their retirement life. The research results are valuable reference for the central and local governments to promote “active ageing” and “local ageing”
[[alternative]]The Effects Of Management On Improving Intradialytic Hypotension Among Patients With Renal Failure: A Systemic Review
No full text[[abstract]]背景：透析中低血壓為血液透析治療最常見之合併症，造成透析劑量不足等不良結果，需多元有效介入處置以降低透析中低血壓發生率。研究目的：針對腎衰竭患者改善血液透析中低血壓發生率多元處置之成效探討，進行實證研究文獻之分析與統整，並提出綜合性結論報告。研究方法：依系統性文獻回顧之步驟，使用intradialytic hypotension, treatment/intervention/management, patients with renal failure關鍵字，搜尋Cochrane Library、PubMed、MEDLINE Ultimate、CINAHL Ultimate英文電子資料庫，與台灣碩博士論文系統資源、Airiti Library華藝線上圖書館中文資料庫，排除不符研究主題與重複之文獻，採用CASP進行文獻品質評估，納入八篇探討透析中低血壓處置之研究，進行系統性回顧；文獻搜尋時間至2023年3月31日為止。研究結果 :統整八篇研究結果顯示五項處置可達改善透析中低血壓成效，包括：口服補充L-carnitine 4200毫克/每週，且用藥時間12週以上；使用壓力彈性襪或間歇性氣動腿部加壓裝置於下肢加壓20-45 mmHg促進血液回流；使用穴位灸貼於二側K11(湧泉穴)與CV4(關元穴)；或透析中輸注Mannitol 25克/小時，皆可減少透析中血壓下降或低血壓發生。結論 :五篇實證研究顯示具成效之介入處置，可作為醫護人員處理透析中低血壓事件發生時之參考。[[abstract]]Objectives:Intradialytic hypotension during dialysis is the most common complication of hemodialysis, which may result in adverse outcomes such as inadequate dialysis. It required multiple approaches to intervention effectively to reduce the occurrence of intradialytic hypotension.Purpose:This study aims to investigate the effects of management on multiple approaches to improving the incidence of intradialytic hypotension among patients with renal failure. Apply the systemic review and integrate the evidence-based clinical study to summarize a comprehensive conclusion.Methods:Following the steps of the systematic review process, using the keywords of intradialytic hypotension, treatment/intervention/management, and patients with renal failure, searched the four English electronic databases of Cochrane Library, PubMed, MEDLINE Ultimate, and CINAHL Ultimate, and two Chinese databases of the Taiwan Master and Doctoral Dissertation System Resources, Airiti Online Library: CEPS Chinese Electronic Journal Database, excluding inconsistent research topics and duplicate literature, after using CASP as tool to evaluate the quality of research, included eight studies on the management of intradialytic hypotension, conducted a systematic review to explore the effects of management on improving intradialytic hypotension among patients with renal failure. The publication duration of being researched references for this study was until March 31, 2023.Results:Five of study reached statistically significant differences, showing that it can be effective in improving intradialytic hypotension; including oral supplementation of L-carnitine 4200 mg/week with a duration exceeding 12 weeks; applying the elastic compression stockings or the intermittent pneumatic compression device on the lower extremities by 20-45 mmHg to promote blood return; use herbal acupoint therapy on the K11(Yongquan) in bilateral and CV4(Guanyuan) points; or infuse 25 g/hour Mannitol during dialysis can result in less blood pressure decreased, or the incidence of intradialytic hypotension during dialysis.Conclusions:Five of the evidence-based research demonstrate the efficacy of the intervention that can be used as references for clinical staff while managing intradialytic hypotension
[[alternative]]A Study on Entrepreneurial Competition and Service Quality in the Food Industry: A Case of M Firm
No full text[[abstract]]食品產業提供全球人口消費需要的食物，其產品銷售與生產有本地化、區域化、以及國際化。製造供應體系歷經上游的原物料供應商、中游為加工製造食品的製造商、以及下游的零售商所組成。本研究研究對象為食品產業的製造商，主要生產食品罐頭。個案公司為澎湖具產業規模的企業，製造過程採用大規模的機器設備。因此，本研究以競爭策略、創業管理、以及服務品質為研究目的，使用個案研究方法，以深入訪談法進行個案資料收集。本研究將針對個案公司分析，預期獲得結論可提供個案公司或食品產業其他公司參考。本研究就個案公司分析，獲得結論為食品產業需要建立企業品牌、創業初期採合作模式、創業家堅定毅力、提供客戶滿意產品、嚴格現場製造管理、以及提供員工工作保障。本研究討論結果可提供個案公司或食品產業其他公司參考。[[abstract]]The food industry provides food to meet the consumption needs of the global population, with product sales and production taking place at local, regional, and international levels. The manufacturing and supply chain system involves upstream raw material suppliers, midstream food processing manufacturers, and downstream retailers. This research focuses on manufacturers in the food industry, specifically those involved in canned food production. The case study examines a well-established company in Penghu, which utilizes large-scale machinery in its manufacturing processes. Therefore, the research aims to explore competitive strategies, entrepreneurial management, and service quality, employing a case study approach and in-depth interviews for data collection. The analysis will primarily focus on the case company, with the expectation that the findings will provide insights and recommendations for the case company and other companies in the food industry.Based on the analysis of the case company, this study concludes that the food industry should establish a corporate brand, adopt a cooperative model in the early stages of entrepreneurship, exhibit entrepreneurial perseverance, provide customer satisfaction through quality products, implement strict on-site manufacturing management, and ensure job security for employees. The findings of this study offer valuable insights and recommendations for the case company and other companies operating in the food industry
[[alternative]]Using Five Forces Analysis to Explore the Competitive Strategy of Biotech Companies - Take S International Biotech as an Example
No full text[[abstract]]本研究以「生技產業的五力分析－以台中市S國際生技公司為例」為題目，旨在探討生技產業中保健食品領域的競爭環境與經營策略，並以台中市S國際生技公司為例。研究目的主要在於分析台灣生技產業中保健食品領域的競爭環境、探討生技產業中台灣保健食品領域應如何訂定經營策略以達到競爭優勢以及針對產業提出競爭策略建議。研究以麥克·波特（Michael Porter）提出的五力分析框架作為理論基礎，對產業供應商議價能力、買家議價能力、替代品的威脅、新進入企業的威脅以及現有競爭者五種競爭作用力進行分析探討。通過對對S國際生技公司發展現狀、競爭環境、產業競爭力和關鍵成功因素的分析，本研究試圖揭示生技產業的競爭格局，提出保健食品公司制定競爭策略的實務建議，並為相關企業及政府提供有益的策略建議。[[abstract]]The study aims to investigate the competitive environment and management strategies in the health food sector of the biotechnology industry, using a biotechnology company in Taichung City as a case study. The research objectives are mainly to analyze the competitive environment in the health food sector of Taiwan's biotechnology industry, explore how health food companies in Taiwan's biotechnology industry should establish management strategies to achieve competitive advantages, and propose recommendations for competitive strategies for the industry.The study uses Michael Porter's Five Forces Analysis framework as its theoretical basis, analyzing the five competitive forces of supplier bargaining power, buyer bargaining power, the threat of substitutes, the threat of new entrants, and existing competitors. Through the analysis of the current development, competitive environment, industrial competitiveness, and key success factors of the S International Biotech Company, this research attempts to reveal the competitive landscape of the biotechnology industry, propose practical suggestions for health food companies to formulate competitive strategies, and provide beneficial strategic recommendations for related enterprises and governments
[[alternative]]Research on the Selection of Key Factors in the Bay Area Economic Belt
No full text[[abstract]]灣區的發展係指具備優越地理位置的港海口，透過便利的海陸運交通，使進出口貿易往來日益興盛，並逐漸聚集不同行業別及功能的機構與人才，推動錢財與資源不斷累積，進而形成灣區經濟帶。據統計在2019年，灣區的經濟影響已達到全球經濟總量的60%，全球數一數二的大城市位於灣區的比例高達75%，現今世界三大灣區-紐約灣區、舊金山灣區以及東京灣區，是憑藉著紐約港、舊金山港、東京港良好的海灣條件，再經過上百年的時間淬鍊，發展成世界上最成熟、經濟實力最強、影響力最大的灣區經濟，雖然各自的產業發展歷程和特色優勢不盡相同，但卻都是以高度開放、高度發展的態勢，順應現今世界自由貿易和全球化的大趨勢，並致力發展科技創新以及優化產業、金融服務與交通基礎設施，使其能成為世界灣區發展的典型範本。隨著中國對外開放新格局逐步形成，中國國務院在2015年經濟和社會發展「十三五」戰略規劃中啟動粵港澳大灣區建設，強調加強粵港澳大灣區經濟發展作用。台灣經濟的發展與中國經濟良窳的依存度非常高，尤其粵港澳大灣區無論在地理環境、經濟特性、或產業分工上與台灣更是息息相關，因此，本研究係試圖透過AHP分析出大灣區經濟帶評選關鍵的因素，由世界三大灣區經濟和新興的粵港澳灣區現況剖析出灣區經濟成功的要素，以作為台灣企業在未來中國經濟灣區經濟發展中擬定策略的參考，期待對於產業界能有所貢獻。[[abstract]]The development of the bay area refers to the port with a superior geographical location. Through convenient sea and land transportation, the import and export trade is increasingly prosperous, and gradually gathers institutions and talents from different industries and functions to promote the continuous accumulation of money and resources. Form the Bay Area Economic Belt. According to statistics, in 2019, the economic impact of the Bay Area has reached 60% of the global economy, and 75% of the world's largest cities are located in the Bay Area. Today, the world's three major Bay Areas - New York Bay Area, San Francisco Bay Area and The Tokyo Bay Area, relying on the good bay conditions of New York Port, San Francisco Port, and Tokyo Port, has developed into the most mature, economically powerful, and most influential Bay Area economy in the world after hundreds of years of hardening. The industrial development history and characteristic advantages are different, but they are all highly open and highly developed, conforming to the general trend of free trade and globalization in the world today, and are committed to developing technological innovation and optimizing industries, financial services and transportation infrastructure facilities, so that it can become a typical model for the development of bay areas in the world.With the gradual formation of a new pattern of opening up in China, the State Council of China launched the construction of the Guangdong-Hong Kong-Macao Greater Bay Area in the 13th Five-Year Strategic Plan for Economic and Social Development in 2015, emphasizing the role of strengthening the economic development of the Guangdong-Hong Kong-Macau Greater Bay Area. The development of Taiwan's economy is highly dependent on the health and well-being of China's economy. In particular, the Guangdong-Hong Kong-Macao Bay Area is closely related to Taiwan in terms of geographical environment, economic characteristics, and industrial division of labor. The key factors in the selection of the economic belt in the area, and the factors for the success of the bay area economy are analyzed from the world's three major bay area economies and the emerging Guangdong-Hong Kong-Macao bay area, as a reference for Taiwanese companies to formulate strategies for the economic development of China's economic bay area in the future. Looking forward to contributing to the industry
[[alternative]]Investigation on the Adopted Behavior of Residential Alarm Systems Based on Information Analysis
No full text[[abstract]]本研究主要宗旨在於探討民眾裝設住宅警報器之意圖，在計畫行為理論之上，希望了解民眾對裝測住宅警報器之態度、消防法規主觀規範、知覺行為控制、行為意圖與採取裝設行為等五項因素之間是否有交互影響的關係，以建構研究的主要架構進行驗證。研究主要使用橫斷式研究，以網路問卷調查方式配合結構式問卷針對一般民眾來進行便利抽樣(Convenience Sampling)調查，於2023年5月18至2023年6月1日之間進行問卷蒐集，共計回收301份成功訪問問卷，其中排除1份非合格受訪者問卷，最終成功樣本數為300份，成功率99%。研究結果顯示，已有裝設住宅警報器的民眾，已具備對住宅警報器的接受度，也相對持有更正向的肯定與支持，對住宅警報器相關法規是重視的，也會受到家人或朋友的影響更為重視，且有裝設住宅警報器的民眾，會更願意支持政府的政策，也會更希望除了自家，其他地區也應該普及，更願意維護設備正常，也會更願意自費將家中其他區域都安裝，受訪者對於裝設類型是注重的，同時也注重連線相關功能，更進一步關心居家消防安全，而沒有裝設住宅警報器的民眾，的確認為自行安裝是有困難的，也因此降低安裝意願。本研究建議對於未安裝者來說，即使安裝程序可能已經持續簡化，但仍然會認為自行安裝有困難，這樣的民眾可能也著重在年齡較高的族群，因此本研究建議，除了分發安裝通知單到住宅以外，相關政府單位也可以提供到府安裝教學，或者是統一安裝教學說明會，來提高住宅警報器的安裝普及率。[[abstract]]The main purpose of this study is to explore the intention of the public to install residential alarms. Based on the theory of planned behavior, it is hoped to understand the public's attitude towards the installation and testing of residential alarms,subjective norms of fire protection reg ulations, perceived behavior control, behavioral intentions, and adoption of installations. Whether there is an interactive relationship between the five factors including behavior, is verified by constructing the main framework of the research.The study mainly uses a cross sectional study, using an online questionnairesurvey with a structured questionnaire to conduct a convenience sampling(Convenience Sampling) survey for the general public. The questionnaires will becollected between May 18, 2023 and June 1, 2023. A total of 301 successful interview questionnaires were recovered, excluding 1 questionnaire for unqualified respondents,and the final number of successful samples was 300, with a success rate of 99%.The research results show that people who have already installed residentialalarms already have a degree of acceptance of residential alarms, and relatively havemore positive affirmation and support. The influence of friends is more important, andpeople who have installed residential alarms w ill be more willing to support thegovernment's policies, and they will also be more willing to popularize them in other areas besides their own homes, and they will be more willing to maintain the equipment normally, and they will be more willing to pay for it at their own expense. It is installed in other areas of the home. Respondents pay attention to the type of installation, and also pay attention to connection related functions. They are more concerned about home fire safety. People who have not insta lled residential alarms really think it is difficult to install them by themselves. , and thus reduce the willingness to install.This study suggests that for those who have not installed, even though the installation procedures may have been continuously simplified, they still think it is difficult to install by themselves. Such people may also focus on the older age groups.In addition to residences, relevant government units can also provide home installation teaching, or unified installation teaching in structions to increase the penetration rate of residential alarm installation
[[alternative]]Exploring the Factors Influencing Impulse Buying Generated by Consumer Website Browsing
No full text[[abstract]]隨著網路與電商使用的普及，帶動了消費者使用網路購物，在網購過程中，消費者瀏覽網站提供商品具有愉悅感，也能促進消費者衝動購買。然而，在電子商務購物的環境下，大部分學者討論再次購買，卻較少研究探討瀏覽網站產生衝動購買。因此，本研究探討消費者瀏覽網站特性、廣告促銷活動因素、產品美感、以及產品涉入對衝動性夠。具體而言，本研究以衝動性購買為主要觀點，探討其主要影響因素。以曾使用電子商務購買消費者為研究對象，經問卷調查共回收90份有效問卷，並使用SPSS統計軟體進行迴歸分析。資料分析結果顯示，廣告促銷活動的價格促銷與限量促銷會影響消費者衝動性購買。瀏覽網站特性的網站生動性、網站互動性、瀏覽活動三種特性都會影響消費者衝動購買。同時，研究也發現主要討論的因素產品美感、產品涉入、廣告促銷活動、以及瀏覽網站特性等四個變數有顯著影響消費者衝動性購買。[[abstract]]With the widespread use of the internet and e-commerce, consumers are increasingly engaged in online shopping. During the online shopping process, consumers derive pleasure from browsing websites and this, in turn, promotes impulse buying. However, in the context of e-commerce, most studies focus on repeat purchases, while research exploring the generation of impulse buying through website browsing remains limited. Therefore, this study investigates the impact of website browsing characteristics, advertising and promotional factors, product aesthetics, and product involvement on impulse buying. Specifically, this research examines the main influencing factors from the perspective of impulse buying. The study targets consumers who have made purchases through e-commerce and collects 90 valid questionnaires through a survey. Regression analysis is conducted using the SPSS statistical software. The data analysis results demonstrate that price promotions and limited promotions in advertising and promotional activities influence consumers' impulse buying. The website's vividness, interactivity, and browsing activities, which are characteristics of website browsing, also have an impact on consumers' impulse purchases. Furthermore, the study found significant effects of the main factors discussed: product aesthetics, product involvement, advertising and promotional activities, and website browsing characteristics on consumers' impulse buying