110023 research outputs found
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[[alternative]]Using STP to Analyze the Marketing Strategy of Taiwanese Gaba Tea Exported to Russia - Take F Trading Company in Taichung as an Example
No full text[[abstract]]台灣茶因其高品質和富有特色，在國際市場上享有好評，是台灣茶葉的競爭優勢。然而，受到全球化貿易和成本上升等多方面的影響，台灣國內的市場需求已趨於飽和，因此，開拓海外市場已成為台灣茶產業必須面臨和思索的關鍵議題。在面對國際茶葉市場的激烈競爭環境時，台灣茶在海外市場的擴展需有明確的策略規劃。因此，本研究選定F公司作為個案研究的對象，透過該公司成功地將台灣佳葉龍茶推銷至俄國的案例，運用STP分析法探討市場的區隔、目標以及定位策略，深入理解到其成功的行銷策略與市場定位過程。研究結果期能對台灣茶葉產業的國際市場開發提供有實效性的見解，並為未來的相關研究提供一個新的視野。[[abstract]]Distinguished by its high quality and unique characteristics, Taiwanese tea enjoys favorable reviews in the international market, representing a competitive advantage for the Taiwanese tea industry. However, due to the influences of globalization, rising costs, and other factors, the domestic market demand in Taiwan has reached saturation. Thus, expanding into overseas markets has become a critical issue that the Taiwanese tea industry must confront and consider. In the face of intense competition in the international tea market, the expansion of Taiwanese tea into foreign markets requires strategic planning. Therefore, this study has chosen F Company as a case study. Through the successful example of F Company in promoting Taiwanese Gaba tea to Russia, this study uses the STP analysis method to explore market segmentation, targeting, and positioning strategies, gaining a deep understanding of the successful marketing strategies and market positioning process. The findings of this study aim to provide practical insights for the international market development of the Taiwanese tea industry, and offer a new perspective for future related researc
[[alternative]]Applying the Value Chain to the Lychee Industry in Tai-Ping
No full text[[abstract]]本研究基於Michael Porter提出的價值鏈分析方法，探討台中市荔枝外銷新加坡的經營管理策略。荔枝作為台灣重要的經濟果樹之一，近年來卻面臨著生產成本高漲以及中國競爭激烈的市場挑戰，因此，提升荔枝產業的出口競爭力成為迫切需要解決的問題。本研究將以台中市荔枝產業為例，企圖對其外銷新加坡的現況和產業結構進行分析，從而檢視荔枝產業在國際市場中的競爭優勢。本研究以波特的價值鏈分析法為理論架構，並以個案研究法進行資料搜集。研究聚焦於價值鏈分析中主要活動的「生產製造」環節，分析太平區農會在價值鏈中的角色，包括從農民手中收購荔枝，到完成產品分級、包裝、冷藏等各個重要環節。實證分析顯示，太平區農會透過精緻的生產製造流程，如專業的分級和冷藏技術，成功提升了產品價值，並使得荔枝成功打入新加坡市場。研究結果對於理解農會如何在全球價值鏈中創造價值，並對於農會如何應對市場挑戰提供了實證支持。最後，本研究基於研究結果，提出研究建議，期能有助於未來的學者和決策者更深入了解並提升台灣荔枝產業的國際競爭力。[[abstract]]This study employs the Value Chain Analysis methodology proposed by Michael Porter to examine the business management strategy of Taichung's lychee exports to Singapore. As one of Taiwan's significant economic fruit trees, lychee has been facing escalating production costs and fierce market competition from China in recent years. Thus, enhancing the export competitiveness of the lychee industry is a pressing issue that needs to be addressed. This research uses the lychee industry in Taichung as a case study, aiming to analyze its current state and industry structure of exporting to Singapore, thereby assessing the competitive advantage of the lychee industry in the international market.This study adopts Porter's Value Chain Analysis as its theoretical framework and uses a case study approach for data collection. The research focuses on the 'Operations' phase, a major activity within value chain analysis, to dissect the role of the Taiping Farmers' Association within the value chain, which includes the procurement of lychees from farmers, through to the completion of crucial steps such as product grading, packaging, and cold storage.Empirical analysis reveals that the Taiping Farmers' Association, through its sophisticated production and manufacturing processes, including professional grading and cold storage technologies, successfully enhances product value and has successfully facilitated the entry of lychees into the Singapore market. The study outcomes provide empirical evidence for understanding how the Farmers' Association creates value within the global value chain and addresses market challenges. Lastly, this research offers recommendations based on the research findings, aiming to assist future scholars and decision-makers in further understanding and enhancing the international competitiveness of Taiwan's lychee industry
[[alternative]]A Study of Leisure Benefits of Freediving Participants
No full text[[abstract]]本研究主要以探討自由潛水為主軸，探討參與者之休閒效益，利用問卷調查，並依據受訪者參與活動後的感受，進一步瞭解影響情形。問卷發放於各自由潛水網路社群，以從事過自由潛水活動的參與者為研究對象進行問卷調查，蒐集有效問卷共 102 份。本研究將蒐集之數據以 IBM SPSS Statistics 23 程式進行信度分析、獨立樣本t檢定、單因子變異數分析及比較平均數法，最後驗證其研究假設。研究結果發現自由潛水參與者對休閒效益的感受非常良好，代表自由潛水活動具有正向的休閒效益。在各控制變項經單因子變異數分析（One -Way ANOVA）後發現部分變項內有差異的情況出現。建議相關單位可以多宣傳、輔導、舉辦自由潛水活動，以吸引更多民眾參與自由潛水活動所獲得維持身體健康與鍛鍊體能、自我肯定與獲得成就感、增添和諧關係與結交朋友。[[abstract]]This empirical research focuses on the leisure benefits of free diving. We conducted questionnaires to investigate the participants' perceived benefits. Based on their responses, we gained further insights about the factors. We handed out the questionnaire via various online free diving communities, targeting individuals who have engaged in free diving activities. A total of 102 effective questionnaires were collected. With the collected data, we employed several analysis including reliability analyses, independent samples t-test, one-way analysis of variance (ANOVA)mean comparison methods using the IBM SPSS Statistics 23 software. The results showed that our research hypotheses stand. The outcome of our study suggested that the participants had significant perception of the leisure benefits, indicating a positive impact of free diving on leisure experiences. However, we observed differences in some variables in our one-way ANOVA analysis. This study suggests that the authorities could not only perform more promotion and guidance but also organize free diving activities. These improvement could thereby bring more attention to health and fitness, self-affirmation and sense of achievement, and fostering harmonious
[[alternative]]Research on the Competitive Strategy of Multilevel Marketing-Taking Company A as an Example
No full text[[abstract]]個案公司於 1995 年成立，專營衣物、襪類、洗滌劑、家庭用電位治療器與保養系列等相關商品。創辦人對該公司的目標是提供有助於健康與美的高品質產品和優質的服務，並成為業界的領先品牌。本研究將以 A 公司來做為個案研究分析，藉由深度訪談的方式，訪談 A 公司高階主管與代理商，了解個案 A 公司在該產業之經營模式，並運用以五力分析、PEST 分析、SWOT 分析工具，以企業文化、企業形象、企業品牌、企業產品及社會責任五個方向，來探討多層次傳輸公司的競爭策略。研究結果顯示：(1) 在企業文化：A 公司以員工發展、客戶至上、利他助人和感恩文化為核心，激發員工的動力和創造力，提供高品質產品和服務滿足客戶需求，幫助他人改善生活，重視員工和合作夥伴的付出，建立和諧工作氛圍，共同實現企業的持續發展。(2) 企業形象：以美麗與健康價值、品質可靠性和開朗活力形象為競爭策略，回饋社會，吸引關注健康美麗的消費者，建立信任和忠誠度，並吸引年輕一代消費者，提升企業形象和市場吸引力。(3)社會責任：透過產品品質、市場行銷、品牌形象、公司社會責任和價格合理性等策略，推廣環保節能產品，減少資源浪費，引導消費者選擇環保，積極履行社會責任，推動可持續發展。(4)企業產品：以自產自銷方式控制產品品質，運用高品質材料和先進技術提供穩定可靠的產品，提升顧客滿意度和品牌信譽。同時，產品簡單且強調不重複消費，加上專業研發和臨床實驗支持，為公司帶來競爭優勢。公司的專利保護和全球專利設計限制了競爭對手的模仿，同時產品的高附加值和長期使用價值吸引消費者，為 A 公司在市場上建立了差異化競爭優勢。(5)企業品牌：提供的產品具有環保、健康和可持續發展的特點，簡單且不重複消費，並強調共享經濟和利他主義。[[abstract]]This study examines the competitive strategies of multilevel marketing companies, focusing on the case of Company A. Founded in 1995, Company A specializes in clothing, socks, detergents, household electrotherapy devices, and skincare products. With the vision of its founder, Yukiko Higuchi, the company aims to provide high-quality products and superior services that contribute to health and beauty, aspiring to become a leading brand in the industry. Through in-depth interviews with senior executives and distributors of Company A, this research investigates the company's business model in the industry. The study employs strategic analysis tools such as Porter's Five Forces, PEST analysis, and SWOT analysis, exploring the competitive strategies of multilevel marketing companies from five perspectives: corporate culture, corporate image, corporate brand, corporate products, and social responsibility. The findings reveal that: (1) In terms of corporate culture, Company A emphasizes employee development, customer-centricity, altruism, and a culture of gratitude as its core values. This approach motivates employees and unleashes their creativity, enabling them to provide high quality products and services that meet customer needs, improve the lives of others, and foster a harmonious work environment. (2) Regarding corporate image, Company A adopts a competitive strategy based on the values of beauty, health, reliability, and vitality. By giving back to society and attracting health and beauty-conscious consumers, the company builds trust, loyalty, and appeal among both existing and younger consumers, enhancing its corporate image and market attractiveness. (3)Social responsibility is promoted through strategies such as product quality, marketing practices, brand image, corporate social responsibility, and reasonable pricing. Company A advocates for eco-friendly and energy-efficient products, reduces resource waste, guides consumers towards sustainable choices, actively fulfills its social responsibilities, and drives sustainable development. (4) With regards to corporate products, Company A controls product quality through a vertical integration approach, utilizing high-quality materials and advanced technologies to deliver reliable and stable products. Simplicity, emphasis on non-repetitive consumption, coupled with professional research and clinical support, provide the company with a competitive advantage. The company's patent protection and global patent design restrict imitation by competitors, while the high added value and long-term utility of its products attract consumers, establishing differentiation and competitive advantage in the market. (5) In terms of corporate branding, Company A's products embody environmental friendliness, healthiness, and sustainable development. They are characterized by simplicity and non-repetitive consumption, highlighting the principles of the sharing economy and altruism
[[alternative]]A Study on Entrepreneurial Motivation, Professional Competence, Startup Capital, Entrepreneurial Spirit, and Entrepreneurial Performance—A Case of Taiwan's Food and Beverage Industry
No full text[[abstract]]後疫情時代，很多人不確定是否會面臨更多的變數與未知的挑戰，許多上班族受疫情影響，面臨減薪、裁員、公司倒閉等危機，面對心理的不安全感，家庭經濟壓力因素，積極尋找增加收入方法，沒有專業能力的人，有的利用上班空檔投入外送平台兼差當外送員或傳統產業擔任勞工職務，有危機意識者，則利用公司要求共體時艱安排休無薪假時，善用政府資源學習第二專長，並考取專業證照投入創業行列。創業成功機率很低，每年投入創業比率仍居高不下，創業者想追求的是獨立與自由、實現夢想和熱情、豐厚的利潤、自我成長和學習機會、影響社會貢獻，儘管創業成功的機會相對較低，但這並不意味著人們不應該嘗試創業。對於那些具有創業精神、準備好承擔風險和不斷學習成長的人來說，創業仍然是一個有吸引力的選擇。成功的創業需要適當的計劃、準備和執行，以最大程度地提高成功的可能性。餐飲創業家須具備熱情和興趣、專業知識、創新思維、管理能力、財務規劃、風險承擔的壓力、 毅力和決心。本研究目的是探討餐飲創業者創業動機、專業能力、創業資金、創業精神與創業績效之關係。研究方法採取調查研究法，對象以台灣從事餐飲之業者(含餐廳、茶飲、咖啡、麵包、甜點)，共發放 250 份正式問卷，回收232份，有效問卷229份。本研究發現，本研究變數創業動機、專業能力、創業基金、創業精神接對創業績具顯著正向影響。並根據研究結果提供給未來想投入餐飲創業的人參考。取得的分析結果如下：一、創業動機對創業績效有正向影響。二、專業能力對創業績效有正向影響。三、創業資金對創業績效有正向影響。四、創業精神對創業績效有正向影響。 最後根據研究結果提出，建議未來想投入餐飲創業的人，要有3年以上餐飲相關經驗並在創業前取得家人支持與協助，並具備餐飲專業知識包含餐飲基礎理論、食品安全概念、勞基法及食安法相關法規、要有財務能力及行銷能力、解決客訴問題能力、維持良好服務品質及維護顧客關係的能力。餐飲業創業者須了解自己的競爭對手、能源源不絕創新產品，掌控市場脈動與需求、勇於承受挫折及創業風險，提早規劃資金運用用途、並能提出果斷決策及獨立解決問題的能力。餐飲創業者須維持一定服務品質，重視顧客對產品的滿意度及服務過程帶給顧客的感受，重視整個服務團隊的和諧，創業者在達成自己夢想的同時，也能為求職者提供更好的就業機會，朝著幸福企業邁進。[[abstract]]The purpose of this study is to understand whether entrepreneurial outcomes align with the expected performance of food and beverage entrepreneurs. This study examines five dimensions: 1. Entrepreneurial motivation, 2. Professional competence, 3. Startup capital, 4. Entrepreneurial spirit, and 5. Entrepreneurial performance analysis. The purpose of this study is to investigate the relationship between entrepreneurial motivation, professional competence, startup capital, entrepreneurial spirit, and entrepreneurial performance among food and beverage entrepreneurs. The research methodology employed in this study is a survey method. The target population consists of food and beverage industry practitioners in Taiwan, including restaurants, tea shops, coffee shops, bakeries, and dessert shops. A total of 250 formal questionnaires were distributed, and 232 were collected, with 229 valid responses. The obtained analysis results are as follows:1.Entrepreneurial motivation has a positive impact on entrepreneurial performance.2.Professional competence has a positive impact on entrepreneurial performance.3.Startup capital has a positive impact on entrepreneurial performance.4.Entrepreneurial spirit has a positive impact on entrepreneurial performance.Based on the research findings, it is recommended that individuals who plan to enter the food and beverage entrepreneurship should have a minimum of 3 years of relevant experience in the industry. It is also advisable to obtain the support and assistance of family members prior to starting the venture. Additionally, they should possess comprehensive knowledge of the food and beverage sector, including fundamental theories, food safety concepts, relevant regulations such as labor laws and food safety laws, as well as financial and marketing capabilities. Furthermore, they should demonstrate problem-solving skills for addressing customer complaints, maintaining high service quality, and cultivating strong customer relationships. Food and beverage entrepreneurs should understand their competitors, continuously innovate products, stay attuned to market trends and demands, be resilient in the face of setbacks and entrepreneurial risks, plan ahead for the use of funds, and possess the ability to make decisive decisions and solve problems independently. They must maintain a certain level of service quality, value customer satisfaction with their products, and focus on the overall customer experience during the service process. It is important to foster harmony within the entire service team. As entrepreneurs pursue their own dreams, they can also provide better employment opportunities for job seekers, moving towards becoming a happy and successful enterprise
[[alternative]]Research on the Promotion of Sustainable Development of Traditional Makeup Buddha Crafts - Taking the Pilgrimage Craft Department as an Example
No full text[[abstract]]神佛塑像傳統技藝是從閩南地區傳入臺灣。粧佛與神像修復為木雕技術與漆藝美感結合的傳統工藝，要成為專業的工匠師父，除了需要有專業的師承還要有藝術天分，才能顯示出藝術品的精隨。粧佛起源於魏晉南北朝，經福建傳入台灣，早期大多子承父業教授傳承，主分為泉州派、福州派及漳州派。基於時代變化與趨勢互取經驗與交流，許多師承都發展出獨具一格的特色。臺灣雖然仍保存這項傳統技藝，但因市場萎縮與國人對此工藝的暸界程度不高，也漸漸面臨失傳的危機。此研究的主要採質性研究方法，以「個案研究法」、及「深度訪談法」進行研究工作。透過對個案之相關人士、工藝師與推展傳統粧佛工藝之專業人員為研究對象，藉由深入研究個案的背景及發展史，瞭解永續經營的核心問題，以建立永續經營策略之模式。藝術並非客觀立場，文化與個人因素的主觀差異都會影響訪談的結果。另外，本研究主題因研究涉及妝佛技術，相關的過去文獻也較為有限，因此藉由司徒達賢非營利組織管理的八個策略作為主體設計，也藉此可提供未來相關領域研究上參考的建議。[[abstract]]The traditional technique of statues of gods and Buddhas was introduced to Taiwan from southern Fujian. Make-up Buddha and statue restoration are traditional crafts that combine wood carving techniques and lacquer art aesthetics. To become a professional craftsman master, you need not only professional mentors but also artistic talent to show the essence of artwork. Make-up Buddhas originated in the Wei, Jin, Southern and Northern Dynasties, and were introduced to Taiwan via Fujian. In the early days, most of the sons inherited their fathers and professors, and they were mainly divided into Quanzhou School, Fuzhou School and Zhangzhou School. Based on the changes and trends of the times and the exchange of experiences and exchanges, many masters have developed unique characteristics. Although Taiwan still preserves this traditional craft, it is gradually facing the crisis of being lost due to the shrinking market and the low level of understanding of this craft. The main method of this research is qualitative research. Conduct research work with "case study method" and "in-depth interview method". Through the relevant people of the case, artisans and professionals who promote the traditional craft of makeup Buddha as the research object, through in-depth research on the background and development history of the case, understand the core issues of sustainable management, and establish a sustainable management strategy model. Art is not an objective standpoint, and subjective differences in cultural and personal factors will affect the results of the interview. In addition, because the research topic involves makeup Buddha technology, the relevant past literature is relatively limited. Therefore, the eight strategies of Situ Daxian's non-profit organization management are employed as the main design, which can also provide reference for future research in related fields. suggestion
有無全面性發展遲緩幼兒之精熟動機評估，使用行為任務和問卷方式測 得：心理計量及兒童氣質、發展能力、執行功能和參與的關係
No full text[[abstract]]幼兒的精熟動機（mastery motivation）定義為與生俱來、多面向的內在驅動力，表現出對中度挑戰或較難任務的專注、持續及投入程度。依想精熟之目標，分別為物體導向、粗大動作和社會互動領域。精熟動機證實和個人抗逆力(resilience)發展有關且應納入早療評估，然而其三領域之行為測量尚未設計完善。少有文獻探究有無發展遲緩幼兒於精熟動機表現差異及相關影響因子。因此，本研究目的為探究：1)修改物體導向領域之行為任務並設計粗大動作及社會互動領域之行為任務，並檢驗精熟動機之心理計量；2) 使用行為任務和問卷方式比較全面發展遲緩幼兒與認知年齡和性別配對之精熟動機異同，包含：物體、粗大動作和社會互動; 3) 檢驗幼兒精熟動機和氣質、發展能力、執行功能與參與之關係。此3年研究為配對病例對照研究設計，預計從大台中區醫院徵召生理年齡為24 至60個月，其認知年齡為15個月以上之50名全面性發展遲緩幼兒，另經由廣告、中區幼托中心或醫院健兒門診徵召與遲緩兒童認知年齡及性別相配對之一般發展兒童50名。參與者分兩次約來行為觀察室接受同一測試者的兒童發展及動機觀察測試，幼兒母親填寫幼兒氣質、參與等問卷。這成果將有助於家長和早療人員瞭解其個案之動機及影響其動機因素以作為未來介入參考。[[note]]科技部[[note]]2020-05-01～2022-04-3
擁有具身辨識評量功能之AI教育機器人應用於數位實境劇場之英文學習模式探究
No full text[[abstract]]做中學(learning by doing)與真實情境中學習(authentic learning)是最自然的英文學習方式。使用戲劇演出來學習英文，則是國小學童實現做中學與實境學習的最佳方式，能讓學生在輕鬆無壓力的情境中，學習英文的使用與真實的涵義。為此，整合計畫的子計畫一(3D數位實境劇場，主持人陳國棟講座教授)、子計畫二(AI教育機器人，主持人吳文琪教授)與子計畫三(3D虛擬化身，歐陽芳泉教授)，將使用電腦科技、3D技術、智慧型機器人與AI技術，建立互動式的3D數位實境劇場，讓學生藉由全身(embody)投入戲劇演出(學童與機器人及虛擬化身互動演出)，來體驗劇中的英文真實情境，以最自然生活化的方式學習英文的知識與應用。 本子計畫二將研發與製作多具AI智慧型教育機器人，扮演學習助教、學習夥伴、排練幫手、對手演員，以輔助學生練習英文劇本的口語對白與糾正發音，並能和學童一起演練劇本與排演，以及於戲劇中與學童互動演出。其次我們將編寫多套多種形態的英文戲劇劇本讓教師與學童選擇與使用。授課實驗時，學童小組自行選擇與修改劇本，設計與編輯機器人戲劇表演的動作，安排戲劇中所有角色，與機器人一起排演，然後一起全身進入3D數位實境戲劇演出。整個學習的過程中，學童小組邊做邊學，互助合作，共同完成活潑生動的實境式戲劇之英文學習。機器人與學童戲劇演出時，將使用機器人具身辨識評量功能來評量學生的學習成效，具身辨識評量的結果將反饋給學生，讓學生能據此改善演出時的各種錯誤，當然最重要的是英文的表現與應用，以提升自己的英文能力與知識。[[note]]科技部[[note]]2020-08-01～2023-07-3
