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[[alternative]]The Effect of Firefighters' Physical Fitness Training on Standby Time to Improve The Performance of A New Physical Fitness Test
No full text[[abstract]]本研究主旨探討消防員備勤運用時間進行體能訓練之方式，以及該訓練方式對於提升在新式體能測驗成績之效益。依據消防署的規定各縣市消防局每半年需辦理常年訓練測驗消防人員之體能狀況，且消防署在111年公布了新版的消防員新式體能測驗項目，其中的測驗項目與往年舊式測驗項目有所差異，新式測驗項目更加著重於測驗最大肌力、爆發力、全身協調性、無氧耐力等項目，使得消防員需針對新式測驗項目改變平時之體能訓練方式。且消防之工作性質為輪班制，上班時間必須在分隊內待命準備隨時準備出勤，而休假時可能得陪伴家人、處理日常瑣事而無法前往適當場所訓練體能，且長時間在隊上備勤待命下會逐漸累積壓力，若能能妥善的運用在隊上備勤時間進行體能訓練，同時可以達到增強體能以在新式測驗之中取得更加的分數外，亦能同時以運動休閒排解連續上班待命累積之壓力，故產生此研究想法，在本研究中會藉由阻力訓練、高強度間歇訓練等方式規劃出適合在分隊執行之訓練內容，並在以定期訓練八週的時間為標準，在訓練前與後以新式測驗項目進行測驗，以前測與後測之成績檢測該訓練內容之有效性，並針對有需要改善之部分提出建議供現職消防人員參考。[[abstract]]The purpose of this study is to explore the way firefighters use their stanby time for physical training, and the effectiveness of this training method in improving the performance of new physical fitness tests during annual training. According to the regulations of the fire department, each county and city fire department needs to conduct annual training and test the physical condition of firefighters every six months, and the fire department announced a new version of the new physical fitness test items for firefighters in 2011. The test items are different from the old test items in previous years. , The new test items are more focused on testing items such as maximum muscle strength, explosive power, whole body coordination, and anaerobic endurance, which makes firefighters need to change their usual physical training methods for the new test items. Moreover, the nature of the firefighting work is a shift system. During working hours, you must be on standby in the team and be ready to go to work at any time. When you are on vacation, you may have to accompany your family and deal with daily chores, so you cannot go to a suitable place for physical training, and you must be on standby in the team for a long time The pressure will gradually accumulate under the pressure. If you can properly use the spare time in the team to carry out physical training, you can not only enhance your physical fitness to get better scores in the new test, but also use sports and leisure to relieve continuous work. Because of the accumulated pressure on standby, this research idea was born. In this study, resistance training, high-intensity interval training, etc. will be used to plan the training content suitable for the team. Before and after the training, new test items are used to test the effectiveness of the training content based on the results of the pre-test and post-test, and suggestions are made for the reference of current firefighters on the parts that need to be improved
[[alternative]]Activating the Pilgrim Building to Promote Religious and Cultural Sightseeing--TakingTri-academy of the Beigang Wude Temple as an Example.
No full text[[abstract]]近年世界各國皆將觀光產業列為國家重要的發展政策，臺灣於西元2030年臺灣觀光政策白皮書中亦提出了觀光立國的願景，顯示觀光產業對國家及人民的重要性。臺灣自從實施週休二日以來，國人之休閒意識抬頭，目前觀光已經成為國人日常生活的不可或缺的一部分。而以在地文化體驗為主的觀光產業，則為世界觀光市場上的主流，亦是最可能達成永續觀光的產業。對於臺灣而言，宗教文化觀光屬於在地文化觀光之重點項目之一，民間傳統信仰文化可謂臺灣的歷史文化縮影，而住宿香客大樓則可讓遊客更深度、直接去體驗在地的民間傳統信仰文化。本研究以北港武德宮三學舍為例，進行個案研究，透過文獻探討、田野調查及參與式觀察等方法，發現三學舍藉由宗教文化創意之設計，來活化廟宇資產香客大樓所帶來的宗教文化觀光效益，顯示活化香客大樓不僅是住宿空間之改造，更是作為深耕當地宗教文化、帶動地方觀光產業及行銷臺灣的重要平台，能活化地方經濟產業，並帶動地方創生，藉此逐步實現我國觀光立國及永續觀光發展之願景。[[abstract]]In recent years, countries around the world have listed the tourism industry as an important national development policy. Taiwan also put forward the vision of building a country through tourism in the 2030 Taiwan Tourism Policy White Paper, which shows the importance of the tourism industry to the country and its people. Since the implementation of the two-day weekly holiday in Taiwan, people's awareness of leisure has risen. Currently, sightseeing has become an indispensable part of people's daily life. The tourism industry, which focuses on local cultural experience, is the mainstream in the world tourism market, and it is also the industry most likely to achieve sustainable tourism. For Taiwan, religious and cultural sightseeing is one of the key items of local cultural tourism. Traditional folk belief culture can be regarded as the epitome of Taiwan's history and culture, and the accommodation in the pilgrim building allows tourists to experience the local traditional folk beliefs more deeply and directly. This study takes Tri-academy of the Beigang Wude Temple as an example to conduct a case study. Through literature review, field investigation and participatory observation, it is found that Tri-academy revitalizes the temple asset of pilgrim building through the design of religious cultural creativity. The benefits of religious and cultural tourism in the near future show that the revitalization of pilgrim building is not only a transformation of accommodation space, but also serves as an important platform for deepening local religious culture, promoting local tourism industry and marketing in Taiwan. It can revitalize local economic industries and promote local creation. This will gradually realize the vision of my country's tourism-based nation and sustainable tourism development
[[alternative]]The Operating Characteristics, Value and Development Strategy of Physical Bookstore-Taking TSUTAYA BOOKSTORE Taiwan as an Example.
No full text[[abstract]]實體書店面對網路數位時代來臨、電子商務蓬勃發展，又適逢全球性嚴重特殊染性肺炎（COVID-19）疫情衝擊下，其營運備受考驗，於此時空背景之下，實體書店之價值與意義，引發許多反思。本研究係以源自於日本，近年來在臺灣陸續開設門市之臺灣蔦屋（TSUTAYA BOOKSTORE）為例，以文獻分析及田野調查輔以參與觀察之方式，統整並綜合分析其各家門市設置地點、運作情形、休閒空間規劃及知覺體驗後，歸納其特色主要有：一、倚立都會型城市而居，二、形塑文青意象，三、主打生活提案，四、融入空間美學，五、複合式經營，六、運用會員制度及社群媒體宣傳，七、順應企業永續經營趨勢，八、打造社區或地方型店面等特色，並就其各項經營特色，從中探討實體書店於營運過程中所體現之品牌、社會、文化、休閒等各個面向的價值，並以提升其各項層面之價值為目標，研擬後續之發展策略，以期發現實體書店未來在面對時代變遷及發展過程中之營運動能。[[abstract]]In the face of the advent of the digital era of the Internet, the vigorous development of e-commerce, and the impact of the severe global epidemic of special infectious pneumonia (COVID-19), physical bookstores has been tested. Under the background of this time and space, The value and significance of the physical bookstore have triggered many reflections. This study takes Taiwan Tsutaya Bookstore (TSUTAYA BOOKSTORE), which originated in Japan and has successively opened stores in Taiwan in recent years, as an example. It integrates and comprehensively analyzes the location, operation, leisure space planning and other stores in the way of literature analysis and field investigation supplemented by participating in observation. After the perceptual experience, the main characteristics are: 1. Living in a metropolitan city, 2. Shaping the image of culture and youth, 3. Focusing on life proposals, 4. Incorporating space aesthetics, 5. Compound management, 6. Using membership system and social media promotion, 7. Adapting The trend of sustainable management of enterprises, 8. Create community or local storefronts and other characteristics, Based on its various operating characteristics, it discusses the value of brand, society, culture, leisure and other aspects displayed in the operation process of physical bookstores, and aims to enhance its value at various levels, and develops follow-up development strategies , in order to discover the business performance of physical bookstores in the face of the changes and development of the times in the future
[[alternative]]Study on the Downward Rooting of Health Plant Education in Elementary School Campuses - Taking the Fifth Grade Students as an Example
No full text[[abstract]]研究背景及目的：本研究以霧峰區四德國小校園藥用植物為素材，進行保健植物課程設計與教學研究。目地為探討融入生活中常見的藥用植物於實際教學活動中，對於學生在保健植物的認知學習的影響及教師專業成長的影響。 研究方法：本研究是以國小五年級學生為研究對象，四德國小為研究場地，採用主題式體驗課程活動設計，運用深度訪談，並建立學習歷程檔案，包括教學前、後測問卷、活動學習單、教學後評量、家長意見表等，進行學生學習成效的討論與分析。 研究結果：結果發現結合藥用植物的課程，對於學生在對校園的認知學習有明顯的改變，對校園植物的好奇與喜愛也變得更積極，在藥用植物的認知和環境生態的觀念上也有大幅度的增加，學生在認知、情意、技能方面都是正向成長的。對教師而言，除了知識的增長，在教師專業及教學技巧方面也有明顯的成長。發展以在地植物為特色的鄉土課程，可落實鄉土教學之目標。[[abstract]]Research Background and Objectives: This study focuses on the medicinal plants found on the campus of S�d� Elementary School in Wufeng District. The research aims to design and investigate a health plant curriculum and teaching methods. The purpose is to explore the impact of incorporating commonly used medicinal plants into practical teaching activities on students' cognitive learning of health plants and the professional growth of teachers. Research Methods: The study targets fifth-grade students from S�d� Elementary School and utilizes a theme-based experiential curriculum design. Deep interviews are conducted, and learning process records are established, including pre- and post-questionnaires, activity worksheets, post-assessment, and parental feedback forms. These methods are used to discuss and analyze students' learning outcomes. Research Findings: The results show that integrating medicinal plants into the curriculum significantly changes students' perception and understanding of the campus environment. Their curiosity and fondness for campus plants become more positive, and there is a substantial increase in their knowledge of medicinal plants and environmental ecology. Students demonstrate positive growth in cognition, affection, and skills. For teachers, apart from gaining knowledge, there is evident professional and instructional skill development. Developing a local curriculum featuring native plants effectively promotes the objectives of localized education
[[alternative]]Exploring the Relationship between Job Characteristics, Emotional Labor, and Musculoskeletal Discomfort among Funeral Service Personnel
No full text[[abstract]]前言：人口老化的超高齡社會，死亡人數逐年上升，殯葬禮儀服務人員的工作態樣(內容)在於撫生慰死，需要身體的勞動，也需要適切掌控自我情緒。良好的身心理健康素質，助益於情緒調節及預防職業傷害。然而，探討殯葬禮儀服務人員的服務工作與情緒勞務、肌肉骨骼不適的相關研究不多。因此，我們對殯葬禮儀服務人員因工作內容產生的情緒勞務及肌肉骨骼不適的關聯所知有限，需要更進一步研究。目的：旨在探討殯葬禮儀服務人員的工作態樣與情緒勞務、肌肉骨骼不適之相關性。方法：採用橫斷式研究，以結構式問卷，「立意取樣」(purposive sampling)與「滾雪球取樣」(snowball sampling)收集資料。本研究問卷主要有四個部分：（一）基本屬性、（二）工作態樣、（三）情緒勞務量表，與（四）肌肉骨骼不適調查。本研究樣本對象為中北部之殯葬禮儀服務人員，共發放200份問卷，得有效問卷186份，有效問卷回收率93.5%。統計方式主要使用描述性統計、逐步迴歸分析及多元迴歸分析，以檢驗工作態樣與情緒勞務、肌肉骨骼不適之相關性。結果：本研究共有186名參與者，男性101人，女性85人，平均年齡35.33±10.442歲。以迴歸分析分別檢驗工作態樣對情緒勞務與肌骨骼不適之相關性。結果顯示，「我協調治喪禮儀服務項目及工作安排」(β=0.155，p<0.05)與「我協助家屬至火化場撿骨、封罐」(β=0.210，p<0.05)，對情緒勞務有顯著正相關；「我服務初終遺體接運及安置」(β=-0.290，p<0.01)與情緒勞務為顯著負相關；「我護送棺柩至墓地或火化場」(β=-0.142，p<0.01)對肌肉骨骼不適達顯著正相關。結論：本研究顯示殯葬禮儀服務人員具高度情緒勞務，且普遍有肌肉骨骼不適的問題。因此，殯葬禮儀服務人員的情緒勞務，及肌肉骨骼不適造成的職業危害應更加關注及重視。希冀本研究結果能提供有心之相關人士作為未來研究方向之參考。[[abstract]]Introduction: With the aging population and the increasing number of deaths in a super-aged society, the job characteristics of funeral service personnel involves comforting the living and handling physical labor, as well as managing their own emotions. Good physical and mental health qualities are beneficial for emotional regulation and preventing occupational injuries. However, there is limited research on the relationship between the service work, emotional labor, and musculoskeletal discomfort of funeral service personnel. Therefore, further research is needed to explore the association between the emotional labor and musculoskeletal discomfort arising from the job content of funeral service personnel.Objective: This study aims to investigate the correlation between the job characteristics, emotional labor, and musculoskeletal discomfort of funeral service personnel.Methods: A cross-sectional study was conducted using a structured questionnaire, employing purposive sampling and snowball sampling to collect data. The questionnaire consisted of four main sections: (1) demographic characteristics, (2) job characteristics, (3) emotional labor scale, and (4) musculoskeletal discomfort survey. The study sample consisted of funeral service personnel from the central and northern regions of the country, with a total of 200 questionnaires distributed and 186 valid responses received, resulting in a response rate of 93.5%. Descriptive statistics, stepwise regression analysis, and multiple regression analysis were used to examine the correlation between job characteristics, emotional labor, and musculoskeletal discomfort.Results: A total of 186 participants (101 males and 85 females) with a mean age of 35.33 ± 10.442 years were included in the study. Regression analysis was performed to examine the correlation between job characteristics and emotional labor, as well as musculoskeletal discomfort. The results showed that "coordinating funeral service items and work arrangements" (β = 0.155, p < 0.05) and "assisting families in collecting bones and sealing urns at the crematorium" (β = 0.210, p < 0.05) had a significant positive correlation with emotional labor. "Handling the transportation and placement of deceased bodies from start to finish" (β = -0.290, p < 0.01) had a significant negative correlation with emotional labor. "Escorting coffins to cemeteries or crematoriums" (β = -0.142, p < 0.01) showed a significant positive correlation with musculoskeletal discomfort.Conclusion: This study revealed that funeral service personnel experience high levels of emotional labor and commonly face musculoskeletal discomfort. Therefore, the emotional labor and occupational hazards associated with musculoskeletal discomfort among funeral service personnel should be given more attention and importance. The findings of this study can serve as a reference for future research and provide insights for relevant stakeholders
[[alternative]]Effects of competitive game-based activities on balance, grip strength and lower extremity muscular endurance in chronic psychiatric inpatients
No full text[[abstract]]背景：絕大多數的慢性精神病患者因長期住院且於醫院病房封閉式環境的影響，日常活動多偏向於靜態，身體活動量不足，肌耐力及體能不佳，容易罹患其他慢性生理疾病，並增加跌倒的風險。然而在現今的慢性精神醫療機構中，仍以症狀穩定控制為重點，忽略了病患身體活動量不足所帶來的健康問題。目的：而精神病患者本身亦對社交及生活活動有所需求，並有參與活動的渴望，藉此達建立社會關係支持、自我認同及自我實現相關目的。因此，病房應規劃常規活動，激勵慢性精神病患增加身體活動度以及肌耐力，以提升照護品質。方法：本研究探討以競賽性遊戲活動介入後，對精神科長期住院病人平衡感、握力及下肢肌耐力的影響。招募草屯療養院慢性復健病房長期住院患者20歲到65歲成年人共55人，以27位競賽組成員進行競賽性遊戲活動，另28名為非競賽組進行非競賽性遊戲活動。遊戲活動為期十週、每週三次、每次30分鐘，之後將蒐集背景變項(資料)，平衡感、肌耐力及握力前後測資料，統計分析不同的組別前後測差異。結果：根據研究結果顯示透過競賽性遊戲的活動介入，能有效提升長期住院病人下肢肌耐力。結論：建議可在精神醫療院所針對長期住院之慢性精神病人，提供競賽性類型之活動，增進病人之健康福祉，提升照護品質。[[abstract]]Background：Due to the impact of the closed environment in the hospital ward, many psychiatric patients are static in their daily living activities. Psychiatric patients are prone to suffer from chronic physical diseases and increased risk of falls due to lacking physical activity, poor muscle endurance and physical fitness. Aims：However, present chronic psychiatric institutions still focus on controlling the mental disorder symptoms and ignoring the patients’ physical health problems caused by the lack of physical activity. Psychiatry patients also need and desire social interaction and join social activities to gain social support and establish self-identification and self-actualization. Therefore, the ward end should improve the quality of care by arranging routine activities to improve psychiatric patients’ physical activity and muscle endurance. Methods：The aims of this study explored the effects of competitive game activities on the balance, grip strength, and lower limb muscular endurance of long-term psychiatric inpatients. We included 55 chronic psychiatric inpatients aged 20-65 in the Tsaotun psychiatric center. We arrange 27 inpatients for the competitive game group and 28 for the control group. The game activity was held for ten weeks, 30 min duration each time, and three times a week. We collected patients' context data, the pre-data, and post-data included balance score, grip strength, and muscular endurance, and analyzed the differences between the two groups. Results：The outcomes showed competitive games significantly improved the muscle endurance of the inpatients’ lower extremities. Conclusions：We suggested the chronic psychiatric ward regularly provided a competitive activity to improve the patients’ health well-being and quality of care
[[alternative]]Exploring the experiences of the frontline staff from residential long-term care institutions during Covid-19 pandemic
No full text[[abstract]]研究動機:本研究是藉由住宿式長期照護機構第一線工作人員面對 Covid 19 疫情的個人經驗分享其在疫情期間，提供照顧服務經驗中所遭遇到的事件，了解其面對這些情境時是如何調適。希望此研究能夠得出有用的結論，對住宿式長期照護機構的照護品質和防疫工作有所改進和提升。本研究目的: (1)藉由住宿式長期照護機構第一線工作人員的個人經驗分享其在疫情中提供照顧服務的經驗及過程中所遇到的事件；(2)了解其個人在面對這些情境時是如何調適及應付。(3)了解工作人員本身對於傳染病及其防治的知識及技能為何?。研究方法:本研究採質性研究半結構式深入訪談目前服務於中部數家住宿式長期照護機構的 10 位護理人員及照顧服務員。研究結果:研究分析結果共歸類出 5 個主題(1)知識不足產生障礙(2)陌生、未知與害怕(3)危機應變與標準作業流程(4)溝通變得疏遠(5)用心付出互相體諒。結論:透過質性研究，探討住宿式長期照護機構第一線工作人員面對疫情之心理變化，第一線工作人員對新型傳染病知識的不足，導致感到陌生、未知而產生害怕，於防疫經驗中獲得有效的防疫措施，機構須隨時應變標準作業流程的改變，機構住民因禁止探視而使溝通變得疏遠，而第一線工作人員須對確診住民付出耐心與愛心照護，與住民互相體諒互相扶持度過疫情。[[abstract]]Background: This study aims to explore the personal experiences of frontline staff in long-term care facilities dealing with the Covid-19 pandemic. It seeks to understand the challenges they encountered while providing care during this crisis and how they adapted to these situations. The goal is to derive valuable insights that can contribute to improving the quality of care and the effectiveness of infection prevention measures in long-term care facilities.Objectives: 1.To explore the personal experiences of frontline staff in long-term care facilities, particularly focusing on their experiences and encountered events while providing care during the Covid-19 pandemic. 2. To understand how these individuals adapt and cope when facing such situations.3.To assess the knowledge and skills of the staff regarding infectious diseases and their prevention and control.Research Method: This study adopts a qualitative research approach using semi-structured in-depth interviews. The participants include 10 nursing staff and nurse assistants currently working in several long-term care facilities in the central region, Taiwan.Research Results: The study categorized five main themes: 1.Insufficient knowledge as a barrier 2.Unfamiliarity, uncertainty, and fear 3.Crisis management and standard operating procedures 4.Communication strains 5.With sincerity efforts and mutual understandingConclusion: Through qualitative research, this study explored the psychological changes faced by frontline staff in long-term care facilities during the pandemic. It revealed that these frontline workers lacked sufficient knowledge about novel infectious diseases, leading to feelings of unfamiliarity, uncertainty, and fear. However, they gained effective infection prevention measures through their experiences. The facilities needed to adapt their standard operating procedures continually. Communication became distant due to the restriction of visitation with residents. Nevertheless, the frontline staff demonstrated patience and compassionate care towards confirmed residents. They also displayed mutual understanding and support, helping residents cope with the challenges brought about by the pandemic
[[alternative]]Workplace bullying and work performance for regulation impact of Resilience/Empowerment/Self-efficacy
No full text[[abstract]]過去研究證實護理人員受到的職場霸凌是全球極為重視且急需解決的公共衛生問題，不過目前多數研究都僅探討護理工作環境中職場霸凌發生的機率，關於復原力、賦權作為處理職場壓力手段效用的探討卻非常有限，本研究有別於過往調查護理職場的霸凌盛行率，將加入復原力、賦權力與自我效能三者，探討護理人員在工作場所中遭受霸凌行為時，在不同的復原力、賦權力與自我效能水準之下，與護理人員工作績效之間的調節關係，期望能對護理人員遭受職場霸凌對工作績效的影響有更進一步的理解。[[abstract]]Past research has confirmed that workplace bullying experienced by nurses is a globally significant and urgent public health issue that needs to be addressed. However, most studies have only examined the probability of workplace bullying occurring in nursing work environments. There is very limited research on the effectiveness of resilience and empowerment as means of coping with workplace stress. This study differs from previous investigations into the prevalence of bullying in nursing workplaces as it will incorporate resilience, empowerment, and self-efficacy to explore the moderating effect of the relationship between nurses' work performance and bullying experiences in different levels of resilience, empowerment, and self-efficacy. It is expected that this study will provide a better understanding of the impact of workplace bullying on nurses' work performance
[[alternative]]Analysis of The Business Model of Henghao Group Buying Platform
No full text[[abstract]]本研究恆好買團購的網路消費模式愈來愈普遍，但個資外洩、網路圖片與寄貨商品不一致等網購糾紛，運費上漲等問題，造成消費者對網路消費也有所顧忌，因此，要如何增加消費購買意願，本研究以恆好買團購網為探討，研究其特色，包含:客製化、區域化的行銷模式及實體店面，探討是否可以解決現今網路購物的問題，成為新的網路銷售模式。研究方法為訪談經營者及消費者，以質化方式探討並分析。研究發現以社交媒體行銷顧客加入市場的主要方式。大多數顧客喜歡在這個平台上購物，因為它提供新鮮的食材、靈活的取貨時間和安全感，另有許願商品、客製化和排隊項目的購買，受到所有消費者的高度評價，且證實透過用心經營，產品質量非常令顧客滿意，實體店如同傳統雜貨店的方式，應消費者面對面溝通，回應消費者的反應，並確保了新鮮和冷藏商品以及現場交付選項。另外類似於薄利多銷，價位合理，又注重客戶服務。最後，研究發現，顧客希望能將基本雜貨，納入產品供應。研究貢獻為恆好買團購網專注於實用和高質量的產品和服務，客製化、區域化及實體店面的行銷模式，成功透過社交媒體平台增強消費者購買意願。[[abstract]]The increasing prevalence of Henghao Group Buying's online consumer model has raised concerns among consumers regarding personal data breaches, product discrepancies, and rising shipping costs, impacting confidence in online shopping. This study aims to explore Henghao's characteristics, including its localized marketing and physical storefronts, to address these concerns and potentially establish a new online sales model. Interviews with operators and consumers were conducted using qualitative analysis. Social media marketing is the primary method for attracting customers to the platform, offering fresh ingredients, flexible pickup times, and a sense of security. Customization and queuing for purchases receive high praise, indicating customer satisfaction with product quality and service. Physical stores provide face-to-face communication, feedback response, and fresh, refrigerated goods, enhancing customer trust. The low-profit-margin approach ensures reasonable prices and prioritizes customer service. Customers express interest in including basic groceries in the product offerings. This research contributes to Henghao's success by emphasizing practical and high-quality products, localized marketing, and enhancing consumer purchasing intentions through social media
[[alternative]]A Case Study on the Marketing Mix of Regional MLM Piano Lessons for Home Tuition
No full text[[abstract]]近幾年，台灣面臨少子化的衝擊，加上大環境的衝擊如通膨影響，教室店面租金與人事費用高漲，以幼兒鋼琴音樂家教為主的音樂教室如何持續經營是多數業者面臨之課題。音樂教室已經不能再是以往傳統音樂家教收受學生的經營模式。業者必須調整行銷策略模式以因應市場競爭。本研究目的在探究現今鋼琴家教課模式，以其其產品、通路、價格與推廣之四大關鍵行銷策略面向進行解析探討。透過與各音樂教室教授老師的深度訪談資料收集。研究結論如下：(一) 產品：組合式包裝，依照客戶需求打造商品客戶需求組合；(二) 促銷：一對一到府教學，免費體驗課程，贈送電鋼琴，贈送課程時數，推薦獎金制度(包含家長與老師)；(三) 價格：信用卡付費，信用卡分期付費，APP支付方式，老師與業主合理分潤比例(4至6成)，檢定後的學費價差由老師收取；以及 (四) 通路：設定較高消費客層做為目標客戶，以私校/重點公校/豪宅區當成主要招生範圍。本研究同時發現，多層次傳銷模式的內涵意義必須是價值大於價格。換言之，多層次幼兒鋼琴家教體系可以長久持續存在幼兒音樂市場必須擁有附加價值。[[abstract]]In recent years, Taiwan has faced the impact of declining birth rates and environmental challenges such as inflation, resulting in increased rental and personnel costs for music classrooms, particularly those focusing on providing piano lessons for young children. Sustaining the operation of these music lessons has become a major challenge for many music lesson providers. Music lessons can no longer be a traditional business model of music tutors getting students. Music lesson providers should must adjust their marketing strategies to cope with market competition.The purpose of this research is to explore the current models of music lesson for home tuition from an analysis of the four key marketing strategy aspects: Product, Place, Price, and Promotion. Data were collected through in-depth interviews with teachers from different music tutor businesses. The research findings are as follows: 1) Product: Sales bundles that market a combination of products or services selected by customers based on their needs; 2) Promotion: Offer one-on-one home tutoring and free trial lessons, electronic keyboards, and additional lesson hours, and establish a referral bonus system for both parents and teachers; 3) Price: Accept credit card payments, offer installment payment options, provide payment through mobile APPs, and establish a fair profit-sharing ratio (ranging from 40% to 60%) between teachers and business owners, and allow teachers to charge the difference in tuition fees after piano grade exams; 4) Place: Target customers with higher purchasing power, focusing on private schools, prestigious public schools, and affluent residential areas as the primary recruitment areas.The study also discovered that the implications of a multi-level marketing model must be that value is greater than price. In other words, the key for regional multi-level marketing home piano lessons system to be long term sustainable in the early childhood music market is to offer significant added value