110023 research outputs found
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[[alternative]]The Effect of Health and Taste in Color Imagery – Taking the Whole Food Lunch Box as an example
No full text[[abstract]]產品包裝上的色彩能夠吸引消費者注意，並產生情感連結，進而帶動購買慾望。而隨著健康飲食風潮席捲全球，因應而生以原型食物烹調方式的餐盒。原型食物的餐盒給人的觀感是健康但不美味可口意象。本研究意圖透過原型食物包裝的色彩的研究來了解其對健康與美味的關係。本研究透過GOOGLE大數據搜尋原型食物、餐盒、健康餐盒等關鍵字，並挑選評論4顆星以上的商家做為本研究抽樣對象共40間。透過彙整得知，絕大多數商家考量到成本問題，以公版的餐盒為盛裝容器，且在強調綠色消費訴求，餐盒外大部分以腰封做為主要傳達商品的載體。因此，本研究分為兩個階段：第一階段調查最符合美味意象的顏色為編號3(6yO-7.0-9s)，而最符合健康意象的顏色為編號5(10YG-7.0-9s)；第二階段以腰封為主要載體，透過GOOGLE問卷發放方式，調查顏色、色調、面積及形狀間與健康和美味意象的關聯性，共發送388份問卷，其研究結果顯示，無論是健康還是美味意象，鮮色調都比淺色調更容易誘發兩種意象產生，而面積越小者對健康意象影響越大，而面積越大者對美味意象影響越大，形狀則以矩形最容易誘發健康與美味意象的聯想。[[abstract]]The colors on product packaging can attract consumer attention and evoke emotional connections, thereby stimulating the desire to purchase. With the global trend of healthy eating, there has been a rise in meal boxes designed for whole food cooking methods. The visual impression of whole food lunch boxes is that they are healthy but not necessarily delicious. This study aims to explore the relationship between the colors used in whole food lunch box and the perception of healthiness and deliciousness. Through a Google search using keywords such as whole food lunch boxe, meal box, and healthy meal box, this study selected a total of 40 businesses with ratings of 4 stars or above for sampling. Based on the collected data, it was found that the majority of businesses consider cost and use standardized boxes as containers. Furthermore, they emphasize green consumption and utilize the belly band as the main carrier for conveying their products. Therefore, this study is divided into two phases: In the first phase, the investigation identified color number 3 (6yO-7.0-9s) as the most suitable for the deliciousness perception, while color number 5 (10YG-7.0-9s) was deemed the most suitable for the healthiness perception. In the second phase, using the belly band as the main carrier, a Google survey was conducted to examine the associations between color, hue, area, shape, and the perceptions of healthiness and deliciousness. A total of 388 questionnaires were distributed, and the research findings revealed that vivid were more likely to evoke both healthiness and deliciousness perceptions compared to lighter shades. Additionally, smaller areas had a greater impact on healthiness perception, while larger areas had a greater impact on deliciousness perception. As for shape, the rectangle shape was most likely to evoke associations with both healthiness and deliciousness
[[alternative]]Design of Unreal Engine 5 3D character animation online course
No full text[[abstract]]近年來，自媒體和短影音創作的普及和需求，促使越來越多人想要快速踏入3D動畫領域，卻苦於沒有基本的技術能力，尤其是3D角色建模，與渲染時間過長，無法立刻看見畫面成果的兩大困難，形成一道新手很難邁過去的坎。因此若是能有一系列教學影片，內容為教新手如何克服這兩大困難，並且讓新手能從建模開始到最後剪輯一步步跟著做，像這樣完整的3D角色動畫教學，研究者認為是有一定市場價值存在的。因此本研究將教學內容規劃大致分為角色創建與3D動畫製作兩大重點，而軟體選擇方面，VRoid Studio類似於遊戲捏臉系統，具有方便操作以及容易理解的建模界面，是最適合新手入門的3D人物角色創建工具。在3D動畫與渲染方面，我們選擇Unreal Engine 5。可以在這兩樣軟體中快速完成角色創建、角色動作與表情製作、物理引擎……等作業。在教材整體構想上，由於本教學影片的目標客群是沒有美術與軟體基礎的學習者，因此採用示範的方式，帶著學習者跟著做出一樣的成品。每部影片時長約為15分鐘，雖然目前潮流為5分鐘以內的短影音，但教學類的內容，往往無法在那麼短的時限內完整表達；而15分鐘左右的長度是最不會令人反感而失去學習動力，同時又能將教學內容說明清楚，最合適的影片長度。本教學影片的架構，分別為角色創建與內容簡介4部影片，正式進入動畫前的場景與角色調整8部影片，與動畫製作及剪輯9部影片。期望用這21部影片，幫助3D動畫新手快速學習到有能力製作屬於自己的動畫。[[abstract]]In recent years, the popularity and demand for self-media and short video content creation have prompted more and more people to want to enter the 3D animation field quickly. However, they often face two major challenges: a lack of basic technical skills, especially in 3D character modeling, and the lengthy rendering time that prevents immediate visualization of the final results. These difficulties form a barrier that novices find hard to overcome. Therefore, if there were a series of tutorial videos addressing these two challenges and guiding beginners step-by-step from modeling to final editing, it would be considered a valuable resource in the market.Hence, this study plans to divide the tutorial content into two main focuses: character creation and 3D animation production. As for software selection, VRoid Studio, which resembles a face customization system in games, has a user-friendly and easily comprehensible modeling interface, making it the most suitable tool for beginners to create 3D character models. For 3D animation and rendering, we have chosen Unreal Engine 5, which allows for swift completion of tasks such as character creation, motion and expression production, and physics engines, among others.Regarding the overall concept of the teaching material, since the target audience for these tutorial videos lacks artistic and software foundations, a demonstration-based approach will be adopted, guiding learners to create the same end product. Each video will be approximately 15 minutes long. Although the current trend favors short videos under 5 minutes, educational content often requires more time to be adequately presented. A duration of around 15 minutes strikes the right balance, not overwhelming learners while ensuring clear explanation of the tutorial content—a suitable video length.The structure of these tutorial videos consists of four videos for character creation and content introduction, eight videos covering pre-animation scenes and character adjustments, and nine videos for animation production and editing. Through these 21 videos, it is expected that 3D animation beginners will quickly acquire the skills needed to create their own animations
[[alternative]]The Correlation Between ESG Implementation and Corporate Performance of Taiwanese Financial Holding Companies
No full text[[abstract]]近年來極端氣候危及地球環境的問題引發全球對永續發展的重視，ESG成為了國際主流。國內外已有許多研究探討分析善盡企業社會責任對公司財務績效與股價的影響。本文以國內十四家金控公司為研究對象，參考CSRone永續智庫提供的2019至2021年度的永續評比數據資料，並蒐集台灣經濟新報資料庫2019/01/01至2021/12/31共三個年度的年資料，採用縱橫資料迴歸的最小平方法，檢驗金控公司的ESG績效與股票表現的關係。本文的研究結果證實，金控公司的獲利能力、償債能力、成長率之財務指標和ESG評分對股價報酬有相當程度的正向影響，可作為企業制定相關策略時的依據，並提供給投資人在訂定投資組合時當作參考。[[abstract]]In recent years, the issue of extreme weather conditions that have been threatening the Earth's environment has raised global concerns about sustainable development. ESG has become the international mainstream in response. Numerous domestic and international studies have explored and analyzed the impact of corporate social responsibility on a company's financial performance and stock price. This study focuses on 14 domestic financial holding companies as research subjects. It refers to the sustainability evaluation data (from year 2019 to 2021) from CSRone Sustainable Intelligence Center and collects the annual data (from January 1, 2019 to December 31, 2021) from Taiwan Economic Journal. Using the least squares method of panel data regression, this study examines the relationship between ESG performance and the stock price of the financial holding companies. The empirical results confirm that the financial indicators (including profitability, debt-paying ability, growth rate) and ESG score have a positive impact on the stock price returns. It can serve as a basis for companies in formulating relevant strategies and provide guidance to investors when determining their investment portfolios
[[alternative]]The Relationship between Bank Market Competition and Corporate Governance
No full text[[abstract]]摘 要本研究檢視銀行產品市場競爭與公司治理的關係，以及不同的競爭衡量指標是否有不同的結果，使用2007至2022年本國銀行年資料為樣本。銀行競爭指標包括：以總資產、總營收、總放款及總存款等市占率為基礎所計算的賀芬德指數及前四大市占率總和，以及廣告費用密集度和邊際營業利潤。公司治理使用由董監事席次、獨立董監事比率、內部人持股以及金融機構持股所形成的綜合治理指標。結果發現廣告費用密集度及邊際營業利潤都與市場集中度指標呈現中低度相關或相關方向相反，故不同的競爭指標或許衡量從不同角度觀察的市場競爭狀況。市場競爭與公司治理關係的實證結果指出，屬於市場集中度的兩個競爭指標以及邊際營業利潤都與銀行的公司治理無顯著關係，可能是因為市場競爭與公司治理之互補與替代的關係同時存在而導致相關性抵銷。唯獨以廣告費用密集度與公司治理呈現負相關，故兩者為替代關係；銀行市場越競爭，則越不需要積極的公司治理。本研究支持市場競爭的光明面大於黑暗面。[[abstract]]ABSTRACTThis study examines the relationship between competition in the banking product market and corporate governance, and whether different competition metrics have different results. The sample is the domestic bank's annual data from 2007 to 2022. Bank competition indicators include: the Herfindahl-Hirschman Index (HHI) calculated based on the market share of total assets, total revenue, total loans and total deposits, and the sum of the top four market shares, as well as advertising expense intensity and operating profit margin. Corporate governance uses a comprehensive governance index formed by the number of directors and supervisors, the ratio of independent directors and supervisors, insider shareholding and financial institution shareholding. The results show that both the advertising expense intensity and the operating profit margin have a medium-to-low correlation or and opposite correlation with the market concentration index, so different competition indexes may measure the market competition from different perspectives. The empirical results of the relation of market competition and corporate governance point out that the two competition indicators belonging to market concentration and operating profit margin have no significant relationship with bank corporate governance, which may be due to the complementary and substitutable relationship between market competition and corporate governance being cancelled. Only advertising expense intensity and corporate governance are negatively correlated, so the two are substitutes; the more competitive the banking market is, the less need for active corporate governance. This study supports that the bright side of market competition outweighs the dark side
[[alternative]]Hand Tool Traditional Industries Business Competitive Advantages and Strategies -A Case Study of J Company
No full text[[abstract]]臺灣憑藉著堅實的產業供應鏈，擁有手工具王國的美譽，有優良的生產製造技術與成本控管，同時擁有大型多量化規模性生產與少量化精緻製造的彈性換線生產能力，直接外銷比率達七成之高的產品出口導向市場。手工具定義使用手部操作為主，小到螺絲起子、鉗類手工具與扭力板手等，多於檢查、修理、組裝、分解等作業所需的工具。本研究以J公司為研究案例，在研究方法上運用SWOT分析與Mintzberg的5P模型工具作為理論基礎以及建立訪談內容之依據，並透過與三位資深的專業人士深度訪談，來探討個案公司在手工具傳統產業的業競爭優勢與經營策略的擬定，並根據訪談的資料進行分析，最後提供合適的解決方案與建議，以達到J公司永續經營的願景。最後根據研究結果顯示，J公司現階段的產品是具有前瞻性的發展，並以策略性地進入更高規格的市場，以跳脫夕陽產業的困境；而在本研究之限制為僅訪談三位該領域之台灣專家，未來研究可加入更多的國外專家，能使研究的主題範圍更寬廣，探討的問題也能更深入。[[abstract]]Taiwan is renowned for its solid industrial supply chain and the title of "hand tool kingdom", which is attributed to excellent production and manufacturing techniques and cost control. Taiwan also possesses flexible production capabilities with large-scale mass production and small-scale sophisticated manufacturing, with a direct export ratio of up to 70% of products aimed at export markets. Hand tools are defined as tools primarily operated by hand, ranging from screwdrivers and pliers to torque wrenches, used for tasks such as inspection, repair, assembly, and disassembly.This study takes J company as a research case, uses SWOT analysis and Mintzberg's 5 ps of strategy model as the theoretical basis and the basis for constructing the content of the interview, and discusses the case company’s status through in-depth interviews with three senior professionals. Competitive advantages and business strategy assumptions of the traditional hand tool industry, and analyzed based on the interviewed data, and finally provide appropriate solutions and suggestions to achieve J Company's desire for sustainable operation.Finally, according to the results of the research, the current products of Company J are forward-looking, and they are strategically entering a higher-standard market in order to escape the plight of a sunset industry; however, this research is limited to interviewing only three persons For Taiwanese experts in this field, more foreign experts can be added to the future research, so that the scope of research can be broader and the issues discussed can be deeper
[[alternative]]Purchasing Inventory Crisis Countermeasure Management in the Postepidemic Era - Taking Fitness Equipment RCompany as an Example
No full text[[abstract]]Covid 19 疫情爆發後促進家用健身器材需求大量增長，也讓許多健身器材業者營運翻上高峰。但隨著全球疫苗接種普及，疫情也逐漸得以控制回穩，坊間健身房業務陸續重啟，市場轉變使得家用運動健身器材需求減緩速度出乎預料，面臨訂單修正的大反轉，墜崖式砍單為後疫情時代許多產業的噩夢縮影。隨著各國疫情趨緩開始解封，當初因疫情受惠的產業總有恢復平穩生供應的一天，需求的變動幾乎無法預期，企業如何在市場需求劇變環境下，找出企業產品與服務的差異化、持續維持住訂單量，並將採購風險穩定控制，將是企業經營的挑戰。本研究將運用個案研究探討在健身器材製造產業面對全球景氣循環和市場環境變動大的情況之下的生產零件庫存管理模式，其採購零件按業務主力下單機種來區別分類出每種關鍵零件為標的物件，而進一步分析來建立庫存管理模式，設定管理項目與行動方案並定期管控，整合供需關係來調整採購策略。最後。應對庫存危機風險的策略，本研究提出三點建議，首先，注重源頭管理需求，加強訂單的準確度及加強製程的精實，使用精實管理減少庫存量保握量產單順利。其次，掌握供應商的MOQ（最小訂購量）和LT（交貨時間），依據時間帶交貨，分散分流，定量定額。最後，提高上下端與橫向端資訊之傳遞與透明度並適時評估外在環境影響因素。[[abstract]]After the outbreak of the Covid-19 pandemic, there was a significant increase in demand for home fitness equipment, which led to a peak in the operations of many fitness equipment companies. However, as global vaccination efforts became widespread and the pandemic gradually came under control, traditional fitness gyms began reopening, causing a surprising slowdown in the demand for home exercise equipment. This sudden market shift resulted in a major reversal of orders, resembling a nightmare for many industries in the post-pandemic era. With the easing of the pandemic and the lifting of restrictions in various countries, industries that initially benefited from the pandemic will eventually regain stable supply and demand. The unpredictable changes in demand pose a challenge for businesses to differentiate their products and services, maintain order volume, and stabilize procurement risks in a rapidly changing market environment.This study will utilize a case study approach to explore inventory management models for the fitness equipment manufacturing industry in the face of global economic cycles and market environmental changes. The procurement of parts will be categorized based on the main product types ordered by the business, and key components will be identified as the target objects for analysis. An inventory management model will be established, and management items and action plans will be set and regularly controlled. The study will also focus on integrating the supply-demand relationship to adjust procurement strategies.Finally, in response to inventory crisis risks, this research proposes three recommendations. Firstly, emphasis should be placed on managing demand at the source by improving order accuracy and implementing lean processes to reduce inventory while ensuring smooth production. Secondly, it is important to understand the supplier's Minimum Order Quantity (MOQ) and Lead Time (LT), and adjust delivery based on time intervals to distribute and allocate resources quantitatively. Lastly, enhancing information transparency and communication vertically and horizontally, along with timely assessment of external environmental factors, can improve decision-making and mitigate risks
[[alternative]]A Study on the Business Strategy of Franchised Brands of Chain Restaurants: Take Company A as an Example
No full text[[abstract]]休閒茶飲市場一直是創業者不可或缺的第一首選，在台灣的連鎖加盟產業中經常可以看到眾多品牌推陳出新不斷崛起，從商業發展歷史沿革，加盟連鎖產業在成功複製美國、日本的經營模式後，演化至今成具經濟規模的連鎖產業，也成為現今台灣一部份主要的商業經營型態。連鎖經營模式改變了傳統的經營型態，許多自行創業者成功發展出連鎖品牌，造就許多台灣品牌因此發光發熱行銷全球並將連鎖版圖擴展到世界各國。連鎖餐飲業加盟經營策略上所重視之關鍵因素大致分為餐飲連鎖系統總部經營能力、教育訓練、品牌在地化獨特性、加盟主之經營能力等構面，藉由個案研究分析，可以發現在一片飲料藍海的市場中要如何站穩腳步並打出一片天，終究還是回歸到品牌總部對於品牌多項經營指標下的細心與用心方能創造品牌永續經營關鍵。[[abstract]]The leisure tea and beverage market has always been an indispensable first choice for entrepreneurs. In the chain franchise industry in Taiwan, many brands can often be seen to be constantly emerging. The chain business model has changed the traditional business model, and many self-employed entrepreneurs have successfully developed chain brands, resulting in many Taiwan brands becoming popular worldwide and expanding the chain territory to other countries.The key factors that are emphasized in the chain restaurant industry franchise management strategy are broadly divided into the restaurant chain system headquarters management capabilities, education and training, localized brand uniqueness, franchise owners' management capabilities and other components
[[alternative]]The Critical Success Factors of Kindergarten Brand Management in Non-Metropolitan Areas
No full text[[abstract]]幼兒園是幼兒離開父母，學習團體生活的第一站。0-6歲是幼兒重要成長階段，幼兒園的選擇格外重要。然而，幼兒園林立，類型繁多，因著少子女化，教育產業日趨競爭，建立幼兒園品牌及成功的經營，是招生的關鍵。 本研究旨在探探究幼兒教育發展歷程與幼教市場類型，鑑往知來，知古鑑今，了解教育市場的脈絡，以期永續經營。藉由品牌的建立與形塑，使園所更具辨識功能，產生市場之區別與差異，提升競爭力，進而脫穎而出。 本研究對象為非都會區Ｋ幼兒園，探究其品牌經營關鍵成功因素，以期發揮教育特色，讓愛走動，讓感動滾動，讓生命影響生命。首先，採文獻探討的方式進行，以建立對幼兒教育的發展、品牌經營、關鍵成功因素等，做為研究架構之基礎。其次，透過質化之「個案研究」、「訪談」與「問卷」方式，探討非都會區幼兒園品牌經營關鍵成功因素。以因應少子女化、及各類型的幼兒園林立之市場競爭。經研究、問卷及分析，Ｋ幼兒園品牌經營之關鍵成功因素如下： 一、強烈的教育使命和異象，能吸引有理念，願意陪伴孩子的家長。 二、熱絡的親、師、生互動，家長以「辦學好口碑」相傳，知名度高；招生率 及學生入學穩定。 三、品牌的「類同點」或「類異點」，家長回饋滿意度高，品牌引發正面的評價 及內在回應，問卷中，未見負評。 四、Ｋ幼兒園之品牌、特色或優勢多元，部分品牌已產生「品牌共鳴」，也漸進的影響家長的教育 理念、教養態度、親子互動、親師互動……等。 根據上述結論，提出建議，提供非都會區Ｋ幼兒園在未來營運發展、教育 行政主管機關及後續研究者之參考。[[abstract]]Kindergartens serve as the first step for children to leave their parents and engage in group learning. The age range of 0-6 years old is an important growth stage for young children, and the choice of kindergarten is particularly important. However, there are many kindergartens with various types. Also due to the declining birth rate, the educational industry has become highly competitive, the establishment of kindergarten brands and successful operation are the key to enrolling students. This study aims to explore the development process and the market type of early childhood education, and understand the context of the education market in order to sustainable operate.Through the establishment and shaping of the brand, the kindergarten will be more recognizable, having market differences, enhance competitiveness, and then stand out.The research focuses on K kindergartens in non- metropolitan areas, exploring the key success factors of its brand management to leverage their educational characteristics, let love move, let emotion roll, and let life affect life. Firstly,key success factors, etc., as the basis of the research framework. Secondly, through qualitative "case studies", "interviews" and "questionnaires", explore the key success factors of kindergarten brand management in non-metropolitan areas. It is used to cope with the market competition of the declining birth rate and the proliferation of various types of kindergartens. After research, questionnaires and analysis, the key success factors of K Kindergarten brand management are as follows:1. A strong educational mission and vision can attract parents who have ideas and are willing to accompany their children.2. Enthusiastic interactions between parents, teachers, and students. Parents pass on the word-of-mouth reputation of running a school, and have the high reputation; the stable enrollment rate.3. The "POP (Point of Parity)" or "POD (Point of difference)" of the brand, the parents' feedback satisfaction is high. The brand triggers positive commentsand internal response, no negative comments were found in the questionnaire.4. The brands image, features and advantages of K Kindergarten are diverse, and some brands have already produced "brand resonance" and gradually influence Parents' educational concepts, parenting attitudes, parent-child interaction, parent-teacher interaction...etc. Based on the above conclusions, suggestions are put forward to provide references for the future operation and development of K kindergartens in non-metropolitan areas, educational administrative authorities and follow-up researchers
[[alternative]]PEST Analysis of PVC Floor Tile Industry in Taiwan
No full text[[abstract]]PVC 地磚是當今世界上非常流行的一種輕體地材，不論是亞洲或是歐美地區在裝潢材料上都很受歡迎，主要是因為此種材質的地磚優點很多，例如：防火性僅次於石材、仿真的木紋、防滑效果好…科技的進步帶來更完善的產品品質，但另一方面，因為 PVC 材質加工的關係也衍伸出環境問題，PVC 地磚使用的範圍很廣，包含學校、醫院等公共場所，影響的人就更多了，在這方面台灣是否有相應的對策，保護消費者的權益。本研究主要利用政治（Political）、經濟（Economic）、社會（Social）與科技（Technological）等四種因素探討台灣環境的 PVC 地磚產業。為達到研究目的，研究者首先蒐集 PEST 分析文獻，從四大層面，政治面、經濟面、社會面、科技面進行要點分析歸納，最後，本研究將對政府、業者、消費者提出建議做為日後參考。[[abstract]]PVC floor tile is a very popular light-weight floor material in the world today, whether it is in Asia or Europe and the United States, it is very popular as a decoration material, mainly because the floor tile of this material has many advantages, for example: fire resistance is second only to stone , simulated wood grain, good anti-skid effect etc. The progress of science and technology brings better product quality, but on the other hand, because of the relationship between PVC material processing and environmental problems, PVC floor tiles are used in a wide range, including schools, Hospitals and other public places affect even more people. Does Taiwan have corresponding countermeasures in this regard to protect the rights and interests of consumers? This study mainly uses four factors of Political, Economic, Social and Technological to explore the PVC floor tile industry in Taiwan's environment.In order to achieve the purpose of the research, the researchers first collectedPEST analysis literature, and analyzed and summarized the main points from four aspects: politics, economy, society, and technology. Finally, this research will put forward suggestions for the government, industry, and consumer
[[alternative]]A Study of the Relationship among FinTech, Brand equity, Service quality, Satisfaction and Loyalty under the epidemic
No full text[[abstract]]COVID-19病毒已肆虐全球至今三年多的時間，大眾最大的改變就是將許多日常事務，搬到線上進行處理，因此為了減少人與人的接觸，而不得不進行線下轉線上的改變，從日常購物、飲食外送到居家辦公等，皆透過網路科技解決，其中金融科技更是首當其衝的重要；本研究欲透過大眾對於生活型態的改變，瞭解大眾使用金融科技之特性；並探討金融科技、品牌權益、服務品質、滿意度與忠誠度之相關性。根據本研究問卷調查與研究分析後，研究顯示金融科技對品牌權益與服務品質具有正向顯著關係、品牌權益與服務品質對滿意度具有正向顯著關係、品牌權益與服務品質對忠誠度具有正向顯著關係、滿意度對忠誠度具有正向顯著關係，另外發現滿意度對品牌權益與忠誠度具有中介效果、滿意度對服務品質與忠誠度具有中介效果。[[abstract]]The COVID-19 virus has ravaged the world for more than three years. The biggest change for the public is to move many daily affairs online for processing. Therefore, in order to reduce the contact between people, it has to change from offline to online. From daily shopping, food delivery to home office, etc., all are solved through network technology, among which fintech is the most important; this research aims to understand the characteristics of the public's use of fintech through the changes in the public's lifestyle; and explore Correlation among fintech, brand equity, service quality, satisfaction and loyalty.According to the questionnaire survey and research analysis of this study, the research shows that fintech has a positive and significant relationship between brand equity and service quality, brand equity and service quality have a positive and significant relationship with satisfaction, brand equity and service quality have a positive and significant relationship with loyalty, and satisfaction has a positive and significant relationship to loyalty. In addition, it is found that satisfaction has a mediating effect on brand equity and loyalty, and satisfaction has a mediating effect on service quality and loyalty