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Researchers in Portugal: The brain drain, circulation and digital nomadism nexus
No full textResearchers are often associated with migration and forms of geographical movement that include mobility facilitated by digital technology. This article explores experiences from across this spatial nexus in Portugal, using evidence from 48 interviews with researchers conducted in 2022 and 2023. At a conceptual level, the discussion takes into account the salience of the ideas of ‘brain drain’ and ‘brain circulation’ alongside emerging signs of ‘digital nomadism’. The evidence suggests that migration has been important to certain interviewees in the past, particularly during the formative years of their careers, mostly in the sense of ‘brain circulation’ rather than ‘brain drain.’ However, there are also indications that people who started their research careers more recently are engaging in hybrid working modes, living in one place while employed at a university in another, interpreted as a pragmatic form of digital technology-enabled nomadism.info:eu-repo/semantics/acceptedVersio
New risks in hybrid work and teleworking contexts: Insights from a study in Portugal
Get PDFWith the development of information and communication technologies, analysing new risks of moral harassment at work is becoming increasingly pertinent, especially with the expansion of teleworking and hybrid working (a mix of remote and face-to-face work per week) in the wake of the COVID-19 pandemic. In an attempt to respond to the new issues of labour regulation, this study places special emphasis on new risks of moral harassment in hybrid work and teleworking contexts, considering both the international and European framework and the legal regime in Portugal, identifying its specificities. With the rise in teleworking in the post-pandemic period, the online monitoring of workers has accentuated the difficulty in drawing the line between managerial power and harassment. Moral harassment at work is a persistent challenge and organisations must recognise, prevent and respond to inappropriate behaviour in the organisation. The results of this study—based on the results of an online survey completed by employees (with employment contracts)—show that teleworking employees recognise that they have been pressured, above all, both to respond to messages quickly and pressure to work beyond hours and suggest possible gender differences in the way harassment in hybrid work and teleworking contexts is reported.info:eu-repo/semantics/publishedVersio
An exploratory ethnography of the new tourist nightlife in Bairro Alto, Lisbon
Get PDFIn a highly tourism-dependent country such as Portugal, Lisbon’s city council has allowed the opening of new tourism-oriented nightlife venues in the old historical neighborhood of Bairro Alto despite the local legislative prohibition passed in 2014. Based on an exploratory ethnography conducted between October 2022 and October 2024, this article unveils how these venues foster a nightlife scene steeped in patriarchal values, heavy alcohol consumption, and an intense festive atmosphere that spills into public spaces. The final section of the article sets out findings on some of the initiatives taken by Lisbon City Council to whitewash the most controversial aspects of this nightlife that, paradoxically, the local administration indirectly enables through “turning a blind eye”.info:eu-repo/semantics/publishedVersio
Identifying psychosocial, self-management, and health profiles among women with chronic pain who have experienced intimate partner violence and those who have not: Protocol for a 2-phase qualitative and cross-sectional study using AI techniques
Get PDFBackground: Women who experience intimate partner violence (IPV) are more likely to develop disabling chronic pain (CP). However, there is little information on what it means to live with CP while being exposed to IPV. In addition, despite well-established risk and protective factors for CP and its health outcomes, there are no data on whether these factors differ in women who have experienced IPV compared to those who have not.
Objective: Our aims are to understand the meaning and implications of living with CP for women who have experienced IPV compared to women with CP alone and to identify possible differences in risk and protective factors as well as health outcomes.
Methods: We have designed 2 studies to be conducted in 2 phases. The first phase will involve a qualitative study with a descriptive and exploratory design. Individual semistructured interviews will be conducted with at least 10 women with CP alone and with 10 women with CP who have experienced IPV. Reflexive thematic analysis will be used to examine participants’ experiences, meanings, and realities. In the second phase, a cross-sectional study will be conducted with women with CP affected by IPV, including those currently experiencing IPV and those with past exposure to IPV, as well as women with CP who have never experienced IPV. A total of 359 women will complete various scales assessing risk and protective factors (eg, pain-related worrying and activity patterns) and health outcomes (eg, legal and illegal drug use and health care use). Data analysis will involve inferential statistics and machine learning.
Results: As of May 2025, we had contacted relevant associations to present the project and begin recruiting voluntary participants. We have conducted the pilot study to assure the adequacy of the questionnaire and usability or technical functionality of the web-based platform. The results are expected to be published starting in January 2026.
Conclusions: This research addresses two urgent needs in pain research identified by the European Pain Federation: (1) expanding knowledge on CP management in relation to contextual factors; and (2) identifying specific psychosocial, self-management, and health profiles among women with CP who have experienced IPV and those who have not. This could provide valuable insights for personalizing pain management treatments. In addition, the findings may help identify women experiencing IPV who present to health care settings.info:eu-repo/semantics/publishedVersio
Commercial development plan of the live streaming of V V Yoga
Get PDFAgainst the backdrop of rapid advancements in 5G technology, the offline brand V V Yoga, established in 2016, plans to shift its core business to online live streaming. However, during this transformation process, the inadequacy of its live streaming Commercial Development Plan has led to a low conversion rate of new users and a poor repurchase rate among existing users, thus negatively impacting the growth of live streaming revenue.
The objective of this thesis is to design a systematic commercial Development Plan to the Live Streaming of V V Yoga, to address this issue, this thesis focuses on V V Yoga and applies qualitative analysis methods such as literature review, PESTE analysis, and SWOT analysis, as well as quantitative methods like surveys and in-depth interviews to comprehensively analyze the characteristics of V V Yoga's live streaming users. Based on this analysis, Commercial strategies and marketing campaigns were developed to meet the needs of different user groups.
The objective of this thesis is to formulate marketing actions based on the 4P model by improving V V Yoga's live streaming plans in the areas of product, price, place, and promotion. The aim is to increase the conversion rate of new users and the repurchase rate of existing users, thereby boosting live streaming revenue.Com o rápido desenvolvimento da tecnologia 5G, a V V Yoga, uma marca offline fundada em 2016, pretende transferir o seu negócio principal para a transmissão ao vivo online. No entanto, durante o processo de transição, devido a problemas na estratégia de marketing de transmissões ao vivo, a taxa de conversão de novos utilizadores e a taxa de recompra de antigos utilizadores têm sido baixas, o que tem impactado o crescimento da receita das transmissões.
O objetivo deste projeto é elaborar um Plano de Desenvolvimento Comercial para a transmissão ao vivo de V V Yoga. Para abordar essa questão, este projeto foca-se no V V Yoga e aplica métodos de análise qualitativa, como revisão de literatura, análise PESTE e análise SWOT, além de métodos quantitativos comoquestionários e entrevistas, para analisar de forma abrangente as características dos utilizadores de transmissão ao vivo do V V Yoga. Com base nessa análise, foram propostas estratégias comerciais e campanhas de marketing para atender às necessidades dos diferentes grupos de utilizadores.
Assim, serão formuladas ações de marketing com base no modelo 4P, melhorando os planos de transmissão ao vivo do V V Yoga nas áreas de produto, preço, praça e promoção.
O objetivo é aumentar a taxa de conversão de novos utilizadores e a taxa de recompra dos utilizadores existentes por meio de estratégias de retenção de clientes, estratégias de vendas e grupos de marketing, impulsionando assim a receita da transmissão ao vivo
Cryptocurrencies and economic sanctions
Get PDFThis study examines the role of cryptocurrencies in modern War, specifically during the Russia-Ukraine conflict. Utilizing a Time-Varying Parameter Vector Autoregression (TVP-VAR) model, the research assesses the dynamic financial behaviors of cryptocurrencies, focusing on changes in liquidity, safe haven status, and their use in circumventing economic sanctions. The analysis distinguishes financial behaviors across three distinct phases: Pre-Conflict, Conflict, and financial sanctions periods, highlighting the interaction between cryptocurrencies and traditional financial markets. The findings indicate shifts in the role of cryptocurrencies from net transmitters to net receivers of spillovers in both returns and volatility, particularly during the financial sanctions phase. This study provides insights into the integration of cryptocurrencies with traditional financial assets and their potential impact on local economies during military conflicts. The results document the increased liquidity and interconnectedness of cryptocurrencies during military conflict periods and explore their potential use in evading sanctions and supporting War efforts.info:eu-repo/semantics/publishedVersio
Rebranding da marca Cidália Cabeleireiros: Plano de negócios e indicadores de performance
Get PDFEste estudo analisa a viabilidade da implementação de um novo conceito de salão de cabeleireiro sob a marca BeMyCrush, no contexto da estratégia de "Rebranding" da marca Cidália Cabeleireiros. Com uma presença consolidada no mercado português, o grupo pretende modernizar a sua identidade de marca, atrair uma clientela mais jovem, orientada para novas tendências e explorar outras oportunidades de negócio, incluindo a expansão internacional e o desenvolvimento de uma linha de produtos de marca própria.
Para atingir estes objetivos, a investigação propõe um modelo abrangente de avaliação de performance, integrando indicadores-chave de performance para medir o impacto do "Rebranding" e a escalabilidade da nova unidade de negócio. Para recolha de dados, adotaramse
métodos qualitativos e quantitativos. A componente qualitativa inclui entrevistas semiestruturadas e grupos focais com colaboradores, gestores e clientes para analisar perceções e expectativas relativamente à transformação da marca e "frameworks" estratégicas, como a análise PESTEL, as Cinco Forças de Porter. A análise quantitativa abrange documentos contabilísticos e financeiros atuais, projeções financeiras e métricas operacionais, garantindo uma avaliação rigorosa do modelo de negócio.
Adicionalmente, o estudo integra uma análise de viabilidade financeira, considerando projeções de receitas, estrutura de custos, análise de rentabilidade do investimento. Tal assegura a solidez estratégica e a viabilidade económica do conceito, argumentando a sua expansão e sustentabilidade a longo prazo.
Os resultados contribuem para a literatura académica e para a prática empresarial, fornecendo evidências sobre a eficácia do "Rebranding" na perceção da marca, no "engagement" dos clientes e no desempenho do negócio. Ademais, este estudo disponibiliza um modelo estruturado de avaliação de performance, que permitem auxiliar os gestores na tomada de decisão e no desenvolvimento de estratégias de "Rebranding" e expansão, eventualmente escaláveis, tanto a nível nacional como internacional.This study examines the feasibility of introducing a new hair salon concept under the BeMyCrush brand as part of the rebranding strategy of the Cidália Cabeleireiros Group. With a well-established presence in the Portuguese market, the group seeks to modernize its brand identity, attract a younger and trend-conscious clientele, and explore new business opportunities, including international expansion and the development of a private-label product
line.
To achieve these objectives, this research proposes a comprehensive performance evaluation model integrating key performance indicators (KPIs) to assess the impact of rebranding and the scalability of the new business unit. A mixed-methods approach is employed, incorporating both qualitative and quantitative methodologies. The qualitative component comprises semi-structured interviews and focus groups with employees, managers,
and customers to examine perceptions and expectations regarding the brand transformation and strategic assessment frameworks, such as PESTEL analysis and Porter’s Five Forces. The quantitative analysis encompasses current accounting and financial documents, financial
projections, operational performance metrics, ensuring a rigorous evaluation of the business model.
Furthermore, the study integrates a financial viability assessment, considering revenue projections, cost structures, profitability analysis, and return on investment (ROI). This ensures the strategic soundness and economic feasibility of the proposed concept, supporting its longterm sustainability and expansion potential.
The findings will contribute to academic and managerial discussions on rebranding effectiveness, providing empirical insights into customer engagement, brand perception, and business performance. Additionally, this research offers a structured performance evaluation framework that can guide decision-making in service-oriented businesses, enhancing strategic planning and supporting the potential scalability of rebranded business models in both domestic and international markets
Editorial 49
Get PDFIssue 49 of CIDADES, Comunidades e Territórios (CITIES, Communities and Territories) features
a thematic dossier titled “Between the digital and the urban: readings of the changing space”
coordinated by Isabel Carvalho, Sílvia Leiria Viegas, Adriana Nascimento, and Tamara Egler. Digital
media are increasingly reshaping how urban life is experienced, represented, and studied. This
dossier offers a glimpse into these transformations through 6 articles, 2 essays, and 3 additional
contributions exploring the relationship between technology, art and politics. Overall, the authors
reflect on how technopower and polarization dynamics take place, namely with reference to a few
case studies, while discussing how urban resistance and reconfiguration can be organized around
collective initiatives and social movements. These contributions underscore how digital media can
enable new forms of knowledge production and civic engagement, inviting researchers to reconsider
the boundaries between analysis, intervention, and collaboration in contemporary urban studies
The mobility of urban policies: How Lisbon’s BIP/ZIP initiatives travelled to other European urban contexts
Get PDFThis article examines the dynamics of urban public policy mobility within European intercity transfer programmes, focusing on co-policies, those that combine co-production and co-governance in the shaping and implementation of urban transformation. While such policies are increasingly mobilised through transfer networks, the field lacks analytical tools to assess how these models are interpreted and adapted in diverse local contexts. This paper addresses that gap by investigating the first international transfer of Lisbon’s BIP/ZIP Strategy to seven cities via the Com.Unity.Lab Transfer Network. Using an adapted “follow the policy” methodology, the research employs combined methods to trace how decisions were made, how actors shaped outcomes, and how the process evolved over time. Findings show that co-policy mobility especially not merely technical or administrative; it is deeply political, involving distributed decision-making, interpretive flexibility, and uneven capacities for adaptation. The study underscores the value of procedural approaches in understanding evolving power dynamics and calls for assessment frameworks that are process-oriented, context-sensitive, and power-aware. It contributes to emerging methodologies in urban policy studies by framing co-policy mobility as a negotiated and contested process with potential lasting implications for governance cultures and spatial justice.info:eu-repo/semantics/publishedVersio
Digital media and feminist activism: Reclaiming inclusive urban spaces in the post-digital era
Get PDFThis article examines the role of digital media in urban feminist activism, highlighting how activists utilize digital platforms to challenge patriarchal norms and practices, promote gender equality, and foster inclusive spaces for marginalised voices in urban contexts. At the intersection of feminism, technology, and urban development, this study aims to understand how digital media can contribute to identifying exclusionary practices and disparities while advocating the promotion of inclusive urban spaces that reflect the diverse needs and experiences of citizens, with a particular focus on women. This study adopts an interdisciplinary approach to explore the use of digital media for various types of mobilisation and support networks. It is based on a theoretical framework that addresses themes of digital citizenship, feminism, and urban studies, contextualised in various projects and digital initiatives of feminist activists. Examples of digital activism, such as the #NiUnaMenos, #MeToo, and "Woman, Life, Freedom" movements, are presented to demonstrate the reach of digital platforms in raising awareness, mobilising collective action, and pushing for social and legislative change. "Free to Be" and "Her City Toolbox" are presented as examples of how digital tools for collaborative digital mapping can collect data, empower participants and inform decision-making processes to create inclusive urban spaces. The final notes underscore the significance of digital empowerment in expanding opportunities to identify and address systemic barriers, exploring various forms of communication, and promoting active participation in urban processes, ultimately envisioning the co-creation of cities that value diversity, equity, and accessibility.publicad