23098 research outputs found
Sort by
Paradox of Videos:Case Study of MNEs about the Challenges of Strategic Communication in Social Media
No full textThough business studies of social media are mainly focused on large firms these studies do not prevent firms from the specific pitfalls of social media. Firms are operating densely and simultaneously in several marketing channels. Mainly their message leans on purely commercial purposes, but sometimes, the message contains strategies or values of the company. This study focuses on intentional and unintentional strategic communication on social media (SCSM) emphasizing the role of videos in SCSM. According to found “paradox of videos”, large firms provide videos, that are possible to interpret as “strategic videos”, but their popularity is minor – or even negative - among the audience. This multi-case study considers four companies and their multichannel strategizing and SCSM. Analysis reveals the importance of the attitudes of the “median customer” and the difficulty of having successful videos, which are focused on affecting the values of the customers. Sometimes successful SCSM and ROI of social media investments are even partly in the hands of consumers, consumer coopetition, and the other firm’s stakeholders
Metsäsuhteita dokumenttielokuvassa:kehon ja tunteiden kertoma todellisuus
No full textArtikkelissa tarkastellaan kahta dokumenttielokuvaa, joiden yhteisenä teemana ovat suomalaiset metsät. Vaikka metsäpolitiikka on molemmissa elokuvissa läsnä, kummassakaan niistä ei lopulta syvennytä päätöksentekoon, metsänhoidollisiin käytäntöihin tai edes metsien biologiseen tilaan. Sen sijaan elokuvat kertovat metsistä päähenkilöidensä toiminnan ja affektiivisten metsäsuhteiden kautta.Anu Kuivalaisen ohjaama ja käsikirjoittama Sielunmetsä (2017) kulkee suomalaisissa metsissä kymmenen varsin erilaisen ihmisen mukana. Kullekin heistä metsä näyttäytyy omanlaisenaan tilana ja olemisen tapana. Virpi Suutarin ohjaama Havumetsän lapset (2024) seuraa Elokapinan Metsäliikkeen nuoria aktivisteja mielenosoituksista metsäyritysten toimistoille, sellutehtaan rakennustyömaalle ja lopulta talviseen Lappiin vanhan metsän hakkuita pysäyttämään.Artikkelin tutkimuskysymyksenä on, millä elokuvallisilla keinoilla nämä dokumenttielokuvat synnyttävät metsäsuhteisiin kytkeytyvää affektiivisuutta. Affektiivisuuden ymmärretään tarkoittavan laaja-alaisesti kehollista vaikuttumista ja materialisoituvan elokuvan ja katsojan kohtaamisessa. Käytetty menetelmä yhdistää havaintoja tutkijan oman kehon vaikuttumisesta elokuvan affektiivisiksi tunnistettujen kohtausten lähilukemiseen. Fenomenologiseen elokuvateoriaan tukeutuen nämä kaksi näkökulmaa selittävät yhdessä, miten metsää koetaan ja merkityksellistetään elokuvien kautta.Molempien elokuvien haptiset kuvat ja hiljaisuutta korostavat luonnonäänet kutsuvat katsojaa lempeästi metsän lähelle. Metsän pintojen koskettaminen ja yksityiskohtien äärelle pysähtyminen ohjaavat katsojaa aistimaan metsää herkkyydellä. Elokuvien kerronta voimistaa päähenkilöiden tunteisiin eläytymistä erityisesti musiikilla sekä heitä ja metsiä uhkaavilla kohtauksilla.Tarkastellut elokuvat nostavat kehollisuuden, affektit ja tunteet mukaan keskusteluun, jossa niitä ei tavallisesti hyväksytä vakavasti otettavina argumentteina. Samalla elokuvat toisintavat ja voimistavat mielikuvia tunteilla tuotetuista meistä ja heistä, metsien suojelijoista ja niiden taloudellisista hyödyntäjistä
Caring fathers in the global context
No full textDespite growing recognition of fathers' involvement in family life, dominant narratives still marginalise men's caring roles. Caring Fathers in the Global Context addresses a pressing gap in our shared understanding: how care is practised and experienced by men across diverse cultural, social and policy settings. Drawing on wide-ranging, international research, this timely edited collection offers a rich, comparative exploration of how men become 'caring fathers' and the pathways leading to this. It connects fatherhood studies with care scholarship to provide new theoretical and empirical insights into how care is shared, negotiated and made meaningful in everyday life. A vital and interdisciplinary resource for anyone studying families and social change, this book invites readers to rethink care, masculinity and intergenerational relationships in a rapidly changing world
Going without Knowing : Ailanka I, 2024 / Ailanka II, 2024
No full textAilanka I, 2024. Ink, aquarelle and acrylic on paper. Ailanka II, 2024. Ink, aquarelle, graphite, acrylic on paper. <br/
Modern teaching on plants:Teaching activities for secondary school
No full textThis book invites teachers to address Plant Illiteracy - i.e. the lack of plant-related education. Plant Illiteracy (Uno, 2009) is a consequence of a lack of Plant Awareness (Pany et al., 2024), described by Wandersee and Schussler (2001) earlier as Plant Blindness. From a plant perspective, the lack of attention they receive could be seen as an effective “protection mechanism” because it keeps plants hidden from predators –after all, they cannot run away or otherwise defend themselves. Only flowers are colourful, which attracts pollinators, as are fruits, whose seeds can be dispersed. From a human perspective, however, a lack of Plant Awareness means the inability to perceive plants in the environment and to recognize their role in the environment (Pany et al., 2024). This lack of Plant Awareness leads to poor knowledge about plants and an inadequate understanding of their importance for climate and landscape (Ryplová & Pokorný, 2020). The Plant Literacy Handbook for Teachers (PR1), which is available at https://planteducation.eu/, offers a detailed introduction to the topic of Plant Awareness (or formerly Plant Blindness). There are numerous methods to bring plants into the focus of secondary school students. Through a variety of hands-on activities, they can explore the nature of plants and their ecological function.The first chapter carries us to the arctic circle with the question: how do plants adapt to cold climate? It suggests field trips to nearby natural areas. The second chapter wants to show the importance of correct names for plants and was tested in an outdoor environment. In the third up to fifth chapter the impact of vegetation on the climate, especially temperature and water in the atmosphere is researched with inspiring methods, such as thermovision cameras – look inside! After that we take you into the discussion on the relationship between biodiversity, humans, economy, politics and society and look on biodiversity with a sociological perspective. The seventh chapter introduces the use of digital plant identification, which is the basis for research on biodiversity, as we cannot research this topic without knowing the variety of species. In chapter eight we focus on water plants because the experiments with them enable the research on oxygen and biomass production. Using inquiry-based field activities we can discover, how can aquatic plants influence the chemistry in water bodies and in this way the life of other aquatic organisms.The final four chapters offer examples for online activities. The first one which our project team developed is focused on the cooling function of urban vegetation and uses Padlet learning platform. In the second online learning activity, we will try to discover the diversity of plant species using an online environment of Nearpod. The third online activity uses the online game on the competition of different demands on land use, the fourth one is an example of how to use online simulations to engage students into an intense dealing on this material, as they have to translate the international sources
Interventions in High-Conflict Divorces⁄Separations from Children’s Perspective:A Scoping Review
No full textA high-conflict divorce/separation often involves a situation where the separating parents continue their disputative relationship. There are a variety of interventions that aim to resolve these divorces/separations and help the parents and children. The purpose of this scoping review was to find out how children are considered in the interventions. The research question is, How are children involved in interventions in high-conflict divorces/separations? The review was conducted by using two online databases: SCOPUS and the Wiley Online Library, which were accessed in September 2023. A total of 66 research articles met the predefined inclusion criteria. According to this review, interventions used in high-conflict divorces/separations can be classified as parenting coordination, mediation, court-related interventions, therapeutic and psychosocial interventions for the parents and/or children, and interventions used to reunite children with their parents. The results show that children are involved in the interventions in three different ways: (1) Children are theoretically involved in the intervention, (2) children are beneficiaries of the intervention targeted at the parents, and (3) children are subjects in the intervention. Depending on the intervention, group of interventions emphasize one or more aspects of considering the child. The review concludes with suggestions for future research and implications for practice