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The Effects of E-commerce Live Streaming on Chinese Consumers' Purchase Intention
No full textWith the increasingly fierce competition in the online retail industry and consumers' increasing demand for online shopping experience, the existing marketing model is difficult to sustain and effectively attract consumers, and more and more e-commerce websites and sellers are trying to adapt to the ever-changing business environment through the introduction of new marketing models. Among many marketing models, e-commerce live streaming has rapidly become a mainstream commercialised marketing model by integrating the consumer attributes of e-commerce and the rapid user acquisition capability of live streaming. Although e-commerce live streaming is constantly promoted in practice, its driving effect on online consumption intention still lacks theoretical support and empirical support. Understanding the effect of e-commerce live streaming's influence on online purchasing intention can provide references and suggestions for e-commerce websites and sellers to give full play to the marketing value of live streaming and improve market competitiveness by doing so, and it can help to expand the scope of the research on the commercialized marketing mode of live streaming, provide theoretical basis.
This study takes e-commerce live streaming as the research object, explores the effect of e-commerce live streaming on consumers' online purchase intention, and considers the tripartite interaction system formed by consumers, sellers and live streaming platforms, and based on socio-technical theories, analyses in depth the e-commerce live streaming's technical feature and service quality impact on purchase intention. This study obtains questionnaire survey.
Considering the interaction process between consumers and e-commerce live streaming platforms, we construct a relationship model between e-commerce live streaming technical feature and online purchase intention based on the theory of "stimulus-organism-response". The study found that the real-time interactivity experience, perceived proximity, and authenticity of e-commerce live streaming positively influence consumer purchase intention. By enhancing social support, these technical features further boost online buying interest. This research provides a technical perspective on how live streaming features shape consumer behaviour, highlighting their key role and offering insights for optimizing resource allocation in e-commerce and live streaming technology.
We further explore the impact of e-commerce live streaming service quality on online purchase intention based on social exchange theory in the interaction process between consumers and e-commerce live streaming sellers. The study found that while information quality in e-commerce live streaming enhances online purchase intention, interactive quality has a negative impact. However, both factors help establish swift relationship, which ultimately boost purchase intention. This phase expands the service quality evaluation framework by integrating social factors, introduces swift relationship into the e-commerce live streaming context, and lays the groundwork for personalized marketing strategies
Hypercorrection in Multilingual Contexts: The Case of Bidayuh Speakers of English
No full textThe current study investigates hypercorrection in a multilingual context among indigenous Bidayuh students speaking English. Hypercorrection is a sociolinguistic phenomenon where linguistic forms are overapplied due to perceived correctness or prestige; has predominantly been studied in European and widely spoken national languages. This qualitative study explores the types and influencing factors of hypercorrection in two age groups (younger: 11-13 years old and older: 15-18 years old) from three Bidayuh language varieties (Biatah, Serian, and Bau), with four participants from each variety, totalling 12 participants. Utilising Communication Accommodation Theory (CAT) and the Monitor Hypothesis, hypercorrections were analysed and categorised into overapplication and underapplication. These were further classified into phonological, grammatical, and lexical hypercorrections. Results indicate that participants exhibited all three types, with phonological hypercorrection being the most prevalent, followed by phonological-grammatical overlap, grammatical, and lexical hypercorrection. Younger participants showed fewer hypercorrections than older ones. Qualitative coding identified factors influencing hypercorrection. Deductive coding highlighted age, education levels, phonemic competence, and multiple first languages as factors, while inductive coding revealed different language varieties, exposure to the target language, and language attitudes as additional factors. This study contributes to second language acquisition (SLA) research, informing pedagogical practices for indigenous students and illustrating the dynamic between dominant and minority languages in the context of hypercorrection.
Keywords: Hypercorrection, multilingual, Bidayuh, English speaker
Foreign Language Listening Anxiety among Chinese Tertiary EFL Learners
No full textForeign language listening anxiety (FLLA) significantly affects learners’ listening performance but remains less explored compared to other language anxieties. This study surveyed 702 Chinese tertiary EFL learners across 22 faculties to investigate key dimensions of FLLA, gender differences, and their relationship with English proficiency. Through exploratory and confirmatory factor analyses, four distinct dimensions of FLLA were identified: Situational Listening Anxiety (SLA), Self-perceived Cognitive Load (SC), Self-perceived Affective Load (SA), and Listening Processing Anxiety (LP). Among them, LP emerged as the most influential, indicating that real-time processing challenges outweigh emotional or contextual stress. Gender was not a significant predictor of FLLA, suggesting that anxiety stems more from cognitive and situational challenges than from demographic factors. Interestingly, English proficiency was weakly but positively correlated with SLA and SA, implying that more proficient learners may experience slightly heightened anxiety due to increased expectations or task complexity. The findings highlight the need for pedagogical strategies that target cognitive processing and listening-specific training rather than focusing solely on emotional or demographic considerations
THE EMPIRICAL EXAMINATION OF VALUE CREATION CRITERIA : ACHIEVING CONSENSUS USING DELPHI EXERCISE WITHIN SERVICE INDUSTRY
No full textBusinesses recognise the strategic significance of customer participation in value creation in an increasingly competitive market environment. However, despite growing interest in customer engagement, there is still little empirical research on the precise contributions suggested by customer experts to value creation, despite the increased interest in customer interaction. This paper aims to
provide recommendations on value creation criteria, covering both financial and non-financial dimensions, based on the consensus reached through a Delphi exercise involving customer experts with in-depth knowledge of services. The Delphi practice is a methodical approach to gathering expert
opinions, aiming to achieve a definitive agreement among the designated experts. Nine experts were involved in the Delphi exercise until consensus or agreement was reached in the third cycle. The results reveal that the panel members reached consensus on many new issues pertaining to both financial and non-financial aspects. The results contribute to the growing body of studies on consumer participation
in value creation and organisations’ potential to enhance their relationships with customer experts. This also contributes to SDG 8 (Economic Growth and Decent Work) in boosting productivity, innovation, and employment in the service industry
Bridging Macroeconomics and Personal Finance Perspectives: A Conceptual Exploration of Debt Management and Financial Well-Being
No full textThe growing complexity of household financial management amid economic uncertainty highlights the urgent need for integrated theoretical models that link macroeconomic factors and personal financial behaviour. This review paper revisits the ABCD–XYZ Resource Management Model of Crisis or Stress and modernizes it for application in personal finance. By incorporating factors such as gross domestic product, debt-to-income, interest rate, financial literacy and personality, this paper proposes a conceptual framework explaining how these variables affect debt management behaviours and financial well-being. Clear conceptual propositions and a recommended empirical framework are outlined to guide future research. Practical implications for financial educators and policymakers are also discussed
INTRODUCTION
No full textNiah National Park, situated approximately 16 km inland from
Sarawak’s north coast and around 85 km south of Miri city in the Miri Division, is celebrated for its extensive limestone caves, rich biodiversity and prehistoric archaeological sites. The National Park protects over 31 km2 with mount Subis being the highest peak in this area (394 m above
sea level). Acknowledged as one of Malaysia’s most important archaeological and natural sites, Niah was inscribed as a UNESCO World Heritage Site at the 46th World Heritage Committee Meeting held in Delhi, India, in 2024. This
designation recognizes the Park’s outstanding universal value, highlighting the longest-known record of human interaction with tropical rainforests, dating back more than 50,000 years to the Mid-Holocene period. The Niah Caves Complex preserves archaeological evidence that provides a unique insight into cultural traditions of ancient populations spanning from the Pleistocene to the Mid-Holocene, showcasing early human settlement and land use in Southeast Asia. With this designation, Sarawak now stands out as the only state in Malaysia with two UNESCO
External Capital and Innovation Strategies Shaping Export Diversification in Developing Countries: An Empirical Exploration
No full textThe study investigates arguments regarding the impact of external resources and innovation strategies on export diversification along with finding the causality among export diversification, export growth, and economic development in developing countries. The sample is further divided into two sub-samples for in-depth inquiry. Generally, developing countries are not only striving to increase their exports but also remain engaged in diversifying them. An increase in export diversification requires funds to manage and maneuver the production scheme, to maintain a suitable and sustainable scenario. Developing countries suffer shortage of investment funds and lack the capacity to implement strategic plans in reaching the appropriate and productive outcome. Lack of capital potential in the domestic economy prompts a strong urge for external capital. The external capital is a unique strategy for external resources to meet with the investment challenges. Mostly, external resources take four forms which include foreign direct investment, remittances received, foreign aid, and external debt. Moreover, the strategic layout is captured through innovation strategies which include the technology choice index and patents filed by residents and non-residents in an economy. Hence, this study employed external capital resources and innovation strategies as crucial determinants of export diversification in the selected 65 developing countries for the period spanning from 1995 to 2021. Adopted estimation methods for this study are Cross-Sectional Auto Regressive Distributive Lag (CS-ARDL) model for mean outcome, whereby the effect of explanatory variables on quantiles of outcome variable is also estimated through Method of Moments Quantile Regression (MMQR). A few control variables are employed which include financial development, gross capital formation, market size, trade openness, and export growth. Three out of four external resources are significantly increasing export diversification in the employed sample. Innovation strategies are also significantly increasing export diversification. Keeping in view the importance of export diversification, export growth, and the market size of an economy, a causal relationship exists among them. Causality is estimated through the Panel Vector Auto Regression (PVAR) method. Bidirectional causality holds between export growth and economic growth for the sample countries. Growth-led diversification is also evident among them. Overall, the new trade theory is tested which has multifaceted dimensions for the sample panel. Developing countries should make a policy design for increasing external capital inflow and enhance innovation strategies to increase export diversification
The Influence of Talent Management on Employee Performance through Job Engagement in Universities in Jinan
No full textUniversity counselors’ role are important in the education support system, and thus prioritizing and optimizing counselors’ talent management are seen as the key link to ensuring better learning and support for students. This study investigates the intricate relationship between talent management, job engagement, and employee performance of university counselors across multiple universities in Jinan, Shandong Province, China. The sample comprises 181 counselors from various universities in the region. Employing a quantitative research methodology, the findings reveal that talent management significantly enhances job engagement and employee performance. Additionally, job engagement positively influences employee performance. Furthermore, job engagement partially mediates the relationship between talent management and employee performance. By thoroughly analyzing these interconnected variables, this research aims to offer valuable insights into the dynamics of talent management strategies and their effects on job engagement and employee performance within the specific context of Jinan. The study enhances understanding of how effective talent management boosts job engagement and employee performance in the local academic context.
Keywords:Talent management, job engagement, employee performanc
Mobile Game-Based Learning Application Integrating Playability to Address Challenges in Learning Cell Division Among Secondary School Biology Students
No full textSTEM education is a key agenda for transforming the education system to produce students equipped with 21st-century skills to tackle the challenges of the modern world. Among STEM subjects, Biology is recognized as one of the most challenging to learn and teach. Within Biology, Cell Division is considered one of the most difficult topics, according to previous studies. Therefore, it is essential to develop innovations that help students to overcome the difficulties of learning Cell Division and enhance their learning process. Given the widespread ownership of mobile phones among students and the flexibility of mobile learning, mobile game-based learning (mGBL) presents a promising solution to address these challenges. In this study, a design-based research (DBR) approach was adopted, which consisted of two main phases. The first phase was a preliminary study to diagnose learning difficulties and identify design requirements, and the second phase involved the design, development, and testing of an mGBL application in collaboration with Biology teachers. A preliminary study was conducted, involving online interviews with three Biology teachers and self-administered questionnaires with thirty-one Form 4 students, to identify the challenges in learning Cell Division topic from both students’ and teachers’ views. The results revealed that students struggled with the topic due to cognitive, motivational, affective, social, and other challenges. Cognitive challenges were the most dominant, with students having difficulty memorizing content, distinguishing between similar terms, and understanding abstract concepts. The preliminary study also identified strategies suggested by both students and teachers to improve learning, including the use of games, visual aids, memory tools, and collaborative learning methods. Based on the findings from the preliminary study, an online mGBL application called Cell% was developed using the Flow Framework for Educational Games as the design framework and the mGBL Engineering Model as the development methodology. After development, Cell% was implemented in Biology classes for approximately two weeks to assist teachers in teaching Cell Division. Data collection involved questionnaires with three Biology teachers and forty-two Form 4 students to evaluate the playability of Cell% and its effectiveness in addressing the learning challenges identified in the preliminary study. The findings showed that Cell% had high playability and effectively addressed all learning challenges, with overall ratings ranging from 3.67 to 4.45 out of 5, especially in cognitive and affective aspects. However, its effectiveness in addressing social challenges was lower, indicating room for improvement in enhancing Cell% in this area. Additionally, feedback from students and teachers revealed general satisfaction with Cell%, though some suggested technical improvements, particularly in bug fixes, gameplay enhancements, and additional features. This study exemplifies the use of multi-perspective, problem-based game design in game-based learning, introducing a novel approach in game-based learning studies for Cell Division learning
Computational blast response of tin slag polymer concrete bunker sandwiched by carbon fibre reinforced polymer skins
No full textMotivated by the increasing threats of terrorist activities and the urgent requirement to protect civilian buildings from explosive events, this study aims to evaluate the blast-resistant characteristics of sandwich polymer concrete bunkers (SPCB) with tin slag as material inclusion which is externally strengthened by carbon fibre-reinforced polymer skins. The performance of the SPCB was compared with that of the sandwiched conventional reinforced plain concrete bunkers (SCB). The research utilized ABAQUS/CAE 6.14 software with the CONWEP function to analyse the effects of 1kg, 5kg, 10kg, and 25kg TNT charges from various blast points that are referred to as stand-off distances of 0.1, 0.25, 0.5, 1, 2 and 2.5 meters from SPCB with core thicknesses of 200 mm, 250mm, 300mm, and 500 mm. The results found that enhanced TNT charge and shorter distances caused an increase in deflection, von Mises stress, principal stress, and damage. Notably, a 200 mm thick SPCB exhibited a perforation size of only 0.28 m², compared to 1.14 m² in SCB representing 75.44% reduction in damage. A 250 mm and 500 mm SPCB did not fail under heavy blast load. The trend indicates that as the core thickness increases, the blast resistance improves. In contrast, a 500 mm thick SCB sustained 34.8% perforation damage under a 25 kg TNT blast at a 1-meter distance, while the SPCB showed no damage. Hence, it is proven that polymer concrete with CFRP shell as bunker is high blast-resistant. Mathematical models have been proposed to predict maximum von Mises and principal stress based on TNT charge, stand-off distance, and concrete core thickness. The study confirms that the SPCB design provides superior blast resistance compared to SCBs, making it suitable for high-risk blast-resistant facilities