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Influence of Cost Leadership, Differentiation and Focus Strategies on Firm Competiveness: The Case of BOC Kenya Limited
No full textA Research Project Proposal Submitted to the Chandaria School of Business in Partial Fulfillment of the Requirement for the Degree of Masters in Business Administration (MBA)BOC Kenya plays an important role in the economic development of Kenya as it generates employment opportunities as well as creates products that are critical in life support services. It is therefore clear that improving the competitiveness of BOC Kenya is important for the realization of Kenya’s Vision 2030. The purpose of this study was to determine the influence of cost leadership, differentiation and focus strategies on competitiveness of BOC Kenya. The study sought to answer the following research questions:-What is the influence of cost leadership on the competitiveness of BOC Kenya? What is the influence of differentiation on the competitiveness of BOC Kenya? And finally what is the influence of focus strategy on the competitiveness of BOC Kenya? The study was guided by Porter’s Generic Model on competitive advantage adopted by firms. A questionnaire was used to collect primary data from the BOC Kenya customers and the data was analyzed using both descriptive and inferential statistical analysis. Survey research design was used covering a stratified sample of 1500 BOC Kenya Customers drawn from the firms distributed across the 7 key industrial sub-sectors. The researcher used multi-stage sampling technique. In the first instance, stratified sampling technique was used to classify each of the 7 sub-sectors into individual strata. The sample was then selected using simple random sampling technique from each of the stratum. Descriptive statistics such as percentage, mean, standard deviation and inferential statistics, namely; correlation analysis and regression analysis were used to test the influence of generic strategies on competitiveness of BOC Kenya. The results indicate that BOC Kenya has largely adopted competitive strategies in order to compete in the market place. The findings of the study revealed that cost leadership, differentiation and focus strategies have positive significant influence on the firm’s competitiveness in the market. However, differentiation strategy had a higher coefficient of determination meaning that, it had the greatest effect on firm performance. Moreover, as opposed to Porter’s argument that a firm can achieve a higher level of performance over its rival by either being a cost leader or by supplying differentiated product or service, BOC Kenya combined their strategies into cost minimization, product differentiation and focus simultaneously to achieve a higher competitive edge. The study concludes that while cost leadership, differentiation and focus strategies does influence an organization’s competitiveness, a combination of all three brings forth a higher competitive edge. However, it was noted that differentiation strategy has the greatest impact when each strategy is applied separately.
The study recommends that BOC Kenya and other manufacturing firms utilize much of differentiation strategy since it seemed to have greatest effect on performance as well as try out the other two strategies of cost leadership and focus simultaneously. The study further recommends the need to strengthen this study via a longitudinal study and compare the performance of different categories of businesses as well
Factors Influencing Offshore Business Process Outsourcing among International Banks In Kenya
No full textA Research Proposal Submitted to the Chandaria School of Business in Partial Fulfillment of the Requirement for the Degree of Global Executive Master of business administration (GeMBA)The purpose of this study was to assess the factors influencing offshore business process outsourcing implementation among international commercial banks in Kenya. To achieve this purpose, the study was guided by three research questions: What is the significance of offshore business process outsourcing implementation among international banks in Kenya? What are the challenges encountered by international banks in Kenya in offshore business process outsourcing implementation? And how does monitoring and evaluation affect offshore business process outsourcing implementation among international banks in Kenya? This study used descriptive survey design which necessitated the collection of both qualitative and quantitative data. The study focused on 20 international commercial banks operating in Kenya and targeted 6 employees from each international bank making a sample of 120 respondents. Structured and closed ended questionnaires were used to collect primary data and were distributed by research assistants. Statistical package for social sciences (SPSS) version 21 were used for analysis where means, frequencies and percentages for each variable were analyzed. The results of the study were then presented in bar graphs, tables and pie charts.
The study determined that the reasons for offshore business process outsourcing included cost cutting, increase an organizations’ profitability index and lead to better service quality. The study further ascertained that off shoring the non-core business activities to outsiders is typically handled by highly skilled labour force and dynamic ICT systems leading to better service and resulting in higher output.
The study ascertained that the challenges encountered during offshore business process outsourcing include the lack of data privacy as information is shared with another company and confidentiality isn’t guaranteed. Other challenges noted in the study include loss of control and autonomy; fear of loss of jobs, increase in transportation costs due to tariffs and the taxes levied.
The study also determined that monitoring and evaluation is important in business process outsourcing (BPO) as it ensures that all activities are executed according to set expectations. The study further observed that successful monitoring and evaluation applied on offshore business process outsourcing delivers timely, relevant information enabling one to track the progress of the whole process. The study also found out that monitoring and evaluation enables the management to make informed decisions on how best to utilize resources so as to achieve maximum outputs while identifying disasters and resolving them.
The study determined that the reasons for Offshore Business Process Outsourcing included majorly cutting costs, increase profitability and lead to better service quality. The study recommends that the management in an organization should do a thorough scrutiny of organization they are outsourcing to in an effort to meet these objectives. The expectations should also be clearly outlined in a contract between the two companies. As this is a profitable venture that is also effective, then the government and other stakeholders should come up with policies to protect the two companies.
The key challenge mentioned in the study is loss of autonomy and control resulting from the sharing of information especially on matters like strategy, business culture and information on human resource. The study therefore recommends that all organizations must act on ‘utmost good faith’ so that information shared isn’t misused. Due diligence should be done of the offshore partners internal control processes prior to outsourcing to determine their efficacy.
The study recommends that organizations must set up a robust monitoring and evaluation team to ensure that the offshore business company outsourced to carry out certain functions performs the functions in good time and provides quality service delivery. A Service Level Agreement (SLA) defining the performance criteria against which the agreed services will be provided, measured and monitored should be put in place. The defined performance criteria should be periodically reviewed throughout the term of the SLA to allow for the incorporation of any new services
Factors Affecting the Growth of Islamic Banks in Kenya
No full textA Project Report Submitted to the Chandaria School of Business in Partial Fulfillment of the Requirement for the Degree of Global Executive Master of Business Administration(GEMBA)Market demand and response to a worldwide trend are some of the factors perceived to have led to the introduction of Islamic Banking in Kenya. On a global scale, Islamic banking is growing at a faster rate as compare to the convectional banking. Despite the global growth trend, the Islamic banks in Kenya have reported declining profits. This study therefore sought to assess the factors that influence the growth of Islamic banks in Kenya. The study was guided by the following objectives; to assess factors that contributed to the introduction of Islamic Banking in Kenya, to determine the challenges facing Islamic banking growth and to determine the solutions or strategies that can support the growth of Islamic Banking in Kenya.
The study adopted descriptive research design, a population of 40 top and middle level managers from Gulf African Bank and First Community Bank was studied. Since the population of study was small, a census was carried out. Questionnaires were used as the instruments for data collection. The questionnaires comprised of both closed and open ended, a five point likert scale was used for the closed questions. Data collected was analyzed using SPSS to generate descriptive statistics which were presented informs of tables, figures and explanations given in prose form. The study achieved a response rate of 85% which was excellent for analysis.
On the factors that contributed to the introduction of Islamic banking the study established that emergence of Islamic banks in Kenya had been an outcome of the demand by mainstream banking clients for Sharia-compliant products. It was also established that that there was a large unbanked population which could be harnessed by Islamic banking and that the demand for Islamic finance had been increasing due to the growing Muslim population which the Islamic banks could target for growth.
On the challenges that hindered the growth of Islamic banking, the study revealed that Islamic banks and Islamic banking products remain largely unknown and misunderstood in the Kenyan market. There was lack of education on Islamic bank and not all Muslims are convinced that Sharia compliant banks in Kenya are truly fully fledged Islamic banks. The study also found out that there was no Sharia-compliant legal framework needed to make interest-free banking acceptable and that there was the perception that the Islamic Banks did not fully adhere to Sharia guidelines which led to low uptake.
On solutions that can support the growth of Islamic banking, the study revealed that high customer service quality was a solution that could support the growth of Islamic banking in Kenya, innovative product portfolio, strategic marketing and strong perception of Shariah. The respondents agreed on strong corporate governance and corporate social responsibility as solutions to the growth challenge. The study further revealed that offering high financial returns for depositors could be a solution to the growth challenges experienced.
The study recommends that the banks should be keen in providing Sharia compliant solutions that are meant to fill the gap that exists in the convectional banks. Islamic banks should continually innovate to offer new products that meet the customer needs and also to keep up with competition in the market place. Islamic banks should position themselves strategically so as to take advantage of the growing Muslim population to increase their customer base and also their presence in the country. The study recommends that the administration of Islamic banks ought to put in place structures that ensure compliance with the Sharia law. The management of Islamic banks ought to additionally conduct intensive campaign to teach the populace on Sharia compliant banking product which might attract customers that were unaware of such product and also clarify the concept of Islamic banking to the people that might have misconceptions on the Islamic banking system. The study recommends that Islamic banks should focus on service quality by equipping staff with knowledge and right tools to deliver excellent service
An Assessment of Ponzi Schemes in Kenya among the Financial Market Players
No full textA Project Report Submitted to the Chandaria School of Business in Partial Fulfillment of the Requirement for the Degree of Global Executive Masters in Business Administration (GeMBA)The limitations in the quantity of research in the existence of Ponzi / pyramid schemes had paved way to the purpose of this study. The study sought to determine the regulatory and policy gaps that exist in the handling of Ponzi and Pyramid schemes in Kenya. The general objective of the study is to establish the regulatory challenges and loopholes that have existed and therefore paved way for the existence of Ponzi and Pyramid and the effect of this schemes to the economy. The study specifically sought to To establish the effects of Ponzi and Pyramid schemes to the subscribers and the Kenyan economy: to identify the regulatory challenges in the management of Ponzi and Pyramid schemes and to determine the risk mitigation strategies that financial market players can employ to deal with the policy and regulatory failures and help deter the Ponzi and Pyramid schemes from existing.
The research methodology adopted for this research was the cross-sectional explanatory survey. Simple random sampling method was employed in the research and the sample size the study used was 100 respondents. Stratified sampling technique was used to select the specific companies from each cadre. The method of data collection involved the administration of a questionnaire that was semi-structured with only one open-ended question at the end of the questionnaire. The data analysis methods involved descriptive statistics approaches while the data presentation and summarization, the researcher made use of tables. Data coding took place immediately after the collection of the data from the respondents. Each of the questionnaires was assessed and the data coded into a statistics program with the most preferred program being SPSS. I considered various methods of analysis in the analysis including the use of descriptive statistics and graphs. The data will be presented in tables and figures.
This study focused on the assessment of Ponzi and Pyramid schemes among the financial industry players. The objective of the study was to assess the effects of Ponzi schemes on subscribers and economy, identify the regulatory challenges, and determine risk mitigation strategies for Ponzi and Pyramid schemes among financial market players. To this effect data was collected from financial industry players inclusive of the insurance companies, investment banks, and the commercial banks.The study also found that Ponzi and pyramid schemes continue to operate in the country The lack of a strong legal and regulatory environment to deal with the problem explains why the schemes continue to operate in the country.
My key conclusions from the study were Ponzi and Pyramid schemes had continued to operate in the country despite the establishment of a task force to investigate their operations. Secondly the study in identifying various challenges to the regulation of Ponzi and Pyramid schemes. Concluded that political interference in investigations was considered a key challenge to the regulation of Ponzi and Pyramid schemes. In the study, it was deduced that lack of a strong legal and regulatory environment to deal with the problem of existing Ponzi and Pyramid schemes, explains why the schemes continue to operate in the country. The study also found that the establishment of self-regulated organizations would be a major step towards the deterrence of Ponzi and Pyramid schemes, as well as the re-engineering and redesigning of investment products would greatly push the fight against the unregulated investment schemes in the country. Overall, the study observed that collaboration between the government and the financial industry is the single major weapon that can lead to the elimination of Ponzi and Pyramid schemes in the country.
The study recommended the education of citizens on the operations of unregulated investment schemes. Secondly the study recommended the creation of laws expressly dealing with unregulated investment schemes. The creation of laws would enable easier identification of such schemes as well as the apprehension of the perpetrators of promoters of such investment schemes.The study also recommended full implementation of the identified risk mitigation strategies in order to deter the operations of unregulated investment schemes as well as further research on the issue of Ponzi and Pyramid schemes in Kenya. Areas of further study would include the mutation of Ponzi and pyramid schemes especially based on the finding that new technologies had transformed the manner in which the schemes operate both locally and internationally
Determinants of Employee Intention to Quit Their Jobs at Commercial Banks in Kenya: A Case Study of KCB Bank Kenya Limited
No full textA Research Project Report Submitted to the School of Business in Partial Fulfillment of the Requirement for the Degree of Masters in Organizational Development (MOD)Human resources are the most important drivers of an organization competitive advantage. This means, organizations rely upon their human assets to survive and thrive in the industry. This research evaluated the determinants of employee intention to quit their jobs at commercial banks in Kenya. The study aimed at answering the following research questions: How does job satisfaction influence turnover intention at Commercial banks in Kenya? How does organizational commitment influence turnover intention at commercial banks in Kenya? How does organization trust influence turnover intention at commercial banks in Kenya? And how does age influence turnover intention at commercial banks in Kenya? The research problem was studied through the use of descriptive research design. The sample frame was obtained from KCB Bank Kenya Limited and was selected through simple random sampling method; the sample size consisted of 135 employees. Data collection was done by use of likert scale questionnaire of 1-5, administered to the respondents through the drop and pick method. The response rate was 90 percent which was adequate for this study. Pilot study was done by the researcher to pretest and validate the questionnaires. SPSS software version 21 was used in the analysis of the collected data and presented through frequencies, means, percentages and standard deviations. The findings of the study indicated that the model employed for the study was significant and accepted because the p-value of F ratio was less than 0.05 and as such age, job Satisfaction, organizational commitment and organizational trust significantly influence intention to quit. Regression output indicated that the model explained 20 % of variance in turnover intention meaning 80% of what affects intent to quit is explained by other factors in Kenya commercial banks apart from job satisfaction, organizational commitment, organizational trust and age. From the analysis of beta coefficients of the study, it was found that only organization commitment had a significant effect on intention to quit in KCB Bank Kenya Limited. In conclusion, the study found similar results to research conducted in other countries whereby organizational commitment had significant effect on intention to quit however the findings did not relate to other studies whereby organization trust, job satisfaction and age did not influence employees intention to quit. The study recommends that management should consider organizational commitment as key in formulating employee retention strategy in KCB Bank Kenya Limited
Challenges and Opportunities for Youth Engaged In Agribusiness in Kenya
No full textA Project Report Submitted to the School of Business in Partial Fulfillment of the Requirement for the Degree of Masters in Global Executive Master of Business Administration (GeMBA)The general objective of this research was to determine the challenges and opportunities for youth in agribusiness ventures Kenya. The study sought to achieve the following specific objectives: to investigate the perception of agribusiness among Kenyan youth, to evaluate the challenges faced by youth in Kenya who ventures into agribusiness and to develop strategies encouraging more youth to venture into agribusiness. The research methodology that was used in the study was explanatory research design that went beyond descriptive research to understand the reasons for the phenomenal. The population of interest for this study was drawn from Kiambu County in Kenya. The study focused on Thika and Kiambu sub counties. The population of the study consisted of a minimum of 50 youths aged 22-29. The study used stratified random sampling procedure because the target population is heterogeneous. A sample size of 50 respondents was obtained. Questionnaire was used to collect data for the study while analysis through regression analysis and descriptive statistics was performed through Statistical Package for Social Sciences (SPSS 21.0).
Study results established that most youth were seriously considering starting a business in agriculture. Youth also consider venturing into agriculture as ‘cool’ and considered it as important sector in Kenya’s economy. The youth also had positive perception of agriculture as they were actively involved in agriculture and also seriously considered a career in agriculture. The youth also considered agriculture as a lucrative sector in the Kenyan economy. These results indicated that youth had positive perception of agriculture.
Study results also on challenges indicated that business know how and access to affordable employees were most challenging. Other challenges facing the youth to a moderate extent included access to agricultural inputs, access to markets, access to agricultural machinery, access to technical assistance, and access to mentors. Other moderate challenges included education on agriculture/agribusiness, access to information about agribusiness and access to capital. Access to extension services was a challenge to a low extent.
Study results indicated several strategies to be adopted to enhance youth engagement in agriculture. These strategies included improvement in access to agricultural inputs, enhancing access to markets for agricultural products, and enhancing access to technical assistance and business know how. The study also established that improving access to mentors in agribusiness, access to affordable employees, education on agriculture/agribusiness, access to extension services, access to agricultural machinery and access to information on agribusiness are other interventions that can be applied to enhance youth participation in agriculture.
The study concludes that youth who venture in agribusiness faces various challenges. Businesses know how and access to affordable employees is the most challenge that faces youth who venture into agribusiness. The study finally concludes that Kiambu and Thika sub counties have developed some strategies which are source of encouragement to youth to involve more in agribusiness.
In order to change the negative perception of agribusiness venture in some youths the government should educate the youth about the benefit of venturing into agribusiness particularly in agricultural sector which is the back bone of Kenyan economy. The government should minimize the challenges that youth who venture in agribusiness faces. Various strategies should be put in place to motivate and encourage more youth to venture in agribusines
The Effect of Ethical Advertising Practices on the Financial Performance of Listed Firms in the Nairobi Securities Exchange (NSE)
No full textJournal ArticleListed firms in the Nairobi Securities Exchange have consecutively witnessed deteriorating financial performance over the last five years. Among the various hypothetical precursory factors that can be linked to that decline, the ethical inclination of the human advertisement practices is critical.The objective of this study was to determine the influence of Ethical Advertisement practices on the financial performance of the listed firms.The study adopted a census method of research involving all the listed firms. Structured questionnaires were used as the data collection tool.
Findings: The results established that ethical advertising practices have a positive impact on financial performance. The study findings indicated that financial performance was high when firms adhered to ethical advertising, when advertisements satisfied customer requirements and when the firms employed ethical practices for their products. The study therefore recommends that firms need to ensure that there is adherence to ethical advertising, they satisfy their customer requirements and employ ethical advertising practices for their products. The study also recommends that listed firms should fully harness the use of internet services during advertising to help them accomplish quick developments, versatility, productivity, and thus, positive financial return
Effect of Capital Structure Decisions of Firm Market Value: A Study of Licensed Capital Market Intermediaries in Kenya
No full textA Research Project Report Submitted to the Chandaria School of Business in Partial Fulfilment of the Requirement for the Degree of Masters in Business Administration (MBA)The purpose of this study was to analyze the impact of capital structure decisions on firm profitability for capital market licensed intermediaries. The study was guided by the following research questions; How does the size of the company affect the firm’s use of debt and impact profitability? How does the level of Equity participation affect profitability? How does statutory compliance with Capital Adequacy requirements affect firm profitability?
A descriptive cross-sectional research design was used for this study. Descriptive studies answer questions of what, where, when, and how; whereas explanatory studies answer the question of why. The target population for this study constituted all the 66 licensed capital market firms and a census was used in this study since the population of the licensed capital markets intermediaries is less than one hundred in totality. Out of the 66 questionnaires distributed by the researcher, a total of 60 questionnaires were filled and returned for analysis representing a response rate of 91%, the rest were unreturned.
The first objective of the study sought to establish how size of the company affect the firm’s use of debt and a majority were aware. An analysis was done to determine level of awareness for use of debt and revealed that majority of the respondents had an above average awareness of use of equity investment for investment projects, majority had average awareness on use of debt/ Leverage in funding short term liabilities, and use of debt/ leverage in funding long term obligation and little knowledge on the company capital budgeting process.
The second objective sought to establish the effect of level of equity participation on profitability and the finding revealed that majority of firmswhich are funded with greater than 50% equity have consistently reported positive profits before tax for the time period reviewed.
In the third objective, the study sought to establish how statutory compliance with capital adequacy affected profitability and the findings revealed that the firms that have consistently reported adequate risk based capital have had a positive correlation of compliance with statutory requirements and positive profits. It was also revealed that huge firms are expected to have higher leverage ratios. Most of the respondents however disagree that Kenya has a conducive environment to operate in and or have suffered financial loss due to misinformation or suffered adverse selection due to misinformation. A correlation analysis done between profitability and other core factors established that there was a positive correlation between profitability and firm size and use of debt, profitability and equity participation, and profitability and compliance.
The study concluded that majority of managers are aware of their respective company capital structure. Financial intermediaries prepare formal financial reports even though there is still a weakness as far as financial forecasting is concerned. It was also concluded that while tax is a requirement most of the intermediaries practiced tax avoidance, and in the capital markets, a firm may lose part of its resources when performing certain financial operations.
The study recommended that there is a need for financial intermediaries to create awareness on the respective company capital structureand budgeting process, and increase awareness on use of debt/ leverage in finding short term liabilities, and use of debt/ leverage in funding long term obligations. Financial intermediaries also need to continuously prepare formal financial reports regularly and the firms need to increase in profitability in order to decrease their debt to equity ratio. Firms need to have a balance by increasing or decreasing the various variables in order to obtain the optimum level of equity required. Financial intermediaries should also ensure taxes are paid as required by the government however, where need be the intermediaries need to practice tax avoidance in order to maximize profitability. It is also recommended that should maintain timely debt obligations whenever they fall due. For further studies, there is a need to undertake a similar research on other financial institutions like Micro finance institutions and cooperative societies in order to generalize the findings
Machine Natural Language Translation Using Wikipedia as a Parallel Corpus: A Focus on Swahili
No full textA Project Report Submitted to the School of Science and Technology in Partial Fulfillment of the Requirement for the Degree of Master of Science in Information Systems and TechnologyThe government of Kenya has undertaken an ambitious project to equip children with laptops and tablets for the purposes of facilitating electronic based learning. This initiative can only bear fruit provided that there is content relevant to the studies being undertaken. Many Kenyans learn English as a second language. Swahili or other African languages is the mother tongue. Therefore, with content in Swahili, a better and deeper understanding of subject matter takes place. Much of the academic content already exists albeit in English. Therefore, translating this content is the most practical method of getting the content in Swahili. This is especially so since the content is not necessarily new, but just needs to be interpreted.
There already exist machine translation engines, such as Microsoft Translator and Google Translate, which aim to make this task easier. However, African languages are generally under-represented in these engines. The translation results they produce are comparatively inaccurate when it comes to translating content to African languages. They are even more inaccurate when translating academic type of content. This can largely be attributed to the source of data used to train the translation engines. Many machine translation engines make use of corpora made up of phrases that are found in every day speech, into which academic terms are not adequately incorporated.
Wikipedia, an on-line crowd sourced encyclopedia, offers very good sources of data for purposes of translation works. This study has shown that using Wikipedia as a corpus can provide a viable source of data for academic related translations and specifically so when it comes to African languages.
Therefore, this project modeled an English to Swahili translation engine that uses Wikipedia as a source of translation corpus data. As an emphasis, this study did not set out to create yet another translation engine altogether, but to just improve on, and complement, a small aspect of the current existing engines. The approach that was used was to compare same language articles in Wikipedia and build a parallel corpus which is then used to create a translation database. It is worth noting that Wikipedia on its own cannot provide a comprehensive data set for
any machine translation engine. As proof of concept this model shows English to Swahili translations and presents preliminary results here. Indeed, further work is required for more accurate output alignment and combining the output to ensure fluency and accuracy.
This study was further motivated by the directive of the Communications Authority of Kenya that aims towards having at least 60% of the media content being local. This content therefore needs to be translated into local languages for presentation purposes. The study proposes a solution that can be scaled to learn and translate other local languages.
Finally it is worth noting that Kenya, like many other developing countries, imports numerous products from foreign countries. Many of these products have their labels and instructions written in these foreign languages, more-so English. This poses a potential threat to consumers who do not understand these languages for example in the case of medical drugs
Factors Influencing Entrepreneurial Motivation on University Student’s Intentions of Becoming Entrepreneurs: A Case of United States International University – Africa (USIU-A)
No full textA Research Project Submitted to the Chandaria School of Business in Partial Fulfilment of the Requirement for the Degree of Masters in Business Administration (MBA)The purpose of the Study is to explore the theory of planned theory to student’s entrepreneurial intentions. The research questions for the study were; what impact does subjective norms have on student’s intentions to become entrepreneurs? What impact does perceived behavioral control have on student’s intentions to become entrepreneurs? What impact does attitude towards enterprise have on student’s intentions to become entrepreneurs?
The research methodology used by the researcher in conducting the study was descriptive design. The dependent variable in the study was student’s intentions to become entrepreneurs and the independent variables were; subjective norms, perceived behavioral control and attitude towards enterprise. The research was conducted among students in different faculties in United States International University-Africa with a sample size of two hundred and fifty (250). The data was analyzed using Statistical Program for Social Sciences (SPSS). Descriptive statistics and regression were used in the study to interpret the data.
The study examined how perceived subjective norms influence student’s intentions to become entrepreneur. The study found that the student’s intentions to become entrepreneurs are influenced by student’s closest friends, and other people who are too close to the student. The study also found that most people start their own business, because they have good ideas and want to realize them.
The study revealed how perceived behavioral control influence student’s intentions to become entrepreneur. The study found that it is entirely upon the students to become an entrepreneur. As an entrepreneur the student think that they would have sufficient control over their business. Due to the behavioral control, students feel determined to create business venture in future.
The study examined how perceived cognitive ability influence student’s intentions to become entrepreneur. The study reveals that being an entrepreneur implies more advantages than disadvantages to students. The study found that a career as an entrepreneur is attractive to most students hence they feel that being an entrepreneur would give them great satisfaction. The study also shows that among various options, most students would rather be entrepreneurs.
The study concludes that relationship between the intention variable and the subjective norm variable is positive and statistically significant. The relationship between the intention variable and the perceived variable is positive and statistically significant. Lastly, the relationship between the intention variable and the attitude variable is positive and statistically significant. The study recommends the use of subjective norms, perceived behavioural control and cognitive ability to influence students’ intentions to become entrepreneurs