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The Effects of Rebranding On Customer Perception: A Case of Sidian Bank
No full textA Research Project Report Submitted to the Chandaria School of Business in Partial Fulfillment of the Requirement for the Degree of Master of Business Administration (MBA)The general objective of the study was to evaluate the effects of rebranding on customer perception. The study was guided by the following specific objectives: to evaluate the effect of corporate identity change on customer perception, to examine the effect of repositioning on customer perception and to determine the effect on perceived quality on customer perception.
In this study descriptive research design was applied, which sought to retrospectively collect data conducted on representative samples of a population. Descriptive studies sought to answer questions of who, what, when, where and how in a given topic. The population of this study consisted of Sidian bank customers in Nairobi. Systematic sampling was be applied by selecting every 4th customer visiting the bank branch as the study was only interested in customers of Sidian Bank. For purposes of this study, the data collection was carried out through questionnaires. Research assistants were engaged to help in distributing the questionnaires to the respondents. The collected data was analysed using descriptive statistics as well as regression analysis and it was presented in tables.
On analysis of the primary objective on, the effect of corporate identity change on customer perception. The study revealed that majority of the respondents were in agreement about the various aspects of corporate identity on customer perception because they can identify the bank easier than before, they easily recall the new brand name than before, they prefer the current brand name than the previous name, the new design layout is more attractive than the previous one while, the new design has sparked their interest in their products while they prefer the new brand colors than the previous color and finally they can identify the new colors with a commercial bank and not a micro-finance institution.
The study established that there was a significant relationship between repositioning and customer perception because they like the new brand communication, they prefer the new communication from the brand than previous communication as new communication is distinct from other banks while they talk more positively about the new brand than the previous, the new brand is modern and competent compared to the previous, they would be willing to pay a premium price for products with the new brand than previous, on the other hand, they like being associated with the new brand more than the previous, they like the new position of the brand as the new brand is better than the previous as the new position of the brand is on the same level as market leaders and respondents agreed the new position
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is more favorable than the previous. Finally they have a more positive attitude about the new position than previous.
Finally the study reveals that there was a significant relationship between perceived quality and perception because agreed that they expect better service quality from the new bank of the brand, they prefer the services from the new bank more than previous, the new bank is more dependable than previous, customers prefer the reputation of the new bank than previous, the new bank demonstrates adherence to customer financial safety and quality measures than previous, the new bank has up-to-date equipment compared to previous, employees are well dressed and appear neater compared to previous, the physical environment of the new bank is clean compared to previous, the new bank performs the service right the first time compared to previous.
The study concludes that there was a significant relationship between corporate identity and customer perception. The study further concluded the significant relationship between repositioning and customer perception. Finally the study concluded that there was a significant relationship between perceived quality and perception.
The study concluded that indeed rebranding affects consumer perception of a brand. Based on information provided by the consumers of Sidian Bank, it was clear that consumer perception is an issue that companies who wish to rebrand should consider greatly. However, the execution aspect faces some challenges as most corporations fail to gather detailed information about all elements affecting of consumer perception before releasing their brands to the market.
This study therefore recommends that even though change of the corporate identity is an important aspect of rebranding it cannot solely be responsible for a complete positive change of consumer perception especially in a service industry like banking, repositioning and service quality play an integral part in how the consumer experiences the new brand promise
Motivational Factors Affecting Performance of the Millennial Generation in the Intergovernmental Organizations: A Case of the United Nations
No full textResearch Project Submitted to the Chandaria School of Business in Partial Fulfilment of the Requirements for the Degree of Master of Business Administration (MBA)The purpose of this study was to determine motivation factors affecting the millennial generation in the intergovernmental organizations, case of United Nations. Specifically, the research sought to determine, to what extent career progression opportunities, employment benefits and competitive basic salary affect motivation of the millennial employees.
The study adopted a descriptive research design. The population of this study consisted of the millennial employees working for United Nations, on non-permanent employment basis. The population size was 1554 employees. Stratified random sampling was used, from which the statas were considered. The sample size for the study was 310 respondents. Data collection was done with closed ended questionnaires and was analysed using Statistical Package for the Social Sciences (SPSS) version 21. Content validity was done to ascertain clarity and simplicity. Descriptive statistics such as mean and standard deviation was employed, at the same time inferential analysis was done using regression and correlation analysis to establish the relationship between the dependent and independent variables. The results of the questionnaires were presented using tables and figures.
The finding revealed that majority consider career progression opportunities before accepting any job offer. In addition, supervisor has had interest in their career progression. It was also revealed that millennials can reject a new job offers if awarded a job promotion with the current employer. A Pearson correlation analysis established a positive and significant relationship between the variables (p<0.05). The regression results showed that 20.3% of the variation in motivation was explained by the variations in career progression and the p value was significant (p<0.05).
Analysis of the second objective shows that in employment retirement benefits are important to stimulate individuals to work hard. Most of the respondents strongly agreed that they value health insurance benefits offered by the employer. The findings also show that education benefit offered by employer is important. A Pearson correlation analysis established a positive and significant relationship between the variables (p<0.05). The results of the regression analysis revealed that 38.8% of the variation in motivation was explained by the variations in employee benefits and the p value was significant (p<0.05).
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The study revealed that good basic salary is a major driver for stimulation at work. Majority agreed that they would relinquish current position, if offered with another well-paid basic salary job. A Pearson correlation analysis established a positive and significant relationship between the variables (p<0.05). The results showed that 85.3% of the variation in motivation was explained by the variations in employee benefits and the p value was significant (p<0.05).
The study concluded that career progression opportunities is the main factor that millennial consider before accepting any job offer and job promotion is an encouraging factor in meeting the personal accomplishments. It was also concluded that retirement benefits, health insurance benefits offered by the employer and education benefit offered is important in influencing the millennial decision to accept current job. Finally, the study concluded that good basic salary is a major driver for stimulation at work and hardly do millennials accept a job promotion without a pay rise.
The study recommended that there is also a need to have a well formulated succession planning in the intergovernmental organizations to ensure continuity. Secondly, there is a need to offer benefits like retirement, health insurance and education benefit in order to attract and hold current employees although the terms and conditions should be reviewed as it plays a role in influencing the decision to accept current job. Lastly organizations need to have basic salary commensurate with the job done as basic salary influence millennials to accept current job, in addition job promotion should be accompanied with a pay rise.
This study was focused on establishing motivational factors affecting the millennial generation in the intergovernmental organization. Thе rеsеаrchеr rеcommеnds thаt othеr studiеs bе conductеd on thе sаmе subjеct аrеа in governmental organizations so as to be able to determine variation in millenial motivation. Othеr rеsеаrchеrs could cаrry out а similаr rеsеаrch in othеr non governmental organizations other than the onеs studiеd in this rеsеаrch аnd thе rеsults thеrеforе usеd for compаrisons
Macroeconomic Factors and Exchange Rates in Kenya
No full textResearch Project Report Submitted to the Chandaria School of Business in partial fulfillment of the Requirements for the Degree of Master of Business Administration (MBA)The general objective of this study was to establish the effect of macro-economic variables on exchange rates in Kenya. The study sought to determine effect of interest rates, inflation rates and GDP on exchange rates in Kenya. An explanatory research design was utilized in this study. The explanatory design was used to bring out the causal relationship of the variables and this was via a correlation of variables. The population consisted of the entire macroeconomic performance data for the period of 2000 to 2016. In particular, the population consisted of the actual foreign exchange rate to Interest Rates, inflation rates, and GDP for the period of study. Thus a total of 17 observations were made for each of the four variables. Secondary data was tested for violation of assumptions of Classical Linear Regression Model (CLRM) using the diagnostic test. The period covered for the study from 2000 and 2016 was where the sample size of all variables was drawn from. A multiple regression method was used to estimate the relationship between macroeconomic variables (interest rate, inflation rate, GDP and exchange rate in Kenya. The findings were presented in tables and graphs.
On the effect of interest rate, the Pearson correlation results showed a positive relationship between interest rate and exchange rate (r=0.231, p=0.372).This implies that foreign exchange rate and interest rate are positively related however there is no significant correlation between the variables. A regression analysis done between interest rate and exchange rate. The adjusted R square value was 0.054 this implies that 5.4% of the variation in exchange rate was caused by variations in interest rate.
On the effect of inflation rate, the Pearson correlation results showed a negative relationship between the variables (r=-0.421, p= 0.093). This implies that foreign exchange rate and inflation rate are negatively related. It shows that foreign exchange rate decreases with every increase in inflation rate and a unit change in inflation would lead to 0.470 reduction in exchange rate. A regression analysis done to between inflation rate and exchange rate. The adjusted R square value was 0.177 this implies that 17.7% of the variation in inflation rate was caused by variations inflation rate.
On the effect of GDP, the Pearson correlation results showed a significant positive correlation between the variables (r=0.637, p<0.05).This implies that foreign exchange rate and GDP are positively correlated. A regression analysis done to between GDP and
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exchange rate. The adjusted R square value was 0.406 this implies that 40.6 % of the variation in exchange rate was caused by variations GDP.
The study concluded that GDP positively influences exchange rates significantly on its own and correlation studies also support these findings. Developing countries should eradicate barriers which limit trade and support favorable movement of goods and services between different countries to increase GDP and therefore have a positive impact on exchange rate. It was also concluded that inflation has a negative influence on exchange rate. If inflation increases, the level of exchange rate increases. Monetary stability should be enforced to reduce and moderate the rate of inflation in the country. This will reduce the level of exchange rate volatility and increase economic growth in the economy Results in the study established that exchange rates was a positively affected by interest rates. Particularly high interests rate in lending increases the level of exchange rates. The government needs to support lending activities rather than borrowing in developing countries like Kenya in order to improve the levels of exchange rate.
The study recommends that there should also be a review of debtor credibility and ensure that funds that borrowed are used in efficiently in investments to mitigate depreciation of exchange rate. There was a positive correlation between GDP and exchange rate; the regression also showed that the relationship had a significant effect. The government should expand its exports put in place conducive environment and this will help balance the current account and provide revenue without incurring further debt. Inflation has a negative effect on exchange rate which means that high inflation reduces the level of exchange rate. There is a need for regulation to ensure on money supply to lower the inflation rates through tight fiscal and economic policies.
Further research should be done to capture any additional macroeconomic variables within the study period
Influence of Employee Benefits On Employee Satisfaction: A Case Of Five Stars Hotels In Nairobi
No full textA Research Report Proposal Submitted to the Chandaria School of Business in Partial Fulfillment of the Requirement for the Degree of Masters in Business Administration (MBA)The purpose of this study was to investigate the influence of employee benefits on the employee satisfaction a case of five star hotels in Nairobi. The study was guided by the following research questions; What is the influence of financial benefits on employee satisfaction in five star hotels in Nairobi? What is the influence of retirement related benefits on employee satisfaction in five-star hotels in Nairobi? and What is the influence of health benefits on employee satisfaction in five-star hotels in Nairobi?
A descriptive research design was used in the study. The target population was 1824 employees of five-star hotels in Nairobi. Stratified random sampling was used to determine the sample size. Primary data was collected using a structured questionnaire. Statistical Package for Social Sciences (SPSS) to ensure good quality of the data. Cronbach alpha was used to determine reliability of the questionnaire and correlation analysis was done to determine the relationship between dependent and independent variables. Findings revealed that there was a strong positive relationship between financial benefits, retirement and social benefits and employee satisfaction.
The first objective set to establish the influence of financial benefit on employee satisfaction. It was established that financial benefits such as allowances increase employee satisfaction, employees also agreed that they are offered cafeteria plans. It was found that bonuses should be offered based on individual performance and providing allowances is a way to show recognition of the worker's value and the lack of bonuses is a common cause of employee turnover.
The second objective set to establish the influence of retirement benefit on employee satisfaction. Findings revealed that employee remuneration is not just about salaries but is also concerned with long term benefits such as pension. Pension can enhance employee satisfaction and productivity. An attractive pension scheme attracts high quality workers since they maintain competitive levels of total remuneration. However, respondents could not reach an agreement on the following: my pension is funded entirely by my organization. Respondents disagreed they use a private social security scheme in addition to NSSF, my organization offers severance pay to employees who are laid off involuntarily.
The third objective set to establish the influence of social benefits on employee satisfaction. Findings revealed that paid time off contributes to employee satisfaction in the organization, having flexible work schedules increases employee satisfaction and productivity as well. Leave benefit and family-friendly benefits increases employee satisfaction. Employees also agreed that leave allows for personal rest and social activities, and finally the results showed that employees are overall satisfied with their employee benefits.
The study concluded there is a clear evidence that five stars hotels in Nairobi uses various forms of employees financial benefits such as allowances as recognition strategy to show the value of employees at work. It can also be concluded that retirement benefits enhance employees satisfaction and productivity. Social benefits also influence employees satisfaction by a great extent, being family family-friendly benefits packages, paid time off and flexible work schedules considered the most important for employees in the organization.
This study only focussed on influence of employee benefits on employee satisfaction. Therefore, more research needs to be done to determine other employee benefits that affect employee satisfaction. The study should also be conducted in other organizations in the service industry
Factors Promoting Youth Entrepreneurship in Business Incubation Centers. The Case of Kenyan Business Innovation and Incubation Centers
No full textA Research Project Report Submitted to the Chandaria School of Business in Partial Fulfillment of the Requirement for the Master of Business Administration (MBA)The general objective of this study was to determine the factors promoting youth entrepreneurship in business incubation centres. The incubation centres facilitate those who have some new innovative ideas to get them converted in successful business by providing business skills, management support and financial support exposure to entrepreneurial networks. The specific objectives of the study were; to investigate how business skill training in incubation centres promote youth entrepreneurship, the second specific objective was to evaluate how management support in incubation centres promote youth entrepreneurship, and finally to find out how financial resource support in incubation centres promote youth entrepreneurship.
The study adopted a descriptive research design, and which was carried on from September 2017 to March 2018. The target population of the study was 80 incubatees which were given out, 64 questionnaires were returned having been duly filled in and completed by the incubatees which represented a response rate of 80. The study used a stratified sampling technique for the sampling method. The study used primary data which was collected by use of semi-structured questionnaires. Analysis and presentation methods were quantitative and qualitative in which data was analyzed using Statistical Package for Social Science (SPSS ver.24) and excel which was employed to generate graphs, pie charts, tables and bar charts to represent the percentages generated from each of the specific objectives. Inferential statistics was carried out to determine the relationship between the independent and dependent variables of the study.
On the first objective where it was how business skills training has enhanced youth entrepreneurship. There was a weak positive relationship between management support in the incubation centres and acquisition of the business skills training. On the second objective relationships between youth entrepreneurship and management support where there was a strong positive correlation between youth entrepreneurship and management support. The last objective showed the relationships between youth entrepreneurship and financial support where there was a weak positive relationship between youth entrepreneurship and financial support.
It can be concluded that there was positive relationship between the factors promoting youth entrepreneurship and the business skills training that are offered in the incubation centres. This indicates that incubation provides a platform that greatly supports the
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development of start-ups as an incubator especially in their budding stage by providing them with space, advice, mentorship, connections with a link to the investors and all the resources that are available. On the second objective it can be concluded that management training is very informative and important in the impact assessment of the incubatees. Intensive levels of entrepreneurial training lead to enhanced entrepreneurial performance in revenues and business scalability. Human resource management training, Coaching and marketing management were very important. Management training plays a big role in equipping the entrepreneurs with the necessary skills to start, grow and eventually pitch their enterprises to acquire the right strategic partners. On the last objective it be concluded that incubation centres play a fundamental role in giving entrepreneurs an opportunity to access capital investment enabling them to produce efficiently and compete not only nationally but globally. Financial support helps in riches improvement, amplification of benefit, expansion of degree of profitability of shareholders and fulfilling partner value of their funds in the process of funding the business.
The study recommends on the first objective that incubator’s capacity to leverage knowledge flows from the external expert network should be deepened so that incubatees and prospective incubatees should benefit to increase their chances of survival. Secondly on management support recommends that the research should focus on the role of stakeholders especially communities, suppliers and the customers in business incubation support. A stakeholder approach could help us to understand better how well incubators are embedded and supported in the local economy contributing to economic development. The last objective recommends that business incubation centres need to be run through a business model that is self-sustaining. This can be done by getting committed equity partners or offering stakes in the incubated companies to venture capitalists who can both grow and coach the upcoming entrepreneurs. For further studies it recommends same study should be replicated and does the analysis on the view of the managers of this incubation centres which will bring more insights on the impact of the study. It should also focus on the alumni or those who have graduated from the incubation centres and see if there is an impact of the training or funding they have received from the investors
