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The Effectiveness of Online Advertisement on Consumer Decision: A Case of Radio Africa Group Limited Nairobi, Kenya
A Research Project Submitted to the Chandaria School of Business in Partial Fulfillment of the Requirement for the Degree of Masters in Business Administration (MBA)The general objective of the study was to establish the effectiveness of online advertisement on consumer decision. The study was guided by the following objectives; To establish the effect of online advertisement tools on consumer decision, to determine effects of strategies used on online advertising and to establish barriers affecting online advertisement on consumer decision.
A descriptive research design was used to describe variables. In addition, it is also used to determine frequency with which something occurs or relationship between variables. Further, correlation was done to identify relationship between dependent and independent variables. The target population for this study was 80 employees at radio Africa from where a sample of 67 respondents was established and only 60 responded. Questionnaires were self-administered and were dropped and picked immediately respondents were done filling them. Descriptive and inferential statistics was used to analyze data. Data collected was then presented using tables and figures. Statistical Package for Social Sciences (SPSS) software was used to analyze data.
The findings revealed that most respondents agreed that online advertising creates interest and brand awareness, and its activities have helped increase product and service awareness. The findings also show that utilization of online advert provide feedback which enhances product awareness. Most respondents also agreed that internet advertising is more efficient compared to other media channels and it was also more effective compared to other media channels. Analysis of the data also revealed that online advertisement create value for products by making them memorable and easily recognizable and social media marketing has had a significant impact towards building the name of the company and its products.
It was revealed that email marketing increases attitudinal brand loyalty through growing of the purchasing behavior, and using Email marketing has enabled easy reach to a huge number of subscribers on a daily basis. Most responded noted that humor and sexuality are the main advertising factors used to attract consumers to viral ads. It was also noted that viral ads encourage individuals to pass on information that they receive to friends and family. Consumers that closely identify with Radio Africa act as agents and spread positive word of mouth and display ads, have a positive effect on brand awareness and advertising recall. There was uncertainty that Radio Africa has used online banners to create awareness and attract customer’s attention. Respondents also agreed that E-mail marketing campaigns increased returns on investment (ROI).
The findings established that customer attitude influences their mental position for certain matter and there was uncertainty that cconsumers attitude can be influence by the quality of online advertising. Also, according to the findings, the respondents agreed that nature of information of the online advert influence consumer decisions to purchase and use and knowledge of social media affect customer attitudes toward marketing and the age determines attitudes that customers exhibit towards advertising. The findings also revealed that education levels influence consumer use of online advertising and increased internet penetration influences online advertising.
The study concluded that online advertising is important to a firm like Radio Africa that relies on communication to create interest and brand awareness. In addition, marketing strategies applied determine increases in brand loyalty and therefore influence purchasing behavior of the services and products offered. It was also noted that customer have an attitude and the type of attitude exhibited influences their mental position for certain matter. Some of this peculiar attitudes are determined by the quality of online advertisement used and the nature of information on the online advert.
The study recommended that Radio Africa need to ensure that the online tools adopted creates the most interest and brand awareness among its consumers. Radio Africa group also needs to analyze and there after determining what strategies gives the highest value to the consumers. The firm needs to establish ways of ensuring they maintain a positive customer attitude and this could be done by ensuring a high quality of online advertising. There is also a need to ensure that the nature of information of the online advert positively influence consumer decisions to purchase.
There is a need to do further studies at Radio Africa to establish if online advertisement has created a positive attitude towards the company’s product hence increased firm’s performance (sales revenues, market share, profitability). Similar studies can also be done on other institution in order to generalize the findings
Strategies for Influencing Performance in Commercial Law Firms in Kenya
A Research Project Report Submitted to the Chandaria School of Business in Partial Fulfilment of Requirement for the Degree of Master of Business Administration (MBA)The purpose of this study was to establish strategies for influencing performance in commercial law firms in Kenya. This study was guided by the following research questions: How does business development strategies enhance performance in commercial law firms? How does talent management strategies enhance performance at commercial law firms in Kenya? and finally, how does client management strategies influence performance of commercial law firms in Kenya?
This study adopted a descriptive survey research design. The study had a population of 200 commercial law firms. The study adopted a stratified sampling to pick a sample size of 132 from 8 sub counties in Nairobi. This study utilized structured questionnaire to collect primary data. The statistical Package for Social Sciences (SPSS) was used to analyze descriptive and inferential statistics
The study findings on the influence of business development strategies on commercial law firm performance revealed the existence of a statistically significant relationship between development strategies and the performance of commercial law firms. All the components of business development strategies including branding strategy, online business strategy, and networking strategy were statistically significant.
The question on talent management revealed the existence of a significant relationship with performance of commercial law firms. All components of talent management including recruitment strategies, training and development strategies, and training retention strategies were statistically significant.
The study findings on the influence of client management on the performance of commercial law firms revealed the existence of a statistically significant relationship between client management strategies and performance of commercial law firms in Kenya. All components of client management strategies including reliability, responsiveness, tangibility, and empathy were statistically significant
This study concludes that business development strategies including law firm branding, use of online strategies to enhance outreach and awareness; use of networking channels such as Face Book, Twitter, and LinkedIn are significant in enhancing the performance of commercial law firms in Kenya. Further, this study concludes that talent management strategies including recruitment and deployment of employees to the law firms; training and development programs for the new and existing employees within the firms; and programs that enhance retention of talented employees within the law firms are all statistically significant. Finally, this study concludes that client management strategies including how a firm responds to clients; how a law firm is reliable to deliver legal services within agreed timelines; how a law firm can be relied on in terms of assurance of service the firm has towards clients; the tangibility of the firms’ buildings, and services, and how the firm employees can be empathetic towards their clients significantly enhances the firms’ performance.
This study recommends for increased investment in firms branding strategies for the law firms. This could include creating more visibility for legal services, enhancing messaging and packaging of legal services provided. The study recommends that law firms should also enhance use of Face Book pages that are connected to the law firms’ website. The study recommends for development of more efficient tools at assessing and identifying talented employees to recruit within commercial law firms. These tools should be tested, evaluated and adjusted from time to time to meet the changing needs of clients. This study also recommends for the need to align training and development programs with the performance objectives of commercial law firms. Finally, this study recommends the need for law firms to develop strategies and tactics for enhancing reliability of legal services to clients
Stakeholder Partnerships Impact on the Research by International Non-Governmental Organizations; Case of Centre for International Forestry Research, Kenya
A Research Project Report Submitted to the Chandaria School of Business in Partial Fulfillment of the Requirement for the Degree of Masters in Business Administration (MBAScientific research has been instrumental in finding solutions to the current problems of the world, explaining the occurrence of specific phenomenon and coming up with new ideas. Most research organizations have embraced collaboration and partnerships with different stakeholders in the last decade in a bid to ensure an improved output of their research work. In this study, the main objective therefore was to find out the impact of international, regional and local strategic partners on quality of research carried out by the Centre for International Forestry Research (CIFOR), an international research NGO.
A sample size of 30 respondents was used for this study. It consisted 12 respondents from the CIFOR Nairobi hub directly involved in scientific research and 18 respondents from the different strategic partners. Both open and close ended questionnaires was used in data collection and analysis done using SPSS (Statistical Package for Social Sciences, version 17) at 95% level of confidence and results presented in the form tables and graphs
The study showed that most of the CIFOR Nairobi’s strategic partners were local including local research institutions and universities. Additionally, the study showed that most of the CIFOR partnerships have lasted for less than 5 years and several of them lasted for more than a decade. This can be explained by the fact that CIFOR established an office in Kenya barely five years ago (in 2012). Those with partnerships of over a decade were established by the scientists while in the CIFOR Headquarters in Indonesia before relocated to the Nairobi Hub. Generally, the both the CIFOR staff and the strategic partners acknowledged value of the partnerships since all the respondents said it was either significant or very significant. No single respondent said the partnership was slightly significant or insignificant.
Findings from this study were significant in informing CIFOR on the significance of current partnerships in place, addressing the challenges facing research partnerships and the organizations they need to partner with for a better quality scientific research output.
From the study it was evident that strategic partnerships was significant for CIFOR as for the partners in relation to the quality of research that the organizations produces. Both parties enjoyed a number of benefits ranging from: co-publications; knowledge and data sharing; funding and co fundraising; facilitating outreach, especially for local and regional partners; feedback for improving research; and expertise and skills sharing. Notable partnership challenges included financial constraints; poor communications; language and culture diversities; conflicting interests; delayed feedbacks; and varying methodologies of conducting research.
Minimization of the challenges and maximization of the benefits is paramount for better scientific research outcomes from the partnerships. . this can be achieved if both CIFOR and its strategic partners strive to improve on communication methods while maintaining transparency; strengthen the existing partnerships while widening the organizational strategic partnerships by adding relevant private sector organizations; and members of the strategic partnerships should consider co-designing of research methods to eliminate methodology ambiguities
Effect of Liquidity on Financial Performance of Tier One Listed Commercial Banks in Kenya
A Research Project Report Submitted to the School of Business in Partial Fulfillment of the Requirement for the Degree of Masters in Business Administration (MBA)The purpose of this study was to examine the effect of liquidity on the financial performance of tier one listed commercial banks in Kenya. The study sought to address the following research questions; what is the effect of the liquidity coverage ratio on the financial performance of tier one listed commercial banks in Kenya? What is the effect of management efficiency on the financial performance of tier one listed commercial banks in Kenya? How does gross domestic product growth affect the financial performance of tier one listed commercial banks in Kenya?
A descriptive research design was applied to the entire population of six tier one listed commercial banks in Kenya. This design presented an accurate representation of the study and made inferences of the target population. The primary data was collected using questionnaires which were completed by thirty-one respondents collectively from the six banks, who were ALCO members. The secondary data was collected from the individual bank websites, the regulator, Central Bank of Kenya, CBK and the Kenya National Bureau of Statistics, KNBS. Descriptive and inferential statistics were used to analyze the data, establishing the relationship between the independent variables and the dependent variable, financial performance measured through return on equity, ROE, and return on assets, ROA. Trend analysis, regression and correlation analysis results were found after using the Statistical Package of Social Sciences, SPSS, and Microsoft Excel as the analysis tools for the study.
The findings of the study found that liquidity coverage ratio had no significant effect on ROE and a positive significant effect on ROA. An increase in liquidity coverage ratio leads to a decrease in ROE and an increase in ROA. Management efficiency had a strong positive non-significant effect on both ROE and ROA. An increase in management experience leads to an increase in financial performance. Gross Domestic Product growth had a strong positive non-significant effect on both ROE and ROA. An increase in gross domestic product growth would lead to an increase in ROE and ROA.
The study concluded that commercial banks need to act accordingly during operations to get the desired financial performance, while maintaining the minimum required liquidity ratio. Noting the positive effect that management efficiency has on ROE and ROA, commercial banks need
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to ensure efficiency in their management. Commercial banks and stakeholders need to acknowledge the effect of GDP on bank performance and consider it in decisions and analysis.
The recommendations of the study were: First, the regulator, CBK, needs to monitor the effect that maintaining LCR has on financial performance of banks as they ensure that the banks are compliant and good performers as a business. Second, commercial banks to have management understand the positive effect that their efficiency has on financial performance to promote efficiency and ultimately the bank financial performance. Finally, commercial banks and regulators as policy makers should monitor GDP noting its positive effect on bank financial performance. The study recommended future research on the period extending beyond December 31, 2015, in order to study the real effect of LCR on bank performance, noting the LCR gradual implementation by banks from January 1, 2015. The study also recommends future research on the factors affecting commercial banks LR noting that through the period of study, the trend performance was varied, yet each bank has more than 5% market share and is listed on the securities exchange. An additional recommendation for future research was on the effect of liquidity ratio on financial performance of commercial banks based on their ownership
Effect Of Capital Structure On Financial Performance Of Firms In The Commercial And Service Sector In The Nairobi Securities Exchange For The Period 2012-2016
A Research Project Report Submitted to the Chandaria School of Business in Partial Fulfillment of the Requirement for the Degree of Masters in Business Administration (MBA)The purpose of this study was to determine the influence of capital structure on financial performance of commercial and service firms in the Nairobi Securities Exchange in Kenya. The study sought to address the following concerns: What are the components of capital structure employed by firms? Is there a relationship between capital structure and firms’ profitability? Last but not least, what is the effect of capital structure on firms’ share performance.
The researcher employed descriptive research design to describe the independent variable. Explanatory research was used to describe the impact of the independent variable on the dependent variables. The data that was scrutinized for the purpose of the study was only secondary data obtained from the published accounts of the commercial and service firms listed on the Nairobi Securities Exchange. The population of the study included all the ten active commercial and service firms quoted on the Nairobi Securities Exchange as at 31st December, 2016. Thus, the study constituted a census survey for a period of 5 years (from 2012-2016).
The research model used in the study comprised of the independent variable Debt to Equity ratio and the following ratios as dependent variables: Return on Equity, Profit Before Tax, Profit After Tax and Earnings Per Share. The data collected for this research was analyzed using Statistical Package for Social Sciences (SPSS) in order to generate descriptive statistics and inferential statistics. Results were presented in form of tables and figures. Relevant recommendations and conclusions were given. Regression analysis was used in describing the degree of relationship between the independent and dependent variables used in the study.
The study examined the components of capital structure employed by firms. The study established that debt and equity are the main elements of financial leverage in firms. Other elements include; share capital, share premium, revenue reserves, capital reserves and retained earnings. Concerning the effect of capital structure on firms’ profitability, the study found that Debt to Equity ratio has a high correlation with Return on Equity and both Pre and After Tax Profits. As regards the effect of financial leverage on firms’ share performance, the study established that the relationship between Debt Equity ratio and Earnings Per Share was low.
In conclusion, the study found out that capital structure is made up of two major elements namely; debt and equity. However, an optimal mix of the two components of financial leverage that would be applicable to all firms remains a mirage. It is therefore recommended that further studies should be carried out to establish an optimal range of capital structure that will be applicable to different firms in different sectors. This will guarantee profitability and future growth for the firm.
Regarding the effect of financial leverage on firms’ profitability during the period 2012-2016, the study used one independent variable, Debt to Equity ratio and four dependent variables namely; Return on Equity, Profit Before Tax, Profit After Tax and Earnings Per Share. If someone wants to carry out another research on the same topic, then the researcher should consider using more than one independent variable and other measures of profitability in the study. Besides, the period of study must be more than 5 years for better results.
Finally, as regards the relationship between capital structure and firm’s Earnings Per Share, the study established that there is low correlation between the two variables. The only measure of share performance used in the study was the Earnings Per Share. It is therefore advisable that if someone wants to conduct another study on this topic, the researcher must consider other measures of share performance such as the price earnings ratio and market price per share
The Influence of Leadership and Commitment of Employees on Adopting Their Bank Values in Kenya: Case of Family Bank
A Research Project Report Submitted to the Chandaria School of Business in Partial Fulfillment of the Degree Requirements for Master of Science in Organizational Development (MOD)The study’s main objectives were to explain and describe the influence of bank leadership on the adoption of bank values by their employees; the influence of commitment of employees on the adoption of their bank values and other factors outside bank leadership and employees’ commitment that determines the adoption of bank values by employees in Kenya. With a need to address these objectives, this study was founded on both descriptive and correlational research designs. Through area sampling frame, thirteen (13) family bank branches distributed unevenly in Nairobi County served better in deriving a population sample. The intended technique that was used in deriving the sample is simple random sampling using paper chips drown from a cup, which is the most basic probability method to derive a desirable sample. The sample size for this study was thirteen (13) family bank branches. From each family bank branch in the sample both managers and employees participated in providing information through questionnaires as the research tool.
From this study, it was established that employees understand effective leadership as a situation where they are involved in major decision making and strategizing for the organization which motivates them and improves bank values adoption. On employees’ commitment, the study found out that motivation was as a result of being guided well by their leaders while promoting the upholding of the bank values which were identified as transparency, humility, self-belief and winning together. On the basis of bank values adoption, however, it was evident that employees would want the bank management and leadership to first appreciate the fact that they have personal goals and values and therefore find a good way to support them as well. In so doing, they will automatically feel recognized and hence adopt bank values effectively. Most of the respondents cited that there are no huge differences between good organizational values and individual values as they affected them directly. Some of the cited goals included career growth, intrinsic and extrinsic motivations, appropriate bank activities and responsibilities, team work (winning together), utilizing the employees’ skills positively, promoting socialization and team-building, and ensuring that work satisfaction is achieved respectively.
In conclusion, this study was not only fundamental in informing its objectives but also educates on how bank leadership and employees’ commitment are related in aiding the processes of employees’ adoption of their bank values through descriptive and correlational research methods. As two key aspects of service delivery, leadership and customer service (by employees) are on the opposite ends of every responsibility in a company, organization or institution’s service delivery. As already established, not much has been studied in earlier research endeavors about leadership and employees’ commitment in the context of the process of the adoption of bank values by employees in Kenya. This study, therefore, stood on the gap to document empirical results on its objectives from Kenya’s family bank.
On the major recommendations of this study, the study recommends that bank leaders and managers should strive to understand the nature of human resources that a bank has in order to determine the appropriate strategies to employ in managing them. Further, the study recommends that banking sector and more specifically Family bank should consider motivating her employees in order to boost their commitment. On the other hand, the study recommends that banks should seek to understand the different goals by employees and try to provide leadership that supports personal goals in addition to bank values
Contribution of Water Resource Management Projects to Community Resilience: A Case of Bureti Sub-County, Kenya
A Thesis Submitted to the School of Humanities & Social Sciences in Partial Fulfilment of the Requirement for the award of Master of Arts Degree in International Relations (Integrated Studies)The purpose of this study was to ascertain the extent to which water resource management projects contributes to the resilience of communities in Bureti sub-county in Kericho County. The study specifically sought to examine whether water resource management projects contribute to community resilience, the role of the local community in water resource management, and to assess the ongoing water resource projects in Bureti Sub-County. This study adopted a descriptive study design. From a population of about 180,000 residents, a sample size of 600 was selected using random sampling as well as purposive sampling methodology. The responses from 563 respondents were used in the analysis. Primary data was collected and analysed from residents of the sub-county from all the wards. Descriptive analysis was employed using SPSS and results presented in tables and charts as applies. The study found that water resource management projects in Bureti sub-county have contributed immensly to the resilience of community members in terms of mitigating the effects of drought. The results have also shown that the community was largely involved in the management of water resources in their areas. The results also revealed that the residents of Bureti sub-county are aware of a number of water resource projects in their areas. Based on the findings, this study concludes that in water scarce areas, water resource projects are critical in alleviating the dire challenges and hence can positively contribute to community resilience especially in times of drought. The study recommends that it is important that more investments are made in the water sector. These investments in water resource management will go a long way in enhancing community resilience within the country hence improve agricultural production. Secondly, the study recommends that there is need for stakeholders with the water sector to work together as a unit. Lastly, the study recommends that the financiers of various water resource projects should create avenues for communicating with the community members on the projects they are carrying out and how they intend to implement them
Strategic Management and Organizational Performance: Findings from Health Institutions in Nairobi County
A Project Report Submitted to the Chandaria School of Business in Partial Fulfilment of the Requirement for the Degree of Masters in Business Administration (MBA)The purpose of this study was to determine the effects of strategic management on organizational performance in health institutions in Nairobi County. The study had three research questions on what was the effect of strategic thinking, planning and strategy implementation on organizational performance of health institutions in Nairobi County.
This study was descriptive and the study design was cross – sectional. The study was designed to capture utilization of strategic management in health institutions in Nairobi, representing a snapshot of one point in time. The study described and explained phenomena that observations reflected measure social reality or describe what was in use in health institutions in Nairobi. The independent variables were strategic thinking, strategic planning and strategy implementation, while the dependent variable was organizational performance. The study population was the management at health institutions that are Kenya Essential Package for Health (KEPH) level four, five and six, and are in Nairobi County. For this study, the sampling frame was the list of all health institutions that were KEPH level four or five or six, and in Nairobi County based on the Kenya Master Health Facility List (Ministry of Health, 2017). The health institution was the sampling unit. Census was used to enroll every health institution into this study since they are few, and the unit of analysis was the health institution. Primary data for this study was collected using a structured self-administered questionnaire, that captured both qualitative and quantitative data, administered to the study prospective participants after they had been recruited and enrolled. Stata 12 ® was the statistical software used to analyze the data from the study. Data was presented in charts and graphs.
Of the health institutions surveyed, 23 (96%) carried out strategic thinking while 7 (29%) agreed that strategic thinking improves organizational performance. From the study, organizational performance was positively correlated to strategic thinking, but the strength of the relationship was weak since the value of the correlation coefficient was 0.0801.
With regard to strategic planning, 15 (63%) of the health institutions surveyed carried out strategic planning, while only 6 (25%) agreed that it improved organizational performance. On the other hand, organizational performance was negatively correlated to strategic planning with the value of the correlation coefficient being – 0.4175.
Of the health institutions surveyed, 10 (42%) carried out strategy implementation, while only 3 (12%) agreed that it improved organizational performance. Strategy implementation had a negative correlation with organizational performance among health institutions in Nairobi County with the value of the correlation coefficient being – 0.3164.
The study concludes that strategic thinking has a weak positive relationship on organizational performance, while strategic planning and strategy implementation have a negative relationship on organizational performance among health institutions in Nairobi County. This study has raised the specter of there being other underlying factors that have a bearing on organizational performance among health institutions in Nairobi County.
This study has provided evidence of the relationship between strategic management and organizational performance in health institutions. Going forward, much as the study found that the relationship between strategic thinking and organizational performance was positive, this will be best measured through a key informant interview that is open since a lot of details on strategic thinking are lost through closed ended questions in a questionnaire. In addition, much as the correlation between strategic planning and organizational performance was negative in this study, there is need to draw a distinction between public and private health facilities since the drive between the two sets are different. Finally, it is important to design a study that will make management of health institutions less sensitive about the information they offer. This is so since many, especially the privately-owned health institutions guarded the information they could share because it was competitive in nature
The Effects Of Microfinance Institutions Financing On The Growth Of Agri-Business In Kiambu County
A Research Project Report Submitted to the Chandaria School of Business in Partial Fulfillment of the Requirement for the Degree of Master in Business Administration (MBA)The main objective of this study was to determine the effect of MFIs on the growth of Agribusiness in Kiambu County. The study was guided by the following research objectives: To determine the effect of MFIs on the growth of Agribusiness capital, to examine the financial challenges affecting agribusiness and to investigate ways of how MFIs can improve their financial assistance towards Agribusiness growth.
This research adopted a descriptive research design and the research population consisted of 16,000 registered Kiambu Agribusinesses. In this study, the sampling frame constituted of Agribusiness entrepreneurs and the information was obtained from the Kiambu County Authorities. The sampling techniques included the purposive sampling and out of the total population of 16,000 Agribusinesses the sample size was 390. However only 233 responded resulting into a 60% response rate. In this study, the descriptive statistics such as percentages and frequency distribution were used to analyze the demographic profile of the participants. In order to describe the data, the study used means of each variable.
The study established that savings remains the most important source of finance throughout the business cycle. The MFIs play a smaller role in economic empowerment of Agribusinesses in Kiambu County, as most of the respondents, depended on village loans; self-help groups (SHG) and from family members in generating their business startup capital. SHGs can also promote savings and yield moderate economic benefits that reduce the dependence on moneylenders. Access to finance has been identified as a key element for small scale enterprises to succeed in their drive to build productive capacity, to compete, to create jobs and to contribute to poverty alleviation in the county. Without finance, small scale enterprises cannot grow or compete in the turbulent business environment.
MFIs play a small role on the growth of human capital. From the findings, MFIs also play a small role in making the labor force to be more productive. A small proportion of the respondents agreed that there were a number of MFIs offering business training to small and medium scale entrepreneurs in Kiambu County. It was also found that MFIs do not play any significant role in offering training in business skills. Any government interested in the development of their economy should be involved in the provision of good regulations for business growth.
Making credit available to Agribusiness and at an affordable rate is a means to empower them. MFIs should deal with trust worthy Self Help Groups. MFIs should increase the grace period of loan repayment among Agribusinesses. MFIs should collaborate with other MFIs in assisting Agribusiness and sensitization of SME business management in giving clients information about new loans, saving procedures and any other new products from the MFIs.
The study concluded that savings remains an important source of finance throughout the business cycle. The MFIs play a smaller role in economic empowerment of Agribusinesses in Kiambu County and access to finance has been identified as a key element for small scale enterprises to succeed in their drive to build productive capacity. It was also concluded that MFIs should increase the grace period of loan repayment among Agribusinesses. The study revealed that Limited Access to Finance remains the main challenge facing аgribusiness.
The study recommends that MFIs should come up with innovative ways to finance Agribusinesses for successful growth. In addition the government should be involved in business growth. MFIs should assist Agribusinesses in marketing of their business products and making credit available to Agribusinesses at an affordable rate. The county government of kiambu should look for a way of making borrowing much easier for the agribusinesses. Therefore, small scale entrepreneurs should be made aware of any financial assistance as well as challenges in their business environment.
While this study is on Kiambu County, it is recommended that similar studies should be done be done on other counties with the same level of development. Other studies should also be conducted on the formal and informal institution’s lending policies and access to credit by small scale enterprises in Kiambu County.
What Hinders End Of Civil Wars In War Torn Countries Even After Civil War Settlements: A Comparative Study Of Sierra Leone And Liberia.
A Thesis Submitted to the School of Humanities and Social Sciences in Partial Fulfillment of the Requirements of the Degree of Masters in International Relations (MIR)Several devastating conflicts have devastated and are still devastating Africa for the past
twenty years or more. Indeed, the persistence of these conflicts has decimated communities and seriously fractured their demography with baneful consequences on the development process occurring in the continent. According to the 1999 report of the Stockholm International Peace Research Institute (SIPRI), Africa is the most conflict ridden region in the world and the only region in which the number of armed conflict was on the increase at the time the report was published. Although inter-state wars have occurred in Africa, most have been intra-state and civil wars. According to the International Peace Research Institute report on armed conflict, 2003, between 1960 and 2000, Africa witnessed 56 wars out of a total of 141 wars fought worldwide. Despite efforts by International Organizations such as The United Nations and African Union at regulating armed conflicts, war remains the form of the test whereby the claim of states and groups are decided. The purpose of this research is to explain why civil war settlements often are followed by a recurrence of conflicts. War has been used as a means to settle differences among antagonistic parties. Since 1995 the number of recurring conflicts outnumbered new onsets by significant margins. This thesis will investigate the problems of civil war recurrence and the different negotiated settlements, in an attempt to give additional information to the understanding of civil wars and hopefully be of assistance practically to the people involved in negotiated settlements