1,720,976 research outputs found
“Un’analisi esplorativa sulle pratiche di consumo dei prodotti contraffatti”
No full textV° Convegno della Società Italiana di Marketing - Milan
Counterfeiting: A growing threat to luxury products.
No full textLuxury has traditionally been associated with exclusivity, status and quality. For this reason, brand management has become an important aspect of luxury goods marketing. We propose to conduct a deeper analysis by investigating, from a consumer perspective, all aspects of brand equity that might be affected by counterfeiting. Further, we propose a wider analysis based on observing not only actual consumers of genuine luxury brands but also potential ones.In the light of the results collected by these two studies conducted within one of the most “fashion victim” countries (Italy), we might attempt a preliminary answer to the following crucial question: “Apart from undeniably negative effects on sales, might counterfeiting also induce positive effects on luxury brand equity in the minds of consumers?” Respondents to this double study seem to say “yes”. Genuine consumers are shown to be particularly sensitive to the counterfeiting phenomenon. The more they perceive the existence of fakes of a brand they possess, the stronger their cognitive evaluations and affective relationship with this brand, and the stronger their personal identification with it. Surprisingly, several positive effects have also been registered within potential, as well as actual, consumer
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Lo sguardo dei consumatori verso la marca di lusso nell'epoca della contraffazione
No full textLa contraffazione è un tema sempre più attuale nella gestione della marca. Nonostante ciò, la letteratura di marketing si è concentrata sulle intenzioni di comportamento, dedicando poca attenzione ai riflessi di questo fenomeno sul significato del brand agli occhi dei consumatori. Il presente studio intende contribuire a colmare questa lacuna, analizzando e confrontando la Customer-Based Brand Equity in capo a diverse tipologie di consumatori: i consumatori del brand originale; i consumatori del brand nella versione contraffatta; i consumatori “ibridi” (coloro che posseggono sia falso che originale); i consumatori potenziali . I risultati mettono in evidenza le differenze riconducibili alle specifiche esperienze di consumo del brand
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
L'impatto del Made in Italy sul comportamento d'acquisto dei consumatori cinesi
No full textThe paper analyses the Made in Italy effect on Chinese consumer buying behavior regarding three specific product categories: wine, shoes and ceramic tiles. A research model aimed at testing the multidimensional dimensions featuring Country of Origin (COO) – overall Country Image (CI), Product Country Image (PCI) and Country Related Product Image (CRPI) – on the Chinese consumer intention to buy these Italian products is applied, verifying the level of consistency (FIT) between the products investigated and the country in which these products originated (Italy).
Four-hundred and fifty questionnaires on Chinese consumers were collected and the data processed to test the model by applying structural equations modelling.
Results show that Made in Italy influences the Chinese consumers’ intention to buy the Italian products observed through causal links: the Italy country image (CI) impacts on buying intentions through the mediating role of the Italian ability to manufacture products – in general (PCI) and regarding a specific product category (CRPI). Results also confirm the consistency (FIT) between the products investigated and the Italian origin. Scientific and managerial implications are derived
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