1,720,955 research outputs found
A theoretical framework of corporate online communication: a marketing public relations (MPR) perspective
Get PDFThis study identifies, tests and modifies factors for effective corporate online communication using a marketing public relations (MPR) perspective. An MPR perspective entails an integrated cross-disciplinary approach with a strong product and/or service focus. The need for the study is underscored by the fact that there is undoubtedly a lack of a theoretical framework in which to practise corporate online communication in the context of selling the organisation's products or services.
In order to test the identified factors for effective corporate online communication, namely credibility, trust and long-term relationships, this study uses Q methodology as a research method and applies Q sorting as a means of data collection. Participants are asked to sort statements about corporate online communication in their preferred order of importance on a large board in the presence of the researcher. This is known as the Q sorting process. The identified factors are tested among 20 communicators and 20 receivers of corporate online communication. The participants' sortings of statements are compared by means of Q factor analysis and then analysed.
The results of the study indicate that only one factor is perceived as an absolute significant factor for effective corporate online communication and that two of the factors necessitate modification. Consequently, based on the results, four factors are identified for effective corporate online communication, using an MPR perspective. These four factors are derived from the perspectives of both the communicators and receivers of corporate online communication and are included in a proposed theoretical framework of corporate online communication using an MPR perspective.D. Litt et Phil.Communicatio
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
The debate on United Nations security council reform : South African diplomatic contributions 1994 to 2012
Get PDFDissertation (MDIPS)--University of Pretoria, 2013.The United Nations Security Council, as highest custodian of peace and security in the international community, is subjected to change in the international environment, but is in itself not inclined to, or likely to change in the near future. This is because its structure is entrenched in international law, which also upholds the pre-eminence of state sovereignty in the prevailing international relations environment. The pre-eminent position bestowed upon the UNSC by the UN Charter and an entrenched international adherence to its current structure, mainly due to conflict’s close association with reality politics and international power structures associated with a pre-dominant interest driven international system of states, make international consensus on changing the UNSC near impossible. This environment is, therefore, subject to the competitive pursuit of state interests and influenced by power relations, as Realists contend. However, this behavioural nature of the international system continues to be challenged in order to conform to the principles that underwrite the philosophies, the theories and the structures of human rights, humanitarian principles, idealism and their correlating systems of law in democracy. South Africa’s diplomatic positioning in this regard since 1994 assumes a structural approach by calling for change in the international system, to broaden international community, and specifically African, contributions to and participation in global governance. As concerns the UNSC, the South African diplomatic agenda has targeted the ingrained hegemony of the Council’s permanent core, the Permanent Five, and their veto. In theory, South Africa subscribes to the Ezulwini Consensus, which is a common African position that demands two permanent seats for the continent. The country has, in line with its diplomatic endeavour, also pronounced itself ready to assume such a seat in a transformed Council, even though Africa has not collectively endorsed (a) candidate(s). In the interim, South Africa is using strategic diplomatic manoeuvres, at the regional as well as global level, to steer the debate on UNSC reform and to lobby for its own permanent inclusion. South Africa, therefore, conducts diplomacy of engagement across the international diplomatic spectrum in support of a diplomacy that seeks to engage rather than isolate or disengage and which is aimed at making a difference in this mediation, creating convergence, also through bridging divergences in the international debate on reform of the UNSC.lmchunu2014Political Sciencesunrestricte
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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