104,055 research outputs found
Internationalisation of Spanish fashion brand Zara
No full textZara is one of the world’s most successful fashion retailers operating in 59 countries.
However, there is little research about the firm in English as the majority of
publications have been written in Spanish. This paper seeks to address this gap in the
literature by examining the internationalisation process of Zara. This study adopts an
in-depth case approach based on extensive secondary research. Literature published in
both English and Spanish has been reviewed, including company documents such as
annual reports. The paper starts with a brief overview of the global textile and
clothing industry, followed by the case study of Zara. The main part of the case
examines the key aspects in the internationalisation of Zara namely: motives for
internationalisation, market selection, entry strategies, and international marketing
strategies. In the final section, comparisons are made between Zara and two of its
main competitors, H&M and Gap
Codice F e Codice G della Biblioteca Francescana di Zara, schede nn. 65 e 66,
No full textLe schede riguardano due Antifonari conservati alla Biblioteca francescana di Zara (Cod F , Cod. G). Le miniature sono state ricondotte a maestranze aggiornate sulla miniatura veneziana della fine del Duecento
A Global Network and its Local Ties. Restructuring of the Benetton Group
No full textThe paper investigates the change in strategy of the Benetton Group, since the mid nineties, in face of the severe intensive competition in the international fashion market. New competitors, in particular the European brands Zara, Mango and H&M, have challenged the Benetton position in the Italian and the European clothing market and have pushed the Group towards cost reduction through globalization of his suppliers. Benetton is a vertically integrated producer that controls (in different ways) the whole value chain from textile raw materials to the sales to the consumers. Till 2000 Benetton made part of its production in its own factories and through a wide network of domestic sub-contractors, mainly specialized in sewing. Now Benetton has drastically moved to a new strategy, abandoning Italy and organizing production around a dual supply chain: close locations (East Europe and North Africa) for quick production and far away locations (Asia) for more standardised products. The paper discusses also the redefinition of competences for the Treviso clothing district, where Benetton traditional sub-contractors have been in few years, drastically curtailed. Benetton restructuring marks the transition to a new network of competences between agents in the district.Global value chains, Internationalization, Benetton, Apparel
Zara – Centro e baricentro della mediazione culturale dell’Adriatico negli scritti di Carlo Federico Bianchi
No full textIl presente lavoro analizza i testi dello storico e teologo don Carlo Federico
Bianchi (1809-1891) dedicati a Zara, sua citta natale. Le opere
qui prese in considerazione sono: Memorie di Zara (1875), Zara cristiana
(1877), Vicende storiche di Zara (1879), Fasti di Zara religioso-politico-civili
(1888). In Zara cristiana, in particolare, emerge la funzione di questo
centro nell’ambito della mediazione culturale nell’Adriatico. Fin dalle sue
origini, infatti, la citta e stata un perno tra l’Oriente greco-bizantino e
l’Occidente romano-germanico. Tale mediazione viene filtrata attraverso
la narrazione della vita religiosa di Zara, alimentata da secolari legami
storici e culturali con l’Occidente, soprattutto con l’Italia, e con il mondo
balcanico di tradizione greco-bizantina. Viene menzionato anche il manoscritto
di Bianchi intitolato Cronaca Ecclesiastica di Zara, conservato
presso l’Archivio di Stato di Zara. Questo testo ripercorre gli anni dal
1865 al 1890 e racchiude una notevole quantita di dati e informazioni su
eventi e personaggi che hanno rivestito un ruolo di primo piano nella vita
religiosa della citta in quel periodo
Correlation between transcription levels of mitochondrial HPS genes and resistance to stuck fermentation in wine strains of Saccharomyces cerevisiae.
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