1,152 research outputs found
Online Retail Ethics, Customer Satisfaction and Loyalty of Wai Si Thu International Company Limited (Win Thu Zar, 2022)
No full textThis study aims to analyze the influence of online retail ethics on customer
satisfaction and loyalty of Wai Si Thu International Company Limited (WSTICL), men
and women online fashion shop in Yangon. The specific objectives of the study are to
analyze the influence of online retail ethics on customer satisfaction with online shopping
at WSTICL and to analyze the effect of customer satisfaction on customer loyalty with
WSTICL. To reach these objectives, primary data are collected from 120 randomly
selected customers. These 120 are selected from total 8000 online buyers at WSTICL.
Their responses are gathered through questionnaire surveys with a self-administered
questionnaire by using Google Form through marketing manager of WSTICL. The result
of this study indicates that the factors of reliability fulfillment, service recovery, security
and non-deception have a positive effect on customer satisfaction of WSTICL. The study
also found that customer satisfaction has a positive effect on customer loyalty of
WSTICL. In this study, for higher customer satisfaction and customer loyalty, the firm
should communicate well with potential customers and frequent customers, with timely
explanation for any order design, delay or issues. To achieve customer satisfaction and
customer loyalty, Wai Si Thu International Co., Ltd should emphasize on the online retail
ethics practices especially on reliability fulfillment, service recovery, security. In
addition, it should also focus on non-deception practice
EMPLOYEE SATISFACTION AND ORGANIZATIONAL COMMITMENT OF AYA BANK IN YANGON Thu Zar Nyein (Thu Zar Nyein , 2019)
No full textThe paper aims to study the influencing factors on employee satisfaction, organizational commitment and employee performance of AYA bank in Yangon. This study is conducted based on the responses of 120 employees who are working in Head Office of AYA Bank in Yangon. This study found that (working condition, pay and benefits, promotion, supervision and relationship with co-worker) have positively effect on employee satisfaction in AYA Bank. And then, employees satisfaction also affect organizational commitment. It is also found that affective commitment and normative commitment have effect on employee performance. Based on the results, the study recommend that to get better performance of employees, AYA bank should continuously provide working condition, pay and benefits, promotion, supervision and relationship with co-worker for improvement commitment for the long term success of the business
Enterprise risk management of small and medium enterprise in Nay Pyi Taw. (Than Thu Zar, 2021)
No full textAbstract: This study aims about enterprise risk management of Small
and Medium Enterprises (SMEs) in Nay Pyi Taw. The objectives of the
study are to identify enterprise risk management practices and to
analyze the effects of enterprises risk management practices on
organizational performance of SMEs in Nay Pyi Taw. Primary and
secondary data are used in this study. Primary data are collected from
the owners of 61 firms among 247 SMEs (25%) by using simple
random sampling methods. These data are gathered by using
structured questionnaire with Five Point Likert scale. Secondary data are
obtained from documents of SMEs, relevant text books, previous
research papers and Internet Web sites. The primary data were
collected in May, 2020 which is the pandemic period announced by
World Health Organization. Descriptive statistics, correlation analysis and
multiple regression analysis are used to analyze the collected data. The
research found that communication is the maximum mean value and
management support is the minimum mean value. There are positive
and significant relationship between enterprise risk management
practices and organizational performance. According to multiple
regression analysis, communication has only significant and positive
effect on organizational performance. The other practices do not have
effects on organizational performance. Therefore, SMEs should manage
risk by creating open and honest communication within their
stakeholders to improve the organizational performance
A Study on Employability and Career Development of Pharmacists in Myanmar ( Khin Thu Zar Win , 2025)
No full textThe pharmaceutical workforce plays a vital role in strengthening healthcare systems and ensuring rational medicine use in Myanmar. This study aims to analyze the current employment availability of pharmacy graduates from the University of Pharmacy, Yangon, across both public and private sectors, and to examine the challenges affecting their employability and career development. Using a descriptive method, data was collected via an online survey with structured questionnaires. Findings indicate that the pharmacist workforce in Myanmar is predominantly young, female, and concentrated in urban areas, with a strong baseline of full-time employment across diverse sectors. While pharmacists demonstrate high intrinsic motivation for continuous learning and career planning, significant systemic barriers impede their long-term professional development. A notable proportion of respondents have considered or are actively pursuing international migration for better career prospects, underscoring dissatisfaction with domestic opportunities. Pharmacists also expressed a strong belief that their profession is not sufficiently recognized or valued within the Myanmar healthcare system
FACTORS INFLURANCING THE USAGE OF CREDIT CARD HOLDERS OF AGDBANK (Thu Zar Lin, 2019)
No full textThis study aimed to analyze the factors influencing usage of credit card holders of AGD Bank. A case study was conducted where data was obtained from 120 staff from AGD bank credit card holders. In this study, data collection method used descriptive statistic research method. Data collection was facilitated through a questionnaire and the respondents were made up of most of the holders are male who are 31-35 years are the largest portion. The study found out that can apply credit card at any AGD branches. It was also found out that most of customers are wisely use credit card with purchase of goods and service but many of the merchant linking with the bank can be used credit card but this merchant shop is expensive for classic card users. It found that some of the credit card holders used it wisely, most of them struggled to pay the minimum balance every month. Therefore, the aggressive promotion by commercial banks should be controlled and the continuous education on the impact of credit card debt to card holders should be done regularly. It is found that only credit related knowledge is significant and has positive influence to the credit card debts. In conclusion, commercial banks must play their role in advising the credit card holders on the advantages and the disadvantages of using the credit cards
Entrepreneurial Orienation and Business Performance of Small and Medium Enterprises (Ei Thu Zar Myo, 2022)
No full textThis study aims to analyze the effect of entrepreneurial orientation on business performance of SMEs in Nay Pyi Taw and examine the moderating effect of education and work experience on the relationship between entrepreneurial orientation and business performance of SMEs. The primary data are collected from 119 people from SMEs in Nay Pyi Taw by using structured questionnaires. Linear regression is done in order to analyze the data. The study reveals that all entrepreneurial orientations: innovativeness, proactiveness, and risk taking have a strong positive effect on business performance of SMEs. Among three entrepreneurial orientations, risk taking is the main determinant of performance of SMEs in Nay Pyi Taw. The study also shows that education has a partial positive moderating effect on relationship between risk taking and business performance. Furthermore, work experience has a partial effect on the relationship between risk taking and business performance. It also has a partial effect on the relationship between proactiveness and business performance. SMEs should take some calculated risk rather than to survive in the comfort zone. Government should encourage SMEs by arranging the relevant training in order to take a risk for their business success. Government also should encourage SMEs by arranging the relevant training in order to manage and accept a change risk for their business success. To keep up with these changing environments, SMEs should apply risk management techniques in their business strategy, not only to mitigate potential loss but also to exploit new business opportunities arising from sustainability
Effects of logistics activities on firm performance of Pharmaceutical Factory (Insein). (Than Thu Zar, 2022)
No full textABSTRACT : Logistics plays a central role in every business transaction. The
objectives of this study are to identify the logistics activities and firm
performance of Pharmaceutical Factory (Insein) and to analyze the effects of
logistics activities on firm performance of Pharmaceutical Factory (Insein). To
achieve the objectives of the study, primary data were collected from 175
employees out of 351 managerial level employees (50% of total
respondents) by using simple random sampling method. These data were
collected by using structured questionnaire. The secondary data were
gathered from the relevant text books, previous research papers, factory’s
records and annual report, and internet websites. Descriptive statistics and
multiple regression analysis were used to analyze the effects of logistics
activities on performance of Pharmaceutical Factory (Insein). According to
the multiple regression result, demand forecasting activity, production
planning activity and industrial packaging activity were significantly and
positively effects on firm performance. However, procurement activity,
inventory control activity and warehousing and storage activity have no
significant effects on firm performance Therefore, the factory should more
emphasize procurement activity, inventory control activity and warehousing
and storage activity
Resources and firm performance of hotels in Bagan. (Than Thu Zar, 2021)
No full textABSTRACT: This study aims about the resources and firm performance of
hotels in Bagan. The objectives of the study are to identify resources of
hotels in Bagan and to analyze the effects of resources on firm performance
of hotels in Bagan. This study uses both primary and secondary data. There
are 49 one-star and two-stars hotels in Bagan. Primary data are collected
from 40 owners or managers of 40 one-star and two-stars hotels by using
simple random sampling method. These respondents represent (82%) of 49
one-star and two- stars hotels in Bagan. The structured questionnaire is
used to collect these primary data. To confirm the collected data, personal
interviews with owner/manager are conducted in these hotels. Descriptive
statistics, correlation analysis and multiple regression analysis are used to
analyze the collected data. This study found that physical resources and
information resources have positive and significant effects on firm
performance. Human resources and financial resources do not have
significant effects on firm performance. Therefore, managers of hotels should
emphasize on physical and information resources to increase firm
performance
Analysis of Groundnut Sown Acre, Harvested Acre and Production in Myanmar (Thu Zar Aung, 2022)
No full textGroundnut is the basic requirement crop in Myanmar. This study concentrates
on the estimated trend equations like linear, quadratic, cubic models for groundnut
sown acre, harvested acre and production in Myanmar. In this thesis, the sown acre,
harvested acre and production of groundnut over the last 30 years (1988-89 to
2017-18) are studied and forecast values for next three years (2018-2019 to 2020-
20201) are made using best fitted cubic model. The required annual time series data
are obtained from the Central Statistical Organization (CSO) of Myanmar. This study
is intended to be able to choose the best model among models namely Linear,
Quadratic, Cubic. The best fitted model for the future projection was chosen based
upon the highest coefficient of determination (R2
), and the values of smallest MSE,
RMSE and MAPE by comparing with other models. The cubic model was chosen as
the best fitted model for sown acre, harvested acre and production of groundnut data
series. Using the cubic model, the values of groundnut production were predicted. It
was also found that the assumptions concerned with the production function model
are satisfied. In addition, the multiple regression model for groundnut production was
also obtained using sown acre, yields per harvested acre and irrigation. The double
log multiple linear regression model was chosen for the analysis
Effect of performance appraisal on employee performance of private banks in Pyay Township. (Than Thu Zar, 2022)
No full textABSTRACT : This study aims to examine the effect of performance appraisal
on employee performance of private banks in Pyay township. The sample
consists of 110 respondents based on simple random sampling method.
Performance appraisal factors are independent variables and employee
performance is dependent variable in this study. Primary data are collected
from 110 respondents who are non-managerial employees of private banks in
Pyay Township. Secondary data are gathered from relevant books, previous
research papers and Internet web sites. Data collection period was during
March, 2022. Descriptive statistics and multiple regression analysis are used
to analyse the collected data. According to multiple regression analysis, open
communication and performance review have significant and positive effect
on employee performance of private banks in Pyay township. However,
job-related criteria and trained appraisers are insignificant with employee
performance. Therefore, the research findings show how performance
appraisal are utilized in Myanmar banks
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