275 research outputs found
Pulmonary hypertension and obstructive sleep apnea syndrome-Marmara Universitypediatric sleep laboratory experience
No full textDigital Influencers in New Media as a Marketing Communicatıon Tool: A Research About The Effects of Vloggers' Characteristics and Types of Knowledge on Vlogger’ Reputation
No full textGünden güne gücü artan yeni medyanın önemli oyuncuları olarak vloggerlar markaların iletişim çabalarına destek olurken, kendilerine bağlı kitlelerin satın alma kararlarını oluşturmalarında etkin rol oynamaktadırlar. Vloggerların karakteristik özelliklerinin yanında sundukları bilgi birikimin kaynağı ve bunu nasıl bir ruh halinde sundukları, vlogger tercihini ve sonrasında kendilerine duyulan itibar algısını etkilemektedir. Bu çalışmada iletişim çabalarında vlogları kullanacak markaların özellikle seçilen vloggerın bilgi birikimi tipleri ve karakteristik özelliklerinin vloggerın itibar oluşumunda ne kadar etkili olduğu anlaşılmaya çalışılmıştır. Bu sebeple, kolayda örneklem yöntemi kullanılarak 224 katılımcıyla yapılan anket veri toplama yöntemiyle söz konusu ilişki irdelenmiştir. Sonuç olarak literatürde henüz az sayıda olan vlog üzerine yapılacak olan gelecekteki çalışmalara ışık tutması amacıyla vloggerların iletişim aracı olarak seçimi/kullanımında, içerik yaratılmasında marka ile özdeşleşen iletişim stratejilerinin sunulmasının önemi vurgulanmaktadır.The growing power of vloggers, new players of new media, and their effective influence on their connected network’s buying decisions have emerged as a new communication tool for brands. Vloggers’ characteristics and knowledge have important relationship with vloggers’ reputation. The purpose of this paper is to investigate how consumers respond to this type of brand communication activity (vlogging), and evaluate its effects on the choosen vloggers’ reputation. A survey with convenience sampling involving 224 vlog audiences as participants was analyzed in the empirical study to investigate the relationship between the previously mentioned variables. As a result, with the aim of being light for future studies about vlogs; in case of using vloggers as a marketing communication tool, it must be well understood that creating/choosing synergetic content with the elements of brand communication mix is important. _x000D_
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Can Vloggers Characteristics Change Online-Shopping Intentions? The Role of Word of Mouth Effect as A Communication Tool
No full text0Purpose-Vlogging enables individuals to share experiences, knowledge and diaries with theonline community. Recently many studies have shown that vloggers' main characteristics andblog types have a direct influence on users as an effective medium. As vlogs have become animportant tool for interactive communication, the purpose of this paper is to understand therelationship between vloggers'characteristics, trust, word of mouth and intention of onlineshopping. This study implies that the vblog can be a meaningful learning platform and thevlogging can be a significant medium in having/sharing the informal knowledge for onlineshopping.Design/Methodology/Approach-Based on various theories, the structural equation modelling approach was proposed in this study. A survey with convenience sampling involving 357 vlogusers as participants was analyzed in the empirical study to investigatewhether theusefulness of vbloggers' recommendations and trusting beliefs towards vblogger hasinfluence on consumers' behavioral intentions towards word of mouth and online shopping.Findings-The results showed that vloggers' characteristics had significant influential effecton vlog users' attitude towards and intention to shop online. Moreover, the findings indicatedthat engagement characteristics of vloggers elicited trust more than authoritative knowledgedcharacteristics of vloggers. As a result ofthe path analysis it is discovered that the intentionto shop online is triggered through trust and word of mouth communication. Engagementknowledge has more power on the relationship between word of mouth communication andthe intention to purchase. As much as users trust that the content of the vlog is based on trueinformation and not for advertising strategy, the more likely they want to share theinformation virally. That would have a direct impact to the increasing intention to buy.Originality/Value-The originality of this paper is to study vlogging, which is a new workingfield in the scholarly literature, and its correlation to users' intention to buy. This studyespecially analyzes the vlog characteristics and their increasingly leading factors tousers/readers' attractiveness intention to buy. The value of this study concentrated on thetrust issue and its positive relation to amateur vloggers instead of authorative knowledgedbased ones
Elucidation of R gene mediated yellow rust disaesa resistance mechanism in wheat by dual bait yeast two-hybrid analysis
No full textİlköğretim okullarında örtük program ve ilköğretim öğrencilerinin örtük programdan kaynaklanan stres algıları / The hidden curriculum in primary schools and the stress perception of primary school students created by the hidden curriculum
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İlköğretim Öğrencilerinin Örtük Programdan Kaynaklanan Stres Algılarının Belirlenmesi Ölçeği
No full textSINIF ÖĞRETMENLERİNİN STRES KAYNAKLARI VE BAŞ ETME YOLLARI (KİLİS İLİ ÖRNEĞİ)
No full textStres, memnuniyet verici olup olmadığına bakmaksızın, her türlü isteme bedenin uyum sağlamak için gösterdiği yaygın tepkidir. Günümüzde öğretmenlik mesleği en stresli meslekler arasında yer almaktadır. Öğretmenlik mesleğinin stresli oluşu öğretmenleri, okulu, öğretmen performansını ve öğretmenlerin çevresini olumsuz olarak etkilemektedir. Stresin olumsuz etkilerinin engellenmesi ve stresle baş etme yollarının belirlenmesi oldukça önemlidir. Bu nedenle araştırmanın genel amacı sınıf öğretmenlerinin örgütsel stres kaynaklarını belirlemek ve stresle baş etme yollarını ortaya koymak olarak belirlenmiştir. Araştırmada tarama modeli ve ölçme aracı olarak araştırmacı tarafından geliştirilen beşli Likert tipi üç bölümden oluşan bir anket kullanılmıştır. İlk bölümde kişisel bilgilere yönelik sorular, ikinci bölümde stres kaynaklarını belirlemeye yönelik sorular ve üçüncü bölümde stresle baş etme yollarına ilişkin sorular yer almıştır. Anket, 2007-2008 öğretim yılında Kilis merkezinde örneklem olarak alınan 20 okuldaki 200 sınıf öğretmenine uygulanmıştır. Alt problemler yüzde, frekans, ortalama, varyans analizi, t-testi ve mann whitney U-testi kullanılarak yorumlanmıştır. Araştırmada elde edilen sonuçlardan bazıları şunlardır; Öğretmenlerde en yüksek düzeyde stres yaratan durum velilerin ilgisizliğidir. Stres kaynaklarının alt boyutlarından kaynaklanan stres düzeyleri arasında cinsiyet, mezuniyet durumu ve mezuniyet alanına göre anlamlı bir fark görülmemiştir. Okul imkânları ve denetim ile öğrencilerden kaynaklanan stres düzeyinin mesleki kıdeme göre anlamlı biçimde değiştiği görülmüştür. Medeni duruma göre öğretmenlik mesleğinden kaynaklanan stres düzeyi anlamlı biçimde değişmiştir. Sınıf öğretmenlerinin en sık kullandıkları baş etme yolları, sevdikleriyle vakit geçirme, olumlu diyaloglarda bulunma ve stresiyle baş etmek için ortam yaratmadır. Cinsiyete göre sevdikleriyle vakit geçirme, ibadet etme, zamanı planlama ve stres yaratan durumu güvendiği kişilerle paylaşma yolunu kullanma sıklıkları anlamlı biçimde fark göstermiştir. Mesleki kıdeme göre spor yapma yolunu kullanma sıklığının anlamlı biçimde değiştiği görülmüştür. Medeni duruma göre sevdikleriyle vakit geçirme yolunu kullanma sıklıklarında anlamlı fark görülmüştür.Stress is the common reaction of the body to adopt itself to any new condition, no matter if it is desirable or not. Today, teaching is accepted as one of the most stressful professions. The stressful nature of teaching has negative effects on school, teachers' performance and teachers' environment. Eliminating deteriorating effects of and identifying effective ways of coping with stress is very important. Therefore, the general aim of aim of this study is to identify organizational stress sources of primary school teachers and explain the strategies they adopt to cope with stress. In the study, the Crosshatching Model and a likert-type questionnaire which was consisted of three chapters and developed by the researcher were used. In the first chapter, there are questions about personal information of teachers . The second chapter includes questions that were intended to measure stress sources of teachers and the third chapter is related to identifying teachers' strategies to cope with stress . The questionnaire was applied to 200 teachers who work in 20 schools in downtown Kilis during 2007-2008 teaching year. Percent, frequency, average, analysis of variance, t-test and Mann Whitney U-test have been used to analyze the collected data. Disinterest of parents of students inserts the highest level of stress on teachers. Among the stress levels caused by sub-dimensions of stress resources, no significant difference was observed between gender, level of education and field of graduation. It was identified that the stress level that was caused by school facilities, inspection and students significantly changed according to professional experience. Stress level that was caused by the teaching profession was observed to have significantly changed according to marital status. Spending time with beloveds, taking part in positive dialogues, creating a positive atmosphere to reduce stress are among teachers' strategies to cope with stress. Significant difference was observed between the frequency of passing time with the beloved, praying, planning the time, and telling dependable people about the condition that produces stress according to gender Taking part in fitness activities to overcome stress was found to have significantly changed according professional experience. Passing time with the beloved significantly changed according to marital status
International Sales Management: The Importance of a Cross-Cultural Approach
No full textThis essay delves into the importance of cross-cultural approaches in international sales management, which is becoming increasingly significant in the globalized business environment. This essay explores how cultural nuances significantly influence sales strategies in international markets through a comprehensive literature review, including seminal works by Hofstede (1980) and Trompenaars and Hampden-Turner (1997). The study uses qualitative insights from industry experts and quantitative data from sales professionals, enriched by case studies of multinational corporations.The key findings of this study underscore the indispensability of cultural intelligence, as defined by Ang et al. (2006), in developing effective cross-cultural sales strategies. It highlights the common challenges in cross-cultural sales, such as communication barriers and cultural biases, and proposes strategies like cultural training and flexible business models to mitigate these issues. The analysis of practical cases, supported by Shankar et al. (2008) and Zhang & Waring (2017), illustrates the successful applications of these strategies.The discussion emphasizes the implications for practitioners in international sales management, advocating for continuous adaptation and learning in diverse cultural landscapes. While acknowledging the limitations of its scope, the essay concludes by suggesting areas for future research, particularly in emerging markets and digital sales platforms.Overall, this study contributes to the field by bridging theoretical frameworks with practical applications, offering valuable insights for academic and practical fields in international sales management
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